ec.1946 Vol. ~ No. 11 15c

GERALD S. DOYLE LTD.Manufacturers' Agents.

representing in NEWFOUNDLAND

• The Dr. A. W. Chase Medicine • John Steedman & Co.Co., Lcd. • Scott & Turner, Ltd.

• Life Savers Corporation. • Seeck & Kade, Inc.• The Centaur Company. • Ex-Lax, Inc.• The Prophylactic Brush Co. • Lux Vise!, Inc.• The Procter & Gamble • Foster-Dack Co., Ltd.

Distributing Co. • Scott & Bowne.• William R. Warner & Co., Inc. • Sterling Products International• The Dodd's Medicine Co., Ltd. Inc.• American Hard Rubber Co. • Affiliated Products Inc.• The Denver Chemical Mfg. Co. • Maryland Glass Corporation.• Richard Hudnut. • Vick Chemical Company.• Templeton's Limited. • Carter Products, Inc.• The Allcock Manufacturing Co. • R. B. Davis Sales Co.• Fellows Medical Manufacturing • International Cellucotton

Co. Products Co.• Chesebrough Manufacturing Co. • The Seamless Rubber Co.• Shirriff's Limited. • Three in One Oil Company.• The Bayer Co., Ltd. • The Chas. H. Phillips Chemical• Bristol-Myers Company. Co.• Lambert Pharmacal Company. • The Campana Corporation.

Over a thousand distributors in Newfoundland

and Labrador. Our salesmen cover the entire country.

GERALD S. DOYLE LTD.335 Water St. St. John'S, Newfoundland

PEOPLE ARE

INTERESTED

EDITORIAL

DURIl\:G the past few weekswe have had ample proof

that people ou tside l\: ewfound­land are interested in l\'ewfound­

land. An opinion pool conducted among readers who are not nativesof the Island brought some very interesting and gratifying results.

The Secretary of an Ontario Board of Trade commented on the"fund of information given about a country that is not too wellknown even at this distance." An Alberta country club reported:"We in the West have little or no idea of things as they are in

Tewfoundland. Atlantic Guardian is read with interest by allmembers of the Club".

The Editor of a French paper in Granby, Quebec, thought theNewfoundland magazine was very interesting. "While reading itsstories we feel like we are travelling through Newfoundland", headded. Another Editor in Toronto wrote that the magazine "givesme a knowledge of the country and its people I never had before".

"This sparkling little magazine teaches us many things aboutNewfoundland that we had not even suspected", said anotherreader. Even those who made no comment wrote "yes" in thecolumn asking whether or not they wanted to continue receivingthe magazine.

All of which naturally makes us very happy. But we suspectthat the interest displayed by those outside readers in AtlanticGuardian is a reflection of their deeper interest in the country themagazine represents.

Interest promotes knowledge and knowledge brings under­standing, and it is only when people get to know and understandeach other and each other's country better that the misconceptionsand suspicions which keep friends apart are likely to be dispersed.

It is a nice thought and a worthwhile aim for us to keep in mindand put into practice as we extend and share the old but ever newgreetings of the Christmas season.

Atlantic Guardian is published monthly by Ewart Young, 985 Sherbrooke Street W., Montreal,Quebec, Canoda. Authorized as Set:ond Class Matter by the Post Office Deportment atOttawa. Subscription rates I Canada and Newfoundland $1.50 per year; United Stotes andall other countries $2.00. Single copies 15 cents. Printed by Woodward PreSs Inc., Montreal.

TWO YEARS CONTENTS

POETRY

GENERAL ARTICLES

December, 1946 ~ Vol. 2, No. 12

. 35

SPECIAL ARTICLE

MAN OF THE MONTH

Dr. C. S. Curtis

By Ike Newell

1946~ A Memorable Year. 4

By T. J. Moakler

•

Where Christmas Is Christmas 20By Ron Polleft

The Frozen Fish Industry LooksAhead 24

By H. A. Russell

PICTURE STORIES(By Bill Davies)

"Voice of Newfoundland" . 10-19

Atlantic Guardian visits BAIRD'S46-55

~­.~,~;~

OF AOVERTISING

NEWFOUNOL.ANdS

:(-Amot4fSALMON RIVERS!

c~~ATLANTICGUARDIAN

SIMON LEVITZAND SON - ST.JOHN'S

fadwl.~ ~-tD~~,hll~~

--+---

Total Loss; Grates' Point . 40By Michael Harrington

FEATURES

Editorial 1

Photogenic Newfoundland . 28

Guardian Angles 57

EWART YOUNG ED/TOR

BRIAN CAHill, }

A. R. SCAMMELL, Contributing Editors

TED MEANEY,

-I1good hishrood~II is Q counh·y·s

Ii feline progressand pro5peri~y

follow when roodsor~ built-.

H. N. HAKEN - - - Production Manager

Newfoundland Subscription Representative:

H. O. HOUSE, Corner Brook, Nfld.

Honorary Adyisory Editors:

DR. E. J. PRATI - Victoria University, Toronto

DR. f. FRASER BOND - New York University,New York

ATlANTI( QJ4P,DIMI

McGill University,Montreal

DR. W. H. HATCHER

Canadian Advertising Agents;

EDWARDS & FINLAY,

45 Richmond Street West,Toronto, Ont.

Atlantic Guardian's PlatformTo make Newfoundland better

tnown at home and abroad;To promote trade and travel in

tho 1,land;To encouraqe development of

the Island's natural resources;To foster good relations between

Newfoundland and her neigh.bors.

haG been a str-ong

supporter ota highroadacross Newfoundland.

Le~'s hopg tilat before

many more onnivsr.50r-iesthe gool will \xl rQOCh0:i.

...Jrorris &ffrsc~Ltd.«;WAREAIllI.~OPiTJNG ~qooS.5\:,~/~

3

ATLANTIC GUARDIAN

TOttONTO, CANADA

P. J. "PADDY" DOBBIN

BRACKMAN.KERMILLING CO. LIMITED

A MEMORABLE YEARIN NEWFOUNDLAND

BY T. J. MOAKlER

pOLITICALLY and economic-ally the year that is closing

has been one of the most promis­ing for the future of Newfound­land in all the country's longhistory. This year's prosperitywas a production prosperi ty andconditions were less affected bybase construction and operationthan at any time in the past fiveyears.

In the salt codfish market ourprospects remained as bright asthey had been during war years.We had promising indicationsthat the market would remainstable for the next two yearswhile throughout this year wesold all we prepared for market.We made great strides in proces­sing and marketing fresh-frozenfish in the United States. TheFisheries Commi ttee of the a­tional Convention had foundthat the new fish industry wasthe "main hope of the future"but that it needed help to grow­help from the nited Statesthrough the lifting of tariffs, itwas suggested, in exchange forbases and free entry in New­foundland of base-building ma­terials.

The lobster fishery was thebest in years, fetching the

SI. John'" NewfoundlandBox E5261

Enriched it's a perfect flour for perfect balr.·

ine It is milled from the finest hard sprinc

wh~at of the Canadian West Try Irish R~

for finer~. cakes and pMtry

The First TimeYou BokeWith

IRISH ROSEFLOUR

4

ATLANTIC GUARDIAN

SHAWSTEAMSHIPCO. LTD.

Operating services fromGreat Lakes Ports via Mont­real to St. John's; Newfound­land. Also from Halifax viaCharlottetown, P.E.!., to St.John's, and from Newfound­land to West Indies points.

MONTREAL OFFICE,Board of Trade Building

HALIFAX OFFICE,166 Hollis Street

ST. JOHN'S OFFICE,Water Street

OF EVERY DESCRIPTION

•FRESH •FROZEN•CANNED •SALT•SMOKED' SALMON

•LIVE LOBSTERS

Wholesale Distributors of all

Newfoundland Products

orth SydnevA;eacir>LVE PfTiR~1WI _

IUN6 NlPTlJNE '"'"~/)(O'<th &'dK.......1l1Poo Stat,o. ~ -

~~~~~~~~~~~~E!4

'lro all our ~rinting frienbsin j}ewfounblanb

a JMerrp ClCbrtstmas,anb for tbe j}ew !lear

~oob J)ealtb anb l)rosperttp

MANTON BROTHERS LIMITEDHead Office and Factory at Toronto, Ontario

MANUFACTURERS OF WINK DRY INKS IN BLACK AND COLORSThe 'nle that dries Quic;:lc.os.o- Wink

5

ATLANTIC GUARDIAN

When you are in The Capital, visit ~

~HN'SNEWFOUNDLAND'S PREMIER DEPARTMENT STORES

6

A MEMORABLE YEAR

OKA

ST. JOHN'S, NEWFOUNDLAND

•

LUSTRA'FLOORPAINT

The Standard ManufacturingCo. Ltd.

-Hard-wearing and

with a high gloss, it is

tops for good looks

and economy.

·You'll hove floors

to be proud of with

"Lustro" Floor Point.

,,

highest prices on record. Themackerel, a scarcity item in localwaters for a century, this yearreturned in great numbers andJamaica asked us to ship morethen two million pounds. Theoffer found fishermen un­equipped but there was everyhope at year's end that we couldfill the order. The herring in­dustry had a 83,000,000 yeardespite the fact that the totalcontracted for U;\RRA couldnot be reached.

While investigation was beingmade of iron ore deposi ts inLabrador, reputed to be thelargest ore lode in the world,miners on Bell Island werereceiving biggest wage disburse­ments in the history of the Con­ception Bay mine, were workingnight and day to move a neworder for half a million tons ofiron ore to Sydney, and werelooking forward to an assuredfive-year contract with GreatBritain whereby Bell Islandwould send seven hundred andfifty thousand tons annually toBritish steel plants. TheLaManche lead-zinc mine, un­productive for twen ty years,was on the way to a new start asBuchans Mining Company pre­pared to re-open operations inthe spring of 1947.

At Corner Brook, Bowaterswere busy on construction ofinstallations to be completed in1948 at a cost of 87,000,000, hadcontracts in hand covering thenext ten years' output. Anglo­Newfoundland Development

7

ATLANTIC GUARDIAN

Newfoundland's Most Modern Department Store\

• GROCERIES

• MEATS AND FISH

• DRY GOODS• READYMADES

• HARDWARE• CROCKERYWARE

• BOOTS AND SHOES

• HOUSEHOlD SUPPLIES

CORNER BROOK NEWFOUNDLAND

• For HEAVIER, HARDER· WEARINGKITCHENWARE-Smart HouseWIves INSIST on REDLABEL brand

Galvanised

WASHTUBS.BOILERS,

COAL BUCKETS,PAILS. PANS.

SHOVELS

UNITED NAILAND FOUNDRY

CO. LIMITED

• • NEWfOUNDUND

T. II: M. WINTER LTD. ST. JOHN'S'k/1uJ.uaJep~

AGENTS IN NEWFOUNDLAND FOR,

• Standard Brands limited,• Maple Leaf Milling Co. Ltd.

(Toronto, Ont.)

• Guardion Assurance Co. ltd.(london, Eng.1

ESTABLISHED IN 1878

8

A MEMORA HLE YEAR

AND

-

Try the New,Rich, Improved

COOKINGPURPOSES

NFLO.

GENEROUSLY

FORTIFIED

with

HEALTH-GIVING

VITAMINS

A and D

ST. JOHN'S

M~~4

HARVEY·BREHMLTD.

-/04 ALLSPREADING

GREENLA BEL

Company at Grand Falls had itsfirst native General Manager,Philip Gruchy, and AssistantManager, John E. Manuel; wasworking at full capacity and hada new order at year's end whichnecessitated a Sunday shift.From the two enterprises New­foundland was getting a totalannual earning of S18,OOO,000,which did not include profit taxesof both companies.

Educational services reachedan all-time high in the past year,at a cost of 83,500,000. TheEducation Department plannedto build a S600,000 wing on theMemorial University College.

Commencement during theyear of provision of electric ligh tand power on the progressive\Vest Coast heralded a new erafor that section and would un­doubtedly lead to the establish­ment of industrial plants there.

Politically, 1946 will go downin history as another mile-stoneof constitutional beginnings forit saw the opening of the Na­tional Convention. Since Sept­ember 11 th, when the newly­appointed Governor, Sir GordonMacdonald, opened its first ses­sion in the former House ofAssembly, the forty-five dele­gates from all over the countryand Labrador, included for thefirst time, have been investigat­ing and debating the economyof the country and preparing torecommend forms of govern­ment, one of which the peoplewould choose ultimately in acoun try-wide plebisci teo

9

An integral port of life of the people of Newfoundland is thegovernment-owned radio of the Broadcasting Corporation ofNewfoundland, VONF, in the standard broodcast bond, and theshortwave transmitter, VONH. The three·hundred-foot masts atMount Pearl dwarf the transmitter buildings, and ore guide postsdiscernible for many miles. Inset, upper right, is George Williams,M.B.E., choirman of the B.C.N. Inset lower left. W. F. Galgay.

general manoger.

Picture Story by Bill Davies

On March 13, 1939, YONF andYONH, lang and short wave outletsof the now familiar BroadcastingCorporation of Newfoundland, atSt. John's, made their debut an theair. Six months loter, the outbreak ofwar threw new responsibilities on thefled gling government station.

Requests to stay on the air as aradio beam guide to Ferry Com­mand pilots were not uncommon.Prog roms featuring service per­sonnel, as well as special programsdesigned for the entertainment ofthe services made demands uponthe station's time.

Copies of the words of "Nelson'sPrayer", the station's daily closerduring war yeors, poured in. The"Ode to Newfoundland", played atthe opening of each transmissionperiod, became familiar to men ofmany nations.

The Gerald S. Dayle NewsB~lIetin, aired twice each week-day,with a special transmission during

the summer for the fishermen on theLabrador, is perhaps the most­heard program. Vieing with it arethe Devotional Periods put on eachmorning.

Newfoundland is the birthplaceof radio. From Signal Hill, Marconi,December 12, 1901, heard the firstwireless signals from across theAtlantic. Nineteen years later,July 25, 1920, he established voicecommunication with the 5.S.Victorian.

In 1915 Marconi erected a trans­mitting station at Mount Pearl, andthe masts of that station to-daycarry the transmitting aerial ofYONF.

Newfoundland's first radio sta­tion, VOS, went on the air in 1921but it was nat until 1922 that th:first official program was given.VONF came on the air November14, 1932, and YOGY, now incor­porated with it, was heard a fewmonths earlier,

Newfoundland's best Icnownradio personality is R. F."Bob" Mcleod. Pianist.organist, onnouncer and pro.ducer of many programs.among wkich are "The SavingsProgram" and the "Shut·inProgram", Bob Mcleod haseamed a place in the hearts ofNewfoundland's radio listen·ers it would be difficult to fill.He is shown here at the consoleof the Hammond electricstudio organ. on which hisunique style has brought manyhours of pleasure to radiolisteners.

The source of the news programs listeners enioy is the Reuter's News Room inthe studios of VONF and VONH. John Kieley, one of the several operators ofthe radio printer, is shown taking the news off the air. This is the news youhear sill. days each week. Prof. A. M. Fraser, "N.B.C. News", lower left.Ambrose Shea, "Esso Reporter", lower right. The foreign news in the local

dailies also originates from this source.

friend of Lowell Thomas, news commentator, and "Bill" Stern, sports announcer,both of New York, is Aubrey Macdonald, better known as Aubrey Mack, studioannouncer at the B.C.N. stations. Mack is best known for his personal program,"Heartbeats in Sport" featuring human incidents in sport bath in Newfoundland

and outside. Lower right is Harold Morris, studio announcer.

M. f. Harrington, "The Barrelman" of the f. M.O'leary program, who five days weekly employsfifteen minutes of radio time to make Newfound·land better known to Newfoundlanders. He alsohas several volumes of poetry to his credit, andcurrently represents St. John's as one of the city's

members in the Notional Convention.

E. Prowse, right, and E. R. Russell, left,

of the Deportment of Natural Resources,

devote thirty minutes weekly to the "Co-op

Program". In it they explain the advantages

of co-operation to the people of Newfound­

land. At the left is one of the best loved of

Newfoundland's radio personalities, Max

Young, known as "The Gospel Singer". On

the air again after an absence of several

months, "The Gospel Singer" is heard every

Saturday evening in his program of familiar

hymns. Once again he is adding to the

20,000 leHers he has received praising his

program and asking him to sing favorites of

his listeners. In the work-a-day world Max

Young is one of the Reuter's Press operators

in the news room at the radio studios.

"It's Wednesday noon, I declare" and the Premier Pals, with Mickey"Finnegan" Frelich as master of ceremonies, ond Bob Mcleod at the piano,are on the air. Reg and Rolph Ivany are the Pols. like Rolph Bishop andDon Randall, shown below, who in addition to their own Saturday eveningshow, are heard on the "Co-op Program", the Premier Pals feature close

vocal harmony and music in songs old ond new.

Without the control room at the studios there would be no radio reception.Chief Control Operator, A. N. House, is shown at the Gates console adjustingo program level for listeners. Below is the panel of the VONF transmitterat Mount Pearl, with Richord Bunt, chief of the transmitter stoff, recording

his meters, an hourly task during transmission periods.

VQWN-Corner Brookn_~_."Voice of West Newfoundland"

'. r

~

Clifford Hierlihy, manager of the S.CN. outlet at Corner Brook, checks aprogram from the slotion library. Below, right, is Arthur Borrett, studioannouncer at YaWN. left, Edward J. Byrne. compiler and announcer

of the Gerold S. Doyle News for the west coast.

Joyce Herrin M.C.'s a once-a-week recorded program of donee music for theWest Coosfs young people. Dick ludlow, is one of the Woodlond Echo groupond reads news of interest to the woodsmen. Below: left to right, JimmyMurphy, sports commentator ond announcer for YOWN; Stan O'leary whomakes Newfoundland better known by his West Coost "Barrelmon" brood·costs; Johnny Groce. seoted, ond laurie Tulk, control room operators at

Corner Brook.

WHERE ((bri~tma~

IS ((bri~tma~

BY RON POLLEn

From the pen of the author of 'TheOutport Millionaire' comes a de­scription of unique Christmas cele­brations, in Newfoundland,ofcourse.

1:\ :\ewfoundland, when thevillage man greets his neigh­

bor on the street with a "MerryChristmas!" the chances are heis standing in a snowdrift andhis words ride out on puffs ofvapor in the crisp air. If he looksabout, he sees snow-laden treesset into a background of clean,white landscape with chimneysmoke curling lazily into anazure sky; and if he listens, hehears the tinkle of sleigh bellsand gleeful shouts of childrensledding and ice-skating. If atnight, he sees the countrysideflooded with moonlight, bigpolished stars in the northernsky, and lamplight on the snow,reflected from a cozy room. Inother words, when the villageman says "Merry Christmas!"he is speaking right out of agreeting card!

Yet he seldom notices any ofthese things, because, of course,Christmas has always been thatway. But he knows it is Christ­mas. That, he knows!

For in no other place isChristmas more like Christmasthan in some of these villages ofNewfoundland. Among thisfolksey people-in homes wherethere still are antimacassars andteapot cozies, and birch and witchhazel logs glowing cheerily infireplaces-the spiri t of thanks­giving, good-fellowship and goodfun flourishes in old-time merryseason fashion. Here the cus­toms and community spirit ofEnglish, Irish, and Scotch an­cestry have been preserved in alltheir old-fashioned goodness,wi th merrymaking over thewhole twelve days-until OldChristmas Day, January 6th.Family and communal gather­ings are warm and bright in acommunity with cementedfamily ties and strong mutualinterests. Christmas is very realin ="'ewfoundland.

In settlements where menwho have been away working allsummer return in late fall to theirhomes and families, the season

20

WHERE CHRISTMAS IS CHRISTMAS

is a grand occasion when all theholidays of the year are squeezedin to a few short days. There arebirthday parties without a birth­day, anniversary celebrationslong overdue, community sup­pers and school concerts, lodgeaffairs, weddings, and all theother activities of earnest vil­lage life. This custom of makingmerry while the making is goodextends to industrial centers andtowns where the population ismore or less stationary but noless enthusiastic. "I've got to behome for Christmas" is the de­termination of every Newfound­lander.

Toys, sweets, spices, fruits andother good things for the holidayseason are freighted to the faroutports in fishing schoonersreturning from the capital citywhere the summer's catch ofsun-cured codfish has been soldfor export. Every availablecrevice among the win ter's foodand provisions is stuffed with thethings a man with money willbuy to make his family's eyesdance. Each crew mem ber's seachest is now a treasure box ofgifts: a tin steamer with gailypainted smokestacks, a golden­haired doll peeping from acradle, and, for Mother, per­fumes and toilet water in de­corated bottles as well as themore substantial bolts of finecloth. Here, Santa Claus travelsin sailing ships-comes in fromthe sea.

Everywhere, luxuries for theChristmas trade are displayed in

21

shops as soon as received. \Veeksill advance the sharp odor ofapples and oranges and newcotton goods-especially apples--have dispelled the less savorysmells of kerosene, wash soap,and salted meats that usuallypermeate the general store whichsells everything £<om a lampwickto a ship's anchor. Candies andsweets in all colors and shapesare heaped in showcases and tallglass jars to torment the eyes andappetites of children who gatherat the shop windows in wide­eyed groups.

What Xewfoundlander couldever forget the peppermint walk­ing sticks with red rings, themulticolored chew bars (Jeru­salems), the all-day suckers andbarrel sweets, the molasseskisses, the Sen-Sens, the pepper·min t knobs wi th red circles inglass jars, and the sweethearts­especially the sweethearts-a Ratheart-shaped sweet with in­scribed sentimental messages (ILOVE YOU; KISS ME) that had tobe licked well to show up theprint? The child who seldomsees money but who gets a fewpennies on Christmas Eve tosplurge among these delights hasreally shaken hands wi th San taClaus and is sitting on top of theworld.

;\'earing Christmas the house­hold is humming with activity.j\len are busy storing fuel andclearing up the many choresagainst the long holidays, whilethe women are on their toes inthe kitchen and spic-and-span-

ATLANTIC GUARDIAN

p~C.e~OF NEWFOUNDLANDFISHERY PRODUCTS

Agents and Distributors for

ENGLISH, CANADIAN AND AMERICAN

MANUFACTURERS

~ EARLE SONS & CO. LTD.~ ST. JOHN'S - NEWFOUNDLAND

22

WHERE CHRISTMAS IS CHRISTMAS

ning everything in sight. Child­ren, who seldom notice indoorthings, are breathless to helpwi th colored paper decorationsand now develop a sudden in­terest in the ki tchen where thereare cake batter, dried apples,apricot, prunes, citron andcandied lemon peel, and raisins.When Christmas is in the aireverything is perking.

The family celebrations beginpromptly on Christmas Eve witha fine supper. The main dish isusually specially prepared sun­cured cod served in savorysauces - a thanksgiving cere­mony. After supper the familyassembles in the parlor, a largewell-furnished room reserved forspecial occasions and seldomused otherwise, where a livelyfire of birch nugs in the fireplacemakes lights dance on the treedecorations laboriously impro­vised from tin foil and other bitsof bright stuff by the children.

At this time carols and Christ­mas hymns are sung, in somehomes to the accompaniment oforgan or accordion and some­times to the sweet tones of pianoand violin. After the childrenhave gone to bed, gifts in gaywrappings are placed around thetree and stockings filled andhung on the branches amongapples and oranges suspended oncolored string.

On Christmas Day, carefullyselected useful gifts are ex­changed among adult membersof the family, with special atten­tion to Mother and children, but

23

the hearty handshake and roundof visits are the no less sincereexpressions reserved for neigh­bors. The village man has manylifelong friends to whom his"Merry Christmas!" is sufficientpledge of goodwill though oftenbolstered by a nip of fieryJamaica rum, the traditionalstrong drink of hardy New­foundlanders.

On this morning the simplesttoy in a tiny stocking hungpleadingly from the mantelpieceor on the tree brings un told joyto the child in the semi-isolatedplaces where Santa Claus travelsever so light and gifts arepractically unknown betweenhis visits.

Christmas Day is Thanks­giving Day in Newfoundlandand the dinner is the most elabo­rate of the year. The traditionaldish is roast beef, though inrecent times the home-grown orimported turkey has becomepopular. The choicest cattle,pigs, poul try or game are re­served for this dinner, and nofamily has to go without whilethe neighbors have enough toshare-and they always do have.Here is where the women ex­hibit their most treasured linenservice, wi th the gravy boa tsitting majestically on a master­piece of doily handiwork thattook weeks to fashion and wi thhand-embroidered serviettes(napkins) that in some caseswould flatter the lap of a queen.

(Continued on page 39)

BY H. A. RUSSEllA leading figure in the business

pRIOR to the second GreatWorld \,"ar, the Cold Stor­

age industry in :'\ewfoundlandwas almost wholly confined tofrozen salmon, bl';eberries, bait,smelts, and meats.

Occasionally a few car-loadsof sharp or slow frozen codfillets were sent to the U.S.A.and Canadian markets, but thebusiness was of relativeh' smallvolume and value. .

The Frozen Salmon industn"was substantial, occasionall)'reaching 3,000,000 to 4,000,000lbs. all of which was exported toEngland.

The Frozen Blueberry in­dustry was also a very substan­tial business, and of very definitevalue to the country, <lwing tothe fact that the cost of pickingwas very little and the number ofpickers, probably thousands,giving a wide distribution of thecash paid ou t.

The Frozen Bait business,mostly squid and herring,reached substantial quantities,but nothing like the present dayvolume because the fishermenwere not generally so accustomed

discusses the hopes and problems

of Newfoundland's newest venture.

to using frozen bait as they arenow. Adeq ua te supplies offrozenbait are now hard to provide,consumption being around ninemillion pounds in 1945, with adefinite yearly increase in thedemand.

The Smelt Fishery was grad­ually being built up but onl)in a few places in the country,and during the War, productionalmost ceased altogether.

The Frozen Meat and Vege­table business consisted mostlyof imports, simply requiringstorage until required for retailsale.

The presen t production offrozen products shows quite achange in volume and in valueas compared to pre-war days.Frozen salmon and smelts aredown, whereas frozen bait ismuch higher. Frozen blueberriesin 1946 show a definite increasein production and the exportvalue to the country will bearound a half million dollars.

From an address before tM St. John's Rotary Club.

24

FROZEN FISH INDUSTRY LOOKS AHEAD

(PHOTO 9'1" MA,RSH"'LL STUDIOS LTD)

Job's Plant on the Southside of St. John's Harbour is one of the dozen or so nowbeing operated in Newfoundland by the Frozen Fish Industry.

The frozen fillet productionhas grown from a few hundredthousand pounds per year toaround 30 million pounds in1945 and gives seasonal employ­ment to around 2,000 peoplebesides making it possible forthe fishermen, in places wherethere are cold storages, to fishmore intensively and longer thanheretofore, which enables themto earn considerably more eachyear than they previously did.

Up - to - date quick - freezingplants are now in operation in 15places from St. Anthony in thenorth to Sl. John's on the east toPort-aux- Basques on the westcoast.

Before going further, may I,with quite a lot of satisfaction,because of my close connection

with the industry, take thisopportunito to point out that wehave in :\ewfoundland some ofthe most modern and up-to-datequick-freezing fish plants in ex­istence, and in the long run theyare turning out a product thequality of which cannot beexcelled anywhere.

The capital investment 111

these cold storage pian ts, re­frigerated ships, draggers andfish meal plants, is aroundS5,OOO,OOO.00 \\'ith a possibleoutput of around 600,000 Ibs.per 24 hours. This is a large sumof money and further extensionsmay be limited by the amount ofmoney available because otherbusiness extensions are also beingmade, the seal fishery being one;there are se\'eral new sealing

25

ATLANTIC GUARDIAN

HOllDAY.MAKERS FIND

NEWFOUNDLAND A

PARADISE .••.• TRAVELLERS

PUT MONEY IN CIRCULATION.

Atlantic Guardian has set on example in giving Tourist

publicity to the country-

CONGRATULATIONS!I··---·····_·_-- .._·_··_·_···_~·_·_·_·_· ..····_··········..~

l1~_ ..__'!-. WAT!~ "__~••21~J26

FROZEN FISH INDUSTRY LOOKS AHEAD

vessels prosecuting this fisheryand more vessels are being pur­chased and buil t.

The question that manypeople are asking today regar.d­ing the cold storage Industry IS:Will it continue to grow, or arethe present sales the result ofwartime demand and wIll theyin due course shrink from thepresent volume?

Of course any person whoundertakes to prophesy what ~s

going to happen in the future ISsimply putting himself out.on alimb. But I will risk making afew comments. There are goingto be many hurdles to get over.Our main hope is for sales in theUnited States and here let ustake note of the following:

The United States has a quotaavailable to Canada and New­foundland, this quota at presentbeing approximately 18 mil!ionpounds which enters the UOltedStates ~nder a preferential rateof duty of lYsc per pound, andthis is one serious hurdle. Anyincrease in this duty would bedisastrous especially to New­foundland. But there is a ray ofhope in this respect to be takenfrom the speeches delivered dur­ing the past fifteen months. byseveral high United Nat~ons

officials and from some UOltedStates spokesmen to the effectthat to achieve world peacethere must be a reduction intariffs rather than an increase,especially between the bignations.

27

The fishery in terests in theNew England States are verymuch alive to the increase in theimportations of frozen filletsfrom Canada, ?lewfoundlandand Iceland, and they havestated quite openly that theseimportations pose a very seriousthreat to the fisheries of theircountry.

We therefore cannot be un­mindful of the weight that theNew England int~rests n~ay

throw against the ImportatIOnof outside fish, but against thiSwe can probably count on theefforts of the tremendously largeWestern "farm block" in favorof cheaper fish.

Iceland has during the pastfew years greatly expanded andat the same time modernized herfrozen fish industry, and we willhave to compete with fish fromthere. Norway also may be acompeti tor.

Right next .door to us, theMaritime Provinces, and In Que­bec, a large number o! new plantshave been built dunng the lastfew years, and the latest reportis regarding the large plant tobebuilt at Louisburg In whichAmerican producers are in­terested.

Governments of foreign coun­tries, competitors of ours in thefish business, have long beensubsidizing their fisheries in var­ious ways. According to news­paper reports in connection withthe new development at Louls-

(Continued on page 42)

Automotic Rolleifle .... 1 100 second ot f·10.with K·2 filter. Developed 2S minutes inMicrodoJ. Film Ansco Superpon Press.

Picfures by Bill Davies

"STICKS AND STAYS"IT :\1.\ Y seem to my readers

that I'm inclined to rave alittle about the photographicpossibilities of :'\ewfoundland.If I do, it is wi th excellen t cause.On the opposi te page are casualshot taken along; the waterfront.Thev are two of some fifty takenduri;,g two days I spent'in thatenchanting atmosphere.

Ships are a large part of :'\ew­foundland life. \\'hv so few goodpictures of them are a\'ailable isa mvstef\·. Falling into thesame' category is the dearth ofpictorial wa terfron t shots.

The answer ma\' lie in anexperience I had a few weeks ago.I "'as invited on a trip aroundthe harbour. One of the friendswho took me on this tour was theowner of the boa t, the other anenthusiastic amateur photog­rapher. In true :-.Jewfoundlandfashion they did everything pos­sible to make my trip pleasan t.They took no end of pains to putme in positions for shots Iwanted, but my amateur photog­rapher friend never uncased hisu'1mera.

\,"hen I taxed him with mis­sing wonderful pictures he re­plied it was an old story to hIm;he could get that type of ma­terial at am' time. I fear hebelongs to the far-away-fields­look-green school. :\[any of usset out to to take pictures, but

29

when vou elect to earn a living;with a' camera pictures must bemade.

You make a picture by select­ing a scene. Into this scene, be itgood, bad or indifferent, youinterject the elements whichappeal to your O"'n sense ofartistry. \,"hen you do this youhave made a picture.

\\'e are all inclined to neglectthe beauty lying at our door, andfeel that if "'e could only travelwe could produce wonderfulpictures. I t may be that livingin Newfoundland has dulledphotographic perceptions. How­ever, five years spent herehaven't lessened In\' own en­thusiasm for the 'picturesqueand beautiful which lies on everyhand.

I like to make pictures. I t isno exaggeration to say that onecould spend a lifetime photo­graphing the waterfront. :-.Jor is itan exaggeration to say you couldspend a year between St. John'sand Carbonear.

In closing let me recommendthe St. John's ,,·aterfront. Itsever-changing facets present apleasant problem for the photog­rapher. Years could well bedevoted to interpreting theactivities of the harbour in thelight of nature's ever-changingmoods.-F. R. D.

Wholesaleand Retail

S.D.STEELEQnd gans Limibzd.

99/»0 w..t-....St.st. John's

FURS, :SEALSKINS, •GRENFEL.L. •HANDiCRAFTS

•199 WATE Po 6T. •

ST.JOHN'S ••~tab\is~ li9b •

HEWARA.IVA.Li IN ~

EN6LISHSuU:ing6 andOvQrcoating6

NllwFoundlond'. sell"i" ..pot., like"Th.. Gorgo·, on thll SolmoniQr

LinlZ, or" p.. ic"lou aHroc+io"s ..

I...... adv"rtislZ them all we con .

ATLANTIC GUARDIAN ha..

Flla~ur ..d th.. Island's many .c.nl"

aH-rac. ... ion. in .v~,..y issue.

Congrol-ulol-ions on 0 good job

of. oJ"orl-ising N(Z\I\(~ounJlond

at iFs b ..c~.

.... mlOdlZ up to yourindi"idu~1

rno.-surament::ilS~"d Ct:-tllld tofit c.o..r.,c.tly.

R()SENBERt t1t..~1:1. WATI!Jl ST. ST.JOHtt'c

h,cU(a-; HT-WHL tl~~

UUo~ATLAnTICGUARDIAn-W.AIcA( 4UCc:aa..o I

LONDON, NEW VORK UAIUSIISS0tl8TlOM Of FRGHION LTD.

Geor;ifeNearLtd.---WHOLESALE GROCERS

LAST CALL TO

ATLANTIC GUARDIAN'S

~~jt/lAfit1COME AND BRING A SUBSCRIPTION!What a party we'd have this Christmas if we could bring all our readerstogether! Half of Newfoundland would be there as well as thousands ofpeople outside the country. We'd have to hire the biggest hall inMontreal! Of course, it's out of the question.But we're going to have a party just the some. A real old-fashionedNewfoundland party-by moil. And we invite all men, women, andchildren of goodwill to come and bring a subscription. If you can'tcome, give your subscription to the postman. He will corry ATLANTICGUARDIAN, the perfect Newfoundland Christmas gift, to your friendswherever they are, not only at Christmas time but every month throughoutthe year.Be in on the fun! Spread goodwill and pleasure by the easy convenientmeans of a gift subscription to Newfoundland's own magazine. Nowmore than ever, Atlantic Guardian is the best choice in Christmas gifts.

WHAT OUR SUBSCRIBERS SAY ABOUT ATlANnC GUARDIAN

"I do not wish to miss asingle issue as the maga­zine is my touch with home.I was born in Newfound­land-God love itl"

Mrs.W.N.,Washington, D.C.

"Here is my cheque forrenewal, for it wouldhardly do to be withoutyour good publication".

It J. 1.. New York.

..As on old resident ofNewfoundland, I am verypleased to find that some·one has had the spunk toadvertise Newfoundlandto the world". -H. J. C.,

Kingnifle, Onto

"Your magazine is the'Saturday Evening Post' ofNewfoundland.' I

-R. p. Sroolelyn, N.Y.

"Permit me to offer you mysincere congratulations onthe very fine patriotismshown by your littlepoper".

-W. R., Rattling Brook,Green Boy, Nfld.

"I love your magazine-­it tells so much about dearold Newfounetlond whereI was born; I left it 60years ago". Mrs. M. S.,

Swampscott, Mass.

"I hope to see more of theNewfoundland songs andpoetry in your magazine".-E. M., Tuscon, Arizona.

"For a long time 1 havefelt the need for such amagazine as AtlanticGuardian in order toenlighten people aboutthe c.ountry".

-C. R. B., Paris, Onto

"Your great little publica­tion will do much, I amsure, to 'Make Newfound­land better known at homeand abroad'. Although Ihave been away fromNewfoundland for overtwenty~five years I sti1llove the place".-W. H. S., St. John, N.B.

"I think the AtlanticGuardian is a very inter·esting and educationalpublication and <:ertainlyfulfils its objedive".

-Mrs.H.P.,Curling, Nfld.

STACKINGPRESTIGE

UP PUBLICITY AFOR NEWFOUN

Twenty-two issues of ATLANTIC GUARDIAN have rolled off the press, eveone a souvenir of Newfoundland advertising the country at home andabroad. To Newfoundlanders everywhere it is the voice of thehomeland interpreting the island in story and picture and in-spiring pride and faith in the country. Now two yearsold, ATLANTI C GUARDIAN has a world-widereadership and is growing stronger monthby month in its unique role of makingNewfoundland better known toNewfoundlanders and to theworld.

b)the han

in a home 0

from time to timebe partially corrected

subscription? You will find

DAND

qw.eATLANTIC

GUARDIANTO YOUR FRIENDS

IN OTHER LANDS!

Are you sometimes just a little bit tired of the things

outsiders say and think about Newfoundland? You

can't blame them, for perhaps they haven't had the chance

to see the country properly and often they get their impressions

second-hand. You can help them, though and help your country, too­

putting copies of Atlantic Guardian, the magazine of Newfoundland, into

CIs of as many people in other countries as possible. An Atlantic Guardian

office in New York, or Toronto or Chicago, may be seen by many people

ond in that way some of the misconcept,ions held by outsiders can at least

Why not jot down a list of your acquaintances abroad and send them a

o handy form on the next page for your convenience.

SPECIAL

e~q4JRATES

GOOD ANYWHERE

IN THE WORLD

showing name

$1.502.503.501.00

IYour own subscription, new or renewal, may be included)

1 Gift Subscription (1 yeor! ...2 Gift Subscriptions (1 yr. each) .3 Gift Subscriptions (1 yr. each) ..Eoch Additionol Gift (1 yr. each).We send Gift Cord with each subscription

and address of donor.

Use this convenient form in sending subscriptions.Tear out sheet and mail with remittance toAtlantic Guardian, 985 Sherbrooke Street West, Montreal 2, Que.

1Name . ..

Address

2 .

(Please print)

... 0. .. ·0·New Renewal

·0.... ·0.. ·New Renewal

3 .

·····················0·New

4 .

·0.. ·Renewal

··································0·····0···New Renewal

5....

· .. ···0·· .. ·0..New Renewal

Donor's name:

Address:.

These Special Gift Rates hold good until December 31st, 1946.(Next yeor, owing to increasing costs, it may be necessary to advance

the regular rote)

/n Newfound/and all subscriptions should be addressed to:H. O. HOUSE, CORNER BROOK.

For a gift thot fasts right through the year-for a real souvenir of your counfry­

Give ATLANTIC GUARDIAN, the Mogazine of Newfoundland. ,:j~~~~~

W HE:\ a professor from To­ron to niversi ty made a

trip from Corner Brook to St.John's on the 5.5. :\orthernRanger, he reported that thething which most impressed him"'as the Grenfell hospital at St..-\nthony. Like most travellersalong the northern fringe of theisland, the professor was sur­prised to find such a modern,well-equipped medical centre onthe tip of an isolated peninsula.

Had he been privileged tostay over at St. Anthony, themecca of healing for the 5cat­tered fisherfolk of that area andneighboring Labrador for morethan fifty years, it is just possiblethat the book the professorwrote on Newfoundland mighthave been about St. .-\nthonyand the Grenfell ;\lission.

And beyond a doubt thecharacter who would have madethat book would have beenCharles S. Curtis, ;\1.0., D.Sc.F ..-\.C.S., ;\!edical Superinten­dent of the International Gren­fell Association and Chief Exe­cu tive Officer on the coast.

Charles S. Curtis,Doctor, Crusader

BY IKE NEWELL

M. D.

35

Dr. Curtis, whose skill as asurgeon is as widely knownamong the medical profession inhis native .-\merica as it is inXewfoundland, is more than agood mender of broken bonesand bodies. He belongs wIthequally good reason to the cate­gory of community builders, forit is because of people as much asbecause of patients that he hasdevoted his acti\'e life to thewelfare of :\ewfoundland andLabrador.

You'll find him at 6 o'clock ofa summer morning at the hos­pital about to begin his scheduleof surgical operations. Twohours later you may spot hisstocky figure entering the i\lis­sion Office to discuss next sea­son's supplies with the store­keeper, or maybe you will seehim in the clothing store helpingto pack a bundle of clothing fora widow at 1I00ping Harbour, ordown on the wharf talking overthe price of fish wi th a fishermanfrom Quirpon.

His interest in fishermendoesn't stop at their aches andpains, or even at the price theyare getting for their fish. Hewants to know how they aremaking out with their marketingof salmon, and how much moneythey have in their Co-operative

The Chief at St, Anthony,bose of Grenfell's famedMission, is a dactor-af-a 11­trades in a for-flung practice.

ATLANTIC GUARDIAN

Credit Union. He asks themabout their gardens and crops,and more often than not he willtake the newcomers around tothe Mission Barn, which is hisspecial hobby.

Like his venera ted predeces­sor, the late Sir Wilfred Gren-

fell, Dr. Curtis believes thatmilk and vegetables are morebasic than medicine. So hefosters the :\lission gardens, thebarn and all that goes with it,keeping a constant eye on theherd of twenty-odd Holsteinsthat sLlpply milk, cream and

Principal Grenfell Stations on the labrador Coost, over .....hich Dr. C. S. Curtis has supervision

36

MAN OF THE MONTH

cheese for the hospi tal and theorphanage. Visi tors to St.,\nthony are as much impressedb\" the farm and Ii vestock thereas they are by the hospital.

In all of these activities "TheChief" is equally at home..-\ndto each he gi\"es of himself un­sparingly, ",hether it be helpinga new calf into a world of shakvlegs or pulling a tooth for ;.swollen-jawed sufferer. Only hehates pulling teeth. But then, sodo the pa tien ts.

His experiences range fromextracting a tooth for a dog­team driver in 'a tilt halfwavacross the country to Flower'-sCove, to performing an emer­gency operation in a badly­ventilated kitchen in some dis­tant village. "When you'reYOllng-'\ he says, IlYou'lI tackleanything" ..-\nd by that standardman\" would consider him to bestill )'oung.

But in actual years Dr. Curtiscan look back over more than aquarter-century spent at St.Anthony. Times have changedsince he first arrived on thecoast, fresh from the :\ledicalSchool at Harvard. He haslived through many ups anddowns, but throughout them allhe can reRect on the steady pro­gress tha t has been made, notonly in the healing of the sickbut in the enrichment of humanlives.

Toda) the :\Iission operatessome ten hospitals and nursingstations from "'hite Ba\" northto Hamilton Inlet in Labrador.

37

in addition to schools, orphan­ages, and handicraft centres inboth :\ewfoundland and Lab­rador. .-\nd Dr. Curtis has fullresponsibility for all these di­versified activities.

:\ot infrequently you willhear broadcast from the radiostation at St. John's an itemthat might goo like this: "To:\'urse JuPP at St. :\Iary's Har­bour from Dr. Charles S. Curtisat St. .-\ntnon\· Continue hotCOin presses and' g-i \'e intra venousS<1.line. Keep me advised". :\Iiss]upp might have done this any­\I'ay, but she probably feelsbetter because of the advicefrom "The Chief"-and so doesthe patient. To people listeningin, such a message is anotherindication of what a blessingDr. Curtis and the :\Iission­and, incidentally, the radio-areto the isolated :--Jorth. Thatparticular message would havebeen telegraphed to St. ] ohn's,nearly 300 miles away, for relayto a Labrador hospi tal, less than100 miles from St. Anthony!

Not all of the messages sen t

. THE WELCOME SIGH

.. 15 ALWAYS OUT

TO THE TRAVELLINGPUBLIC OF NEWFOUNDLAND

There is a welcome for you at this modernhotel centrall:t· located midway between theNFLD. Railway terminus and the C.N.R.station-right in the heart of :-':orth Sydney.

.Drw In rllllont l!)otrl'NOIPf-< C,"DNEy . NO. t.. ,'OTIA

ATLANTIC GUARDIAN

out by Dr. Curtis are as 10nR asthat one, for he is a man of fewwords. \\Then a young mother ina nearby outpost becamealarmed over the condi tion ofher young child and tele­graphed at some length a de­tailed outline of a somewhatcommon ailment of children,askinR what she should do, shegot a prompt reply. Just twowords: "Castor Oil".

One reason for his economy ofwords-and this also explainshis success as a doctor-is hisintimate knowledge of his pa­tients. He knows them all fromtheir father's or their Rrand­father's time - knows moreabout them, probably, than theythink he does. ,\nd he doesn'tneed to go to index cards fortheir case histories.

It is this knowledge that hasgiven him such a deep regard forsimple folk. He believes verystrongly in the potentialities ofpeople, particularly the hard­working unsophisticated peopleof the north, and he will go to batfor them any day in the week.

38

While he has given his lifeprimarily to medicine, he knowsthat medicine is not enough.It is no use to cure a nlan'sbodily ailmen t and then sendhim back to the environmentthat caused the disease. Youmust do more than tha t. Youmust change the conditions thatcaused the trouble, whetherthey be economic or social. Sohe sponsors adult education,study Rroups, Co-operatives­or anything or anyone that hasthis '~oal in view. To this end hewill accept any man's help,never enquiring about his an­teceden ts, how much he knowsor what he can do, but simplyasking "Is he any good ?"

Dr. Curtis sees his work as acontinual fight, against diseaseand against the conditions thatcause disease. At St. Anthony,where over a thousand peoplego about the daily business ofearning a living, and all throughthe large area reached by the1\1 ission doctors and welfareworkers by boat in summer anddog-team in winter, his influenceis a powerful force for good.

It is significant that St.Anthony hospital was the first inNewfoundland to use radium inthe treatment of cancer and thefirst to be rated Al by theAmerican College of Surgeons.Dr. Charles S. Curtis, backedby a benevolent world-widepublic, means business, and hisbusiness is helping people tofind and enjoy a richer and fuller,as well as a healthier life.

WHERE CHRISTMAS IS CHRISTMAS

(Continued from page 23)

:\fter the main course, thelarge frui t-cake, prepar~d

months in advance and contall1­in!{ everything that c~n be putinto a cake to make It !{ood, ISplaced at the centre of the tableand ceremoniously cut andserved. :\t this time, also, ap­pears the "figged loaf,", "bark­sail bread," dear to :-iewfound­landers-a raisin-studded sweet­ened loaf called Christmas bread...\fter dinner the head of thefamih- in observance of somequai,lt' custom, takes his bestgun from the rack. steps to theportal, plants his feet, andsolemnly fires into the air.

"011 COME, ALL YE FAITHFUL"

Christmas night is reservedfor special reli!{ious observances.Church bells summon the faithful,who sing from the heart the sameage-old carols and Christmashymns that resound from mas­sive pipe or!{ans and thousandsof choir voices in city cathedralsthrou!{hout the world. Here, inthe villa!{e church "'ith theamber light of oil lamps flicker­in!{ on the wood-trimmed in­terior, the story of the humble:\ativity assumes the simplicityof its original setting. Villagepeople live close to the Bible,and the Christmas service is areal part of their life.

The days and ni!{hts that fol­low are crowded with activities.School concerts furnish emo­tional outlet for budding actors

and actresses as well as en ter­tainment for the whole village.The little girl in pigtails, frillydress, and patent leather shoesgulps her stagefright and fills thesmall building wi th her strongvoice; and little \\'illie, his out­doors hair finally captured intocowlicks, stays in one spot longenough to reci te a poem abou t"ships that sail the sea." Insome cases ambitious playletsare undertaken by adult mem­bers of the parish~ The school­teacher who directs these his­trionic efforts has his reward inan enthusiastic audience thatpacks the building to the doors.

The church bazaars and com­munity suppers that come withthe merry season are gala affairs,drawing - visitors from miles

TRANSATLANTIC ~SSAGESarranStld For you by

S~"---III'

~""'--"/::;\ OR

.' -~(. fl

; AIRfURNESS WIT~Y t CO. LTD.o Ii. NEP.AL "'~ENTS IN NEWFOUNDLAND:

RmERICAIi O~EIlSERS RIRLlIlES INC.K.L.M. 1?oylLl :Pu.tch "'RUNES.

39

ATLANTIC GUARDIAN

around. These events oftenfeature folk dances to the musicof accordion and fiddle and arehappy times for young and old.

The suppers are supervised bythe best cooks in the village,where every housewife is a goodcook. Large pots, filled wi thslabs of corned beef smothered inluscious local vegetables thathave been left in the ground longenough to suck the goodness outof the earth, bubble merrily onoutdoor fires. Inside the schoolbuilding or parish hall, longplank tables, tastefully dressed,are decorated with jars of home­made mustard pickles and othergood things from the kitchenshelves, as well as soda crackersand caraway-seed biscuits fromcity bakeries. When the plattersof steaming food are brought in,the villagers pull up their chairsand "set to" with heartv North­ern appetites. This is· the hotsupper Newfoundlanders inother lands dream about.

40

TOTAL lOSS: GRATES' POINTDecember 23, lN4

"Wreckage of schooner drove ashore atGrates Point today. No sign oj crew.By the look of the spars it -is aNorthern vessel".

- Telegraph message: Daily Paper

A LL the bleak, snow-blind nightthey stood off land,

Under one rigid jib that fraze likeboard

Till it was pain to handle, and shepoured

Green cataracts to leeward; and eachstrand

Of rope became an icicle that loomedBefore the blousing pressure of the gale,And set them tinkling while it made

them flailThe cold, wet hands ancl faces of the

doomed.

THE day before the eve of ChristmasEve,

The frost,o-bilten fruit burst from thecrates; .

A girl's dress and a pretty doll thattalked,

:\ split spar and an unoiled, squeakingsheave,

Strewed with disaster the grim Point ofGrates':

Even at Christ's birth, the sea wouldnot be balked.

-Alichael Harrington

;.... " entertainment feature isthe auctioning of surplus cakes.The local Bob Hope is engagedfor this, and his repertoire of"gags" keeps the audience institches-and sells the cakes.Enough money is raised at theseevents to keep the church trea­surers happy a whole year.

Lodge parades are of coursedaytime affairs, with late after-

WHERE CHRISTMAS IS CHRISTMAS

nOon teas and celebrations. Inlarge communities the fraternalorganization marches behind aband that broadcasts its oom­pahs on the crisp air, filling theoutdoors with music. Xew­foundlanders are noted "join­ers," spending big money forgold-braid regalia, and many arestaunch members of interna­tional or~anizalions such as~Iasons and Odd Fellows. Thelittle boys making long stridesat the tail of the parade are onlypracticing against the future.

The many weddings of theseason provide sumptuous feastsamong gay family gatheringsand also furnish the local belleswith bits of wedding cake to putunder their pillows as a charm forromantic dreams.

HURRAH FOR THE MUMMERS!

One' of the most enjoyablecustoms that flourish in themerry season is mUl11l1lering, orjannying. Jannies are troupes ofroving masqueraders that makethe rounds at night until everyhome in the village has beenvisited. l\lasquerades are elabo­rately and cunningly contrivedso that it is a wise mother whoknows her own son as a janny.;\1 asks are usually comical rather

Since the last census was taken,in J935, the population of Labradorhas shown an increase of 812. The1946 census, recently completed,puts the total Labrador populationat 5,528.

41

than scary, so as not to frightenthe youngsters, though some ofthe soot-blacked, painted facesare not easy to look a t among theshado,,·s. The idea is, of course,fun and more fun; and wherethere are jannies there is plentyof that.

.-\ good jann~ is a talented per·former, either a Illusician (accor­dion, fiddle or harmonica), astep·dancer or a master of pan­tomime. They are adaptablecrea tures and know the groundthe" travel. Thus in one homethe~' are models of decorum witha repertoire of carols and sweetsongs to blend wi th the knownmood of the famil\"; in the nextthey turn into ga;' troubadourssinging rollicking ballads thattremble the windowpanes; andin still another home they be­come rowdy rascals who kick thehooked rugs in a pile and dancetheir jigs on the bare floor untilthe house itself shakes withmirth.

ATLANTIC GUARDIAN

Following each performancehot or cold syrupy drinks, cake,fruit and candy are served bythe host, and jannies have beenknown to pocket these goodiesin well-to-do homes in order toplay a belated Santa Clausamong children of the poorerhouseholds. After several nightsof stren uous merrymaking thejannie is almost a wreck.

But he has had a lot of funhimself and made a lot of funfor others in the merry old­fashioned Christmas season ini\lewfoundland.

FROZEN FISH(Continued from page 27)

burg, a huge fishery develop­ment, aimed at possibly expand­ing the output of Xova Scotia

J;to... NEWFOUNDLAND

1D ENCL"'ND, EUROPE,...SIA, AFRICA,CAN"'DA, U.S.A.,CENTRAL &. S....MERlCA,WEST INDIES.

HARV&YANPCallI.(ESTA~lISHEO1]01)

TRAVEL AGENCVOffice in the Newfoundland Hot~,Stjohn's

sea foods industry, will be jointlyfinanced by the Provincial andFederal Governments and pri­vate capital.

The project will cen ter arounda provincially-constructed freez­ing and cold storage plant at acost of abou t 350,000.00 andthe construction by the FederalGovernment of a $300,000.00pier.

These facilities will be madeavailable to the fish companieswhich will erect the handlingand processing buildings ad­jacent to the Government struc­tures on a large tract of water­front land already acquired bythe Province.

WHAT OF THE FUTURE?

After hearing of the manythings being done by others, youmight well ask what is the futureof the frozen fish business inKewfoundland) We in thebusiness, who have investedlarge slims of money and plan oninvesting- more if we can get it,still consider that over a periodof years there is a very goodchance of building up a bigindustn'-one "'ell worthwhileto the" coun try, handicappedthough we may be in many ways.

The following are some of thereasons:

First, the economic impor­tance of freezing fish is obvious,as it provides the only feasibleway of conveying seafoods tovast inland markets. Quick­frozen fish is also much easierto merchandise than fresh fish.

42

FROZEN FISH INDUSTRY LOOKS AHEAD

Secondly, :\ewfoundland has,in its inshore fisheries, fish of aquality not available elsewhere,and if, through the co-operationof the fishermen, the workers andthe plan t owners, this goodquality fish is handled quickly,efficiently and frozen by the fast­freezing methods now installed,we ha"e every confidence thatwe can make sa.les in competitionwith others; as a matter of factwith a premium product we cansell at premium prices.

Thirdly, although we are muchfurther away from the consum­ing markets than our Canadianand .\merican competitors, wehave provided excellen t re­frigerated marine transport, so

that our production will be de­livered in good order.

Fourthly, during the war, andeven at the present time, theshortage of meats in the UnitedStates has resulted in an un­usually high consumption offish, and this consumption in­cluded many millions of poundsof :\ewfoundland cod fillets, thegood quality of which is fastbecoming recognized. This hasgiven an unexpected boost inmaking :\e\\·foundland fish bet­ter known in many parts of theUniled States, especially the:\liddle and Western States.

The Newfoundland frozen fishindustr\' has, so far, been builtup mostly with private capital,but continued heavy Govern-

JOHN CLOUSTONLIMITED

NEWFOUNDLAND DISTRIBUTORS

HOTPOINT HOME APPLIANCES

GILBARCO OIL BURNERS

SALES & SERVICE

170 DUCKWORTH STREET, ST. JOHN'S

43

ATLANTIC GUARDIAN

LARGEST MANUFACTURERSof finest

NEWFOUNDLANDMEDICINAL

COD LIVER OILEXPORTED ALL OVER THE WORLD IN STEEL DRUMS

AND TIN-LINED BARRELS

•Wire for Prices:

w. A. MUNN &. CO.LIMITED

ST. JOHN'S

44

NEWFOUNDLAND

FROZEN FISH INDUSTRY LOOKS AHEAD

Illent assistance in Canada andelsewhere may make it necessaryfor our Government to grantassistance in some form if theprices paid to the fishermen areto be kept to a figure that willprovide a decent standard ofliving-this being one of ourmain objectives. Permit me hereto repeat that this objective canonly be attained by the fisher­men, workers and cold storageoperators and Governmentworking closely together andeach accepting a share in thisresponsibility.

There are many people whosay, and probably believe, thatthere is no future for the fisher­men if they must continue tosalt and dry their fish. Thefishermen are, I believe, thelargest body of people in thecountry dependent on making aliving in anyone industry, andon the average probably receivethe least from the fruits of theirlabour. With reference to saltcod, my own opinion is that if abetter quality will be produced­and in the main it can be, therewill always be a fair market fora reasonable quantity. But Ialso believe that the freezing offillets in as many places aspracticable will be of greaterbenefit to the industry, becauseit will reduce the quantity ofsalt codfish to be marketed andthereby help stabilize saltfishprices, and also in the long run abetter price can be paid to thefishermen; the cold storageoperations are in the class of a

45

manufacturing industry and pro­vide a much greater amount ofemployment. I believe the bene­fits that have already accrued tothe people in places where coldstorage plants are now in opera­tion quite clearly bear out thesepoints.

The sales of frozen fish in theUnited States, in pounds, is inthe "hundreds of millions", andwith a superior article, I haveevery confidence that :\e\\·­foundland can, in due course,successfully sell there a modest60,000,000 to 70,000,000 poundsof frozen fillets. In terms of saltfish this represents bet\\·een300,000 and 400,000 quintals andthe frozen article might well beworth 4,000,000.00 to 85,000,­000.00 more to the country thanif it were salted.

TheNewfoundland

RailwayIs

ReadyTo

ServeYou

6Jravelthe

OVERLAND ROUTE

,

The imposing store front of James Baird Limited, on Water Street,St. John's. Newfoundland, marks one of the country's largestmercantile enterprises. The founder of the firm, Han. JamesBaird, because of his resistance to French encroachments, andthe famous legal fight he corried to the Privy Council, earned thetitle of "The Hampden of Newfoundland." Despite fires whichtwice destroyed the businesses he had built, this indomitablepioneer rebuilt, and laid the solid foundation upon which themany ramifications of to-day's James Baird limited rest.

Picture Story

by Bill Davies

During the visit ofAtlantic Guardian toJames Bairdlimited, the historyof the firm wasdelved into and afascinating storyit is.

The late Han.James Baird, whowas born in Salt-

J. M. BAIRD, coots, Scotland,President. came to Newfound-

PHOTO BY NOTMANI land at the age ofsixteen, and began work for McBride &Kerr in St. John's. After nine yearsexperience with this firm he decided itwas time to strike out on his own. Tothis end he formed a partnership withhis brother David, opening up a drygoods business.

In 1872, seeking new fields for hisenergies, James Baird started inbusiness for himself, operating on botha wholesale and retail scale. In thefire of 1892 the firm was burned out,but James Baird began operations intemporary quarters, and in 1894acquired the site of the present Bairdpremises.

Fourteen years loter another firegutted the firm's premises. Work of

rebuilding was begun at once, and thefollowing year the new stores wereoccupied.

By this time the Baird firm had be­come one of the leading dealers in saltcodfish, and one of Newfoundland'slargest exporters of this commodity.The sealing industry hod also come infor attention, and for many yeors thefirm operated its own fleet of sealingsteamers.

In 1915 the founder of the firm died.The business was carried on by hissons Hugh, who became president, andDavid, bath having been associatedwith their father for many years. Onthe death of Mr. Hugh Baird in 1922,the presidency was assumed by Mr.

David Baird, whoheaded the firmuntil his death in1943, when thepresent heads ofthe business, Mr.J. M. Baird, whojoined the firm in1921, and Mr. CyrilB. Corter, who be­come a director inthe same year, as­sumed responsi-

c. 8. CARTER, bility for the con-Sec'y.·Treasurer. duct of the business.

The extensive waterfront of the firm, where the multitudinous activities of their fishbusiness are centred was further expanded this year by the purchase of "Cliftwood",

the property and wharves on the western side of Baird's Cove.

Floor coverings seem to hold 0 speciol foscination for shoppers. Suits, when you can getthem, attract masculine buyers ta the ready-to-wear deportment. Milady seeks something

more exotic, hots for instance.

Deportment 165 is devoted to feminine fripperies,stockings, gloves, handbags, and the otheraccessories so dear to the heart of "10 bellefemme." Towels, curtains, lamps and blanketsare importont too, carried naturally in the house­furnishing section. Few things bring greaterthrills to the ladies than shopping for a new dress.At Baird's a large department caters to the

buyer's whims.

Shirts, sox, ties, sweaters, toiletries, and all thoseodds and ends which are important to the mas·culine wardrobe are found in the gent's furnishingsection. The tatest magazines and ponderoustomes rub shoulders with the colorful jackets ofmodern novels in the bookshop. Yard goods,notions and drugs have their place in the modern

department store.

The most important member of many familiesisn't neglected and there is a deportmentdevoted exclusively to "his majesty thebaby." The footwear section, with shelvesstocked with many styles and sizes, occupiesa prominent location on the ground floor.

The Lamson tube system carries the payment foryour purchase to deft fingered cashiers whomake your change. When your purchase is to bedelivered it is registered out in the delivery office,and the location of the parcel is known at all

times.

Trucks from over a hundred

miles away, and ships from all

round the coast bring the solt,

dried fish to the severo I Boird

wharves. A crew of men work

literally knee deep in fish at

certain seasons, sorting, culling,

weighing and stocking the pro­

duct of the deep in the fish lofts.

Here the fish is again graded,

under government inspection,

and packed in casks or brin

bogs, depending on the market,

and shipped to all ports of the

world.

The quintal, 112 pounds, is the standard of measurement for fish. As it isunloaded from truck or vessel the borrows weigh in with a quintal each.

Final grading, before packing, is carried on in the lofts. The press,packers and COOpers work at top speed in on effort to keep abreast of

the flood of fish.

Premise\; at Marystown. on the Burin Peninsula, Comfort Bight andfrenchman's Islands, on the labrador, and on interest in the seiners, Easternand Western Explorers. promote the growth of James Baird limited fishing

interests.

So we end our tour with a camerothrough James Baird limited. It hasbeen a most enlightening visit becausewe were able to see behind the scenes,and learn a little of how a largedepartment store caters to its cus­tomers.

Knowing what is wonted, as wellas when and where, tokes more than asuperficial knowledge of human psy­chology. Merchandising experts heredevote much time and thought to whatyou need, and how best to supply itto you.

ATLANTIC GUARDIAN

Cokefor me

Dominion Corset Company Ltd.are pleased to be associated with

JAMES BAIRD LTD.as manufacturers of:

* D & A SOFTIE FOUNDATION GARMENTS

*NUBACK * lIGNE lElONG

* GOTHIC BRASSIERES

DOMINION CORSET COMPANY LTD.QUEBEC - CANADA

56

•..-\s is, we suppose, somewhat to beexpected around Christmas time, thisdepartment finds itself this month upto its eyes in children. \\"e have, ofcourse, not the slight<.'st objection tosuch a state of affairs. Beneath thisgruff exterior beats a heart as senti­mental as that of the next man and weare a particular pU!:ih-o\"er for cutepictures of the younger generation invarious engaging po~s.

It was for this reason that we askedreader!:i some time ago to send alongany pictures of the little ones theywould like to see published. \Ve werenot exactly swamped with answers tothi!:i request but every now and again agood picture docs come up to the deskand this month w(' have two.

If we have succeeded in sorting cor­rectly the children from the dolls, thepicture shows 9-year-old GertrudeGosse and 16 litlie guests at a birthdayparty thrown for Gertrude this summerby her intrepid parents 1\1r. and Mrs.Godwin Gosse of Corner Brook.Gertrude is second from the left in thecenter row looking somewhat serious asbecomes the hostess at so important asocial event.

The picture was sent to us by Mrs.Florence BUlt, aunt of Gertrude, towhom we are duly grateful.

• The second picture comes fromMontreal. The blonde young gentle­man is Stuart Ross \\'inter, two-yearold son of Mr. and Mrs. \Villiam R.\Vinter of Grand Blvd., Notre Dame deGrace, Montreal. Stuart was 20 months

57

BUILDERS'SUPPLIES• • • • • • •

HEATING

EQUIPMENT

Oil AND COAL

PLUMBING

EQUIPMENT

PIPE, VALVES, ETC.

Submit Offers

• • • • • • •JAMES G. CRAWFORD

ST. JOHN'S

NEWFOUNDLAND

ATLANTIC GUARDIAN

408 WATER ST.

A. H. MURRAY & CO., LTD.

J. C. ELLIS

when this was taken. His mother is theformer Lilith Hanson, daughter of rvlr.and 1\Irs. H. C. Hanson of Grand Falls.Mrs. \Vioter has been away from"home" for 10 years, she says, andlooks forward to receiving .-\tlanticGuardian every month. "l\ly hus­band," she told us, "was with the Bankof l\lontreal in Newfoundland for sixyears so he looks forward to yourmagazine almost as much C'.s I do."

• .\5 illuslrations of the vast andvaluable reservoir of goodwill amongservice personnel who spent time in1\'cwfoundland we present herewiththree "plugs" for Newfoundland fromwidely separated points.

The first, by a former member of theYictoria Rifles, appeared in the "Lettersto the Editor" section of the I\lontrealDaily SLar or October 28, 19.\6. Thewriter signing himself simply "Ex-Vic"said in part: "\\"hile I was stationed inNewfoundland during 1940 and '41 Iwas very much impressed by the kind­ness and understanding the 1':ewfound­land people gave us ... I can never sayanything but the best for them .I have never been in a country wherewe received the same understanding.Overseas we were treated well by thepeople and also on the continent butI have still to meet the equal of ourdear sister country and first line ofdefC'nce for Canada ... "

NFLD.

NEWFOUNDLAND

Exporters of INewfoundland Produce

EXPORTER

OF

PRODUCTS

•

ST. JOHN'S

Importers of:

• Morine & Stationary Engines& Supplies

• Groceries & Provisions

• Builders' Supplies

• Cool• Fishery Salt

ST. JOHN'S

We offer Congrotulotions tothe ATLANTIC GUARDIAN on

its Second Anniversary.

I

58

ATLANTIC GUARDIAN

The ohjeclive of THE JUNIORTHRIFT CLUB movement is toteach our school children thevalue of saving.

OUR SlOGAN IS

"A Savings Bonlc Account for every girland boy in NEWFOUNDlAND."

EDWIN MURRAY LTD.AGENCY DEPT.

ST. JOHN'S NEWFOUNDLAND

"CHERRY BLOSSOMBOOT POLISH

"MANSION FLOOR WAX

"SHARPE'S ENGLISHTOFFEE

"B.S.A. MOTORCYCLES

"McCORMICK'S SPICES

"COMPUTING CHEESECUTTERS

OVER SO YEARS TRADING

IN NEWFOUNDLAND

May we represent you?

PURITY~Jrn

PURITY OATS

FI:OURaIt~~

,~~:'I;:"" PIONEER FEEDS......."nOU- I

WESTERN CANADA FLOUR MILLS CO. LIMITEDTORONTO, CANADA

59

ATLANTIC GUARDIAN

WEST ATLANTIC PRODUCTS LIMITED16-18 PRESCOTT STREET

ST. JOHN'S, NEWFOUNDLAND

Exporters of Dry, Pickled, Fresh, Frozenand Canned Fish

Commission Agents * Ship's BrokersENQUIRIES SOLICITED

Nfld. Trador &Equipment Co. Ltd.St. John's, Nfld.

Congratulations

to

ATLANTIC GUARDIANon its

Second Anniversary

WILSIL LTD.MONTREAL

ST. JOHN'S BRANCH

Herring Curing

Stations at Middle

Arm and Curling

60

CURLING,

NEWFOUNDLAND

GU ARDIAN ANGLES

The l>ccond plug comes in the form ofa personal letter to the editor of thismagazine from Edward Saunig, of NewYork, who served with the U.S. Armyin Newfoundland for three years."My home is in New York City," saysex-soldier Saunig, "but my secondhome will always be Newfoundlandthanks to the unspoiled ruggedness ofthat country and the friendliness andkindness of its people."

Mr. Saunig says that he served for atime with the coastal defence on SignalHill and "had the pleasure of becomingacquainted with the late Mr. Gardinerof R..\. Murphy's story. "The Host ofSignal Hill."

The third plug- is also in the form of aletter to this magazine from Miss H.Bergstrom of Winnipeg, Manitoba,who served with the Wrens in St. John'sand was particularly impressed by ourOctober issue featuring Watcr Street inpictures and also Westerland and theRoyal Stores.

"May I offer my congratulations.and say how very many wonderfulmemories it brought back to me," shesays. "Perhaps some time your maga­zine might tell us about the fate of thenaval barracks at Buckmasters Fieldand also give us the origin of many ofthe quaint names of streets and placesin St. John's /"

• When we asked Ike Newell to do anarticle for us on Dr. Charles S. Curtisof St. Anthony, Ike agreed that suchan article was long overdue. Never­theless he had some misgivings aboutwriting it. "When the subject of thearticle reads the articlc", says Ikc, "thewriter will probably get the sack". Sohe begs any reader who may bc in needof a handy man around the house, onewho could even teach school in a pinch,to bear him in mind. Ike, as you mayknow, is a Grenfell Mission Co-opera­tive Field Worker, and has had closecontact with Dr. Curtis for the past sixyears. He wrotc the article, however,from the comparatively safe vantage:>oint of the Colonial Building in St.John's where he is currently represent-

WHELAN'SGARAGE LTD.

Newfoundland Distributors

International TrucksPackard Cars

A modern Garage and ServiceStation offering expert service to

all makes of vehicles.

F. C. WHALEN,

Managing Director

Cornwall Ave.St. John's, Newfoundland

61

ATLANTIC GUARDIAN

~ [, ClJ. ;1M.ST. JOHN'S, NEWFOUNDLAND

TEXTIlE DISTRIBUTORS

Cottons, Woollens,Haberdashery,Wearing Apparel,Notions, etc.

OFFICE AND SHO WROOMS,

Adelaide and New Gawer Sts.

WAREHOUSE:

Gilmare,Adelaide and Waler Sis.

REPRESENTATIVES,

LONDON-Hall, Mann and Store,

Finsbury Square, E.C. 4.

MANCHESTERS. & J. Watts & Ca.

NEW YORK-H. & S. Dor! & Co. Inc.,

89 Broad St.

MONTREAL-The A. E. Sherwell Co.,

454 Logaucheliere 51. W.

~ [, ClJ. ;1M. ,IIST. JOHN'S, NEWFOUNDLAND~

62

iog his district on Kc.....foundland·sNational Convention .

• To avoid any possible misunder­standing we have separated the pictureof "Bill" Davies, whose picture storiesyou have been seeing for the past twomonths in Atlantic Guardian, as widelyas possible from the "kiddie pictures"up front. Bill is a nicc enough lookingchap. mind you, and a credit to thisdepartment's collection of photographs.\Ve nevertheless figured that theremight be a raised eyebrow or two if heturned up in the middle of that birth­day party up there-anyway he hasn'tany doll.

\Vhen he is being impressively formal"Bill" Davies operates under his givenname of Fred R. Davies. This does nothappen very often, however, and peoplehave gone for years and years withoutever finding out that his full first nameis not \\'illiam. He is no stranger toXewfoundland. If you listened to theradio during the war years you per­haps heard the "Canadian Reporter"reading the news to Canadian troopsin ).;ewfoundland and at home. Thatwas Bill in his capacity as Capt. F. R.Davies, public relations officer for theCanadian Troops in :\"cwfoundland.

Before his war service Bill was ajournalist of some versatility. First hewas a writer, then he switched tophotography and now he combines thetwo roles as a photo-journalist in whichcapacity he appears with Atlantic

ATLANTIC GUARDIAN

·SERVICEBEST WISHES

to

ATLANTICGUARDIAN

on its

SECOND BIRTHDAY

G. J. SHORTALLAND COMPANY

ST. JOHN'S - NFLD.

We ore offering you our service asResident Buyers with 40 years experience.We ore in [] position to purchase directfrom the manufacturers. Let us know whattype of merchandise you require. givingquantity, sizes, shades and quality. Wewill attend to your needs promptly andefficiently.

SPECIAl/ZING IN,

Women'", Children's and Soys' Wear,Shoes, Hardware, Knitted goods andLeather goods. Nove/tiel, Ladies' Dnd

Men's Sporlswear.

H. FREEMAN & CO.RESIDENT BUYERS AND fXPORrfRS

MONTREAL, QUE, CANADA

(obi.. Add'PI HYMAN Phon", El 9601

• Leading Clothing ManufacturersAll kinds of

MEN'S ond

BOYS' Dress

and Work Clothing

expertly produced

in a modern

plant,

·SEE USFI RST!

THE WHITE CLOTHING CO. LTD.319 - 27 DUCKWORTH STREET

63

ST, JOHN'S

ATLANTIC GUARDIAN

Best

Wishes.

for Christmas

andNew }'ear

1945-46

from

JOB BROS. &CO. LTD.FISH & FISH PRODUCTS

ST. JOHN'S • • NEWfOUNDLAND

----*----

64

Guardian. He has travelled over thegreater part of Newfoundland, likesthe country and its people and is mostenthusiastic over the Island's photo­graphic possibilities. He brings sym­pathetic treatment and an under­standing of :\ewfoundland's way of lifeto his picture stories.

• The fact that we have been living forover two years in the same city as theNewfoundland Veterans Association ofMontreal and yet omitted to mentionthat fine organization in the list ofNewfoundland clubs abroad publishedin our August issue is almost inexcus­able. We say almost inexcusablebecause, however trite it may be torepeat it, it is still true that you canlive in a big city, right next door topeople with whom you have a lot incommon and yet never meet themexcept by accident.

A stern note from H. E. Rendpll,past·president of the :\ewfoundland\'eterans .\ssociation of Montreal,brought the omission to our attentionand we hasten to repair it herewith.The Association meets on the firstFriday of every month in the !\lountRoyal Hotel and ,,;ould like to hear[rom any veteran in Montreal orvicinity who is not a member.

Honorary Presidents are: Mr. A.Munn, Sir. J. C. Puddester and Dr.C. A. Peters.

Active Officers·are: J. Barrett, presi­dent; C. Chaisson, vice·president; L.Sheppard, H. E. Rendell, C. H. Read,past presidents; E. Taylor, treasurer;Rev. N. Noseworthy, chaplain; N.Rowe, J. E. Reid, J. Walsh, executivecommittee, and E. Bishop, secretary.

The address of the Secretary is 659Third avenue, Verdun, and his tele­phone number is YO. 5912.

• We have been charged on behalf ofthe staff and all connected with thismagazine to wish you one and all avery Merry Christmas and a Brightand Prosperous New Year.

TO

ALL THE

PEOPLES OF

No. /8 in a u,i~s of advutisements sponsored by the Nt:Wfoundland GOfIumlltml.

-t.-:t++

CH~lfTMAJ'T +

t

NEWFOUNDLAND TOURISTDEVELOPMENT BOARDST. JOHNS and CORNER BROOK

Aho: Newfoundland Information Jureau,_6_20_.5_Ih_A_••_••_N_.w_Y_o'*_. ~_.......=_