eBooks and LibrariesJoe Murphy

Copyright, Licensing, and Digital Rights Management9/22/11

Technology changes drive content opportunities.

And content avenues drive licensing concerns.

Outline of this talk

• Current Areas in which libraries are facing challenges w/ copyright, DRM, and licensing.

• Current large scale content arenas of change.

• eBooks & new avenues/challenges• New technology areas in which these are

being transformed

Library eBooks through Kindles

http://mashable.com/2011/09/21/amazons-kindle-libraries/

http://online.wsj.com/article/SB10001424053111904265504576565040210224696.html

http://www.amazon.com/gp/feature.html/?docId=1000677541

Authors Guild Suing Universities Over eBooks

“Notably, the complaint only “questions” the security of the libraries’ digital files, but does not cite evidence of widespread piracy, beyond allegations that the copies themselves are "unauthorized," even though the participating libraries purchased the copies of the books they digitized…”

http://www.publishersweekly.com/pw/by-topic/digital/copyright/article/48651-authors-guild-sues-university-libraries-over-digital-library-project.html

$0.99 pricing model No agent or publisher

Locke “joins seven other authors, including Stieg Larsson and Nora Roberts, in the “Kindle Million Club.””http://mashable.com/2011/06/20/john-locke-1-million-ebooks/

Not just self publishing through Amazon

“Amazon Is a Book Publisher For Reals Now” http://gizmodo.com/5831785/amazon-is-a-book-publisher-for-reals-now

http://www.nytimes.com/2011/08/17/technology/amazon-set-to-publish-tim-ferriss.html?_r=1

http://www.apple.com/ios/ios5/features.html#newsstand

http://www.wired.com/rawfile/2011/08/astronaut-suicide-photos-inspired-by-shuttle-programs-end/

http://mashable.com/2011/08/29/amazon-tablet-ipad-forrester/

Lessons and directionsfrom the music industry

“The music has changed from ownership to anywhere access and sharing of that music”

– Daniel Ek Spotify CEO http://gigaom.com/2011/07/14/daniel-ek-on-spotify/

“Sharing, begets more sharing and it begets more listening of music and that powerful loop is the life force of Spotify.”

“we want music to become like water” – EK

http://blog.onavo.com/2011/08/spotify-data-aware-us-onavo-report

Now 2 million paying U.S.

subscribers

http://allthingsd.com/20110808/spotifys-u-s-score-so-far-1-4-million-users-175000-paying-customers/

http://mashable.com/2011/09/21/spotify-2-million-subscribers/

http://techcrunch.com/2011/09/21/pandora-rolls-out-its-slick-html5-player-to-all-users-and-no-more-40-hour-cap/

http://techcrunch.com/2011/09/21/facebook-music-listen-with-friends/

Longer embargoes increase piracy rates

http://www.nytimes.com/2011/07/27/business/media/fox-to-limit-next-day-streaming-on-hulu.html

“During the first 5 days, the number of downloads from the U.S. for the latest episode of Hell’s Kitchen increased by 114% compared to the previous 3 episodes. For MasterChef the upturn was even higher with 189% more downloads from the U.S. For MasterChef…”

http://torrentfreak.com/foxs-8-day-delay-on-hulu-triggers-piracy-surge-110822/

Spotify 'helps curb music piracy'“Spotify, the music streaming service, has helped curb the illegal downloading of music, according to a new survey. “http://www.telegraph.co.uk/technology/6513919/Spotify-helps-curb-music-piracy.html

Same goes for music

“now over a quarter (27 per cent) of people say they go to a digital source as first port of call; usually iTunes or Amazon,” - James Parker, broadband manager at moneysupermarket.com.

“Nearly two thirds of those participating in the research, who admitted to illegally downloading music, said using Spotify had encouraged them to reduce the amount they used pirate sites or kick the habit altogether.”

Netflix changes as reflection of our struggle balancing duo formats

"It's rare in business to see somebody like Reed Hastings tackle the massive changes happening to their businesses and deal with them before they're too late," he wrote. "Imagine if the record labels had been as bold. By making the separation, Reed can now point the Netflix business squarely at the future.”

http://www.cnn.com/2011/09/20/tech/web/netflix-reaction/

Venture capitalist Mark Suster, called “Hastings' explanation "simply brilliant…”

"[M]any short-termists will think it's a bad idea. Indeed, my Twitter stream tells me so," Suster wrote Monday on his blog. "I find much of the criticism so far fairly reactionary."

He argues that, by splitting off streaming from DVD delivery, Neflix can react more flexibly to the emerging streaming market while maintaining its hold on the mail-delivery market. Keeping them both under one umbrella would have made it harder to respond rapidly to changes in customer demands, he said.”

http://www.cnn.com/2011/09/20/tech/web/netflix-reaction/

http://www.complex.com/tech/2011/08/miramax-launches-facebook-movie-app

http://mashable.com/2011/08/30/chegg-seven-day-ebook/?utm_source=iphoneapp&utm_medium=rss&utm_content=textlink&utm_campaign=iphoneapp

http://www.chegg.com/

Access to ebooks while waiting for print textbook deliveries

http://www.usatoday.com/tech/products/story/2011-08-30/JibJab-founders-give-e-card-strategy-a-twist-for-kids-books/50194782/1

“The twist: personalization.”

http://corp.klout.com/blog/2011/08/funny-or-die-klout-partner-perks/

Social clout for preferential access to digital content

http://corp.klout.com/blog/2011/08/stephen-king-gets-klout/

Have high Klout? Read Stephen King’s new book first.

http://www.apple.com/icloud/features/

http://www.cnn.com/2011/TECH/innovation/07/29/roman.london.app/index.html

QR Codes for Mobile payments

Lower barriers to entry than NFC?

http://vimeo.com/26927655

http://www.youtube.com/watch?v=ovxA35hQ058

PayPal NFC phone to phone Mobile Payments

http://www.youtube.com/watch?v=mpqpGQMzR7s&feature=player_embedded&JUMPPAGE=ADVERTISE

Save notes to real world with NFC via Touchanote

http://www.touchanote.com/

… in just three weekshttp://online.wsj.com/article/SB10001424053111904233404576460394032418286.html

“With the explosion of app downloads and digital versions of books — the kinds of content that we already love to curate and help our customers discover through Starbucks Digital Network — this is a great time to expand an already successful program,” Adam Brotman, vice president of digital ventures at Starbucks

http://mashable.com/2011/08/22/starbucks-pick-of-the-week/

More use of location for content discovery

“many different ways that we can enhance our customers experience through content,”

What it means: - access as reward- content as point of engagement- third party collaborations to enhance experience- new role of place in discovery

http://socialbarrel.com/starbucks-apple-join-forces-to-give-away-free-iphone-apps-in-the-us/13993/

http://zapd.com/

Publish individual sites from mobile

“It will start from your phone. Not the other way around.” - CEO Kelly Smith

http://techcrunch.com/2011/03/28/zapd/

http://www.blurb.com/mobile

http://gigaom.com/video/google-rolls-out-hangouts-live-streaming-hangouts-mobile/

New arenas for collaboration mean new licensing and content sharing worries

http://www.gmanews.tv/story/233175/technology/skype-eyes-connecting-1m-teachers-in-social-network-for-education

impacts on educational content

http://mashable.com/2011/09/22/klip/

http://mashable.com/2011/09/20/erly/

http://mashable.com/2011/09/20/newsmix-for-facebook/

http://techcrunch.com/2011/09/12/gowalla-reborn/

http://www.reuters.com/article/2011/08/26/facebook-deals-idUSN1E77P1W020110826

“…Facebook's decision not to pursue the business may mean the company thinks the approach lacks merit.”

"I don't believe this means daily deals are not a viable business," he added. "It more suggests that large media and tech companies can't just 'turn on' daily deals and expect them to work. It has to be more thoughtfully integrated into their existing product."

Facebook Check-in Deals to stay

Understatement - "Facebook is doing some major re-thinking around local”

Before: You could only "check in" to locations using the Places feature on a smart phone.

Going Forward: Now you can add location to anything.https://blog.facebook.com/blog.php?post=10150251867797131

Facebook adapts to shifting role of Location

“Facebook is not ducking out of the location game itself. In fact, you could say that they’re doubling-down on it. But they are moving away from the game that the “check-in” services have been playing.

http://techcrunch.com/2011/08/23/facebook-location-tagging/

“people will move away from thinking of location in terms of “checking in” and instead think about it in terms of tagging your location to what ever it is you’re doing — sharing a thought, posting a picture, etc”

Libraries cannot afford to be on the wrong side of history about this

http://joemurphylibraryfuture.com

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