Ecommerce and Online PublishingGroup 7:

A.DeepshikhaAnurag Baghel

Aman YadavAnju ChaharKeerti Singh

Kratika PaliwalPooja Nagpal

Pooja YadavSurbhi Singh

Utkarsh Vashishtha

CONTENT• Online Publishing: Introduction• History• Features of Online Publishing• Types of Online Publishing • Advantages • Disadvantages• Offline to Online Publishing• Phases of Online Publishing• Business Models• New Media Technologies• User behaviour & Survey• New Media trends on the market• Swot Analysis• Kindle and Process

Source: 3D Issue (A Digital Publishing Software Provider Company)

Online Publishing: Introduction

• Process of using computer and software's to produce Web-based documents

• Combination of text and graphics• Newsletters, online magazines,

databases, brochures, promotional materials, ebooks, etc.

• Audio and video online publishers (gaana.com, youtube)

Offline v/s Online Model

History Of Print-Publishing

• Until the advent of radio it was the great means of communications. As paper became more widely available in 13th century writing became more prominent.

• By 15th century around 12,000,000 books in 35,000 edition had been published.

• The world 1st news paper was published in Germany in 1609.

• In 17th century printing was being viewed as a threat to established power , both religious and political

History Of Online-Publishing

• Online-Publishing has been around for about 10 years, ever since people started putting their text file on the internet in an effort to share information.

• We look at online publishing in the same term in which we think of print publishing – a work meant for public consumption that entails professional cares given to design, editing and distribution.

Trends and Development

• Disintermediation• New players• New forms of (strategic)

collaboration• Open Access Publishing (also for

books)• Enhanced and liquid publications

Features of e- Publishing

Viewer

Interactivity

Social Media

Registration

Subscription

Reports And Statistics

Platform and Security

Search

PDF Acceptance

Management Platform

Technology

FeaturesOf

e - Publishing

Types of Online Publishing

• Static Web Pages• Static Web Pages with Dynamic Content• Dynamic Web Pages• Multi – Tiered Web Sites

Advantages of e-publishing

• Low Cost• Multimedia• Less Paper used• e– text Sharing• e- libraries• Searching e documents• Making copies of documents• Hard copy can be made by taking print out of the

book• Easy to update with no extra cost.

• Works published electronically have an ISBN number, just like printed books. This means anyone can walk into a storefront bookstore and order an electronic copy of the book.

• Writers get a higher percentage of royalties through e-publishing because the initial financial layout for the publisher is so much less than for a paper publisher. Some writers receive as much as 70% of the profits in royalties.

Disadvantages of e-Publishing

• Difficult to identify the actual author.• Reading text – tiring• Required a proper setup to read : computer system.• Irretrievability.• Difficult to release free edition and paid distribution parallelly.• Writers do not receive an advance. This is not just a financial

disadvantage • Piracy is another concern in the e-publishing industry • To date, electronic works sell far fewer copies than paper

books. Many people aren’t aware of e-publishing and others prefer reading a book from print rather than electronically.

Offline to Online e-Publishing

Changes that drive developing of e-publishing • Changes in Technology • Changes in the Business Model • Changes in the Product/Service concept• Changes in User Behavior • Changes in Scientific Disciplines • Changes in Copyright • Changes in Demography

Phases of e-publishing according to Brown

• Period up until the early 1990’s. Print based information system. Dominated the printed pages.

• From the mid 1990’s to the early 2000’s – period of confusion. New dimension to the information industry (set of new legal, business and technical challenges).

• From the early 2000’s – strong electronic publishing drive, with digital versions of information out selling and outperforming their analogue equivalents.

Publishers business models

• Publishers business model is based on manufacturing processes, sales channel, and business practices.

• This models and practices are rapidly changing. • The driving force behind the digital revolution is hardware

(machines, e-readers, tablet computers, cell phones) • The second driving force is cloud-based computing services

(massive servers that store data that can be accessed via the internet)

• The third force – Amazon. The largest bookstore in the world with own hardware – Kindle, software – Kindle app for every imaginable mobile device.

Business models

• Open access (publishing) • Online advertising • Online distribution • Pay-Per-View • Print on demand • Subscriptions • Self-publishing • Non-Subsidy Publishing

New Media Technologies

• Information printed on paper dominated the mass distribution of information until the 1930s.

• Then radio emerged as a new medium and in the 1950s television was established.

• In the mid-1990s the Internet revolution began. • Presently the expansion of the Internet onto

mobile devices (phones as well as tablets) is forced

User Behavior

• The introduction of new media technologies has changed how customers access information.

• For example, the Internet has not only partly replaced paper newspapers but has partly replaced television as well.

• The Internet has also become an important source of information on products.

• Major companies have been establishing multi-media solutions for the mobile market

How we Read? What we Read?

Digital Book World Survey, 2011

• The survey was conducted among publishing executives at major publishing companies across the U.S. that represent 74% of all U.S. publishing revenues.

• According to the survey, 82% of book publishing executives are “optimistic” about the digital transition (down from 89% a year ago).

• Similarly, fewer publishers believe that as a result of digital advances:

• Readers will be better off, 61% in 2011, down from 74% in 2010. http://conference.digitalbookworld.com/ehome/24240/55637

• More people will read books than did before, 60% in 2011, down from 66% in 2010.

• Readers will read a greater number of books than before, 47% in 2011, down from 66% in 2010.

• When asked about their own companies, the pessimism became more pronounced: Only 28% of publishing executives think their company will be better off because of the transition to digital, down from 51% a year ago.

According to the survey carried on by Pew Research Center in 2011:

• People read 60% more than the people who prefer traditional books, newspapers, magazines.

• 42 % prefer their own computers. • 41 % prefer e-reading • Only 23% - 29% use smart phones or tablets for reading • 61 % prefer to buy e-book not to hold from library • 81 % think that the traditional books are more

comfortable for children than e-books.

New media trends on the market

• New technologies • Access to anything, anytime and anywhere • The connection between authors are readers get

easier and faster. • The lack of mediator between creator of

information and end users cutting down the prices of these information.

Steps and Process to publish online through Kindle

• Step 1 – Write (and Format) the Book(Web Page, Filtered (*HTM & *HTML) format).

• Step 2 – Sign Into Amazon KDP With Your Amazon.com Account.

• Step 3 – “Add a New Title” to your Amazon KDP Bookshelf.

• Step 4 – Edit Book Details in the “Your Book” Tab.

• Step 5 – Properly Format Your Book for Upload• Step 6 – Select Publishing Territories, Price and

Royalty Rates• Step 7 – Wait for Amazon’s Approval

Process of Kindle

• Once you've completed your account profile, you'll need to upload a book file in one of our Supported Formats. For help formatting your book, see our Simplified Formatting Guide.

• When you're ready:Log in to your account and go to your Bookshelf.Review the New Title Checklist for things you'll need, then click Create new title.

Complete the fields in Step 1 (Your Book) and Step 2 (Rights & Pricing), including:

– Enter Title Information

– Upload and Preview Book Content

– Confirm Publishing Rights

– Enter Pricing and Royalty Information

e -Book publishing Organization

Step 1

Step 2

Step 3

Step 4

Step 5

Step 7

Advantages to publish through Kindle

• Kindle stores are easily accessible.• It offers the options to choose from several languages.• Offer the option of setting price and commissions

between 30% to 70% .• Kindle apps expand your reach beyond the Kindle and

onto iPad, iPhone, iPod touch, PC, Mac, Blackberry, Android-based devices and Windows Phone 7.

• Submit your e-book to the Amazon Kindle Singles storefront.

THANK YOU