educating your target audience: build awareness through digital media
TRANSCRIPT
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Educating your target audience:
how to build awareness
through digital media
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If your business or industry is placed
under the public microscope,
you need to inform and educate
quickly.
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To get your audience on
your side, you’ve got to
connect with them online,
first.
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With digital media, educating your target audience has never
been easier.
Each tweet, blog post and status update helps
spread awareness.
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Here are five ways to use digital media for audience education and awareness.
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1. Build brand awareness and
gain thought authority.
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First things
first: you’ve
got to build
brand
awareness.
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If you want to gain thought authority in your
industry,
you need people to recognize your
organization.
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Once you let audiences in on
your brand’s personality,
objectives and purpose,
they’ll begin to rely on you as a trusted source of information.
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2. Influence opinions.
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Don’t underestimate your
ability to influence your
online community.
Opinions expressed
through digital media
can be incredibly
persuasive.
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you have the opportunity to provide new, mind-
opening information and sway opinions in your
favour.
With each online post,
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Through digital media, you can:
• Provide perspective
• Diffuse tension
• Lessen the opposition
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3. Influence government
policy decisions.
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If you’re engaged in a public campaign,
digital media is key for keeping voters
informed.
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For issues to work their way up
the chain of command, policy
advisors and other government personnel need to
be informed, as well.
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“It is all about targeting
people who are clearly
interested in solving the
problem that’s being talked
about.”
- Bob Dearsley, Chief Executive at itpr and The B2B Marketing Lab.
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4. Provide the media with accurate
information.
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Make it easy for media to get consumable
information so they don’t
spread inaccuracies
and rumours.
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In order to keep myths from
spreading, keep the media up-to-
date with real stories and
facts, via your online content.
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5. Tell a great story.
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People aren’t interested in being “preached” to.
If you want to maintain your audience’s attention, you’ve got to
get them invested in your story, first.
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There’s tons of online content that your
organization has to compete with.
Stand out from dull, run-of-the-mill content by using storytelling techniques.
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“Make every effort possible to engage readers with a
story that sparks their interest.”
– Business 2 Community
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Simply put, if you don’t have a digital strategy, you’re missing out on opportunities to create
awareness and interest.
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Don’t let others speak on your behalf; get active online and teach people a thing or two
about your business!
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