Electronic Radiance: Graphic Design Portfolio

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Author: Verious Smith IIIWebsite: www.philoveracity.comEmail: verious.smith@philoveracity.comPhone: (228 ) 588 - 8784__________________________Summary__________________________Verious is the Principal at Philoveracity Design, a firm that specializes in Brand Development with work that spans the scope of strategic planning to custom branded campaigns; Our clients have included local & national start-ups to medium sized corporations. As a graduate of the Bachelor of Fine Arts program of AIU Houston Verious has a thorough command of Conceptual Communication by means of a myriad of mediums. While working towards his degree at AIU he gained experience in developing brands for companies as a freelancer. During his Junior year he started Philoveracity and developed the technical know how of the seamless integration of business brands on the web and via every form of social media.Specialties Education: BFA Visual Communications - Digital Design Proficiency: Consistent brand communication across a variety of mediums. Technical: (Creative Suite) Photoshop, Illustrator, Indesign, Flash Interactive: HTML, CSS,UI Design, Wireframing, FTP, Javascript, jQuery, CMS, PHP, SQL, Wordpress, Drupal, Joomla 2008 Verious B. Smith III ALL RIGHTS RESERVED


<ul><li> 1. Copyright 2008 by Verious Smith IIICover design by Verious Smith IIIBook design by Verious Smith I IIAll rights reser ved.No part of this book may be reproduced in any form or by any electronic ormechanical means including information storage and retrieval systems, withoutpermission in writing from the author. The only exception is by a reviewer, whomay include short excerpts in a review.Verious Smith IIIVisit my website at www.philoveracity.comPrinted in the United States of AmericaFirst Printing: October 2008 </li> <li> 2. Faith is the birdthat feels the Lightand sings while thedawn is still dark 1 </li> <li> 3. Sunless Tanning Sunless Tanning Pure Fitness Visual Communication Orange Show Margo Grant Walsh Virtue Cologne Nike Air Assassin v vii 02 12 Philoveracity DesignFur Responsibly Fur Responsibly Credits BioHead In Clouds New Threat AcknowledgementsJesus Camp ToscaLisa Van - Etta Uphouse 24 44 55 57Margo Grant Walsh Virtue CologneNew ThreatNike Air AssassinUphouseVirtue Cologne </li> <li> 4. This book is dedicated to the One who has always been patient withand continually carried me through life. Father, Youre the One who hascarried me through these rough years and will yet carry me.Thank You. </li> <li> 5. Light - |lit| noun 1. The natural agent that stimulates sight and makes things visible 2Without light the world would be incredibly boringand, in fact, could not operate. Life is about light. When you enter a worldof bright light you experience that world in vivid color. Contained withinthese pages you will get a brief overview of expressions of my world, whichbegan very dark, but has mercifully received great Light. The works youwill encounter here are not merely design pieces but an articulation ofmy soul, an outgrowth of who I am as a person. As a designer my desireis to allow the same Light that has shone in my heart shine through everypiece. Each section of this book has been divided into one of the sevencolors that make up white light with the beginning dark and the endingbright. I hope you enjoy this brief window into my lifeand see where my skills could be of benefit to you. </li> <li> 6. What is the way to the place where light lives? 3 </li> <li> 7. Sunless TanningLogo, Business Card and Let-terhead created for a sunlesstanning business. The objectivewas to create an identity systemfor a business startup.More in Websites </li> <li> 8. Orange ShowLogo, Bu siness Card andLetterhead created for theOrange Show, a center forvisionary art. The desire increating the logo was to com-municate the idea of visioncombined with the obviousword Orange. As part of anassignment for my CorporateIdentity class I was to createa logo design and stati onary,this project also includ ed thecreation of a style guide. </li> <li> 9. Pure FitnessLogo &amp; Stationary created for alocal gym called Pure Fitness.The design objective was tohave a logo that communicat-ed Fun but also purity. Em-blematic of saintly qualities thehalo was chosen to rest overthe P the bright color of yel-low was chosen to representfun. The typeface used for thisLogo is Optima. </li> <li> 10. Virtue CologneLogo created for a fictional co-logne brand. The project ob-jective was to have a logo thatdemonstrated strength and sta-bility. I tried many different looksbut it was in the typeface TrajanPro that I found something thatmatched what I was looking for.More in Websites &amp; Packaging </li> <li> 11. Indeed, the fountain of life is with You. In Your light we see light. 4 </li> <li> 12. Sunless TanningWebsite created for client Ba-hama Mamas Sunless Tanning.While building the website theobjective was to create a tropicallook and feel over the entire sitebut also that it might be informa-tional for potential customers.TECHNOLOGIES: (X)HTML&amp;CSSMore in Logos </li> <li> 13. Visual CommunicationBuilding this website was a col-laborative effort between all of thestudents in our Advanced WebDesign class. I was appointed tolead the project because of priorknowledge of the web &amp; web lan-guages but everyone contributedmuch. The home page shown isone that I designed and built.TECHNOLOGIES: (X)HTML&amp;CSS Flash </li> <li> 14. Margo Grant WalshThis website was part of anentire promotional campaigncreated over an exhibit fromthe Museum of Fine Arts Hous-ton. On the site a potentialuser would find informationabout the exhibit, the artist,the location of the exhibit anda bit about the Museum of FineArts itself.TECHNOLOGIES: (X)HTML&amp;CSS XML FlashMore in Promos </li> <li> 15. Nike Air AssassinWorks of this campaign alsoincluded a magazine ad andpromotional poster. On thewebsite end user could expectto find more information on theNike Air Assassin, an opportu-nity to buy the actual cleat andmore information about NIkeitself.TECHNOLOGIES: (X)HTML&amp;CSS XML FlashMore in Promos </li> <li> 16. Philoveracity DesignVersion two of a website createdfor contract design work. Build-ing this website has been part ofa continual development of myweb skills and for the purposeof promoting my personal port-folio.TECHNOLOGIES: (X)HTML&amp;CSS JavaScript(jQuery) </li> <li> 17. Beauty is not in the face; beauty is a Light in the heart. 5 </li> <li> 18. Fur ResponsiblyPoster and Invite created fora campaign on social issues.The issue assigned to me wason animal cruelty. I didnt agreewith any of the views of the ma-jor organizations such as PETA,but believe that animals andtheir furs should be properlystewarded. When I found thatthe Fur Commission promotesproper use of animals and theirfurs I took the idea and ran withit. The concept was to keepthings in the campaign as natu-ral feeling as possible but witha slight modern touch.More in Packaging </li> <li> 19. Head In CloudsPoster designed in AdvancedGraphic Design class. Wewere to create a mail out pro-moting the Visual Communi-cation program of AIU. Afterseveral different ideas I cameup with Heads in clouds.The desire was to in a sensegive future students licenseto dream. Demonstrated bythe phrase, Keep Your headIn the Clouds I wanted thestudents to see the possibilitythat an education in graphicdesign would open for them.Putting the project together,I found many different skintextures from magazines andcreated the culturally diversecollage shown. </li> <li> 20. Jesus CampPoster and Magazine Ad cre-ated for Magnolia Picturesdocumentary Jesus Camp.The documentary is aboutChristian youth who are beingraised up as representativesof Gods army. Not an army ofguns and violence but of love&amp; prayer. The youth on theposter wears Life tape onhis mouth in a silent protestand prayer gathering againstabortion at the U.S. Capitol.The tape demonstrates thefact that the unborn have novoice. The desire was to cap-ture the spirit of these radicalyouth in this campaign. </li> <li> 21. Lisa Van-EttaThis poster was created as partof an assignment for work-studyI did for AIU. The poster was fora local photographer who cameto the school to showcase herwork. </li> <li> 22. Margo Grant WalshPoster and Invite created aspart of an entire promotionalcampaign for an exhibit fromthe Museum of Fine Arts Hous-ton. To keep the style of thecampaign clean a Europeantypeface was used so as to notdetract the attention from theartwork.More in Websites </li> <li> 23. New ThreatMagazine Ad and Poster part ofa spoof campaign created as acollaborative effort between my-self and two other classmates inmy advanced typography class.Since at that time there was sucha mass hysteria of fear goingaround with terrorism we decid-ed to attempt to lighten up theair a bit by presenting the NewThreat(Whichwasreallyaparttoacarlaptopcharger).Thelookand feel we desired in the cam-paign was clean.More in Packaging </li> <li> 24. Nike Air AssassinPoster and Magazine Ad createdas part of a sports promotionalcampaign created for the Nike AirAssassin. Desiring to stick withthe nike concept of annihilationof the competitor I came up withthe slogan and typographical il-lustration of Competition canthang.More in Websites </li> <li> 25. UphousePromotional Poster and Invitecreated as part of a campaignfor, Uphouse, a modern pre-fabricated house that was onexhibit at the Museum of Con-temporary Arts Houston. HereI wanted to capture the hi-techlook and feel of the house in amodern design. </li> <li> 26. Virtue ColognePoster and Magazine Ad cre-ated as part of a promotionalcampaign for a fictional menscologne. Once the Logo hadbeen created I took it and ap-plied different styles to give it agolden look and feel and usedthat same look and feel acrossthe entire campaign.More in Logos &amp; Packaging </li> <li> 27. The pursuit of perfection, then, is the pursuit of sweetness and Light. 6 </li> <li> 28. Fur ResponsiblyGoodie Bag created as a take-away item for the Fur Respon-sibly campaign created for theFur Commission in my AdvancedGraphic Design class. Here I tookthe basic concept of the poster,added some embellishments andtransferred it to a bag layout. Fi-nal product with strings attachedis to the right.More in Promos </li> <li> 29. New ThreatInfiltrator Deactivator (a box)created as solution to the NewThreat in the spoof campaigncreated for my Advanced Ty-pography class. The solutionfor those facing the New Threatwas to quickly dispose of itwithin the box.More in Promos </li> <li> 30. ToscaCD and CD Package design cre-ated in Advanced Typography.In this project we were to take asong and design every elementaccording to the mood of thesong. Hearing Tosca gave me adreamy impression and that wasthe mood I attempted to capturein the design. </li> <li> 31. UphouseA CD Cover and case createdfor a possible informational CDthat would be given away tothe promote the innovative Up-house.More in Promos </li> <li> 32. Virtue CologneBox and Bottle design createdfor a fictional cologne calledVirtue. The look and feel waskept basic and the brandingwas carried across the entireproject. In the end I wanted todemonstrate a brand that gavethe consumer a feel of strengthand stability.More in Promos &amp; Logos </li> <li> 33. ACKNOWLEDGEMENTS Oh, for more space! I wish this could be longer, but, in brief, heres my note of thanks to all of the VisCom Faculty at AIU Houston. To all of my peers who have challenged and encouraged me along the way. To my mentors in...</li></ul>