ebrochure final hr

7/29/2019 eBrochure Final HR

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Launching September 2012


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2012 Avivia Health From Kaiser Permanente Contact a sales representative today to schedule a demo. 847-318-4565

Current Landscape:Demand or Wellness Programs Continues to Increase

70%

52%

35%

35%

are considering expanding their wellness

oerings to encourage healthy liestyles

in 2012 up rom 58% in 2011.i

say they have more energy and are more

productive as a result o participating in

a wellness program up rom 35% one

year ago.iii

will increase their wellness program

spend in the coming year.ii

Human Resource and Benefts Managers Want It

Yonder meets this demand and then some

Employees Like It

say they have missed ewer days o work

when participating in a wellness program

a 25% increase in just one year. iii


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3 2012 Avivia Health From Kaiser Permanente Contact a sales representative today to schedule a demo. 847-318-4565

67% of companies

feel that wellnessprograms

ultimatelyfall short.

iv

Current Landscape:Wellness Program Results are PromisingBut Somethings Missing.


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Not Comprehensive,Short SightedIn order or health and wellness programs to

inspire long-term healthy liestyles, programsneed to move rom modular one-os to

comprehensive, ongoing, wellness programs

powered by world-class technology. Programs

consisting o little more than a health risk

assessment, discounted gym memberships,

motivation posters, and overly simplistic web-

based tools are most likely to ail when it comes

to generating long-term results.

v

Missing BehaviorChange Science, LimitedIncentive ModelsMany wellness programs lack the intelligence

inside. And this aptitude must start with provenbehavior change science and strategy. Oten, todays

expert behaviorists arent even participants

in the co-creation o many o todays wellness

programs. This void o behavior change strategy

leads to low engagement rates and incentive

models that dont motivate behavior change over

the long term. More too oten, wellness programs

do not address the increasingly important role o

intrinsic incentives and their powerul impact on

behavior change motivation. Programs lacking a

strategic blend o extrinsic and intrinsic motivators

tend to lead to only temporary health improvements.v

Why

Do TheyFall Short?


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Insucient EmployeeInsights, UncompellingProduct DesignI not leveraging a deep understanding o todays

employee across generations wellness products

will continue to all short. Programs must leverage

employee-centric design, aligning with the mindsets

and liestyles o all demographic and psychographic

segments. Wellness programs integrating current

technologies, social networking, and multi-screen

engagement will best resonate with todays

cross-generational employees. For instance:91% o your employees use email at least once a

dayvii; 80% go online or health inormationviii; and

Generation Y, X, and Boomers are likely to use a

smartphone or PDA to monitor their health (72%,

62%, and 42% respectively).ix

Nebulous ROI,Incomplete MetricsOten program goals, success metrics, and key

perormance indicators are not integrated into the

wellness tool or product. Possibly, no goals were

established upront either. Importantly, health care

cost reduction is only part o the story. Improved

employee morale, increased productivity, and

decreased turnover are also valuable and should be

part o the equation. These shortcomings, perhaps,

shed urther light on why 67% o companies eel

that wellness programs ultimately all short o

expectations. iv

Why

Do TheyFall Short?


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Yonder is a comprehensive online, mobile, and

social wellness platorm built using advanced

technologies.

Yonder is powered by expert behavior change

science, proven clinical strategy, intrinsic/extrinsic

incentive balance, world-class design, engagement

innovation, progressive ROI modeling, and more

than 65 years o Kaiser Permanente population

analysis.

Yonder Goes

the Distance.


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Introducing Yonder: Avivia HealthsSocial Wellness Platorm

Bringing Everything& Everyone TogetherAvivia Health ast-orwards corporate and

employee wellness to 2013.

Yonder is the latest innovation rom Avivia Health.

We imagined, created, designed, engineered, and

developed our new social wellness platorm or

todays cross-generational employees mindset

and liestyleat work, online, social, at home, on

the go, mobile, at play. Yonders new innovative

technology platorm brings it all together to engageall your employees and keep them engaged,

building a new culture o wellness and increased

productivity. Yonder converges all o these:

OnlineandMobilePlatform

PrivateSocialNetwork

EngagingSocialGameMechanics

StrategicExtrinsic/IntrinsicRewardsBlend

CustomizedROIAnalysis

As a comprehensive technology platorm, Yonder

moves beyond yesterdays wellness portals.

Yonder seamlessly integrates all Avivia Health

products and services into a un, rewarding

experience and user-riendly interace:

WellnessandLifestylePrograms

ChronicConditionManagement

HealthAppraisal

WellnessCoaching HealthEncyclopedia

BiometricScreenings

Yondercanalsobeinnitelycustomizedfor

your company and your companys employees.

Our highly fexible technology platorm acilitates

ongoing updates as well as the integration

o emerging health and wellness applications

and tools.

Yonder. The simple, un, social way to employee

health happiness.


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Our Employee-Centric, Cross-GenerationalApproach and Design Leverages CommonalitiesWhile Meeting Individual Needs.Your employees have a lot in common: Yonder

optimizestheirsharedbehaviorsacrossthe

entire platorm. Your employees also have

individualsensitivities:Yonderpersonalizestheir

wellness journeys, supporting their individual

health happiness, long term.

Use Internet x

Use Social Networks xi

Play Social Games (80% o total) xii

Have SmartPhones xiii

Will Likely Use SmartPhone to Monitor Their Health ix

94%

93%

18%

62%72%

Gen Y (18-29)*

*Note: Approximate Generational Age Ranges.

Digital Activity Gen X (30-49)* Boomer (50-64)*

87%

77%

19%

58%62%

74%

57%

43%

56%42%

Built for the Many


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Finding Out I Am At Risk

Yonders HA, Biometric Screening

Joining a Support NetworkYonders Social Network, Like-Minded Groups

Reading or Hearing About Rewards

Yonders Front and Center Incentive Communication and Design;Strategic Intrinsic/Extrinsic Blend

Receiving Praise and Recognition

Yonders Social and Virtual Currency

Making a Personal Commitment

YondersPersonalizedActivities

Teaming Up

Yonders Private Social Network and Group Challenges

Knowing Long-Term Health Would Improve

YondersHA,IndividualizedPrograms,DynamicWellnessScores,HealthCoaching

Key Underlying Motivators or Consumers Engaging in eHealth Activation xv

Benefting Others

Yonders Social Network Support System

Our Employee-Centric, Cross-GenerationalApproach and Design Leverages CommonalitiesWhile Meeting Individual Needs.

Motivating the Many


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...Generational Nuances

With Yonder, each employee has fexibility in

personalizinghisorherownwellnessprogram

activities in keeping with their overall goals.Oftentheirpersonalizedselectionswillreect

their generational characteristics. Here are but

a ew cross-generational insights:

Gen-Y (ages 18 34) are most likely to be

happy with their weight. They are less likely

to agree that they eat right, ollow a regular

exercise regimen or that they are living a

healthy liestyle.xv

Gen-X (ages 34 44) have a greater ocus on

controlling diet and exercise to improve their

overall health.xv

Boomers (ages 45 64) are looking or new

ways to live a healthier lie via healthcare

choices that keep them active and engaged. xv

Our Employee-Centric, Cross-GenerationalApproach and Design Leverages CommonalitiesWhile Meeting Individual Needs.

Recognizes the Many


11/18

2012 Avivia Health From Kaiser Permanente Contact a sales representative today to schedule a demo. 847-318-4565 1

Our Social Wellness Activation = Your Culture oWellness...The Simple, Social, Fun, Rewarding Way.

Its Simple& Familiar

Our interace is as simple and

amiliar as todays most popular

social networks. Yonder is your

own companys private social

wellness network.


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Its Social& Supportive

Yonders social network helps

employees connect with othersand join like-minded groups that,

in turn, result in increased behavior

change adoption. A recent MIT

study ound that social network

support increases long-term

behavior change by 167%. xvi



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Its Fun& Rewarding

Yonder uses world class

social game mechanicsto drive initial participation

and ensure ongoing and

increased engagement. And our

strategic blend o extrinsic and

intrinsic rewards drives successul,

long term behavior change.

10x 10x 10x



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Its Also

MeasurableOur team works with every client to translate

your goals into measurable ROI via Yonders

key perormance indicators and metrics. We

believe positive results beyond just health care

cost savings are highly valuable and should be

connected to Yonders cause and eect analytics

as well. The Department o Health and Human

Services said it best: Wellness programs deliver

other valuable employee results:xvii

ImprovedMorale

FewerSickDays

IncreasedProductivity

DecreasedTurnover ImprovedRecruiting

These potential results also positively impact

ROI. Well build a progressive ROI model to best

ft your (and your CEOs/CFOs) needs.

10x

10x


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My mentor is really

helping me reach

my goals!

I have way more

energy at work!

I look so

much better!

Im more health-

conscious!

My employer

values me!Im more active!

There is waymore camaraderie!

Now I have a socialsupport network to

stop smoking!

Yonder: A Happier, Healthier Employee Community...Waiting or You.


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Are You Ready

to Yonder?Contact a SalesRepresentative:By Phone: 847.318.4565 or 1-877-4AVIVIA

By Email: [email protected]

Media Inquiries:Leigh Canavan

Director, Marketing & Communications

By Phone: 404.364.4851

By Email: [email protected]


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About Avivia Healthrom Kaiser PermanenteAvivia Health provides health and wellness

products or your companys most valuableasset: your employees. Powered by more than

65 years o population analysis expertise, Avivia

Health brings to bear our whole-person philosophy,

evidence-based practices, and commitment to

strategic innovation: engaging and motivating your

cross generational employees to happier, healthier,

more productive lives. We are ast-orwarding

employee wellness to 2013 and beyond.

Reerencesi. Top Five Total Rewards Priorities Survey. Deloitte. 2012.

http://www.deloitte.com/view/en_US/us/Services/consulting/human-capital/666e301096116310VgnVCM1000001a5600aRCRD.htm

ii. Wellness Spend Up, But Measurement Lacking. Human Resource Executive Online. April 2011

iii. The Principal Financial Well-Being Index TM - Wellness Summary 4th Quarter 2011. Principal Financial Group. December 2011.http://www.principal.com/wellbeing/2011/wbwellness-4q2011-execsumm.htm

iv. Towers Watson and the National Business Group on Health, June 2011. http://www.businessgrouphealth.org/

v. Wellness Programs Wont Necessarily Improve Health or Lower Costs. The Wall Street Journal. July 29, 2010.

http://blogs.wsj.com/health/2010/07/29/wellness-programs-wont-necessarily-improve-health-or-lower-costs/

vi. Promoting Employee Well-Being: Wellness Strategies to Improve Health, Perormance, and The Bottom Line.

Society or Human Resource Management.

vii. Internet Statistics Compendium, North America. Econsultancy. June 2012.http://econsultancy.com/us/reports/north-america-internet-statistics-compendium

viii. The Shared Search or Health Inormation on the Internet. Pew Research Center, November 2011.

http://www.pewinternet.org/Commentary/2011/November/Pew-Internet-Health.aspx


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Reerences Continuedxiv. 2011 Global Health Barometer, Health Activated. Edelman. October 2011.

http://healthbarometer.edelman.com/2011/10/health-barometer-2011-global-ndings/

xv. Cross-Generational Healthcare. Ad Age/Modern Healthcare Insights Trend Report. March 2012.

http://adage.com/trend-reports/report.php?id=63

xvi. The Spread o Behavior in an Online Social Network Experiment. Damon Centola, MIT.

http://dcentola.scripts.mit.edu/docs/Centola%20Spread%20o%20Behavior%20SOM.

xvii. Employers, Employees, and Even Society Benet rom Oce Wellness Programs. accountingWEB. April 2012.

http://www.accountingweb.com/topic/tness/employers-employees-and-even-society-benets-oce-wellness-programs

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