nonprofits: create new income streams while sharing knowledge

Nonprofits: Create New Income Streams While Sharing Knowledge

Scott Bechtler-Levin & Florence L. Green, IdeaEncore Network

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Scott Bechtler-LevinIdeaEncore Network

Florence L. GreenIdeaEncore Network

Scott Bechtler-Levin

Co-Founder and President

858-204-4672

[email protected]

Nonprofits: Create new income streams while sharing knowledge

Flo Green

Co-Founder and Vice President

213-507-6293

[email protected]

www.IdeaEncore.com 1/5/11 p. 4

1/5/11 p. 4

http://budurl.com/NW0105a


A system for nonprofit sharing

1/5/11 p. 5www.IdeaEncore.com

A knowledge sharing platform and service that:

• Rewards those who share knowledge,

• Makes it easy to find and re-use tools / templates

• Increases the value of association membership

• A repository of tools/templates to be embedded in others’ portals

http://ispiritual.com/wp/wp-content/uploads/2010/01/sand2-300x200.jpg

We are awash in information … But if it takes an hour to find it, is it really “free”?







Sharing beyond friends/members- - Gap #1: how narrowly do we share? - -


Best practices“White papers”Case studiesOpinionsResearch

PresentationsCheck-listsPoliciesProceduresTraining manualsBudgetsWork plansLettersDatabase schemaProject plansStrategic plansProposalsProgram materials

What could

be shared?

What gets

shared?

Sharing the really good stuff- - Gap #2: how deeply do we share? - -


Content that is shared

Pe

op

le w

ho

sh

are

HighLow

High

Intention versus Action- - Gap #3: How do we follow-through? - -


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• Be more efficient:

– Save time and money

– Build tools more quickly by adopting resources that already exist

– Cross pollination leads to rapid innovation

• Lead and learn:

– Sharing is how leaders learn

– When others get better, we deliver more mission

– Quite simply – it is the right thing to do

• Earn income:

– Sell your knowledge assets

– Create new passive revenue streams by partnering

• Build reputation:

– Promote your content easily and broadly

– Show your expertise by what you share and “like”

– Influence others when they use your materials

• Build the nonprofit sector: – Open / expand the flow of information to those who need it

– Multiply return on investment (ROI) of funders and nonprofits

Why share what you know?


How to Share- - To make it easy to find - -

• Reminder: If it’s good enough for you to use, it’s good enough to share

– It MUST be useful, NOT beautiful

• Files or Link?

– File: If your organization has the right to license or share it

• More click-throughs when a file preview

• If you are selling it, only the top-half of each page will be visible in preview

• Improved statistics (# of views and downloads; who downloaded it)

– Link: If you did not create it or if you don’t have the file to upload

• Pick a descriptive title (128 characters)

– Bi-weekly timesheet with task time summarized

– Gift Acceptance Policies and Procedures Template

• Short-description (400 characters)

• Choose license for sharing

– Free: http://creativecommons.org/about/licenses/

– Paid: sample default or customize it

• Use keywords (liberally)– Search Engine Optimization (SEO)


https://www.ideaencore.com/item/bi-weekly-timesheet-task-time-summarized-0



https://www.ideaencore.com/item/gift-acceptance-policies-and-procedures-template-0

http://creativecommons.org/about/licenses/

How to Price- - To accomplish your goals - -

• Should it be “free”?– Organizational philosophy

– Broadest adoption versus most sustainable sharing practice

– What will the price say about the “value” people will put on your knowledge?

• Considerations if you price your resource

– Value created

• How much time, money and risk will this save them?

– Alternatives

• How unique is your item?

• Many items are priced at $10, $25, $50, $100. Some are as much as $750

• Set the price on IdeaEncore the same as you have sold it elsewhere

– Sustainability

• How much time and money have you invested?

• What do you need to accomplish your goals … and continue sharing?

• Different prices for group “members”– Many set lower “member” prices and “non-member price”

– Sometimes free to members, others 10-25% discount for members


How to Promote- - To reach new audiences - -

• Reach up to 350,000 nonprofit professionals– IdeaEncore newsletter + Partners’ eNewsletters

– Items selected based on:

• Relevance to partner requested topics

• Ratio of downloads / views

• Price

• Comments and ratings

• Affiliate partners

• Promote your organization– Individual profile / Organization profile

• Promote what you shared

– Links directly to each landing page

– Link to your individual profile

• Promote others’ sharable resources

– Link from your “resources” webpage

– Social media

– Your own eNewsletter


How to get paid- example transaction -

1. Sales Transaction

– Seller selects affiliate partner as their “primary professional affiliation” (PPA) and uploads a document for $100

– Buyer downloads document and pays via credit card $100.00

– IdeaEncore deducts our seller transaction fee ($30.00)

less 10%* for seller’s member discount +$ 3.00

Net seller transaction fee ($ 27.00)

– Seller receives check $ 73.00

2. Affiliate revenue share (donation) from IdeaEncore

• Library + Affiliate partners receive 10%* of IdeaEncore fees $ 2.70

* Without a library subscription, this would be 5% member discount and

5% affiliate revenue share (donation)

Jan Feb MarSold

31-Day guarantee period

Receive check


How to create the time- building a culture of sharing-

• Build it into your process– New reports: Can this be re-used? Yes, share it.

– New tools/ templates: Did we share it?

– Listserv post: post a link to the uploaded file, so others can find it

– Upload it as way to add automatically to your online library

• Share it Forward Friday– Add a recurring reminder to your calendar

– 15 minutes a week (or a month)

• Tie sharing to the mission– Organizational philosophy

– Leadership support

• Just do it– It might be the most mission impact you can create in 15 minutes


Build your own library

• Time intensive

• Complex to begin or upgrade

• Technical investment required (even if a ‘module’)

• Difficult to motivate members to share their quality content / files

• Upload every link / file yourself

• Ongoing burden to maintain it yourself (dead links, new content, new technology)

IdeaEncore powered library

• Smarter use of your time

• 15 minute set-up

• More robust and usable look/feel

• No technical skills required

• Select (“Like it”) items others have uploaded or add your own files and links

• Members can upload their own content

• Find resources to share faster

• Access new approaches from other disciplines or sub-sectors

• Share your collection with others

“Over time, our library content tends to becomes stale”

“Others are always uploading content which can be easily added

to our online library”

Why use IdeaEncore to power your online library?- - More impact from the same investment - -


Library (1 of 2): “Like it”


Library (2 of 2): “Categorize it”


Your branded online library page


Library: Display options

1. IdeaEncore

Hosted

2. Your Website

(iFrame)

3. Your Website

(RSS feed)

www.IdeaEncore.com/collections/SEA

www.YOUR URL.org

Getting Started

Planning

Financing

Operations

Growth

Powered by

Home

About Us

Membership

Library

YOUR NAV YOUR NAV YOUR NAV YOUR NAV YOUR NAV YOUR NAV


Affiliate Partner Benefits

Better serve your members

– More relevant resource links

– Increased access to information / Reduced search time

– 5% discounts on seller transaction fees (10% if affiliate + library)

– More efficiency, timely management of online information

Promote your brand :

– Sharing your materials promotes your mission more broadly

– Applying social networking to knowledge sharing

– More visible knowledge sharing activity

– Share more of your tools, documents, materials to your

colleagues / members

– Modest income generation through non-dues revenue (affiliate

fee) for you (5% of our fees or 10% if affiliate + library)


Example

“Encore of

the Month”

(Resource links

supplied by

IdeaEncore as

part of your eNewsletter)

Alliance for Nonprofit Mangement’s (www.AllianceOnline.org eNewsletter)

From: Alliance for Nonprofit Management [mailto:[email protected]]

Sent: Tuesday, March 02, 2010 9:04 AM To: [email protected]

Subject: March 2010 Insights

March 2010 Insights

Encore of the Month What If Everyone Shared More?

Tools You Can Use!

Support the Alliance by Sharing

Alliance members can avoid "reinventing the wheel" and the Alliance

receives a percentage of fees from IdeaEncore when you sell items and

you have chosen the Alliance as your "primary professional affiliation" on

IdeaEncore Network

1. National Center for Charitable Statistics Database

This database is the national clearinghouse of data on the nonprofit sector

in the United States. Free.

IdeaEncore 1

2. Fundamentals of Project Management for Development

Organizations

Incorporates a new approach to learn the basic concepts of project

management in the development context. $10

IdeaEncore 2

3. The Top Website Design Assumptions That Will Cost You

Marketing experts identify four common assumptions about web design

which led to costly mistakes. Free.

IdeaEncore 3

4. eFile your Form 990 and Other Forms Online

Created and maintained by the Urban Institute, you can complete and

electronically file your Form 990 and other important tax documents. Free

of $135 if >$100k.

IdeaEncore 4

5. Analysis Tool for New Product or Service Development

Use this tool to help you determine the level of importance for each

element within your new or existing project, program or service. Free.

IdeaEncore 5

You are free to share these links with your customers / clients with

attribution to IdeaEncore Network

Register for the 2010 Conference!

Exhibiting and Advertising Opportunities

Terry McAdam Book Award

You Get What You Measure

Job Opening at AGM

Member Spotlight

Office Space for Rent

Nonprofit Compensation and Benefits

Article

Encore of the Month


http://www.allianceonline.org/

Example“Launch

Announcement”

(“New Benefit Article” +

the “Encore” side-bar,

as part of your eNewsletter)


How to get paid- example transaction -

1. Sales Transaction

– Your member selects You as their “primary professional affiliation” (PPA) and uploads a template for $100

– IdeaEncore user downloads it and pays via credit card $100.00

– IdeaEncore deducts our transaction fee $30.00

less 10%* for Your member discount - $ 3.00

Net member transaction fee ($ 27.00)

– Your member receives check $ 73.00

2. Affiliate revenue share (donation) from IdeaEncore

• You receive 10%* of IdeaEncore fees $ 3.00

* Without a library subscription, this would be 5% member discount and

5% affiliate revenue share (donation) p. 50

Jan Feb MarSold

30-Day guarantee period

Receive check

IdeaEncore Services Menu

• Browse everything

• Create free account

• 80% free resources

• 20% paid resources

• Begin browsing

• 5-10 minutes

• Free to upload

files or links

• Member price (optional)

• Reach up to 350k/mth

• If free, no charges

• When sold, 15-30% of

price ($5 min.) fee

• Create a free account

• Actions>>Share

• 10-15 minutes

• Your branding

• Saves time + money

• 10% off seller fees

for your members

• 10% revenue share

when members sell

• Affiliate partnership

included

• Subscribe online

• or request demo

• 1-2 hours set-up

• 20 min/mth .+/- items

• eNewsletter links

• Saves time

• Member value

• 5% off seller fees

for your members

• 5% revenue share

when members sell

• Logo/link

• Contact us to discuss

Wh

y a

nd

wh

at

Get

sta

rted


Scott Bechtler-Levin

Co-Founder and President

858-204-4672

[email protected]

Flo Green

Co-Founder and Vice President

213-507-6293

[email protected]

www.IdeaEncore.com

What will you share …?

1/5/11 p. 52



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