ebrand - integrated digital marketing 2013
Post on 10-Sep-2014
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It's time to own a strong online customer relationship and a free advertising & communication channel. Think about Digital Marketing Strategy in long-term, think about Online Community Building. http://ebrand.vn/TRANSCRIPT
INTEGRATED DIGITAL MARKETING
20/12/2012
DIGITAL MARKETING
2012 OVERVIEW
95% OF
VIETNAMESE PEOPLE AGED
15-24 HAVE
ACCESSED TO THE INTERNET
23% OF
VIETNAM’S INTERNET
USERS ARE OVER 35
81% DESKTOPS 56% MOBILES 47% LAPTOPS
DEVICES THAT VIETNAMESE NETIZENS USE TO GO ONLINE
USER CLASSIFICATION
35 % VIETNAM
MOBILE USERS USE MOBILE APPS
MOBILE INTERNET USERS IN VIETNAM
19.000.000
SMARTPHONE PENETRATION IN
VIETNAM 16%
You knew Mobility trend
79% OF VIETNAM’S SOCIAL MEDIA USERS
HAVE LIKED OR FOLLOWED A BRAND
“Exhausted with Social Media?
Some clients said to me…
How to move forward?” Aren’t you?
Social Media
Need to get it right.
Right Role Right Objective
New technologies Fragmented media A new generation of empowered consumer
The world Changed…
Conclusion for Digital Marketing
Digital marketing tools
in Vietnam market
have been ready to be
integrated
2013
Digital Marketing
Trend International
The Maturation of Mobile
In 2013, mobile phones
will take over PCs as
the most common Web
access device
worldwide
Social’s Further Integration into Business
People turn to social media to
resolve customer service issues
and inform purchases decision.
Brands will use social platforms to
offer real-time interaction with
prospects and customers.
Consumers Fully Embrace
Social, Local, Mobile SoLoMo
Users fully integrate
smart phones and
tablets into their daily
routine, they’ll use:
Social on mobile while local
Content Marketing, Squared
Brands as
publishers, the use
of robo content,
personalized and
smart
Video and Audio Marketing for Consumer Engagement
Podcasts, audio-blogs, interactive video ads,
video blogs, shoppable video, and social
video productions that blur the line between
advertising and content will all become part of
the digital marketing mix in the coming year
Today’s consumers expect personalization and seamless online user
experiences. They’re looking for content that informs, entertains, or
otherwise adds value to their daily lives.
To stay competitive, you must
form meaningful connections with
the people who matter most:
those who find value in your
brand.
It’s time for INTEGRATED DIGITAL MARKETING
The most used Digital marketing Components
Mobile Marketing
Social Media
Content Marketing
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What do you want about your brand’s website?
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WEBSITE
Loyalty systems
Activity
Content
Own the worth component
- Inheritance
- Investment
- Utilization
- Measurement & analyse
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And More…
ONLINE
BRAND COMMUNITY
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Space for brand’s consumer’s
Common Interest(s)
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Why their consumers join in an Online Community?
How to build an Online
Community
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1. Planning
2. Platform Development
3. Establishment
4. Maturity
Community Development process
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CONCLUSIONS
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Pham Lan Khanh - Account ManagerEmail : [email protected] 000 388
eBrand Co,.LtdAdd: 339/46 Le Van Sy, Ward 13, District 3, HCMC, VietnamTel: (08) 6272 6462 - 3526 4554Website: www.ebrand.vn