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Quality Content + Quality Subscribers = Quality ListsEmail remains one of the most used and trusted communication mediums thus making it a superior vehicle to share your message. 91% of people check their email each day. Our publishers keep their subscribers engaged via regular distribution of quality, original content. All lists are opt-in, CAN-SPAM compliant, and have excellent reputations with major ISPs.

The Political Insider 500,000 opt-in subscriberswww.thepoliticalinsider.com

Connect with some of the most active and opinionated conservatives online with The Political Insider! This powerhouse email list reaches more than a half million opt-in subscribers nationwide. Readers are actively engaged in consuming and sharing the messages they care about. Successful past campaigns have included petitions, candidate appeals, issue/advocacy, financial services/products, and health services.

Headline Politics 200,000 opt-in subscriberswww.headlinepolitics.com

Headline Politics connects the politically minded with the latest news and views in American politics and culture. This right-of-center audience proves again and again their need to share their views – whether they’re weighing in on the latest poll or forwarding a newsletter to friends. Promote your brand or garner support for your candidate or cause by connecting with this affluent list, primed and ready to champion and spread the word.

Key Data *62% Male

90% Age 45+

78% HHI of $50k+

95% Homeowners

Subscriber ProfileFiscal conservatives

Political activists and influencers

Large % of Independents

Buy products and services online

Petition signers & poll takers *Source: LiveIntent March 2015

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Key Data *64% Male

85% Age 45+

75% HHI of $50k+

89% Homeowners

*Source: LiveIntent March 2015

Subscriber ProfilePolitically active

Conservative majority

Express Christian beliefs

Invest, read, and purchase online



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The following is a special message from U.S. Chamber of Commerce.

80k Super Users

135k Super UsersState Targeting

Michelle Malkin 66,000 opt-in subscribershttp://michellemalkin.com/

This exclusive list is comprised of loyal MichelleMalkin.com readers who check in daily to find out the latest in conservative news, current events, and pop culture. This audience passionately champions their politics and causes—whether it be through political engagement, grassroots support, social media, or donation. Foster influence and support for your campaign, issue, not-for-profit, or book by appealing to this charitable group.

The Ampersand 65,000 opt-in membershttp://smith-wessonforum.com/

The Ampersand goes out to members of the increasingly popular Smith & Wesson Forum as their lifeline to the top discussions on guns and firearms. As the second largest brand-specific gun forum on the web and the official home of the Smith & Wesson Collector’s Association, the Forum has amassed a loyal following of active participants, making this the perfect platform for connecting with an established, affluent, conservative male audience.

Key Data *90% Male

85% Age 45+

80% HHI of $50k+

95% Homeowners


Subscriber ProfileOutdoorsmen

Politically conservative

2nd Amendment supporters

Petition signers & product advocates

Key Data *

69% Male

85% Age 45+

75% HHI of $50k+

92% Homeowners


Subscriber Profile

Loyal & engaged

Outspoken conservatives

Donors & activists

Mature and affluent

Looking for extended reach or more advanced audience targeting?Ask about preferred partner dedicated email lists and our programmatic newsletter solution which allows you to target using 1st and 3rd party data across an opt-in newsletter subscriber network of 65+ million.

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CNSNews E-Brief 260,000 opt-in subscriberswww.cnsnews.com

E-Brief remains one of our strongest performing lists thanks to its smart, engaged readers. The E-Brief newsletter brings the latest headlines and exclusive stories to its readers on a daily basis maintaining an active connection with this valuable audience. Tap into the value of this audience for your brand or cause when you rent this effective list.

MRC Action 660,000 opt-in subscribers action.mrc.org

This direct response list is at the heart of the Media Research Center’s grassroots effort to promote action in neutralizing bias in the media. These mature and informed Americans can be counted on to rally at a moment’s notice and show their support online, via email, or phone. Activate this reliable and responsive audience today to champion your product, service, or cause.

MRC CyberAlert 205,000 opt-in subscriberswww.mrc.org

CyberAlert is the Media Research Center’s longest running newsletter with a dedicated following of readers who support America’s traditional values and seek balanced, responsible news reporting. Readers can check in twice daily to stay connected and find out who’s not playing fair in the media. This list is a great way to promote a variety of products, services, and causes through exclusive email access to these purchasers, voters, readers, investors, and travelers.

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Subscriber ProfileMature, affluent males (35+ | $75k+) Right leaning and registered to vote Avid readers of books and news sources

Purchase online (92%)

Subscriber ProfilePredominantly male Mature (50+), educated, and affluent Conservative advocates and activists

Homeowners with purchase power

Subscriber ProfileMature (45+), educated, affluent malesRight-of-center Married with childrenPurchase books, products, and services online

Sports and recreation enthusiasts


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Subscriber ProfileRight-leaning and registered to vote

Arts and entertainment enthusiasts

Enjoy travel and autos

Socially active online

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The Ampersand - $5 CPM $4 CPM

Headline Politics $7.50 CPM $5 CPM -Michelle Malkin $7.50 CPM $5 CPM -MRCTV $7.50 CPM $5 CPM -The Political Insider $7.50 CPM $5 CPM -

List Full Universe Super UsersThe Ampersand $2,000 -CNSNews E-Brief $5,625 -Headline Politics $2,500 $1,250Michelle Malkin $2,850 -MRC Action $12,650 -

MRC CyberAlert $3,600 -

MRCTV $2,000 -The Political Insider $5,000 $2,100

Helpful Tips:• HTML creatives should be no wider than 700

pixels.• Subject lines over 80 characters or utilizing all

caps are highly discouraged.• Emails should contain a healthy text-to-image

balance for optimal deliverability.

EM082015

MRCTV 165,000 opt-in subscriberswww.mrctv.org

NEW! MRCTV’s newsletter brings the latest news and happenings on conservative values, culture, politics, liberal media bias, and entertainment to a socially active and diverse audience.

Speak with a sales representative to confirm newsletter schedules and universe.

Rules and Restrictions:• Rates are subject to change without notice.• All sales subject to approval of content and links.• Creative is due 3 business days prior to deployment.• Minimums and tests are list dependent.• Suppression is only supported on some lists.• Dedicated rental cancellations may incur a fee.

II. Dedicated Email Put 100% of the focus on your message while leveraging the power of subscriber trust.

I. Newsletter BannersCombine the superior engagement of email with the power of display ads to get guaranteed viewability.

Dedicated Email SelectionsUnbranded sends: 20% (subject to special approval)

HTML setup $150

A/B split $50

Suppression $100 (Available on some lists)

Contact a sales representative today at 703.242.7878 or [email protected]

EMAIL ADVERTISING RATES & REQUIREMENTS

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Key Data *66% Male

85% Age 45+

75% HHI of $50k

93% Homeowners

*Source: LiveIntent August 2015

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