Get set for profits! Order yourDX Tourney Gift Sets

for MacGregor's Exciting

DXTOURNEV(The ball Nicklaus used to win the 1962 u. s. Open)

Christmas PromotionBeautiful full color advertising will be announcing it. Your cu -tomers will be asking for it. E citing and colorful gift bo e of theworld's most wanted golf ball: the OX Tourney! Make sure youhave enough on hand to meet the demand. Put up a di play in yourgolf shop. Let your cu tomers know you are headquarters for thiOX Tourney Chri tma promotion.

OX Tourneys come in gift boxe for every pur e, every per on.A box of 12 is $14.75; box of 8, $10; box of 4, $5. Colorful boxethat belong under every golfer's tree. Filled with OX Tourney thatbelong on every golfer's tee. Order your OX Tourney gift set now.Make sure you have enough on hand!

Continuing a tell-year tradition of oil paintings of the site of the upcomingU.S. Open, this gift pack features a reproduction of this year's painting ofThe Country Club, Brookline, Massachusetts.

Sold by Golf Professionals only

BRUNSWICK SPORTSCINCINNATI 32. OHIO

Dutch Harrison, 1961 National Senior winner, accept! A. K. SQurne Memorial trophy fromJoe Mozel as some of the youngsters look on. Mozel is chairman of this years tournament.

A Bit of Nostalgia

Plenty of GolfThat will be the story when the old eagles gather in November

in Palm Springs for the sixth U.S. National Senior Open

By BILL SHERMANThe first attraction to move center stage

in Palm Springs, Calif., Have~ of Win~erspectaculars, is the U. S. NatIonal.Sem;>rOpen golf championship. Celebratmg Itssixth anniversary this autumn, the U. S.National Seniors will pr sent a field ofgolfers whose names spell ~allery ma~ic.

There is the 1961 defendmg champion,E. J. "Dutch" Harrison of San Francis~o'sOlympic Club. There are other defendmgtitleholders: Chuck Congdon, Tacoma C.C.; French Lick's Willie Goggin; and Van-couver's Fred Wood, winner of a playoffwith Gene Sarazen in 1957. There are theSenior rookies in the persons of Jim De-maret Byron elson, Ben Hogan andSam ' Snead. Other notables are theworld's Senior PGA champion of 1961and '62, Paul Runyan, the Dutra brothers,Mortie and Olin, Dick Metz, Al Watrous,

42

Ralph Hutchinson and Gene Sarazen.The U. S. Seniors Open is a unique af-

fair. It runs two basic competitions con-currently: a 54 hole medal pro-am t~urna-ment with low gross and low net wmnersin six separate age flights, plus a 72-holemedal open championship.. .

Activities begin on Nov. 5, with practicerounds on the competitive courses whichare three of Palm Springs' finest - IndianWells Bermuda Dunes and La Quinta.The ~ext day the chase begins with playscheduled in all flights whos age classi-fications are 50-55; 56-60; 61-65; 66-70;71 and over.

An added prize payoff for the first dayrewards best ball teams in the foursomescomprised of pro and amateur, plus an-other made un of amateurs alone. Pairingsar determined on a handicap basis with

(Continued on page 68)

Golfdom

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PGA Design '63 gives you new models ... new fea-tures to keep pace with the world's greatest sport.You can sell or play PGA Equipment with completeassurance that it is made to rigid professionalstandards.

THIS IS YOUR PGAGOLF EQUIPMENT!

PGA Equipment has been devel-oped in cooperation with the PGAEmblem Specifications Commit-tee. Available in every instancefrom the Golf Professional exclu-sively. PGA Equipment cannot beconfused with "bargain" brands.Display the full line of PGA Equip-ment. It will protect the reputa-tion for integrity that yourprofession owns and enjoys.

Sold only throughGolf Professional Shops

THE ONLY GOLF EQUIPMENTTESTED AND APPROVED BY THE PROFESSIONAL GOLFERS' ASS'N. OF AMERICA

september, 1962 43

Tony Henschel, pro at Westborough in WebsterGroves, Mo., has enjoyed sharp increase in busi-ness since starting year-around wrapping service.

Gift WrappingMade Easy

A. St. Louis district pro has made agreat thing of the service .•• Here'sa description of the props he uses

Henschel (r) hands gaily wrapped package towoman golfer. In background are his assistants,

Roger Froesel (left) and Phil Hewitt.

44

Many pro shops experience a fairlylarge increase in sales during the

yuletide season, but a slight reorientationin thinking can cause gift sales to take asubstantial upturn at Christmas and con-tinue the profitable spiral throughout theyear. The basic concept is simple - offercustomers a gift wrapping service that willstimulate their "gift" thinking.

Tony Henschel, pro at Westborough CCin Webster Groves, Mo., has been capital-izing on this idea for some time. The ideaof starting a gift wrapping service wasgiven to Henschel by Del Mann one ofhis members. As regional sales managerof Chicago Printed String Co., world'slargest maker of decorative gift wrappingsand ribbons, Mann in 1959 gave Tony afew papers and ribbon to tryon a limitedscale at Christmastime.

Now, Tony and his assistants, RogerFroesel and Phil Hewitt, wrap some 35to 40 presents in the average month anddecorate upwards of 200 packages duringthe Christmas season.

In November, when the golf seasonslacks off, and snow hits the St. Louisarea, Tony has done his yuletide ground-work and looks forward to increased salesas Christmas gift orders start to come in.

Doubles His BusinessHenschel estimates that his simple, in-

expensive gift wrap service, which is of-fered gratis along with free delivery, hasmore than doubled his Christmas giftbusiness in three years' time. Also, bypromoting the service during the remain-der of the year, he estimates over 20 per-cent of his increased business is due togift wrapping.

The popularity of golf equipment as agift item is pointed up in a series of gen-eral consumer surveys recently conductedby Chicago Printed String Co., 2300 Lo-gan blvd., Chicago 47, to study the gift-giving habits of both men and wom n.The research firm that conducted the in-terviews found that th overall generousgift habits of the American public amountto some $18.5 billion annually.

When the male respond nts were askedwhat items they had received as gifts dur-ing the past year, in a survey called "Gifts-Manship", more than 30 percent indicatedone ol the gifts was some item of golfequipment.

Although items such as golf bag andclubs seem rather awkward for gift wrap-ping, Tony Henschel has developed a num-ber of special techniques which help to

Goljdom

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PAR GOLF MFG. CO. has the experienceand engineering know-how in not onlylighting - but in the construction of golf-ing installations.

Send the coupon below for informationabout the PAR GOLF quartz light and ourhelpful planning service; also for detailson all the types of equipment we makefor golfing installations.

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eptember, 1962 45

Pack a plentiful profit in NEW• SPORTS SACKS

• POM-TAM CAPS• CLUB SOX

SPORTS SACK - the handiest, hand- .:!""'~ •••••somest "hold all" for tees, balls, cos-metics, etc. In leather-looking vinyl ...red, black, white, pink, blue, banana,lilac, champagne. Sug, Retail, $3.

Popular POM·TAM knit Cap - 1 sizefits all. Orion or wool. Attractivelybagged. Bright and light colors. Sug.Retail, $2.

Write forliteratureand details

Milwaukee 5, Wisconsin

make an easy task even simpler. He, ofcourse, saves all the cartons that equip-ment comes in so he will have the rightsized box for any item. For the manystock it ms that are wrapped in the shop,Tony has standardized the wrapping pro-ceedure by keeping on hand a good supplyof ribbons that are pre-cut to appropriatesizes in a variety of colors. He also findsthat sheet gift-wrap papers in a varietyof designs are easy to store and handle.He uses roll paper on a special cutter ing neral patterns for everyday use. Theseitems combined with the fact that pre-made bows can be purchased in quantityand in a variety of colors from CPS, sim-plifies the gifts wrap service and cutstime and labor costs to a minimum.

A supply of gift papers in sheet formwill take care of practically any occasion.Dark hu s, sports equipment patterns andgold and white everyday patterns are es-pecially suitable for Father's Day andmen's birthday gifts. Light blues, pinksand other lighter shades are fine for fem-inine gifts. Henschel has a selection ofabout eight colors of Tie-Tie Satintonegift ribbon to match or coordinate withthe papers. Carrying a variety of widthsof ribbon is not necessary since the par-

46

• Knit orion CLUB SOXfor No.1, 2, 3, 4, 5Woods. Red, Black, Gold,Green, White, Pink, Sky Blue, Sapphirewith 2-tone Porn. Packed bulk any as-sortment, or Gift Bagged in sets of 4.Sug. Retail, $1.75 each Sox.

allel yarn design of Satintone strips to anywidth desired.

Advice from the gift wrapping expertsat CPS, who have helped numerous re-tailers to set up gift wrapping centers, is,first set up your gift wrapping center neara high-traffic, well-lighted area. For coun-ter space the minimum requirement isthr e feet by five feet. This provides bothwork space and an area on which to keepnecessary supplies. A small table with adecorative cloth cover also serves verywell.

A gift need not be elaborately wrappedto please the customer or the recipient. Apaper appropriate for the occasion, a col-orful ribbon and a pre-made bow in con-trasting or matching color receive excel-lent acceptance. The necessary materials,which include enough paper, ribbon andpre-made bows to wrap about 250 averagesized packages, plus a ribbon holder andpaper cutter, cost less than $50. The otheritems to have on hand are a good pairof heavy-duty scissors, cellophane tape,tissue paper and gift cards.

CPS suggests at least one" counter roll"of gift paper. It costs about $12. This giveson -half ream of appropriate paper, or

(Continued on page 70)

Golfdom

Foremost in Golf Course "Tee to Green" Equipment.-- ..__ .._-----_ ..-Dear Mr. Superintendent:Fore-Par Manufacturing Company i proud to introduce "Reonite,"a new material with unusual qualities which make it extremelysuitable in the development of superior golf cour e product. It icompletely weatherproof and solid; color are "through and through;"thus eliminating forever the need for repainting and maintenance.Ask your supplier to show you the complete Fore-Par range andyou will then observe the di tinctive quality and fini h of the product.

By

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Custom Tee Plaque; 4% inch and 3inch Tee Markers; Rule ign, DirectionSign; Yardage Marker; Flag Pole (8 ft.)with Fore-Par's new tubular swivel, "reo-nite" ferrule and golf ball finial atop;Elegantly designed Practice Green Mark-er with "molded in" numerals and alumi-num rod and the Fore-Par "Champion"Ball Washer which cleans as many a 7balls at one time, each being EJECTEDinto the user's hand.Green's Flag available in Cotton, Vin Icoated nylon, Rayon, and ylon. InRed, White, Yellow AND ALL FL ORE-CENT COLOR. New cotton and vinylf1uore cent specially recommended.

DURABILITYLOW COST

- _. _._- --------Available ?nly throu[{h recognized distributors of golfcourse equipment, Wrzte for brochure & supplier's name.

MANUFACTURING COMPANYHYatt 4-5282

Laguna Beach • California

september, 1962 47

Thousands Know the EASIERWAY to Golf •••

COMBINATION • CART • BAG

• SEAT • SHOULDER STRAP

• Full Club Protection-in ONE smart, colorful,lightweight, easy-pulling unit!Show your membersall the CART-BAG advantagesand exclusive features

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Writ. for ,11. foef ••••

SIT-N-REST GOLF BAG CORP.637 E. Center St. Milwaukee 12, Wis.

Employee Liable forA.ct of Negligence

ublic ourse Haso Proprietary

Function, Court SaysBy WILLIAM JABINE

A professional golfer who was playingin a tournament on a public course ownedby Salt Lake County, Utah, tripped overa concrete abutment in a dimly lightedhallway and was injur d. Ordinarily thchallway was well lighted, but while thetournament was in progre s a larg score-board had been put up on a glass wall,shutting off the light. The injured golf-er brought suit against Salt Lake ounty,the Salt Lake Junior Chamber of om-merce, Meadow Brook GC, and the man-ager of the course and clubhous .

The '[unior C of C and the MeadowBrook club, an as ociation of golfers u ing

48

the course, were sponsors of the tourna-ment. The trial judge directed a verdictin favor of the various defendants andthe plaintiff appealed to the Utah supremecourt. The court upheld the trial court'sverdict insofar as the county and thetwo sponsoring associations were con-cerned, but ruled that the manager mightbe guilty of negligence in having thescoreboard set up in such a position thatit shut out the light in the hallway, thusmaking it difficult to see the projectionat the foot of the wall over which thevisiting golfer tripped.

Touches on Golf EconomicsIn the portion of the opinion which

absolved the county, the Court indulgedin an interesting discussion of the econ-omics of golf in order to show that thecounty was not exercising a proprietaryfunction in providing a. golf course forpublic use. In this connection the Courtsaid:

"The Meadow Brook GC is a recre-ational facility furnished by the countyfor the good of the public. Golf is nowa sport which may be enjoyed by thegeneral public and is ri ing in popularity.

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Keep tem playing on fr~sty days - later in the fall ....earlier in the spring. PRO-GRIP Winte, Gloves are hghtenough to give feel to the grip, yet warm enough to ke,ephands comfortable. Top quality Cabaretta palm - choiceof tan or cream. Soft light wool back laced with elasticto hold glove firmly. Fine also for'driving, hunting, otherwinter sports. PAIRS ONLY - suggested retail price,$5.50 per pair. Sizes for both men and women.

ASKVOUADISTRIBUTOR

As yet, the county derives no pecuniarybenefit from the operation of the course:as a matter of fact it has, since its con-struction, always operated at a loss. Evenif the county profitably operated a golfcourse, this alone would not make it aproprietary function unless it also wasin competition with private enterprise orcould be operated as successfully by pri-vate enterprise.

"The operation of golf facilities does notseem to be adapted to successful privateenterprise. Golf, originally a rich man'sgame, was only available to such peoplethrough expensive membership in privateclubs. One searches in vain to find pri-vate golf courses in this area that aresuccessfully operated by private enter-prise. The county and municipal gov-ernment in this area has seen fit to makegolf facilities available to the general pub-lic and, in so doing, does not competewith private enterprise in any way."

Manager's ResponsibileIn reversing that portion of the trial

court's verdict which absolved the clubmanager from possible liability and di-recting a new trial on that issue, theSupreme Court said: «With respect tothe possible liability of Riley, we mustdisagree with the trial court. He was

50

the manager of the course and, as such,responsible to maintain it and its fa-cilities in a safe condition. He had thescoreboard made and directed its place-ment along the east wall of the hallway.He knew or should have known whetheror not the scoreboard so placed, createda hazard. In this jurisdiction, a govern-mental employee may be held personallyliable for his negligent act done in theperformance of his duties, even thoughhis employer is immune.

"There was competent evidence thatthe erection of the scoreboard had theeffect of darkening the hallway. Plain-tiff testified that he had used the hall-way on previous occasions but was un-aware of the existence of the abutmentuntil he tripped over it. He avers thatat the time of the accident he was watch-ing where he was going. Another golfertestified that the hallway was dimlylighted and that, although he was watch-ing where he was going, he too trippedover the abutment. (Jopes v, Salt LakeCounty. 343 P. 2 728. September 10th,1959.)

Lionel Hebert has been elected chair-men of the PGA tournament committee,succeeding Don January, whose term hasexpired.

Goljdom