earned income 101 for nonprofits

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Sponsored by: A Service Of: Earned Income 101 for Nonprofit Gene Takagi & Emily Chan January 18, 2012

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Many nonprofits use earned income as a source of revenue generation. For example, it was estimated in 2008 that nearly 70% of the $1.4 trillion generated by nonprofits came from the sale of goods and services. However, despite its long-standing, common use in the nonprofit sector, the area of earned income for nonprofits is often wrought with misconceptions and misunderstandings which can lead to untapped sources of revenue or unknowingly jeopardizing the organization’s exempt status. Especially in light of current economic challenges facing the nonprofit sector, nonprofits should become familiar with the basic principles related to earned income to best help their organizations more effectively further their missions

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Page 1: Earned Income 101 for Nonprofits

Sponsored by:A Service

Of:

Earned Income 101 for Nonprofit

Gene Takagi & Emily Chan

January 18, 2012

Page 2: Earned Income 101 for Nonprofits

Sponsored by:A Service

Of:

Advising nonprofits in:

• Strategy

• Planning

• Organizational Development

www.synthesispartnership.com

(617) 969-1881

[email protected]

INTEGRATED PLANNING

Page 3: Earned Income 101 for Nonprofits

Sponsored by:A Service

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Affordable collaborative data

management in the cloud.

Page 4: Earned Income 101 for Nonprofits

Sponsored by:A Service

Of:

Today’s Speakers

Gene TakagiManaging Attorney

NEO Law Group

Hosting:

Sam Frank, Synthesis PartnershipAssisting with chat questions: April Hunt, Nonprofit Webinars

Emily ChanAssociate Attorney

NEO Law Group

Page 5: Earned Income 101 for Nonprofits

Nonprofit Webinars

January 18, 2012

Presented by: Gene Takagi and Emily Chan

Earned Income 101 for

Nonprofits

Copyright © 2012 NEO Law Group. All rights reserved.

Page 6: Earned Income 101 for Nonprofits

Examples

• Let’s start a new business!!!

• Let’s buy an existing business!!

• Let’s partner with a for-profit!

• Let’s start charging

for our services.

Copyright © 2012 NEO Law Group. All rights reserved.

Page 7: Earned Income 101 for Nonprofits

What Have You Got?

• Marketable value of ORG’s assets

• ORG’s capacity to develop and operate the Venture

• Money

• Market

• Management/Staff

Copyright © 2012 NEO Law Group. All rights reserved.

Page 8: Earned Income 101 for Nonprofits

First Considerations

• Mission-consistency

• Board duties

• Prudent investment

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Page 9: Earned Income 101 for Nonprofits

Mission – 501(c)(3) – Charitable Trust

• IRC § 501(c)(3)

• Operational Test

• No private inurement

• No private benefit

• Articles of incorporation – purpose restriction?

• Bases for exempt status – incompatible activities?

Copyright © 2012 NEO Law Group. All rights reserved.

Page 10: Earned Income 101 for Nonprofits

Board’s Duties

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Page 11: Earned Income 101 for Nonprofits

Duty of Care

• Ordinary prudent person standard

• Reasonable inquiry (investigation)

• Independent judgment

• Issues:

• Reliance

• Delegation

– Limit authority

– Reporting

Copyright © 2012 NEO Law Group. All rights reserved.

Page 12: Earned Income 101 for Nonprofits

Duty of Loyalty

• In good faith

• In the best interests of the corporation

• Issues:

• Conflict of interest

• Corporate opportunity

• Confidentiality

Copyright © 2012 NEO Law Group. All rights reserved.

Page 13: Earned Income 101 for Nonprofits

Prudent Investment

Copyright © 2012 NEO Law Group. All rights reserved.

Portfolio Theory

Page 14: Earned Income 101 for Nonprofits

Fiduciary Duties and Investments

• Lessons from Madoff

• Use care

• Understand what you invest in

• Diversify across asset classes (portfolio theory)

• Rely on appropriate advisors with due care

• Consider strict conflict of interest provisions

• Jeopardizing investment rules for Private Foundations

Copyright © 2012 NEO Law Group. All rights reserved.

Page 15: Earned Income 101 for Nonprofits

Next Considerations

• Employees

• Licenses, Permits

• Leases

• Insurance

• Trademarks

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Page 16: Earned Income 101 for Nonprofits

Tax Considerations

Tax-exemption relates to income tax

Business activities okay

BUT: Is all business income nontaxable? No.

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Page 17: Earned Income 101 for Nonprofits

IRS – Tax Perspective

Related

• Generally exempt income

Unrelated

• May be subject to corporate taxes

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Page 18: Earned Income 101 for Nonprofits

Related Business

Advances the organization’s charitable purposes

irrespective of profits.

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Page 19: Earned Income 101 for Nonprofits

Unrelated Business

1. A trade or business;

2. Regularly carried on; and

3. Not substantially related to furthering the exempt

purpose of the organization.

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Page 20: Earned Income 101 for Nonprofits

UBIT: Trade or Business

• Any activity carried on for the production of

income from selling goods or performing services.

• Even if carried on within a larger framework of

other activities that may, or may not, be related to

the organization's exempt purposes.

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Page 21: Earned Income 101 for Nonprofits

UBIT: Regularly Carried On

• Activities that show a frequency and continuity,

and are pursued in a manner similar to,

comparable commercial activities of nonexempt

organizations.

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Page 22: Earned Income 101 for Nonprofits

UBIT: Not Substantially Related

• Substantially related when the conduct of the business activities has a substantial causal relationship to achieving exempt purposes (other than through the production of income).

• The activities that generate the income must contribute importantly to accomplishing the organization's exempt purposes to be substantially related.

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Page 23: Earned Income 101 for Nonprofits

Substantially related?

IRS considers factors such as:

• Nature and size of business

• Fees

• Who is served

• Business operations

For each activity!

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Page 24: Earned Income 101 for Nonprofits

“Charitable”

• Relief of the poor, distressed or underprivileged (low income, minority, elderly, disabled, other 501(c)(3) organizations, or similarly situated persons)

• Promotion of social welfare by lessening neighborhood tensions, eliminating prejudice and discrimination, defending human and civil rights, and combating community deterioration and juvenile delinquency

• Lessening the burdens of government

• Promotion of health

• Advancement of education

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Page 25: Earned Income 101 for Nonprofits

Earned Income Examples

• One-time: Woodland Park Zoo Doo

• Business activity: Girl Scouts

• Social Enterprise: Goodwill Industries

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Page 26: Earned Income 101 for Nonprofits

Exclusions & Modifications

Including:

• Volunteer workforce

• Convenience of members

• Selling donated merchandise

• Passive income*

* debt-financed property exception not addressed here

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Page 27: Earned Income 101 for Nonprofits

Application of the Rule

Unrelated Business?

(facts & circumstances)

Exclusion? Modification?

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Page 28: Earned Income 101 for Nonprofits

Example: Museum Cafe

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Café Open to Public

- Street entrance

- Open to the public

- UBIT?

Rooftop Coffee Bar

- Accessible through museum

- Must have museum admission ticket

- UBIT?

Page 29: Earned Income 101 for Nonprofits

Fragmentation Rules Examples

• Dual-use facility

• Sale of various merchandise

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Page 30: Earned Income 101 for Nonprofits

Example: Museum Theater Auditorium

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• Museum has a program of public education in arts and sciences

• Theater designed for showing educational films

• Operation while museum is open to the public – UBIT?

• Operation as a motion picture theater for public when museum is closed – UBIT?

Page 31: Earned Income 101 for Nonprofits

Example: Museum Gift Shop

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Page 32: Earned Income 101 for Nonprofits

Unrelated Business Activities & Commerciality

• Unrelated business income tax?

• Jeopardize 501(c)(3) status?

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Page 33: Earned Income 101 for Nonprofits

Substantiality Test

• How much unrelated business activity is too much?

• Factors:

• Relationship of the business activity to the overall activities of ORG in terms of time, effort and dollar income

• Relationship between business activity and the exempt function of ORG (commensurate test)

• Reason that ORG conducts the particular business activity

• Methods of operation and the control exercised by the board over the business operations

Copyright © 2012 NEO Law Group. All rights reserved.

Page 34: Earned Income 101 for Nonprofits

Business Considerations/Risks

• Loss of money

• Overburdened staff

• Mission creep

• Private benefit (actual or perceived)

• Adverse PR/marketing

• Culture compatibility

Copyright © 2012 NEO Law Group. All rights reserved.

Page 35: Earned Income 101 for Nonprofits

Legal Form Considerations

• In-house

• Subsidiary

• Other social enterprises

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Page 36: Earned Income 101 for Nonprofits

In-house

• IRC § 501(c)(3) Rules

• Articles of incorporation – restriction?

• Basis for exempt status – incompatible?

• Capacity?

Copyright © 2012 NEO Law Group. All rights reserved.

Page 37: Earned Income 101 for Nonprofits

Subsidiaries

Tax-exempt or taxable subsidiary

Considerations

• Business

• Legal

• Tax

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Page 38: Earned Income 101 for Nonprofits

Subsidiaries

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Nonprofit For-profit

c3

c3

c3

FP

Affiliation Ownership

Investment lawsBusiness w/ different risk profile

Page 39: Earned Income 101 for Nonprofits

Taxable Subsidiaries

Nonprofit subsidiary

• ORG is sole member

For-profit subsidiary

• ORG is sole shareholder

The key is separateness

Copyright © 2012 NEO Law Group. All rights reserved.

Page 40: Earned Income 101 for Nonprofits

Separateness

• Boards, directors, officers

• Meetings

• Books, accounts

• Filings

• Stationary, marketing materials

• Phone numbers

• Parent does not participate in day-to-day management of Sub

• Helpful facts:

• Majority of Sub’s Board independent of Parent

• CEO of Sub is neither an Officer nor Director of Parent

Copyright © 2012 NEO Law Group. All rights reserved.

Page 41: Earned Income 101 for Nonprofits

Considerations regarding a Subsidiary

• If unrelated business, and substantial activity:

• Form subsidiary

• Liability

• Subsidiary may provide limited liability protection, but there are limitations:

• ORG guarantees Sub’s obligations

• Veil piercing (failure to observe formalities, inadequate capitalization)

• Financing

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Page 42: Earned Income 101 for Nonprofits

Taxation

• Dividend from a taxable subsidiary

- Not taxable income to ORG

• Payment of interest, annuity, royalty or rent from a subsidiary (controlled entity)

- ORG may exclude such payments if they do not exceed FMV (excess is subject to UBIT plus 20% penalty)

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Page 43: Earned Income 101 for Nonprofits

Collaborations with For-Profits

• Contractual Relationships / Sponsorships

• Joint Ventures

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Page 44: Earned Income 101 for Nonprofits

Sponsorships

• Sponsorship payments to ORG not UBTI if sponsor does not receive any substantial return benefit (Qualified Sponsorship Payment or QSP)

• The use or acknowledgment of sponsor

• Insubstantial benefits - FMV does not exceed 2% of sponsorship payment

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Page 45: Earned Income 101 for Nonprofits

Use or Acknowledgement of Sponsor

• Grant of exclusive sponsorship in an activity to a for-profit

• Use of logos and slogans that do not contain qualitative or comparative descriptions of sponsor’s products, services, facilities or company

• Use of a list of sponsor’s locations, telephone numbers or internet addresses

• Use of value-neutral descriptions, including displays or visual depictions of sponsor’s product line or services

• Use of sponsor’s brand or trade names and product or service listing

Copyright © 2012 NEO Law Group. All rights reserved.

Page 46: Earned Income 101 for Nonprofits

Qualified Sponsorship Payment – Yes or No?

• “Ride for Life” sponsored by ABC Company

• “Buy ABC Widgets”

• “ABC Company – for the finest widgets”

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Page 47: Earned Income 101 for Nonprofits

Nonprofit – For-profit Joint Ventures

• NP Hospitals + Physicians

- Ambulatory surgical center

• Developer + Nonprofit

- Low-income housing

• University + Health System

- Distance learning

Copyright © 2012 NEO Law Group. All rights reserved.

Page 48: Earned Income 101 for Nonprofits

Joint Ventures – Motivating Factors

(Nonprofit)

• Additional opportunities to further its charitable

purposes

• Greater access to capital and expertise

• Possibility of capital appreciation

• Flexibility in operation

• Protection from liability

Copyright © 2012 NEO Law Group. All rights reserved.

Page 49: Earned Income 101 for Nonprofits

Joint Ventures – Motivating Factors

(For-profit)

• Enhanced good will

• Increased marketing opportunities

• Access to expertise and political capital

• Availability of financial opportunities

- Low-Income Housing Tax Credits

Copyright © 2012 NEO Law Group. All rights reserved.

Page 50: Earned Income 101 for Nonprofits

Two-Prong Test

1. Whether participation in JV furthers a charitable purpose

2. Whether JV permits the nonprofit to act exclusively in

furtherance of its exempt purpose and only incidentally

for the benefit of its limited partners

Copyright © 2012 NEO Law Group. All rights reserved.

Page 51: Earned Income 101 for Nonprofits

Vehicles for JVs: Social Enterprise Entities

• Certified “B” Corporation

• L3C

• Benefit corporation

• Flexible purpose corporation

• Nonprofit – for-profit joint ventures

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Page 52: Earned Income 101 for Nonprofits

Disclaimer

The information contained in this presentation has been prepared by NEO Law

Group and is not intended to constitute legal advice. NEO Law Group has used

reasonable efforts in collecting, preparing, and providing this information, but

does not guarantee its accuracy, completeness, adequacy, or currency. The

publication and distribution of this presentation are not intended to create, and

receipt does not constitute, an attorney-client relationship.

201 Spear St., Suite 1100San Francisco, CA 94105

415.977.0558www.NEOLawGroup.com

www.NonprofitLawBlog.com

[email protected]/gtak

[email protected]/emilychan

Copyright © 2012 NEO Law Group. All rights reserved.

Page 53: Earned Income 101 for Nonprofits

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