integrated marketing | ncsu marketing class presentation
TRANSCRIPT
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"Good things come to those who work their asses off!"
@syedbalkhi
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1. What it is2. Why it is important3. Best Practices4. What I do5. How you can do it too!
Integrated Marketing
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Basic Marketing Tactics
Indirect Direct
Branding Customer reviews Social media Blogs Press releases
Coupons Postcards Email Flyers Reward Programs
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Integrated Marketinga combination of marketing tactics to help deliver ONE
marketing strategy
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Important because…• Keeps your messaging CONSISTENT• Avoids confusion• It takes your marketing efforts further than one tactic could alone• Reinforces. Reinforces. Reinforces.
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Increasingly important because…• Audience has instant access to your brand• More and more platforms become available: social networks, and
devices (ex. Pinterest, iPad mini)
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Pop Poll!
Android Apple
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Poor Integration – Banana Republic
• Direct mail campaign – Great!• Product (clothing line) –
Great!
No tie-in to website No tie-in to store display (at first) No mention in social media No blog or news announcement
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Best Practices – Obama Campaign
“Vote Forward”
Direct & Indirect Tactics
Website Facebook Phone calls Direct mail Email Twitter Memes TV Commercials Radio Commercials Find your voting
location
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Best Practices – CouponPro
Direct & Indirect Tactics
Website Affiliate program Facebook Direct mail Newsletter Twitter Newspaper inserts Product reviews Coupon code sites Pinterest
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What I Do
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Get a Job!
• Be AWESOME
• Volunteer
• Understandbasic html (or be ready to learn)
• Learn to write good(and speak even good-er)
• Biggest Secret: *Attitude matters more than your GPA
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@TheeDesign @HeatherMktg
Suggested Reading:The 4 Hour Workweek by Timothy Ferriss
DuctTapeMarketing.com/blogTheeDesign.com/blog