Eight CriticalSteps

For your China MarketEntry Strategy

It takes more than just “business as usual” tosucceed in China and you need to make some kind

of personal investment: emotional, cultural andintellectual.

Step 1: Know Yourself

Step 2: Prepare your PeopleThe attitude, support, influence, energy and

dynamics amongst the people around you will bejust as important to your success in China as your

own personal development.

Step 3: Prepare your MarketingYour success at home, strength as an organisation

and commitment to China will largely be measured,judged and evaluated by the quality and

professionalism of your marketing materials, asseen from a Chinese perspective.

Step 4: ResearchChina is not one market, its many markets, eachwith different characteristics, opportunities andshould only be determined after some properresearch and an evaluation of different market

entry options.

Step 5: Get on the GroundThe key at this stage is to meet lots of people,make friends, exchange business cards (andWechat QR codes) and talk enthusiastically

about your business plans and opportunitiesin China.

Step 6: Follow Up and Buildyour China Network

 It’s best to “strike while the iron is hot” andconduct your follow up campaign the moment

you return to your home base.

Step 7: Getting StartedIt’s now time to try and

move things forward to a point wheresome actual business can occur.

Step 8: Momentum is EverythingNow its all about building momentum,

continuing to move forward with your localpartners, suppliers and clients, and managing

your costs, people and expectations..

By: David Thomas