liveintent tech talk at das: help you i can
DESCRIPTION
In a world of infinite inventory, why do you need The Force to achieve your goals? Learn why LiveIntent is the media you've been looking for -- no Jedi mind tricks necessary. Presenter: Matt Keiser, CEO, LiveIntent @mrkeiserTRANSCRIPT
Prediction for the Future
http://www.journalism.org/analysis_report/mobile_activity_news_ranks_high, http://pewinternet.org/Reports/2011/Search-and-email.aspx
EMAIL IS THE #1 APP
Where Your Audience Is
EMAIL IS EVERYWHERE
NOT IN VIEW
NO INTENT
NO TRANSPARENCY
Why should you care?
1. Features & reporting you expect from display
2. Premium publishers you know and trust
3. Ads where your customers are spending the most time
RETARGETING
LIVEINTENTCUSTOM AUDIENCE
RETENTION REACTIVATION SUPRESSION
COOKIESREACH
4 MM
HASHTARGETINGREACHES
40 MM10X
TRUSTED CONTENT
IAB Standard
It just works
• .29% CTR for banners
• 10x engagement on the web
• 28 seconds time in view
Where do YOU do email?
I LOVE YOU I KNOW
In a world of infinite inventory…
1. Premium publishers you know & trust
2. Buy just like display
3. It works
