durex says smartphones kill your sex life
TRANSCRIPT
Durex suggests that smartphones are distracting couples from focusing on their sex lives.
Event Check-in SystemsSometimes no technology is the best technology of all. That’s the message in Durex’s “#Connect” video ad, in which couples are introduced to a new electronic development that could improve their sex lives.
The excited lovers wait to find out about the new smartphone app that will spice up the bedroom – only to find out it’s the ‘off’ button.
Event Check-in SystemsThe spot is quite effective, as it conveys the very real message of social media’s effect on interpersonal relationships.
At the same time, Durex keeps the ad light and funny enough to hold viewers’ attention for the nearly four-minute runtime.
Event Check-in SystemsThe dialogue is witty and well-delivered, producing several memorable lines. (“You’re kind of cheating on me with Twitter,” “I’m sorry I neglected you for Ebay” and “I bring Facebook to bed with me” are among the highlights.) I also appreciated the diverse casting.
Not everyone is a straight white person, and advertisers are always smart to acknowledge that.
Event Check-in SystemsThe only misfire in the ad is the ending, which gets a bit too lovey-dovey for its own good. The tone of the video has the same tongue-in-cheek vibe the entire time, until the last 30 seconds.
The spots gets a bit sappy when we are forced watch the couples gaze into each other’s eyes and/or break down crying.
Event Check-in Systems
The Durex’s #Connect campaign is a hit. The video has nearly 40 million views and more than 1,500 comments on YouTube.
Clearly, Durex has struck a societal nerve.
Event Check-in SystemsWhile is Durex is changing the way people use tech in the bedroom, Veloxity’s cell phone charging stations are available to keep smartphones and other devices charged up for moments after what goes in the bedroom.