e-commerce & tourism in creating global brands ... (international marketing).pdf · in creating...

Role of E-commerce &

Tourism in Creating Global

Brands

INTERNATIONAL CONFERENCE

9� December, 2017

AIMS INSTITUTESPeenya, Bangalore

AIMS was established in the year 1994 by a group of eminent educationists and

philanthropists to impart quality education and with a vision to expand the horizons of

teaching-learning realms, wherein, the students' intrapersonal and interpersonal

disposition is groomed. AIMS fraternity is enduringly infusing resilient confidence

among the students to excel in their academic, professional endeavours and personal

lives.

AIMS was accredited by NAAC with one of the highest CGPA of 3.46 on a scale of 4 for

an institution that is being accredited for the first time. AIMS B-School programmes

have also been accredited by IACBE which is an international accreditation body for B-

Schools. Apart from being consistently ranked among top 1% of B-Schools in India in

various leading surveys, AIMS has also been rated as best college for

Entrepreneurship Education in India.

School of Business at AIMS Institutes was set up in the year 1998 with the broad

objective to impart professional education and training in various aspects of modern

management. AIMS School of Business takes into account the process of preparing a

student to master the art of solving business problems. Our aim is to provide students

with the best opportunities to develop conceptual & analytical skills during their course

of study. School of Business at AIMS Institutes seeks to provide the perfect learning

ambience for budding management professionals. Equipped with highly reputed

faculty and one of the best educational facilities, its goal is to spearhead the growth of

its students into well-versed and skillful managers of the future.

AIMS Institutes

AIMS School of Business

AIMSENRICH

www.aimsenrich.comwww.theaims.ac.in

AIMSENRICH Global Education Private Limited is established with a vision to provide

an enriching platform for working professionals and graduates to enhance their skills in

their chosen area of expertise in accordance with the changing trends in the industry

with a motto “Reflect. Refresh. Gain Insights.”. Each programme is delivered by a right

mix of academics and industry experts.

AIMSENRICH offers courses in the areas of Business Analytics, Business

Management, Leadership, Supply Chain Management, Design, and Culinary Arts.

AIMS School of Business & AIMSENRICH is proud to announce the

conduct of International Conference on “Role of E-commerce & thTourism in Creating Global Brands” December 9 , 2017.

E-commerce and Tourism are growing phenomenal in the world today possessing a

worthwhile potential for the economic development of any country. Globalization,

development of information and communications technology (ICT) and adherence to

international quality standards potentially result in paving the gaps in geographical and

cultural communication barriers. The international marketing practices are

transforming rapidly through the globalization of organization and digital technologies.

E-commerce has revolutionized business, changed the shape of global competition

with internet. However with this international expansion, there are a few concerns viz.,

technical infrastructure, regulatory issues, logistics and reverse logistics, payment

methods and payment processing, CRM, In-market customer support, cultural

difference, cultivating trust and building brand as key differentiator.

Similarly, the demand for medical tourism in India is experiencing a tremendous growth.

However, the Indian medical tourism sector faces various challenges. Since India

attempts to position itself as one of the preferred global medical tourism hub, a

thorough understanding of means to attract, satisfy and retain medical tourists is

extremely important.

The One day Seminar on International Marketing at AIMS Institutes aim to explore the developments, the opportunities, and the future research possibilities. Such an aggressive research agenda includes an (re)examination of existing and new concepts and theories to validate them within e-commerce and Tourism contexts. In particular, we will focus on developments and conditions which will have a significant influence on global market opportunities for e-commerce and tourism. In doing so, we examine the influence of the Internet and electronic commerce (e-commerce) in building global brands, the emergence of multinational companies (MNCs), the development of International brands, the importance of relationships and networks, and the greater international integration.

Role of E-commerce & Tourism in Creating Global Brands


Dr. Sam Guédouard is a Business Trainer, and Senior Adviser in International

Marketing & Business. He has developed the international marketing & business

courses and training modules for corporate houses viz., Philips (NL), Olivetti (IT),

Michelien (FR), Doosan (KR), Parmalat (IT). He is a consultant to SMEs in over 20

different countries such as SCAAT (IT), Desscomex (FR), Press Diffusion (UK), Koch

Originals (USA) etc. He is engrossed with various Government senior roles such as

with the French Government (FDI attraction and management), with the EU

Commission (economic and regional development), and with the Australian

Government in FDI attraction and in international trade advisory. He is the cofounder

of industrial high-tech start-ups like Altair Srl (IT and FR), which was highly specialised

in environment technologies. He earned the Post-Master Degree in International

Marketing and Trade from University of Lille, France in 1990. He also got distinction in

Higher Degree in Research Preparation at MQ University; a Pathway to PhD in

International Business with focus on International Entrepreneurship in 2013.

« Emergence of eCommerce in creating global brand.

« Positioning India as a global tourist destination.

Subthemes

§ Digital Branding And Consumer Experiences.

§ E-Pricing and Online Shopping Behaviour.

§ Social Media Marketing.

§ Online Communities

§ Blogs and Branding

§ Corporate Brand Building.

§ Viral Marketing

§ Value Driven Marketing

§ International Channel Management.

§ Services Brand Management.

§ New Product Branding.

Keynote Speaker

Themes for Technical Sessions


§ Technology Marketing.

§ Creating Loyal Customers Through Global Branding

§ Data Driven Brand Management

§ Tradional Brand Management Vs Technology Enabled

§ Enhanced Brand Experience

§ CSR as a Tool to Create Global Brands

§ Medical Tourism

§ Adventure Tourism

§ Cultural Tourism

§ Leisure and Tourism Marketing

§ GIS Applications in Tourism

§ Crisis and Tourism

§ Consumer behaviour in hospitality and tourism

Panel Discussion

The panel discussions will act as a platform for practitioner researchers and

academicians to come together to discuss the new developments and trends in the

practice of international Marketing. We propose two emerging topics that will help shed

light on important international marketing issues:

Emergence of e-commerce in creating global brand.

Chair Person: Dr. Sam Guédouard

Panel Discussion 1

▪ Mr. Anant Pophali, Global Head, Professional IT Services, AIG

▪ Mr. Pranav Kumar, Partner Solutions Consulting, Adobe Systems

▪ Mr. Santanu Banerjee, Vice President, Axis Bank

▪ Mr. Rakesh Behera, Strategic Partner, Development-Global Alliances, Wipro

Panellists


Ÿ Professionals from the Service / International Marketing / Hospitality / Information Technology / Telecom / Banking / Commerce / Healthcare / Tourism.

Ÿ Faculty from institutions that offer programs in Hospitality & Tourism / Business Management / Economics / Information Technology / Healthcare / Telecom / Banking / Commerce in India and abroad.

Ÿ Research scholars and students of Hospitality & Tourism Studies / Information Technology / Business Studies / Healthcare / Banking / Economics / Telecom and Commerce.

Ÿ Freelance / Entrepreneurs in manufacturing / Service Sector.

Ÿ Consultant / Professionals involved in International Business.

Ÿ Professionals from NGO and government sector.

Student Research Scholor Faculty Corporate

Executive

₹300 ₹500 ₹750 ₹1000

The registration fees include seminar kit, networking lunch and/or participation in the conference.

Accommodation assistance could be provided to outstation participants on request.

▪ Mr. Mohan Kumar, Former Director, Taj Group of Hotels

▪ Mr. Peter Yorke, CEO, Yorke Communication

▪ Mr. Anupam Dasgupta, Vice President, Graymatter

Panel Discussion 2

Positioning India as a global tourist destination.

Chair Person: Dr. Sam Guédouard.

Panellists

Who Can Participate

Registration Fee Details (per participant)


Please send us your paper in word format, not PDF files

Ÿ Papers must be written in A4 paper size. (21 cm x 29.7 cm) and the automatic

margins that have been set for this paper size must be strictly adhered to for all

text, headings, tables and figures.

Ÿ Title of the paper should not be more than ten words, centered and in 16-pt font.

Ÿ Author(s) name(s), affiliation(s) and email address (es) should appear below

paper title in 14-pt font and centered.

Ÿ All text in Times New Roman.

Ÿ Section / sub-titles are to be numbered sequentially, in bold and 14-pt font.

Ÿ Line spacing throughout paper must be single-spaced.

Ÿ Abstract in italics and justified with 2.5 inch margin on both sides.

Ÿ Keywords are to be indicated after the abstract.

Ÿ All text must be in 12-point font except section/sub-titles.

Ÿ The abstract must be less than 500 words with 3 to 5 key words and length of

full paper must not exceed 8000 words.

Ÿ Referencing must be done as per latest API style.

Ÿ All accepted papers for presentation will be invited for publication in the AIMS

Journal of Research.

Ÿ Last date for submission of abstract: 04th December 2017.

Ÿ Last date for submission of full paper: 07th December 2017.

Mail your research paper to conference mail ID: [email protected]

Certificates will be provided to all the participants and paper presenters.

Chief Patron

Dr. Kiran Reddy, Principal & CEO, AIMS Institutes

Dr. Bikash Ranjan Debata,

Mobile: 7022118841, Email: [email protected]

For further details, contact

Important Dates

Certification

Call for Paper


mailto:[email protected]

REGISTRATION FORM

9th December, 2017

Venue: AIMS Auditorium, AIMS Institutes, Peenya, Bangalore

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Gender: Male Female

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Student

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Faculty

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₹300

₹500

₹750

₹1000

AIMS INSTITUTE OF HIGHER EDUCATIONPeenya, Bangalore

International Conference on“Role of E-commerce & Tourism in Creating Global Brands”


AIMS INSTITUTESPeenya, Bangalore


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