dunac motors

7/29/2019 Dunac Motors

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A

Project Report

On

Summer Training Undertaken at

Financial Accounting System of TATA Motors Ltd.Submitted in the partial fulfillment for the

Award of degree of

Master of Business Administration

Session: 2011-13Submitted by: Submitted to:

Vikram Singh Bhati Miss Pooja Ratnawat

MBA sem III

SUBODH INSTITUTE OF MANAGEMENT AND

CAREER STUDIES, JAIPURB.R.SHAH MBA BLOCK

NEAR RAMBAGH CIRCLE, JAIPUR


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Certificate


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PREFACE

It is well evident that work experience is an indispensable part of every professional course. Inthe same manner practical training management course. Without practical experience, one

cannot consider oneself as a qualified, potential & capable manager.

Hence to fulfill requirement the researcher undertook eight week training in Dunac Motors

(Tata Motors, Bikaner). Entering the organization is like stepping into an entirely new world. At

first everything seemed strange and unheard of but as time passed, the researcher understood

the concept and working of the organization there by developed a professional relationship.

The researcher sincerely believe that there is no better place to learn the practical side of

management studies then the industry itself.

Chapter one consist of introduction to the organization.

Chapter two comprises of project profile.

Chapter three includes facts and finding and analysis and interpretation.

Chapter four consists of SOWT analysis, complaints, suggestion and conclusion.


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Acknowledgement

I would like to take this opportunity to express my profound gratitude to all those who have

been concerned in preparation of this report.

I would like to thank Dr. JYOTSANA DEWAN MEHTA (DIRECTOR) and I would like to thank

my project guide Miss Pooja Ratnawat for their guidance and help.

I express special thanks to Mr. Rajesh Bishnoi (Area Sales Manager) Mr. Sanjay Bissa

(Direct Sales Manager) DUNAC MOTORS PVT. (TATA MOTORS) for giving me this

opportunity to enrich my knowledge in field of marketing.

I would like to thank Mr. Rajesh Bishnoi for helping me at every stage by providing

information and his valuable guidance.

I would like also like to thank my parents and all friends who have helped me to complete this

project successfully.

Vikram Singh Bhat


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EXECUTIVE SUMMARY

Tata motors pvt. Ltd. was established in 1945. Tata motors motto was complete satisfaction of

customer. In this organization many members are working. The main reason to open thisorganization in Bikaner is that Bikaner is a developing area. Dunac motors pvt.ltd. Provide

products which are successful rural area. The project cost is 25.86 laces.

The organization provides better service for vehicle. Spare parts are also available in

organization. It also provides finance on every product.

The Dunac products are mostly goods carrying. Products are mostly hard and used by both

passengers & commercial users. Hardness and durability are the most important attribute for

purchasing the DUNAC products.

In this Research we find the overall share of Tata motors in Bikaner region as compare to

Ashok Leyland and Eicher.


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TABLE OF CONTENTS

Chapters Table of contents Page no.

Chapter-1 Introduction of Industry 7

Introduction to the organization 7

Mission and awards 10

Chapter-2 STUDY PROFILE 13

Title of the study 14

Significance of the study 14

Objective of the study 14

Research methodology 18

limitations of the study 18

Chapter-3 FACTS AND FINDINGS 19

Human resource 20

Marketing 24

Feature of the products 26

Workshop and spare parts department 37

Market share of tata motors 41

Financial result 57

Chapter-4 ANALYSIS 60

SWOT analysis 60

Chapter-5 QUESTIONAIRE 61

Chapter-6 CONCLUSION 64

Chapter-7 RECOMMENDATIONS 65

Chapter-8 BIBLIOGRAPHY 66


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CHAPTER-1

Introduction to the TATA Motors

Tata motors Limited- is Indias largest private automobile and commercial vehicle

manufacturing company. It is also the worlds 6th biggest commercial vehicle manufacture. It is

part of the Tata Group. Tata Motors is widely credited for putting India on the automotive map

by designing and developing its own range of car. Tata Motors was first back to 1945 when

they stated making Trains. Tata Motors was first listed on the NYSE in 2004. It has its

manufacturing base in Jamshedpur, Lucknow and pune. In 2004 it also bought Daewoos truck

manufacturing unit in South Korea. In March 2005, it acquired a 21% stake in Hispano

Carrocera SA, giving it controlling rights in the company. Tata Motors is a company of the Tataand Sons Group, founded by Jamsetji Tata. It is currently headed by Ratan Tata.

Tata Motors range of passenger cars is still not comprehensive by international standards. In

commercial vehicle Tata Motors commands an imposing 65% market share in the domestic

heavy commercial market. The company is first trying to modernize its range of commercia

vehicle.

Tata Motors has the unique distinction of giving India its first and on ly indigenously built

passenger carThe Tata indica and the premium feature sedan The Tata indigo. The indigo

launched in 1998, reached the 2, 50,000 sales mark within 52 months of launch

Tata Motors is Indias only fully integrated automobile manufacture with a portfolio that trucks

buses utility vehicle and passenger cars. It would be no exaggeration to say that Tata Motors

provides the wheels for Indias growth.

Tata Motors is one of the largest companies in the Tata Group with a total income of US$ 2.35

billion. More than 3 billion Tata vehicles ply on Indian roads making Tata a dominant force in

the Indian automobile industry.


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Tata Motors Limited is Indias largest automobile company, with revenues of Rs, 35651.48

corers (USD 8.8 billion) in 2007-08. It is the leader in commercial vehicle in each segment

and among the top three in passenger vehicle with winning products in the compact, midsize

largest car and utility vehicle segment. The company is the worlds fourth largest truck

manufacturer, and the worlds second largest bus manufacturer.

The companys 23,000 employees are guided by the vision to be best in the manner in which

we operate, best in the products we deliver, and best in our value system and ethics.

Established in 1945, Tata Motors presence indeed cuts across the length and breadth of India

Over 4 million Tata vehicle ply in Indian roads since the first rolled out in 1954. The companys

manufacture base in India is spread across Jamshedpur (jharkhand), Pune (Maharashtra)

Lucknow (uttar Pradesh) and pantnafar (Uttarakhan. Following a strategic alliance with fiat in

2005. It has set up an industrial joint venture with fiat group automobile at Ranjangon

(Maharashtra) to produce both fiat and Tata cars and fiat power trains. The company is

establishing two new plant at dharwad (Karnataka) and Sanand (Gujarat). The companys

dealership, sales, services and spare parts network comprise over 3500 touch points; Tata

Motors also distributors and markets fiat branded cars in India.

Tata motors, the first company from Indias engineering sector to be listed in the New York

stock exchange (September 2004) has also emerged as an international automobile company.

Through subsidiaries and associate companies Tata motors has operation in the UK, South

Korea, Thailand and Spain. Among them is jaguar Land Rover, business comprising the two

lconic British brands that was acquired in 2008.In 2004 it acquired the Daewoo commercia

Vehicle company, south Koreas second largest truck maker. The rechristened Tata Daewoo

commercial vehicle company has launched several new products in the Korean market, while

also sporting these products to several international markets. Today two-thirds of heavy

commercial vehicle export out of South Korea is from Tata Daewoo. In 2005, Tata motors

acquired a 21% stake in Hispano carrocera, a reputed Spanish bus and couch manufacture,


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with an option to acquire the reaming stake as well. Hispanos presence is being expanded in

the other market.

In 2006, it formed a joint venture with the Brazil-based Marco polo, a leader in body-buildingfor buses and coaches to manufacture fully built buses and coaches for India and select

international markets. IN 2006, Tata Motors entered into joint venture with Thonbur

Automotive Assembly Plant company if Thailand to manufacture and market the companys

pickup vehicle in Thailand. The new plant of Tata motors (Thailand) has begun production of

the Xenon pickup truck, with Xenon having been launched in Thailand at the Bangkok Motor

show 2008.

Tata motors are also expanding its international footprint, established through export since

1961. The companys commercial and passenger vehicle are already being marketed in

several countries in Europe, Africa the Middle East, south East Asia and South America. It has

franchisee/joint venture assembly operation in Malaysia, Kenya, Bangladesh, Ukraine, Russia

and Senegal.

The foundation of the companys growth over the last 50 years is a deep understanding of

economic stimuli and customer needs, and the ability to translate them in to customer-desired

offering through leading edge R&D. With over 2,500 engineers and scientist, the companys

Engineering Research Centers, established in 1966, has enable pioneering technologies and

products. The company today has R&D centers in Pune, Jamshedpur, and Lucknow, in India,

and in South Korea, Spain, and the UK. It was Tata motors, which developed the first

indigenous developed Light Commercial vehicle< Indias first sports Utility vehicle and in 1998

theTata Indica Indias first fully indigenous passenger car. Within two years of launch Tata

Indica became Indias largest selling car in its segment. In 2005, Tata Motors created a new

segment by launching the Tata ace, Indias first indigenously developed mini-truck.


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In January 2008, Tata Motors unveiled its Peoples Car, the Tata Nano which India and the

world have been looking forward to. A development which signifies a first for the globa

automobile industry the Nano brings the comfort and safety of a car within the reach of

thousands of families. When launched in India later in 2008 the car will be available in both

standard and deluxe versions. The standard version has been priced at 100,000 (excluding

VAT and transportation cost.

Designed with a family in mind, it has a roomy passenger compartment with generous leg

space and head room. It can comfortably seat four people. Its mono volume design will set a

new benchmark among small cars. Its safety performance exceeds regulatory requirements in

India. Its tailpipe emission performance too exceeds requirement. In terms of overall polluter, it

India today. The lean design strategy has helped minimize weight, which helps maximize

performance per unit fuel efficiency also ensures that the car has low carbon dioxide emission,

thereby providing the twin benefits of an affordable transportation solution with a low carbon

foot fits.

The years to come will see the introduction of several other innovative vehicle, all rooted in

emerging customer needs. Besides product development R&D is also focusing on

environment-friendly technologies in emission and alternative fuels.

Through its subsidiaries the company is engaged in engineering and automotive solutions,

construction equipment manufacturing, automotive vehicle components manufacturing and

supply chain activities machine tools and factory automation solution, high-precision tooling

and plastic and electronic components or service operations.

True to the tradition of the Tata Group Tata Motors is committed in letter and spirit to corporate

Responsibility. It is a signatory to the United Nations Global compact, and is engaged in

community and social initiative on labor and environment standards in compliance with the

principles of the Global compact. In accordance with this, it plays an active role community

development serving gruel communities adjacent to its manufacturing locations.


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Mission and Awards

Mission of Tata Motors is Best in the manner in which we operate, best in the productsus and best in our value system and ethics.

Awards received at TATAMOTORS are:

CII award for corporate sustainability reporting. It is a role model award excellent

management I India.

Hellen Keller award of CSR.

Golden peacock global award for corporate social responsibility.

Bombay natural history award for green governance.

Tata motors bags uptime champion award 2007.

NDTV profit business leadership award.

COMMERCIAL VEHICLES

India has 5th largest commercial vehicle market in the world.

The commercial vehicle production in India increased from 156,706 in 2001 to 350,033 in

2005.

This segment can be divided into three categories heavy commercial vehicles (HCVs)

medium commercial vehicles (MDVs or MCVs) and light commercial vehicles (LCVs). Medium

and heavy commercial vehicles formed about 62 per cent of the total domestic sales of CVs in

2004. These segments have also been driving growth, having grown at a CAGR of nearly 24.7

per cent over the past five years. The key trends facilitating growth in this sector are the


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development of ports and highways, increase in construction activities and agricultural output

With better roads and highway corridors linking major cities, the demand for larger, multi-axle

trucks is increasing in India.

Light commercial vehicles

Production in Indian light commercial vehicle (LCV) segment witnessed a growth of more than

20 %. At present there are 7 manufacturers in Indian light commercial vehicle segment. With

the increasing demand of load carriers, a few manufacturers are expanding their capacity and

some of them are setting up new plants. Some of the manufacturers are also in the process of

launching the new models of LCV. In India Mahindra and Mahindra is the leader among the

LCV manufacturers with the production of 1.28 lakh LCV during the financial year 2008-09

followed by Tata motors and ashok Leyland.


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TITLE OF THE STUDY

Financial Accounting Analysis of DUNAC MOTORS (TATA) in Bikaner & overall market share

of TATA MOTORS.

Duration of the project

Duration of the summer training period is 45 days..1-06-2012 to 15-07-2012

Significance of the study

Today the demand of utility & goods carrying vehicles in increasing day by day. Mostly

villagers and framers are its target customer. So company wants to know the right picture of

customer of its different brands.

Objective of the study

The study was conducted with the following aims the researcher:

To get knowledge about the organization profile of DUNAC MOTORS in BIKANER

To find out overall Financial Analysis of TATA MOTORS.

To see the competitors position

To groom my knowledge.


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DATA COLLECTION METHODS: -

PRIMARY DATA: -

TO COLLECT THE PRIMARY DATA WE HAD TWO WAYS THAT WERE:-

1. SAMPLING

2. RESEARCH INSTRUMENTS

Sampling: -

IT WAS A RANDOM SELECTION SAMPLING METHOD

As stated earlier there are two types of surveys:-

1. Consumer Behavior

2. Market Mapping


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Survey no. 1: -

For consumer behavior survey, we went to different areas and met with different vehicle

owners of passenger vehicles and loading vehicles.

All the surveys were conducted in questionnaire format.

Sampling Units: -sampling units for survey no. 1 were owners of both passenger vehicles

and loading vehicles.

Survey no. 2 : -

For market mapping survey. We took 9 talukas of Bikaner district.

We took 1-5 villages in the radius of 5-25 km of each taluka .

Sampling was based on the passenger up-down frequency of routes to different villages

and availability of mode of transportation.

Sampling units: -

Sampling units for survey no. 2 which was market mapping were the surpunch and other

villagers of the village.


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Research instruments: -

Research instruments that were used in the both of the surveys were questionnaire. And

personal interviews

Secondary data: -

Brauchers of the different companies

Google

TATA website

Maps of Bikaner


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Research methodology

Sample size : 50

Number of respondents : 45

Sampling unit : Existing customer like framers, people

engaged in Transportation business.

Data collection method : Observation, personal interview, simple random .

Data analysis method : Graphical analysis and percentage analysis technique

Limitations of the study

Limitations of personal face to face interview:

It is most costly method.

Some respondent does not show any interest toward survey.

Reliability of face to face interviewing depends on integrity and skill of interviewers.

We can not 100% predict that what we found out from our research is accurate

We cannot collect equal data from entire region.


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CHAPTER 3

Human resources

Marketing

Features of the products

Workshop and spare parts departments

Financial result of TATA MOTORS

Overall Market share of Tata motors


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HUMAN RESOURCE

MEMBERS

Managing Director : Mr. Jagdish Dudi

Personal assistant : Miss. Meenakshi

Business manager : Mr. Rajesh Bishoni

Dealer sales manager : Mr. Manish bhatiya

: Mr Sanjay Bissa

Dealer sales executives : Mr. Yogendra bhadani

: Mr.Ravindra jajda

: Mr. Ashok panwar

Workshop manager : Mr Kuldeep singh

Spare department manger : Mr Deepak Sharma

Accounting manager : Mr Kailash kumar


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HIERARCHY OF THE ORGANIZATION

WORK SHOP DEPARTMENT SALES DEPARTMENT SPAREPARTS

DEPARTMENTS

Work Shop manager

Helper

Supervisor

Assistant manager

Business manager Manager

Dealer Sales

Dealer sales manager

Supervisors-4

Assistant work shop

manager

Helper

Mechanic


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APPOINTMENT- STEPS FOR APPOINTMENT & SELECTION

Advertisement in News Paper

Application Received by the

Organization

Application in short listed on thebasis of qualification and

working experience

Call letters are sending to the

candidates

Interview committee takes theInterviews

Mr. Jagdish Dudi of the

organization selects thecandidates

Then they are sending to Jaipur

for training if required


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TRANING PROCEDURE

DUNAC MOTORS has two types of the training procedure for the employees. The training is

completed in Jaipur.

1. ON THE JOB TRINNING

2. OFF THE JOB TRAINING

1. ON THE JOB TRAINING:-

It includes the job rotation, apprenticeship, understudy assignments & formal mentoring

programmes. Basically Office works is included in this training.

2. OFF THE JOB TRAINING:-

Primary drawback of the on the job training is that they often disrupt the work place. So

organization invests in off the job training. In this the organization includes the

curriculum, operation enhancement, product management & interpersonal skills to

sharpen the managerial qualities of the trainee.

MOTIVATION:-

Motivation is one of the most important factors affecting human behavior. The success of an

organization depends on its motivation pattern.

The success of DUNAC MOTORS is also mainly dependent on its employees, as they

are highly motivated. The organization has obtained a simple motivation pattern the

organization simply uses their efforts, check there performance, promote/demote according totheir performance & finally helps to achieve their personal as well as organizational goals.

Mainly the things can be related to the Expectancy theory of motivation...

The organization also makes some relationship efforts...


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1. Effort- performance relationship.

2. Performance-reward relationship.

3. Reward-personal goal relationships.

MARKETING

In the sense of marketing, place means area of marketing. It includes basically production to

sales coverage.

PRODUCTION:-

Production is a place of TATA MOTORS is in Pune, uttrakhand , Jamesdpur.Channels: - DUNAC at Bikaner has its Branch at Churu, Jhunjhunu, Shri ganganagar,

Hanumangarh, Sikar & Nagaur.

Promotion:-

Promotion means a concept through which the organization increases its sales.

DUNAC Motors uses demo presentation at crowded areas of Bikaner like Junagarh

Raliway Station tour & travels Place and in rural areas.

They mainly used to go for various villages because the majore customer is farmers and

villagers so the main promotion held in villages.

Print media, advertisement, road shows & hoardings are also used as sales promotiona

tools.

3-S is followed by the organization likely:-

S- SalesS-Service

S-Spare Part Department.


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Job Card

Service

Vehicle

Vehicles

number

Costestimate

Write

works for

serviceOwner

Name

Receptionist

Advic

Adviso

Bills


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Product of Dunac TATA Motors

TATA LPT 2515 TURBO EX 6X2 BSII

Turbo Charged Inter Cooled

The most fuel efficient multi axel truck for rated loads.

Features:-

High power, high torque, high productivity.

Superior fuel economy

New six speed gear box.

Power steering standard.

Specification:-

Engine : - Tata 697 TCIC, turbo charged & inter cooled

Gears : - 6- forward, 1- reverses

Fuel tank : - 350 litters

Electronic System : - 12 volts.


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TATA LPT 1109 EX

EXTRA PROFITS, EXTRA EARNIINGS, EXTRA SAVINGS.

Features:-

High deck load body in 4200mm WB & 3600mm WB

GVW of 11900 kg.

Turbo Charged inter cooled engine.

Strong & rugged work horse

Proven reliability

Deluxe cab

Specification:-

Engine : - Tata 497 TC- Bharat Stage-2





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TATA LPT 709 EX

Highway Par Hulchal

Features

Increased Fuel efficiency

Turbo Charged inter cooled engine.

Increased load carrying capacity

Runner-mounted load body.

Comfortable Deluxe Cabin.

Award winning s-cam air brakes.

Specification:-

Engine : - Tata 497 TC- fuel efficient engine with intercooler.



Wheels & tyres : - Front-2, rear -4, Spare -1.



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TATA LPT 407

Largest loading areas in its class

Features:- :

Largest loading areas in its class- 8.33sq mt/4.3 mtrs deck length

Runner mounted body

Bigger & durable tyres- 8.25 x16 -16PR

Stronger ear Box- GBS 27 gear box

Better suspension-helper spring on rear.

Better driver comfort.

Specification:-

Engine : - Tata 497 SP turbo {Bharat Stage-2}



Wheels & tyres : - 8.25 x16-16 RR.



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TATA SFC 407 EX

FEATURES:-

Better fuel efficiency

Higher pay load

Comfortable deluxe cabin, contemporary looks. Larger, heavy-duty tyres for longer life

Proven Reliability

Specification:-

Engine : TATA 4SP turbo {Bharat stage 2}Gears : - 5- forward, 1- reverses

Fuel tank : -60 litters

Wheels & tyres : - Front -2, Rear-4, Spare-1.



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TATA ACE HT

Bigger technology, Now in Small Size.

Features:-

Indias first mini truck with better technology.

Indias first mini truck with higher torque.

Fuel efficient, quick start DI diesel engine.

Vacuumed Assisted booster breaks for effective braking.

New instrument panel with lockable glove box.

New generation chassis & suspension for better handling & ride. Improved Steering System.

New hand rest to increase elbow room.

Meet Indian emission norms.

Specification:-

Engine : TATA 275 IDI NA {Bharat stage 2 & 3}Gears : - 4- forward, 1- reverses


Wheels & tyres : - 145R12 LT 8 PR radial.



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NEW TATA 207 DI EX

Flat load Body

Features:-

DI EX engine gives 8-10 % extra mileage.

Fast Pick-up due to more HP.

Stability of torque on changing RPM.

Less Need to change the gears because of high torque.

Top most ground clearness-210mm.

First Pick-up with power Steering.

Luxurious interiors

Easy to Maintain.

Specification:-

Engine : TATA 497 SP Diesel Direct injection.



Wheels & tyres : - 7.00 x 16, 12 PR radial.



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Tata magic

Features:

Two side gate

Comfortable

Good space

Storage facility

Specification:

Engine : 702 cc

Gear box : 4 fwd 1 reverse

Maximum power : 16HP

Tyres : 145 R 12 radial

Max speed : 64kmph


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Tata winger

Features:

Side impact beams on both sides

Rugged engine subframe

Anti roll bar

Door ajar warning lamp for driver & co driver

Specification:

Engine: 1948 cc

Maximum power : 68 hp

Gear box : 5 fwd 1 reverse Battery : 12v 75 AH


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SERVICE & SPAREPARTS DEPARTMENT

DUNAC MOTORS also provide service & spare parts of the vehicles. In Bikaner only one

service centre of TATA MOTORS is present. In this department many facilities are provided for

the vehicles.

Workshop facilities:

AC gas charging

Head light setting

Pollution checking

Wheels alignment

Wheels balancing

Passenger sitting room

If a vehicle comes for service first of all they open the job card. In this job card they write

owners name, vehicle number, time of arrival, work for service and cost estimate. After

these formalities vehicle is send to the service centre where the workers do the service. In

service centre many machines, wheels alignment, mpw head light adjustment etc. are

available.

In this centre spare parts are also available. Each and every part of the vehicles are

available here. So it becomes very easy for workers and customers.

Service centre is divided into two parts:

For heavy vehiclesFor semi heavy vehicles

Many other facilities are also provided by service centre such as washing, greecing the

wheels, denting way, painting way for paint etc.

After service customers receive bills & then they issue gate pass.


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AC gas

chargingHead light

setting

Pollution

checking

Vehicle Service Facilities

Wheels

alignment &

balancing

Passengers

sitting room

Application

Department of service

& spare parts


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FINANCIAL SCHEME & PROCEDURE OF PRODUCT

DUNAC MOTORS Pvt. Ltd. Provide finance on each product from many firms and banks. The

banks and firms are:

Tata finance

Shriram finance

Magma

ICICI Bank

HDFC Bank etc.

They provide 75-90% finance on every product. The percentage of finance depends on the

condition of customer status cash flow etc.

Then they fill up the form from the customer. In this form customer has to fill his/her name,address, contact number, cash flow, salary slip etc. Than some documents are also required.

Documents are:

2 photo graphs

Rashan card

Voter ID card

Income tax return proof Water/electric bill

20 blank cheque

Stamp papers of Rs. 10/-

Properties documents

Registration certificate

For government employee

Salary slip Guarantors 2 photo graphs

Rashan card

Stam paper of Rs. 10/-

RC, property documents


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If product is purchased on childs name then the child is borrower & father is co -borrower and

for this required age of child is minimum 17-18 years old. After that customer deposits 15-20%

of product price to TATA finance ltd. than after they arranges the installments on the interest.

For cars 6.5% with 3 years installments

For Tatas heavy products (DUNAC PRODUCTS) 6.5% with 4 years installments.

Tata city ride 8.7% with 4 years installments

Winger and Magic 7.5% with 3 years installments

Than after the finance provide DO (Delivering Order) & TLS (TATA loan suraksha). Then

finally the product is financed by the organization.

TATA finance limited provides insurance facility too. If the customer wants to insure the

product, he has to pay 12-13 thousand rupees. In case of accident and product being stolen in

the period of installments, the finance company frees it from all the remaining installments.

In case of delay of the installments than 36% charges are charged on delayed installments.

When the customer deposits all the installments then the organization provides NOC( no

objection certificate). The customer is now the complete owner of the vehicle.


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TATA COMMERCIAL & PASSANGER CAR DEALERS, RAJASTHAN

1. General Automobiles Pvt.

Ltd.

Alwar Passenger Dealership

2. Mudgal Motors, Ajmer Ajmer Passenger Dealership

3. Dunac Motors Bikaner Commercial Dealership

4. Dunac Motors Nagaur Commercial Branch

5. Oriental Autotech Pvt. Ltd. Jaipur Passenger TASC

6. Shree Motors Sikar Passenger TASC

7. Suncity Automobiles Nagaur Passenger TASS


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DEALER SCORE CARD 20010-11

DUNAC MOTORS, BIKANER

MODEL 20008-09

APR- JUN

2009-10

APR-JUN

%GROWTH %GROWTH

RATE

TRACTOR 51 146 186 75

MAV 217 213 -2 -35

LPT 43 36 -16 -50

SE 16 20 25 -29

SK/LPK 1613 11 5 -55 -71

LPK2516 8 9 13 9

1109 TRK 11 5 -10 -27

909 TRK 11 8 -8 -62

407 TRK 13 13 0 -36

709 TRK 0 1 27

LCV BUS

CHASSIS

3 11 -20

LCV BUS FBV 16 18 13 3

ICV BUS 1 1 -13

MCV BUS 5 27 85

207 DI 17 3 -8 -75


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Data presentation, Analysis &Interpretation


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We have collected data by taking personal interview as well as telephonic interviews.For this we used random sampling method. To collect the contacts we took the help of our

sales manager, he thought us how to find new contacts how to approach them. Again we

checked the enquiry registers of the showroom, contacted old customers, collected data from

RTO.

After collecting sufficient information we designed a questionnaire which include both open

ended and close ended question. The questions are simple so the respondents give feedback

easily. The analysis was done with the help of excel sheet. With the help of different data

interpretation techniques we have present data and result found.


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Q . WHAT OCCUPATION DO YOU HAVE?

a) Farmer

b) Transport company

c) Drivers

Interpretation

70% of respondents are basically owner of the transport company they used more vehicle

As the compare of farmers(10%) and drivers(20%) because they mainly used their LCV, HCV

for commercial purpose for both long and short route. While the drivers used only for short

route(in city) and farmers used them for their personal use so the use ofLCV and HCV is less

compare to other

0%

10%

20%

30%

40%

50%

60%

70%

80%

Farmers Transport company Drivers

10%

70%

20%


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Q . WHAT TYPE OF CATOGERY OF VICHICLE YOU HAVE ?

a) LCV

b) HCV

Interpretation

As we see the previous graph the more users belongs to transport company so the need

of HCV(70%) is more than LCV(30%)

LCV

30%

HCV

70%


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Q . HOW WAS THE EXPERIENCE OF TATA VEHICLE ?

a) OUTSTANDING 70%

b) GOOD 20%

c) FAIR 8%

d) POOR 2%

Interpretation

As the TATA is the second name of trust so the customers are very happy with the

products

TATA have wide range of products and the structure of the products are so good and

durable so the maximum customers are satisfied from the products thats why the

outstanding reach (70%) more than any other.Customers have their own perception

many of the are little satisfied(8%) and many of them are not at all satisfied(2%)

0%

10%

20%

30%

40%

50%

60%

70%

80%

OUTSTANDING GOOD FAIR POOR

70%

20%

8%

2%


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49

Q . HOW IS THE POWER AND PICK-UP IS UP TATA COMPARE TO THEOTHERS PRESENT IN MARKET ?

a) HIGH

b) LOW

c) SIMILAR

Interpretation

As the TATA have wide range of products TATA have products for every segments and their

power and pickup of the products is so good this lead attraction of the customers towards the

product they like power and pickup thats why the graph ofhigh shows55% which is higher

than other. Which shows 10% and 35% respectivly

0%

10%

20%

30%

40%

50%

60%

HIGHLOW

SIMILAR

55%

10%

35%


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50

Q . ARE YOU SATISFIED WITH THE TATA PRODUCTS ?

a) YES

b) NO

Interpretation

TATA provide wide range of products with wide range of pricing policy with high quality level

which shows in pie chat 85% customers satisfied only 15% are not satisfied

YES

85%

NO

15%


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51

Q.WHAT PARAMETERS WHOULD YOU SEE WHILE PURCHASING LCV,HCV ?

Interpretation

Customers are so choosey they mainly go for market trends as in this segment the customers

are mainly belong from rural area so they never bother about style thats why the style graph

shows less % only 2% while the others are more than style as the these vehicle mainly used

for loading so the customers always looking for mileage and power but their mainly focus on

price and market demand thats why it shows high among other(45%)

13%

2%

25%

15%

45%

0%

10%

20%

30%

40%

50%

BRAND STYLE MILEAGE POWER AND

PICK-UP

PRICE AND

MARKET

DEMAND

Parameters %

Brand 13

Style 2

Mileage 25

Power and Pick-up 15

Price and marketdemand

45


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52

Q.WHAT IS YOUR PERCEPTION ABOUT PRICE OF TATA COMPARE TO ASHOK

LEYLAND AND EICHER?

( CONSIDERING FEATURE AND PERFORMANCE )

Very high 20

High 12

Similar 35

Low 33

Interpretation

As the competitor of TATA Ashok Leyland maintain the pricing policy according to the featurePerformance thats why the more respondent go for similar which is more acceptable than

others similar got the highest (35%) after that many of them consider TATA as the low price

policy which get (33%) which is nearby similar but high than others.

very high

20%

high

12%

similar

35%

low

33%


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53

MARKET SHARE OF TATA MOTORS (TRUCKS) IN BIKANER

Interpretation

Dunac motors in Bikaner have captured the 75% market share because prakhar motors of

ashok Leyland and daraniya motors of eicher have negligible sales.

0

0

0

00%

10%

20%

30%

40%

50%

60%

70%

80%

TATA ASHOK LEYLAND EICHER


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54

MARKET SHARE OF TATA MOTORS IN RAJASTHAN (TRUCKS)

BRANDS %

TATA Motors 89

ASHOK LEYLAND 09

EICHER 02

Interpretation

The graph shows that tata motors (trucks) is leading by capturing 89% market share in

Rajasthan where as Ashok Leyland and Eicher has 8% and 2% market share respectively

0%

10%

20%

30%40%

50%

60%

70%

80%

90%

TATA

ASHOK LEYLANDEICHER

89%

9%

2%


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55

WAR ON THE HIGHWAY: ASHOK LEYLAND V/S TATA MOTERS

0

0

0

00%

10%

20%

30%

40%

50%

60%

TATA ASHOK LEYLAND EICHER

Brands %

TATA Motors 55

ASHOK LEYLAND 35

EICHER 10

TOTAL 100


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FINANCIAL RESULT OF TATA MOTORS

MUMBAI: TATA MOTORS HAS REPORTED CONSOLIDATED GROSS REVENUE OF RS.

40340 .79 CRORES IN 2010-2011, A GROTH OF COMPARED TO RS. 36922.61 CRORES

IN 2006-07

While Tata motors new plant at pant nagar( in uttarakhand) for Ace and Magic range o

vehicles went on stream during 2009-10 construction activity is on at Singular ( in West Benga

) FOR THE Tata Nano and at Dharwad ( in Karnataka ) for buses to be manufactured by the

Company ` is joint venture, Tata Marcopolo Motors limited.

The existing plants at Pune, jamashedpur and lucknow are undergoing expansion and

modernization.

The automobile industry including Tata Motors is expected to face challenging times ahead

due to unprecedented increase in input prices and continuing adverse economic situation in

India and globally.

Consolidated financial results for the year ended March 31, 2010

The consolidated revenues (net of excise) at Rs. 35651. 48 cores posted a growth f 10.2%

over Rs. 32361.20 crores in the previous year. The consolidated profit before Tax (PBT) for the

year was Rs. 3086.29 crops compared to Rs. 3088.00 crores. A marginal decrease over Rs

2169.9 cores in the previous year.

Tata motors have reported Basic Earnings per Share (EPS) of Rs.56.24 for its consolidated

operation as against Rs.56.43 in 2010-11

Tata motors stand-alone financial results financial year ended March31, 2010

Tata motors gross revenue for the financial year 2010-11 was Rs.33093.93 crores (3006-07

Rs. 31819.48 crores)


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The revenues (Net of excise) at Rs.28730.82 crores posted a growth of 4.6% over Rs

27470.03 crores in the previous year. The PBT for the year is Rs. 2576.47 crores, an increase

of 0.1% over Rs. 2573.18 crores last year. The PAT for the year is Rs. 2028.92 crores, an

increase of 6% over Rs. 1913. 46 crores last year.

The company`s margins were under pressure during the year due to rising interest rates

constraints in availability of vehicle financing from outside sources and unprecedented

increase in input prices. The Company has focused in cist recuction measures. There have

been delays in the introduction of two productions, which are expected to be launched in the

very near future.

The total sales volume (including exports) for 2010-11 is 585,649 units, highest ever of the

Company, compared to 580,280 units in 2009-10. The Company maintained its leadership

position in commercial vehicles and was among the top three players in the passenger

vehicles, although it lost some market share. In the domestic market, commercial vehicles`

sales increased by 4.8% to 312,935 units and passenger vehicles` sales at 218,055 units

declined by 4.5%

This year was a historical year for the Company marked with path breaking events the

unveiling of the tata nano the worlds` least expensive car and the signing of the definitive

agreement with ford motor company for purchase of the Jaguar and Land Rover businesses. A

number of new products were launched towards the end of the year. In passenger vehicles

new launched include the Indica V2 with a common rail diesel ( DICOR) offering, the Indigo CS

( the worlds first sub 4- meter sedan), the Indigo LS ( an entry level DICOR offering ) the

Sumo Grande, and the safari DICOR 3.3 VTT range commercial vehicles introduction during

2007-08 included the new Magic and Winger range for passenger transportation, state-of-the-

art low-floor CNG- propelled buses and several trunks tippers and tractortrawlers from 9

tonnes to 49 tones. These product launches would help the Company regain some of its

market share.


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58

Dividend

The Board of directors has recommended a dividend of Rs. 15/- per share of Rs. 10/- each for

the financial year 2007-08 (2006-7: Rs. 15/-). The dividend is subject to approval of

shareholders; tax on the dividend will be borne by the Company.

FACTS

The Tata GROUP is guided by the principle of trusteeship & the conviction that free

enterprise, in order to thrive, must serve the needs of the society. This is the comer

stone of our corporate sustainability initiatives. TATA MOTORS is committed in letters &

spirit, to the improvement in the quality of life of people.

Company has developed INTEGRATED RURAL DEVELOPMENT WHICH BASIC

NEEDS IN 5 BROAD AREAS-

. Health

. Education

. Water

. Environment & Livelihoods

Tata Motors intents to open its service station at each 60 km. area

In year 1985-2000 the sales percentage of TATA MOTORS in south & west was 10% -

15% but as time passed it increased from 25%-35% .


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59

SWOT ANALYSIS

Strengths: Organization goal is total customer satisfaction

Good leadership of area General Manager. Qualitative team of employees.

Good distribution channels

Good credit in the global market

Monopoly outlets and counters

Good quality production

Effective business strategy & planning process

Weakness:

Less sales in southern areas of India

Number of production places are less

Emphasis on passenger vehicles.

Opportunities:

To cover the marker share in the different regions of the country.

To pay emphasis on commercial vehicles.

Threats:

Competitors activities

Quality of manpower

Quality of dealers

Higher cost


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QUESTIONAIRE

1. What is your occupation or business?

_______________________________________________________

2. Do you have any vehicle? If yes, name it?

A) Yes B) No C) If yes, specify_______________

3. Do you have any LCV, HCV

A) Yes B) No C) If yes, specify_______________

4. For what purpose , you use LCV, HCV

A) Loading B) Long Route C) For any other purpose

5. What parameters would you see while purchasing LCV, HCV

A) Brand B) Style C) Mileage D) Power & pick up

E) Price of the LCV, HCV F) Market demand for LCV, HCV

6. How was the experience of the TATA vehicle?

A) Outstanding B) Good C) Fair D) Poor

7. Do you like the look of products?

A) Yes B) No

8. How the power & pick is up of TATA compare to the other present in the market?

A) High B) Low C) Similar


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9. What is your perception about price of TATA compare to the other LCV, HCV

present in the market

(Considering features & performance)?

A) Very high B) High C) Similar D) Low

10.Do you find any flaws in TATAs products, if yes, specify it?

A) Yes B) No C) specify

11. Which is your most favorable brand of LCV, HCV, s?

___________________________________________________________


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Findings

1 Dunac motors almost capture of c.v market in Bikaner as the ashok Leyland and

eicher have negligible sale in market

2 Customers are highly satisfied from service and products

3 Mostly customers are related to rural area like farmers, local drivers and transport

companies

4 While purchasing c.v. mainly customers go for price and market trends rather than

style

5 Mostly customers looking for HCV rather than LCV

6 Dunac motors are mainly successful in rural area

7 TATA products mainly used for utility and good carrying


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CONCLUSION

The interface of different finding comes under the conclusion

1. DUNAC products are mostly successful in rural areas

2. DUNAC products are used for utility & goods carrying

By this whole survey researcher have got a right picture of the market share of TATA

MOTERS

Market share of TATA MOTERS (TRUCK) LEADS in Bikaner with 75% sales as there isnegligible sales of Ashok leyland and Eicher trucks if tatas sales figure grow than both the

plant of Ashok and Eicher are going to close in bikaner

The overall market share of Tata Motors in Trucks is merely 25% more than Ashok Leyland

and much more than Eicher.

REASON FOR ACCEPTANCE OF TATA MOTORS - TATA MOTORS is Second name of

trust and People there had made their perception and psychology that none other truck can

benefit then as TATA. ASHOK LEYLAND is only preferred in south areas but TATA is

captures almost all North, southern and western regions Customer satisfaction level is high.

TATA MOTORS has to recover its market share in other regions of India and it can be

achieved through providing what the customers & consumers expect from the company.


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RECOMMENDATIONS

SUGGESTIONS AND RECOMMDATION

CHALLENGES: To increase market share in trucks

SUGGESTION: Improve the men power and concentrate on qualities well as promote sales in

different state of India

CHALLENGES: Need for proactive stance

SUGGESTION: The companys business focus is both on personal & Public transportationHence company should work itself of support development of alternate fuels, electric &hybrid

vehicles both for personal & public transportation.

CHALLENGES: Need to go beyond compliance

SUGGESTION: Company should follow the rule, doing the right things rather than not doing

wrong things

CHALLENGES: In India are more likely to purchase a product or service from a Company

that they believe follows responsible ethical business Practices.

SUGGESTION: TATA MOTERS should approach controlling back to society from which it

draws resources & communicate the impact of its initiatives to all stakeholders.


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BIBLIOGRAPHY

Kotler, Philip,marketing management eleventh edition.

Kothari, C.R.researcher methodology method & technique

Robbins, p.stephen,organization behavior ninth edition.

Tata motors website.

www.google.com

Ashwathapa, human resource &personal management
http://www.google.com/http://www.google.com/http://www.google.com/