eight steps to reinterpet small business mindset
TRANSCRIPT
Eight Steps
to Reinterpet Small Business Mindsets
Business Accelerated® Company Reinterpret Series
How to Reinterpret Your Business Future for Founder, CEOs
DESIGNED FOR FOUNDER, CEOs BY BUSINESS-ACCELERATED® Company CEO Mindset
The Organization
Client Value
Revenue Science
Capital Management
Brand
Succession
Exit Extras
CEO Time
Risk Management
Achieve the next horizon in your business or transition
with the Reinterpret Series…
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PUBLISHED BY: Business Accelerated® Company 4 Coffey Avenue Beacon. New York 12508 © Copyright 2015 Business Accelerated® Company All rights reserved Business-Accelerated.com
Enter Here…
About Business-Accelerated® Company
Business-Accelerated is an idea-driven c-corporation specializing intellectual
capital, intellectual assets and intellectual property where entrepreneurs,
business owners, startups and employees in transition to small business
owners experience blueprints, game plans and systems for their success.
What you will experience: A Four phased content Presentation
Phase 1 – CEO Mindset - The Organization - Client Value Introduction - Experience
What you will experience: A Four phased content Presentation
Phase 2 - Revenue Science - Capital Management - Brand Reinterpret - Exceptional
What you will experience: A Four phased content Presentation
Phase 3 - Succession - Exit - Risk Management
What you will experience: A Four phased content Presentation
Phase 4 Finale - CEO Time Unexpected extra – structured acquisition
Creating Brand Ambassadors
Defrag shifts, sorts discards, reshapes corrupt data
fragments arriving at a source of core value.
Consider
Reinterpret…
Reinterpret begins with a defrag
of your brain which is filled with millions of tiny
information fragments.
Consider
Reinterpret…
Reinterpret - The ability to interpret
something in a new or different way.
- Wearing less hats; creating different value in your business.
Consider
Reinterpret…
Phase 1 You will always own of the founding idea. You will always be founder.
You may not always be CEO in the future as you grow and scale.
Step 1: Reinterpret your title
Your true role in your business is to bring deals that make economic sense to grow your company.
You are a deal maker. As CEO you set the financial direction of the company.
Phase 1 You will always own of the founding idea. You will always be founder.
You may not always be CEO in the future as you grow and scale.
Step 1: Reinterpret your title
Your P&L serves as your directional map during the course of the year.
Marketing, R&D and sales are your highest considerations for hidden revenue.
Phase 1 You will always own of the founding idea. You will always be founder.
You may not always be CEO in the future as you grow and scale.
Step 1: Reinterpret your title
While Private Equity and Venture Capital may show a founder the door, there are structures you can put in place today to ensure that your exit is not immanent.
Message
What areas of the business will you fund?
R&D data helps you discover the direction the company will take.
What markets your business will enter?
Your marketing funding raises visibility and spreads the word about your entry into specific industries where your message will reach beyond your existing parameters.
The strateg y for how you enter and exit markets is critical.
Strategy impacts the tactics you use to execute your marketing. It will also influence the allocation you designate for marketing and costs of sales.
These are your metrics for how to measure your own performance for the year.
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Message
In the minds of Private Equity and Venture Capital the Founder is weak in
metric performance, management and organization.
Your imperative is this:
Perform as much due diligence as you can, pre-acquisition event. You not
only position the business as an attractive acquisition candidate but also
yourself as a vital entity within the entire process.
If you are unsure where to start, seek out professionals with know-how
and expertise.
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Phase 1: The Organization
The culture of your organization begins with you.
Your culture begins within your mindset.
The importance of mental defrag…
Phase 1: The Organization
To experience an organization projecting stability both internal and external you must create a safe haven.
The importance of mental defrag…
Phase 1: The Organization
You want to establish this same safe haven for your own thinking around which efficiencies are most effective in your business.
The importance of mental defrag…
In a high performance organization when effective team behavior aligns with individual values the results can be impressive.
This is because you achieve unstoppable success in the market. It is a direct result of the culture you establish within your organization.
The same sense of safety you want for yourself and your clients you will need to create the same sense of safety for your employees, consultants and management staff.
When people gather around a single purpose to achieve ideas germinate. People are willing to take ownership and responsibility for their independent contribution to the group effort.
The process creates a contribution value that will free you from having to spend your time building from the ground up.
Message
Do you manage a team of employees, consultants and management staff?
Are those professionals inspired each morning to wend their way to your
offices to contribute to your organizational strategy to help you realize the
vision you established for your business?
When any area of your organization is out of alignment with your overarching goal
your sense of instability usually has its source within your internal organization and
culture.
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Phase 1: Client Value Once your mindset is cleared of information clutter you will strategically evaluate where your client value portfolio requires your direct attention to reinterpret interaction and engagement.
Phase 1: Client Value
You are keenly aware relationship management is a core competency in any successful business especially with the right team in place.
Phase 1: Client Value
The right team provides services and face to face nurturing engagement with those clients.
Recall your roll as deal maker with a reinterpreted title. To engage in effective deal making you must develop relationships.
Relationships take time to nurture and foster growth.
Spend your time wisely and add emphasis in facilitating a sense of safety with your clients.
Exercise rigor in understanding your client’s needs. This is not an area where you want to use perfunctory attitudes or statements.
Do not foster a sense of salesmanship in your nurturing process.
Personal focus like anniversaries or other life events are highly important to your client and will impact your relationship.
Message
Does client management continue to be a mystery in your business?
Personal and interpersonal effectiveness characterized our engagements with
clients today.
Are you clear on what keeps your client up at night?
If we are not creating a sense of safety for our clients in our products and
services we have gone a long way to ensure distrust continues between those
clients and our business.
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Introduction Experience
I am Ellen J. Harris CEO, Founder, Author.
You’re invited to schedule a day and time for a 30 minute introduction call, not a sales call but a real introduction call.
https://www.timetrade.com/book/WQ8QH
Building a network is not always digital. It is about real connections.
Let’s give is a whirl. Schedule your time and I will call you, spend 30 minutes with you then send you the rest of this presentation. Deal?
Looking forward to a great connection.
Message
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Brand
Succession
Exit
CEO Time
Risk Management