INCENTIVISE CUSTOMER BEHAVIOUR

PLATFORMS | REWARDS | INSURANCE

We now live in a world where people expect to be rewarded.

Engaging customers today is more challenging than ever.

DRIVE PRODUCT TRIAL

SATISFACTION GUARANTEES

INCENTIVISE MARKET RESEARCH OUTCOMES

DRIVE REPEAT PURCHASE

CUSTOMER RETENTION

PRIZE BROKERAGE

RE-ENGAGE AT RISK CUSTOMERS

DELIVER FINANCIAL PAYMENTS TO MULTIPLE

STAKEHOLDERS

LIFT SALES, ACQUIRE NEW CUSTOMERS, MEMBERS

AND SUBSCRIBERS

SURPRISE AND DELIGHT CUSTOMERS

BRAND SWITCHING

ENCOURAGE CUSTOMERS TO PAY ON TIME AND

PAY ONLINE

TRADE UP/ TRADE IN

INCREASE BASKET SIZE

CAPTURE DATA

DRIVE A HEADLINE OFFER INTO MARKET

SHORTEN PRODUCT REFRESH CYCLES

DRIVE PRODUCT ENGAGEMENT

We’ve discovered close collaboration and the right framework delivers the best ROI.

1. Consult Meet with one of our experts to discuss your promotional challenges.

• Define problem, target audience and budget

• Review prior learnings

• Assess solution options

- Channel

- Mechanic and triggers

- Rewards

- Fee structure and ROI

- Insurance

2. Build It’s time for us to get busy and start creating your tailored promotion.

• Customise platform & client APIs

• Develop promotion mechanic

• Finalise T&Cs

• Secure permits

• Source reward content

• Secure approvals

• Lock in insurance

4. Review Full reporting and analytical capabilities to drive learnings and more effective campaigns for the future.

• Underlying sales and ROI review

• Promotional analytics

• Critique of offers and mechanics

• Customised survey results

• Psychographic overlays

- How to find more ‘like’ customers

- Media consumption habits

- Communication preferences

3. Manage Our team will ensure your promotion runs smoothly and will keep you engaged throughout.

• Dedicated account management

• End recipient customer service

• Reward inventory management

• Claim validation

• Platform hosting

• Fulfilment

• Return to sender

• Customer communications

That’s why leading brands trust us.

A first of its kind in the market, we created our platform that changed the landscape forever.

COMPETITION & CLAIM MANAGEMENT

Prize Draws Permit board approved odds based prize draw engine and interface.

Consumer Claim Management

Secure and flexible consumer claim processing portal with online, sms and

social integration.

Promotional Insights & Reporting

Analyse the influence your promotion had on sales and how to find ‘like’ customers

to better your ROI for future promotions.

Client Claim Management

Client initiated onsite claim qualification

(POS and CRM integration) to trigger pre-established

payment types and values.

Benefits

• Real time reward and payment issuance

• Security

- Securely transmit and receive data via API and SFTP

- Fortify approved software security testing and assurance

• Communication

- Automatic and tailored customer communications to keep customers engaged and informed throughout your campaign (email, sms, online, social)

• Connected

- API integration with client POS/CRM and third party payment and reward providers

• Access to Australia’s broadest range of payment and reward solutions

- Scheme based card payments, mobile payments, digital rewards, downloads and merchandise

• Optimised

- Mobile, tablet and PC responsive

- Optional AB in market testing protocols

- Digital deliverability tracking

• Collect and analyse customer data

- Client application interfaces provide for end to end single view of customer

- Survey and poll overlays

- Psychographic plugin to identify customer media consumption, interests and preferences

• Trackability

- Track the status of claims, fulfilment files and reward issuance.

• Customer Reporting

- Online and offline reporting

- Analytics insights

- Customer tracking

INCENTIVE MANAGEMENT

Rewards & Payment Management

Issuance of all physical and digital rewards.

Digital Redemption

Present your customers with the choice of multiple rewards.

Use our ‘code intelligence’: to deliver different

campaigns across the same platform.

Self Loading & Ordering

Take full control of when and how you issue rewards and incentives. Perfect for

customer complaint handling and onsite

incentives.

Benefits Platform Member access to

discounted rewards and dynamic offers.

Supplying the broadest range of reward content.

Retail Digital Gift Cards Wine Offers Digital Movie Tickets

Branded eftpos and Visa Gift Cards Electronic Payments Digital Entertainment

Travel and Accommodation Dining and Spa Gift CardsBespoke Content

And managing your financial exposure.

WHY US?

100% Protected

We can provide you with a fixed fee, regardless of claim rates, providing your business with 100% protection. We have a proud history of always paying out every claim.

Experience

We have underwritten countless campaigns for Australia’s leading brands and taken hundreds of millions of dollars of exposure.

Deal Direct

We deal directly with Lloyds market of London; eliminating unnecessary middle men inflating prices and spreading risk.

Flexible

We work with you to come up with creative and flexible fixed fee pricing models that meet your budget and risk tolerance.

Claim Histories

Together with our deep database of claim histories and unique and expert understanding of redemption drivers, we will get you the right price and ensure you are always covered.

INSURANCE SOLUTIONS

‘Promotional Insurance’ or ‘Fixed Fee’ protects a promotional

budget against higher than anticipated redemption or claim rates. Edge Loyalty

offer Promotional Risk Management solutions which, transfers the risk

and manages the financial exposure associated with any

promotion or activation.

Digital Scratch CardsPhysical Scratch Cards

INSTANT WIN

PARTIAL LIQUIDATING

OFFER

Try Me FreeMoney Back GuaranteeSatisfaction Guarantee

Cash BackRepeat Purchase

REBATES

Kick for CashPutt for a Million

Hole in One

SKILL BASED

GWP

Claim Based Gift With PurchaseCollect and Get

LOYALTY

AcquisitionRetention

PROMOTIONAL INSURANCE

Envelope PicksPredictors

Tipping

ODDS BASED PRIZE

INSURANCE

Our commitment to you and your business.

2006Established in Melbourne Australia

150+ Employees in Australia, Asia,

UK, Europe and North America

Acquired Edge Loyalty in 2012

ProvenWe are fortunate to count 80% of Australia’s leading brands as key long term clients.

End to EndWe provide a full service offering. No need to engage and manage multiple parties. We are 100% accountable. A tight, fully integrated and secure solution.

ExpertsWe comprise of Australia’s leading promotional experts with access to the largest database of campaign results.

Leading EdgeWe invest heavily in technology to satisfy the evolving needs of our customers to deliver platforms that create a seamless customer experience with maximum ROI.

Fully Customised Our platforms can feel like your very own when fully branded and customised.

We always payWe have a proud history of always paying out on claims.

Publicly ListedYou can rest assured we have the financial backing of one of Australia’s largest and most reputable ASX listed businesses, Village Roadshow Limited.

PLATFORMS

REWARDS

INSURANCE

“Edge Loyalty’s innovative incentives

and rewards have been instrumental in adding value to both our brand

and the bottom line.”

Radek Sali CEO, Swisse

“Great open relationship; we meet up and work out ways to overcome issues.”

Senior Product Specialist, Suncorp

“We have found the team to be

highly professional, responsive,

approachable and the ideal partner for our initiative.”

Marketing Director, Sodastream

“The promotion achieved our objectives and gave our customers

and sales force an exciting promotion to get behind. It was great to not have to think about anything with the campaign from

start to finish.” Marketing Manager Dairy, Lion

“Edge always comes to us with

the latest products and services in

the market.” Senior Account Director,

Bamboo Marketing

“Our promotion was a great success,

exceeding our expectations by driving

sales and positive engagement with our customers.”

Marketing Manger, TCL

“You make it very easy. We send an

email and you make everything

happen.”

Business Analyst, iSelect

“Great service, from your account

management team to senior management.”

INTEL

“Edge Loyalty helped fulfil the promotion across all elements,

allowing us to concentrate on our businesses core competency, freeing up

our resources for greater business challenges.”

National Marketing Manager, Fujitsu

One Platform, Multiple Campaigns

Challenge

Increase positive brand association, appeal to a wide demographic and run a self managed platform where multiple campaigns can be listed.

Solution

Created a fully branded digital rewards platform. Each campaign rewarded customers with different levels of prizes, depending on the campaign. Prizes included: movie tickets, double Gold Class passes and a choice between 1 of 10 digital gift cards.

Results

Multiple campaigns seamlessly executed receiving increased customer satisfaction and reaching a diverse audience.

Product Launch

Challenge

Generate awareness of Dettol’s new product No Touch Hand Wash, using a relevant incentive with wide coverage across Australia and New Zealand.

Solution

Appealed to ‘Mums’ by leveraging the blockbuster children’s film Ice Age 4 – Continental Drift and offering a ticket to the film with every purchase made. This was communicated with key film imagery across all promotional materials.

Customers who purchased the participating product received a unique code which they took to a customised website to claim their ticket. There, customers were also asked to complete a survey providing Dettol with key information about their customer demographic.

Results

The campaign was an outstanding success generating 10,000+ entries and sales significantly exceeding expectations. The campaign was also delivered well within Dettol’s budget.

Fujitsu Gives Away Free Money

Challenge

Fujitsu was looking for a way to stimulate sales and increase demand for air conditioners during their traditionally off peak season.

Solution

Edge Loyalty worked closely with Fujitsu to create Fujitsu Free Money, rewarding customers with cash back gift cards when they purchased participating products.

We provided an end-to-end solution, from claim validation and fulfilment of gift cards to client account management, website development, customer service support and reporting.

Results

The campaign received positive sales uplift in a competitive market place.

“Edge Loyalty helped fulfil the promotion across all elements, allowing us to concentrate on our businesses core competency, freeing up our resources for greater business challenges.” National Marketing Manager, Fujitsu

Customer Acquisition

Challenge

Offer a highly valued incentive to encourage Australians to switch their energy provider to Simply Energy.

Solution

Edge Loyalty developed a Gold Class movie ticket offer rewarding customers who took out an energy contract with Simply Energy during the promotional period. These tickets were delivered quarterly using our Fixed Fee Pricing Model, meeting budget and giving extreme cut through in a competitive product set.

Results

The movie ticket offer successfully increased acquisition and retention. Simply Energy experienced positive brand loyalty and reached a broad appeal.

After receiving positive results, Simply Energy continue to use Edge Loyalty as their promotional partner.

Try Me Free

Challenge

To increase customer acquisition, drive sales and provide consumers with the chance to trial Beiersdorf’s new product NIVEA Q10.

Solution

Consumers who purchased the new NIVEA Q10 were offered their money back in the form of a branded eftpos Gift Card if they weren’t satisfied with results after 28 days. The promotion was insured utilising Edge Loyalty’s Fixed Fee Pricing to ensure NIVEA’s budget was protected with 100% of claims being covered.

Edge Loyalty provided an end-to-end solution including claim management, validation, fulfilment and customer service support.

Results

NIVEA experienced strong cut through in a highly competitive market and exceeded sales targets across Australia and New Zealand.

“Our most successful promotion yet!”

Challenge

Drive sales, stand out in a cluttered market and align with a brand that appeals to their target market.

Solution

When customers purchased participating XXXX Gold products they received a $10 Barbeques Galore gift card.

Customers could accumulate up to $250 in value.

Edge provided Lion with a redemption based Fixed Fee pricing model, validation and fulfilment and reward issuance, account management and customer service.

Results

Since 2010 we have continued to work hand in hand delivering solutions for Lion and this particular promotion received a positive response; as well as sparking a lot of interest in store.

Biggest Game of Musical Chairs

Challenge

Create a ground breaking campaign to celebrate Fantastic Furniture’s 25 years, drive in store traffic and become the brand everyone talks about.

Solution

Edge Loyalty and Fantastic Furniture created the musical chairs campaign. Customers that purchased a participating product during the promotional period went in the draw to play musical chairs. 101 participants were selected nation wide to play for the chance to win a $250,000 eftpos Gift Card.

The promotion was insured utilising Edge Loyalty’s Fixed Fee Pricing to ensure Fantastic Furniture’s budget was protected.

Results

A national campaign was televised on TV, reaching a broad appeal and received positive sales uplift.

Ultimate GWP

Challenge

Harvey Norman’s main objective was to drive sales across the peak EOFY period, encourage brand loyalty and reward customers with a gift they can treat themselves to.

Solution

Edge Loyalty worked closely with Harvey Norman to create their BONUS wine promotion; rewarding customers that spent $399+ with a 12-bottle case of their choice of Wolf Blass BILYARA Chardonnay, Shiraz or Sauvignon Blanc.

At point of sale the customer provided their email address and instantly received a redemption code via email. They were then directed to a fully branded website where they selected their preferred wine and completed their shipping details. Within 4 weeks of claiming their 12-bottle case they were delivered to their front door.

Results

The BONUS wine offer successfully increased sales, evoked positive brand loyalty and reached a broad demographic.

After another positive campaign, Harvey Norman continue to use Edge Loyalty as their promotional partner.

HAVE QUESTIONS?TALK TO US: info@edgeloyalty.com.au or 1300 365 426

MELBOURNE LEVEL 1, 500 CHAPEL STREET SOUTH YARRA, VIC, 3141 AUSTRALIA

SYDNEY SUITE 7, 285A CROWN ST, SURRY HILLS, NSW, 2010 AUSTRALIA

LONDON 15 LONDON STREET CHERTSEY SURREY KT16 8AP

edgeloyalty.com.auABN 96 138 299 288