elephantation social media profile 2016

"IMAGINE A NATION LED BYNOT THE MOST POWERFUL,BUT THE MOST CREATIVE.IMAGINE ELEPHANT NATION"

[email protected] [email protected] Tel: 800 ELEPHANTDigital Portfolio 2016

1. Introduction to Elephant2. Digital Media Work

CONTENT

1.INTRODUCTION

TO ELEPHANT

We are on our feet. Always.Popular assumption is that elephants sleep standing up.

Creative elephants, on the other hand, think, create, do, dream standing up.We are always on our feet exploring, innovating, adapting.

ABOUT

We come in all shapes and sizes.We are a bunch of creative enthusiasts from around the world

who are hungry for innovation, new design experiences and intelligence.

TEAM

JORDAN

LIBYA

PHILIPPINES

GERMANY

UKUS

KAZAKHSTAN

UZBEKISTAN

EGYPT

INDIA

ITALYIRA�

PAKISTAN

ARGENTINA

SERVICESElephants never forget.

Once you meet us and tell us what you want we will hold a store of socialknowledge that we can scarcely do without. So that the next time you meet us,

we will tell you what you want.

Branding &Advertising

DesignSolutions

TechnologySolutions

DigitalMarketing

CLIENTSElephants are social. They have lots of friends.

Join the herd on a journey that takes your brand andyour brand presence to new digital horizons.

2.DIGITAL

MEDIA WORK

LG - LIFE IS GOODDigital Campaign

LG Gulf wanted to release their new flagship device the G4. Our challenge was to maximize awareness around the launch, while highlighting its unique features and capabilities. The device was unique and hence deserved an equally unique method of promotion. Challenge accepted!

CHALLANGE

Combining ‘How-To’ videos with a unique and identifiable hashtag we began teasing at the upcoming release of the stunning device. This quickly led to an increase in interest, this thirst was quenched at the launch event which allowed users a hand-on experience. The event led to a massive use of the hashtag #LGG4GULF, twitter exploded with engagement and it was only up from there. A video of the launch and a spotlight on the features rode the wave of excitement that followed the launch.

THE BIG IDEA

KIDZANIA DUBAI Zummer Camp

Summer had just begun, and the little children’s school year had ended, leaving them at their houses with a lot of free time. With that arose the perfect opportunity for Kidzania to occupy their time.

The Zummer camp introduced tons of fun activities to keep the children engaged, with 5 mascots: 1 for each category. Our challenge was to promote this campaign digitally, and inform our fans of the Zummer camp in a fun & creative way.

A complete overhaul of the Facebook page took place, as cover photos & posts were themed after the Zummer camp. The aim was to make the posts attractive, informative & engaging, and so the first step was to highlight the activities at the Zummer Camp, as well as the ability to book online for a price discount, before introducing the main mascots of the campaign.

Furthermore we wanted to engage our fans, and what better way to do that than with a series of mini-games involving the main characters? These included interactive posts that asked the children to use their wit and resolve in a fun and engaging way in order to solve the questions posed. The response was great as children consistently engaged, even going as far as to save the pictures & solve the puzzles before uploading them back to share their results.

As a result of the 11 weeks of digital activations, new fans were gained as awareness of the Zummer camp & Kidzania Dubai’s interactive Facebook page increased. Nearly 3 million users were reached on Facebook, and the users who liked, commented or shared the posts were numbered at 87,031.

87,031

00 Likes

3,000

Users Reached

2,801,104

0

Engaged UsersNew Page Likes

Older

CAMPAIGN RESULTS

KIDZANIA DUBAI Grand Circus

After Zummer Camp, Kidzania started promoting their Grand Circus event: an indoor circus show which exhibited the talents of jugglers, clowns, acrobats & magicians. Our challenge was to find a way to promote this campaign digitally. Our challenge was to let our fans know that they were in for a mesmerizing experience, and that they would have a blast if they visited the Grand Circus.

Our answer was to provide our fans with a snippet of what they could expect; 30 second short videos published on all social media platforms which showcased the events that are taking place inside the Grand Circus. The videos gave the fans an exclusive inside look inside Kidzania Dubai, and enticed them to join the show for a fun time.

http://on.fb.me/1NoWS9g

http://on.fb.me/1ITFT00

http://on.fb.me/1k1N6iO

The videos got the desired result, as fans were kept engaged by the high quality output that enabled them to see first-hand what goes on inside the grand circus. The success was highlighted by the large number of organic views, as well as the constant comments from fans asking about the time and place for themselves to enjoy the show, and the virality of the little snippets as the children showed them to their friends.

344

6,962

00

Post CommentsVideos Views85

0

Post Shares

CAMPAIGN RESULTS

KIDZANIA DUBAI Mumz & Totz

After the end of summer, a new challenge came in place, with a new target audience in mind. Kidzania looked to increase footfall by aiming a promotion at mothers with young children who are looking for a fun time out.

We wanted to give those moms a chance to experience an enjoyable time outside the house, while also giving their young ones an experience to never forget - and hence started the Mumz & Totz campaign.

And so came an altogether new overhaul of our Kidzania Dubai Facebook page: as the cover photos & post images were made to fit the theme of the campaign, so that our followers knew instantly the message they were receiving.

Moms were offered a spectacular offer: Pilates classes, pampering sessions, a photoshoot and a 20% discount at Papa Roti for only 100AED. In addition to that, free passes were offered to moms who were winners of the Social Media competitions.Fans were asked to answer simple questions on the Facebook page to enter the draw to win a free pass, and the engagements skyrocketed as the comments, likes and shares kept coming in.

Mumz & Tots was a tremendous success. As a result of our one-on-one communication with influential mother groups in the UAE, there was a great amount of interaction on the posts as interest and awareness was raised to a high level. As a result, the campaign gave more depth to Kidzania’s brand personality as Mumz interacted with the brand on a personal level.

284,113

0

623Engaged Users

28,100

0

Users ReachedPage Likes

0 Likes

CAMPAIGN RESULTS

TASTE OF DUBAI

Sharing Dubai’s taste in food and music.( Instagram - Facebook )

Dubai’s greatest restaurant and music festival. Taste of Dubai came to us looking for a digital event launch and management, and social media engagement leading up to – and covering this award-winning event which has an impressive line-up of music, food and entertainment superstars. The festival has been engaging users since eight years and has gained a reputation among true foodies in the city and area.

For it’s 8th Year running, Taste Of Dubai aimed to build up to the event through digital media. Over the course of three months, the social media channels came to life with countdowns, competitions, and event info.

The content covered the chef lineup, sponsors, restaurants, tickets and much more info. The event page gained over 2000 RSVPs in one week.

As the event approached, the digital focus was to provide a better user experience on ground. A mobile guide was released for iOS, Android & web and a team of social media specialists was on-ground to deliver support to inquiries, interact with influencers and capture the live action.

FACEBOOK TWITTER INSTAGRA MA PP

2,500 Event RSVPs

1,000 Followers

4,000 Interactions

5,000 Downloads

4,000 Followers

30,000Fans

1 MillionEngagements

10,000+Interactions

RSVP

Over a period of only 3 days, the results were phenomenal!

DUBAI AQUARIUM & UNDERWATER ZOO

New Packages

Dubai Aquarium & Underwater Zoo presented a different journey. It was a well known and loved entertainment outlet located at Dubai Mall – but not all fans were aware of the offerings. Visitors of the mall saw the giant aquarium in the middle, but had no idea what went on behind the scenes, or of the fun that took place at the underwater Zoo, so there lay our next challenge.

http://on.fb.me/1lOF8LA

The adventurer, researcher and explorer packages gave fans a chance to explore the underwater world behind the scenes at their favorite aquarium venue in the UAE. The package included glass bottom boat rides, fish feeding sessions, sub simulators and a full-on tour of the aquarium and the underwater laboratory.

The packages were supported with snippet videos showing what each package entailed, as well as informative posts enticing our fans to book a ticket as soon as they can.

http://on.fb.me/1ZbmsUC

The combination of photo and video posts gave our fans all the information that they needed to know about the packages. Our well informed fans proceeded to engage with our SM channels, showing their interest and their willingness to sign up for the packages. The campaign’s numbers were an indicator of its success in terms of raising awareness and engagement.

4,305,7680

2,750Older

Engaged Users

118,812

0

Users ReachedNew Page Likes

0 Likes

CAMPAIGN RESULTS

DUBAI AQUARIUM & UNDERWATER ZOO

Baby Aquarist

As a follow up to the adventurer, researcher and explorer packages, Dubai Aquarium & Underwater Zoo went on the same path as Kidzania, opting for a campaign targeted at mums with young toddlers to take care of.

The Mumz were given a chance to come over to Dubai Aquarium & Underwater Zoo and treat their children to a fun time with an open area with a touch pool so they could interact with the baby animals.

Our challenge was to support the campaign digitally.

To answer the challenge, we decorated the page with beautiful designs that showcased the inclusions of the Baby Aquarist package. In addition to that, competitions were created in the same theme, as the targeted Mumz were asked to name the baby animals in the picture posts for a chance to win a free pass.

To answer the challenge, we decorated the page with beautiful designs that showcased the inclusions of the Baby Aquarist package. In addition to that, competitions were created in the same theme, as the targeted Mumz were asked to name the baby animals in the picture posts for a chance to win a free pass.

453

0

Post Comments

166

0

Post Shares

589

Page Likes

0 Likes

CAMPAIGN RESULTS

EMAAR RETAILSummer Pass

Emaar had a lot of offerings in place at The Dubai Mall, and during their summer, they wanted to reward their fans with the ultimate opportunity to let them enjoy all of them. Henceforth came the start of the Summer Camp campaign – an exclusive promotion that let people enjoy Dubai Aquarium, Kidzania, Sega Republic, Reel Cinemas and Dubai Ice Rink for an awesome price of only 250AED.

Our challenge was to support this campaign digitally, and spread the word on our handled social media platforms to increase awareness, engagement and conversion.

Our digital support came in the form of a consistent message that was posted at least twice a week on each page. Well designed posts explained to the fans the uniqueness of the offer and the fact that it was a special opportunity for them to enjoy all the venues at a lower cost, saving up to 200AED in the process. 30-second videos were created and posted on the page so as to show off the action and compress the information to filter it out in a more accessible form.

Furthermore, a raffle competition was created where people had to sign up their names and contact details for a chance to win a free summer pass along with a one-night stay at a five star hotel, as well as limo ride. The competition was supported with its own created animated video.

http://on.fb.me/1O4ZA0Y

http://on.fb.me/1O4ZA0Y

Throughout the duration of the Summer Pass campaign, the numbers soared as potential fans became more aware of the Emaar offerings at The Dubai Mall. In two months and a half, there was a significant increase in the amount of likes on both pages, and interactivity and clicks increased at a gradual rate as people wanted to get their hands on the pass (and try to win it for free) as fast as possible.

2,158

Engaged Users

67,268

0

People ReachedNew Page Likes

0 Likes

2,372,647

0

3,280

Engaged Users

205,8360

People ReachedNew Page Likes

4,120,123

00 Likes

DUBAI AQUARIUM & UNDERWATER ZOO:KIDZANIA DUBAI:

CASIO EDUCATION Brain Crush

After the success of our Casio Daily Trivia campaign, our challenge was to keep the momentum up for a digital account that has just been revived. Our collection of new fans had to be kept on their feet with another campaign that would challenge their wits, and keep them lively, engaged and enjoying their time with Casio Education.

Our answer was to use the Nostalgia factor; We created Classwiz Brain Crush.

With Classwiz Braincrush, we collaborated with Carrefour UAE and rode the nostalgia storm that erupts when people play a game of Tetris, and used it to appeal to our Nostalgic Casio fans – people who have used the Casio calculator or are still using it in their daily activities. Not only is the game addictive and fun, it also ties to the vision of the brand: to educate people and keep their minds fresh and alert.

The game asked of people to add up the numbers of the boxes on the screen so that their total matches the amount in the displayed box on the right – Simple yet extremely addictive as the levels rise up!

The application was available to fans in English & Arabic, and the prizes kept the fans on their toes, while the leaderboard function kept them competing for the highest score, while engaging with Casio and continuing the success that started with Daily Trivia, and taking it to the next level.

The ongoing campaign is resulting in a huge buzz on the Casio Education as well as the Carrefour UAE page, as fans continue to interact and test their merit with the addictive game.

‘Classwiz Braincrush’ is on its way to supersede the high numbers from the daily trivia campaign, and as a result maintain the consistency at which it serves as a reliable platform for Casio audiences in the Middle East.

CAMPAIGN RESULTS

204,275

00 Likes

32,954 Likes

4,427 New Likes

Impressions Made

86,165 0

Users Reached

CASIO ELECTRONIC MUSICAL INSTRUMENTS

Music Master

Casio Electronic Musical Instruments was a well known brand that had a huge amount of potential: It was part of the Casio Corporate Tycoon, and it promoted what we all know and love: music.

Our challenge was to kickstart the heart of the Casio Musical Instruments world by enlightening fans with its engaging content, and gaining a new plethora of audiences in the process.

Our answer was the Casio Music Master Campaign. We challenged fans to prove that they are the Casio Music Masters by answering a series of questions for a chance to win a SA-77 Piano from Casio. The questions were simple and straight to the point, and dealt with topics that casual fans are familiar with but have to go the extra mile to find the answers to.

The result was a complete revival of a page that was stagnating in terms of it’s engagement, uniqueness & impressions.

Comments, shares & likes skyrocketed at a rate unheard of before the campaign, as people strived to enter the draw to win with Casio. The questions were posted on a weekly basis in English & in Arabic, and whoever got a right answered entered a raffle that could win them a new piano. It was a giant leap of a first step to revive Casio Musical Instruments, and paved the way for greater things to come.

As a result of the campaign month, the Casio Musical Instruments page was given the boost that it needed. Fans showed their dedicated as they competed for a chance to be the winner. The heightened awareness resulted in a more fans for the page, which in turn resulted in a more lively social media platform where people engaged with the daily posts, and discussed music topics with each other.

204,275

00 Likes

7,261

Competition Entries

1591

0

Users ReachedNew Page Likes

Older

CAMPAIGN RESULTS

CASIO ELECTRONIC MUSICAL INSTRUMENTS

Casio Got Talent

The signature brand for musical instruments in the region wanted to leverage its own consumers to carry the brand message and generate organic online content. Challenge accepted!

CHALLANGE

The brand has always enabled consumers unleash their talents by providing the most cutting-edge music technology, and now, the brand will enable its followers showcase their talents with ‘Casio’s Got Talent’. Over a period of two months, the campaign asked users to share their videos playing the piano for a chance to become the new brand ambassador.

THE BIG IDEA

RESULTS

THE CAMPAIGN MEDIA MIX:

CASIO MIDDLE EASTWatching an established brand rebrand its digital experience.

( Instagram - Facebook - Twitter - Youtube )

For the launch of G-shock in the Middle East on social media, and to celebrate its popularity, we run a social media competition on facebook to generate buzz about the brand’s presence across different malls in the UAE. Users were asked to compete for the ‘last comment’ on the competition, to win a g-shock and an exclusive visit tothe Casio Factory.

In a period of 1 month, the page went from 15,000 fans to over 70,000, and an average engagement rate per post of 17%. Each post on the page averages more than 5,000 organic interactions. Most importantly, the brand increased its sales by 13% at the on-ground stations.

ENGAGEMENTSRATES 2015

16%

JANUARY

17%

FEBRUARY

19%

MARCH

8TH - 31ST

JANUARY3RD - 28TH

FEBRUARY

PAG ELIKES 2015

60,00067,000 78,217

MARCH3RD - 15TH

Additional Creatives For Casio

CIRCLE CAFE & SUSHI COUNTERNo more running in circles on social media &

Following the latest Sushi trends.


#SushiCountHerIn & #PurpleCircleCafe were launched on the social channels to celebrate women’s month and mothers day. The idea asked users to share an image of themselves or their food, and dedicate that to a loving woman in their life. With a twist of comedy & a bit of love, the entries poured in for a chance to win 1,000 DHS worth of food at the restaurant.

#SushiCounterHerIn

#PurpleCircleCafe

FACEBOOK INSTAGRAM

500 Followers

14,000Fans

90,00Engagements

100Submissions

100Submissions

Throughout the month of March, the two brands saw a large organic growth on instagram & facebook, and food sales at the restaurants increased by 11%!

Throughout the month of March, the two brands saw a large organic growth on instagram & facebook, and food sales at the restaurants increased by 11%!

FACEBOOK INSTAGRAM

900 Followers

16,000Fans

100,00Engagements

120Submissions

400Submissions

Additional Creatives For Sushi Counter & Circle Cafe

OPERATION FALAFELHelping a restaurant brand conquer the digital world.

( Instagram - Facebook - Twitter )

Arabic street food is an obviously popular trend in the Middle East. The genre of street food in Dubai appeals to a global palette. Authenticity. Originality. And real flavors are what distinguish the real ones from the we-don’t-know-where-this-originates-from.

With the brand opening its second branch, we launched a competition online to find a local artist to draw illustrations at the new store.

On the day of the launch, a simple campaign was launched: We are giving away 20,000 falafels! Invite a friend of yours and you could be the winner.

Over the course of the campaign, the page saw over 5,000 comments organically, over 3,000 people tagged, and most importantly, the sales at the new venue shot up by 35%.

19TH - 31ST

JANUARY2ND - 28TH

FEBRUARY

PA GELIKES2015

3,66220,668

12,810

PAGE ENGAGEMENTS

2015

Likes Comments Shares Tags30,000 5,000 6,500 3,000

CAMP AIGNRESULTS

201 5

Additional Creatives For Operation Falafel

AL MARJAN ISLANDYout Favorite Destination


#ExperienceAlMarjan marked the official digital launch for the development in RAK boosting traffic to its social media channels & new website. Users were asked to share their experiences at the island through Social Media to win a stay at one of the hotels, while the brand itself ensured to be visible on all the major websites in the country.

Over the duration of two months, the brand came to life on all its channels with over 7 million impressions, and massive growth on its social media channels.

25TH - 31ST

OCTOBER2ND - 30TH

NOVEMBER

PA GE LIKES 2014

9,00026,000 27,185

DECEMBER2ND - 4TH

CAMPAIGNPERFORMANCE 2014

Clicks120,000

Facebook Fans29,000

Twitter followers9,500

Engagments70,000

Inquiries500

Impressions7,000,000

To build on the success of the first campaign, we launched Al Marjan Island Escapade; a series of mini challenges to encourage users to interact with our social channels.

The challenges

asked users to

share photos,

quotes, tagging

and commenting,

and the challenges

ran mainly on

facebook &

instagram.

Likes Comments Post Shares30,000 20,000 3,500

Post Comments9,000

Post Likes15,000

INSTAGRAM

The campaign resulted in a huge growth on instagram with over 500 followers in 1 week, 20,000 comments &

30,000 photo likes. Most importantly, the winners visited the island, loved it and shared their moments online.

GARAMEESHCrunching social media – one platform at a time.


With Garameesh entering the digital world for the first time, Garameesh-Me challenge was introduced as an online concept to build on the brand image, and expand on it further.

A simple facebook application that asked males to invent romance lines, while females were asked to vote anonymously. Users with the highest votes were gifted camping items.

CLICKS

38,691IMPRESSIONS

610,596REACH

40,8983ACTIONS

32,606PAGE LIKES

21,496PAGE ENGAGMENT

32,603

POST ENGAGMENT

11,107POST LIKES

9,243POST COMMENTS

75POST SHARES

150PHOTO VIEWS

1,546

Over a period of two months, Garameesh fired up its presence on facebook with over 90,000 fans, 12,000 followers on twitter, and over 1,000,000 views on youtube. Most importantly, the fans loved the competition and returned to the page on a daily basis!

Additional Creatives For Garameesh

[email protected] [email protected] 800ELEPHANTwww.elephantation.com