building your business profile on social media
TRANSCRIPT
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Building your business profile on social media,
in particular, on Facebook, Instagram
and Twitter
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Social Media: Why YOU can not ignore it
• It is word of mouth on steroids• It is current, relevant and
invasive • 1 in 4 people in the world
use social networks• 1.7 billion people use
Facebook per month• It’s used by world leaders,
small businesses, Fortune 500 companies and even advocates for social change
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Benefits of Social Media Marketing
• Increased brand awareness• Improved brand loyalty • Opportunities for conversions
(sales/bookings)• Decreased marketing spend • Better search rankings• Improved customer relationships
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Social Media
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Social Media Channels for YOU
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Story Telling
Why - This is the core belief of the business. It's why the business exists.
How - This is how the business fulfills that core belief. What - This is what the company does to fulfill that core
belief.
“Consumers don’t buy what you do. They buy why you do it.”
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Story Telling
When buying something, you are not actually purchasing a product. You're purchasing a set of beliefs; you're buying a way of thinking.
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Example Update
At Sunrise Hotel we offer all of our guests complimentary coffee and cake at 4pm everyday.
Fancy a coffee and some relaxation? Join us at Sunrise Hotel for complimentary coffee and cake
served at 4pm on our sea side terrace.
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Building a Strategy
How to create a social media strategy:• Identify your target audience• Select the right platforms • Align your strategy with your business objectives
and sales targets• Ask yourself what do I want people to know? • Define what you can and cannot do• Develop a tone and style
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Building a Strategy
How to create a social media strategy:• Identify key staff members to involve• Educate staff members• Create a content plan considering seasons,
events, plans etc• Allocate time • Find tools to assist you• Monitor and adapt
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Developing your Profile
Create your strategy Set your goals Be human and true
to yourself Build relationships Commit Help or inform instead of just selling Stay relevant
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Developing your Profile
Ask do not tell Be visual and engaging Be brave and try new things Follow trends Monitor your progress and make
changes MOST NB – create and share AMAZING
content
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Social Media: Content that works!
Post a video or great imageUse linksAsk questions or use the poll feature on
FacebookUse testimonials/reviewsUse and track hashtags Share articles from inspiring people/thought
leaders/news websitesUse other social media channels
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Social Media: Content that works!
Competitions/promotionsInspiring quotesTop 10 Lists or Dos & Don’ts ListsTell them about your success/changes
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Engagement Strategies
Use image psychology Use reverse psychologyUse questions or TBC sentencesRespond, think, give and listenPlay around with timing Stay creative and imaginative Provide customer service
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Conversion Tactics
Encourage reviews and share Promote specific content at relevant timesProvide travel inspirationUse lots of pictures Give your audience an
incentiveUse the ‘Book Now’ feature
on Facebook adverts
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Conversion Tactics
Use hashtags and in particular #isleofman
Always link back to your website/booking platform
Promote local events and activities
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Social Media: General Best Practices
Here are 15 points to bare in mind when engaging on social media platforms:
• Establish and manage your expectations• Create a content strategy and calendar• Develop your voice and tone • Keep an eye on your competition• Stay aware• Read, watch and share • Follow the 60/40 rule
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Social Media: General Best Practices
• Think different• Commit, 100%!!!!!• Monitor your success • Use rich media (videos, whitepapers,
infographics)• Keep the social in social media• ALWAYS respond to both negative and positive
feedback• Be proactive, verse reactive • Be transparent
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Extra Help!
Content and Updates:https://www.visitisleofman.com/
Visit the Business Toolkit: https://www.whereyoucan.com/toolkit
Get in touch: [email protected]