duke tip leadership & advocacy packet 2012-2013

Public Speaking and Leadership for the 21st Century UGA Duke Tip Scholar Weekend

October 20 -‐ 21, 2012

Public Speaking and Leadership Training in the 21st Century

UGA-‐Duke TIP Scholar Weekend February 11-‐12, 2011

Course Description Whether you want to lead a student group, give a presentation in class, or simply change a friend’s mind about an important issue, your ability to think critically and speak publicly are your most important tools. In this course, students will learn how to put public speaking and advocacy into practice. This course will focus on developing a message from the ground up, including skills such as: using evidence and arguments effectively, methods of organization, combating speech anxiety, and presentation styles. Expect to leave this course feeling more prepared to act as a citizen and advocate in multiple facets of life. Course Schedule Saturday, October 20 9:45-‐10:30 Introduction In this first session, students will be introduced to the course and participate in some icebreakers. 10:30-‐11:30 Advocacy and Leadership Students will be introduced to the merits of training in public speaking. To begin, we will identify a diverse range of contexts where one must be able to communicate effectively. We will use this discussion as a springboard to investigate the breadth of skills that go into being a competent speaker. Finally, we will examine the importance of these skills for personal and professional success, as well as their pronounced significance for advocacy and leadership. 11:30-‐11:45 Break 11:45-‐ 12:45 Case Study: Non-‐Profit Organizations In this session students will receive information about several Non-‐Profit Organizations and the role of public speaking in their advocacy. Students will also break into their speaking groups. 12:45-‐2:00 Lunch 2:00-‐3:00 Introduction to Speech Writing This session will focus on how to prepare a speech. The goal of this process is to enable speakers to be thoroughly prepared while avoiding becoming dependent upon written representations. In this segment you will learn the basic principles of speech composition: 1) How to develop a written outline and speaking notes for your presentation, 2) how to use your notes as memory aids during your presentation. 3:00-‐3:15 Break 3:15-‐4:30 Speech Writing Workshop This session of the course will allow students to work one-‐on-‐one with faculty and as groups to construct a 6 – 8 minute speech about their advocacy organization. 4:30-‐4:45 Break 4:45-‐5:30 Create Power Point Presentation in the Computer Lab


October 20 -‐ 21, 2012

5:30-‐6:00 Delivery Effective delivery during speeches and interviews is a crucial skill for maintaining the attention of the audience. Indeed, good delivery in an interview can be crucial to getting into a top-‐flight university, or exceeding expectations during an in-‐class presentation. This session will not only teach students proper delivery including gestures, tone of voice, and movement; it will also work to teach students the most common mistakes when interviewing or giving a presentation such as using filler words and avoiding eye contact. During this session students will receive instruction and participate in activities to practice delivering speeches in front of large groups. Homework: Finish writing speeches and speech practice Sunday, October 21 9:00-‐9:30 Speech Practice In this session staff members will coach students and help them practice their speeches before taping. 9:30-‐9:45 Break 9:45-‐11:00 Speech Practice In this session staff members will coach students and help them practice their speeches before taping. 11:00-‐12:20 Dress Rehearsals Each group will deliver a “dress-‐rehearsal” to the class. 12:20-‐1:30 Lunch 1:30-‐2:30 Tape Speeches Speeches will be recorded on DVD camcorder. Students will be able to take home a DVD of their speech. Note: Mini DVDs should only be placed into tray-‐style DVD players. They are too small to put into DVD slots, like those on a Mac computer. 2:30-‐3:00 Prepare for Group Panel Discussion 3:00-‐3:30 Group Panel Discussions w/ Q&A The course will be introduced to parents, followed by panel discussion by the students. Students will present their chosen advocacies in groups, followed by a group discussion about what the students learned about advocacy, leadership, and public speaking.


October 20 -‐ 21, 2012

American Red Cross www.redcross.org

Background

• Founded in 1881 by Clara Barton • The nation’s premier emergency response organization; responds to war and natural disaster

injuries, community services, services for military members and families, collection and distribution of blood, health and safety education

• Headquarters in Washington, but operates across the world • More than 500,000 volunteers, 35,000 employees and 700 local chapters • March is Red Cross Month

Mission Statement The American Red Cross, a humanitarian organization led by volunteers and guided by its Congressional Charter and the Fundamental Principles of the International Red Cross and Red Crescent Movement, will provide relief to victims of disaster and help people prevent, prepare for, and respond to emergencies. Fundamental Principles of the International Red Cross and Red Crescent Movement

Humanity The International Red Cross and Red Crescent Movement, born of a desire to bring assistance without discrimination to the wounded on the battlefield endeavours, in its international and national capacity, to prevent and alleviate human suffering wherever it may be found. Its purpose is to protect life and health and to ensure respect for the human being. It promotes mutual understanding, friendship, cooperation and lasting peace among all peoples. Impartiality It makes no discrimination as to nationality, race, religious beliefs, class or political opinions. It endeavours to relieve the suffering of individuals, being guided solely by their needs, and to give priority to the most urgent cases of distress. Neutrality In order to continue to enjoy the confidence of all, the Movement may not take sides in hostilities or engage at any time in controversies of a political, racial, religious or ideological nature. Independence The Movement is independent. The National Societies, while auxiliaries in the humanitarian services of their governments and subject to the laws of their respective countries, must always maintain their autonomy so that they may be able at all times to act in accordance with the principles of the Movement. Voluntary Service It is a voluntary relief movement not prompted in any manner by desire for gain. Unity There can be only one Red Cross or one Red Crescent Society in any one country. It must be open to all. It must carry on its humanitarian work throughout its territory. Universality The International Red Cross and Red Crescent Movement, in which all Societies have equal status and share equal responsibilities and duties in helping each other, is worldwide.

Budget Information

• The Red Cross’s revenue in 2010 was $3,587,775,430 and their expenses were $3,354,177,445, with a balance of $233,597,985.

• The Red Cross has debt of $592 million • Received 4 out of 4 stars for accountability and transparency


October 20 -‐ 21, 2012

Fundraising Information • The Red Cross is a non-‐profit organization and dependent on donations of time and money • When the US entered World War I the Red Cross began fundraising on a larger scale; President

Roosevelt called their World War II fundraising efforts “the greatest single crusade of mercy in all of history.”

• 91 cents of every dollar goes to humanitarian services Recent Projects

• The Red Cross holds public blood drives across the country • They also have several programs to get students involved as volunteers to experience leadership,

build communication skills, and help those in need • The Red Cross responds to the wildfires in the south and west and provides victims with necessities

like food, shelter, clothing and toiletries • Partnered with the Wounded Warrior Project to offer support to wounded troops and their

caregivers, including sending care packages to wounded service members abroad • Different Red Cross branches sponsor different projects locally. For example, the Uganda Red Cross

provides clean water to local communities that need it Famous Supporters

• Kristen Bell • Jackie Chan • Rascal Flatts • Tony Hawk

• Heidi Klum • Peyton Manning • Raven-‐Symoné • Jimmie Johnson


October 20 -‐ 21, 2012

Amnesty International www.amnesty.org

Background

• Founded in London in 1961 by lawyer Peter Benenson after he released an article “The Forgotten Prisoners” in UK’s Observer newspaper that described his disgust at the global trend of imprisonment, torture, and execution of people with differing political or religious views deemed unacceptable to their governments

• The organization has moved from a single office in Benenson’s lawyer’s chambers to a global human rights movement of over 3 million people in more than 150 countries and territories

• The organization was awarded the 1977 Nobel Peace Prize for its “campaign against torture” and the United Nations Prize in the Field of Human Rights in 1978

• The organization is largely made up of voluntary members, but retains a small number of paid professionals

Mission Statement Our vision is of a world in which every person – regardless of race, religion, ethnicity, sexual orientation or gender identity – enjoys all of the human rights enshrined in the Universal Declaration of Human Rights (UDHR) and other internationally recognized human rights standards. The UDHR states that the "the recognition of the inherent dignity and of the equal and inalienable rights" of all people is "the foundation of freedom, justice and peace in the world." Amnesty International unites people from all over the world to fight for human rights using our signature tactics:

Research: Amnesty International keeps vigilant watch on the rights of people around the world and publishes hundreds of independent reports based on our rigorous research, free of corporate and government influence.

Action: Through our dynamic campaigns and long-‐term casework, Amnesty International members propel key human rights concerns and stories of individuals at risk into the glare of the international media and demand the attention of government officials, corporations, international institutions and policy makers.

Advocacy: We combine high-‐level legislative work, media outreach and grassroots mobilization to shape and promote legislation and policies to advance human rights, protect individuals and free prisoners of conscience.

Author J.K. Rowling (Harry Potter series), who once worked in Amnesty International's research department, describes AI’s work this way: "Ordinary people, whose personal well-‐being and security are assured, join together in huge numbers to save people they do not know, and will never meet. My small participation in that process was one of the most humbling and inspiring experiences of my life." Budget Information

• In 2010 Amnesty International reported total expenses of $23,867,637 and total revenue of $23,773,852 therefore reporting a DEFICIT of nearly $1m. In 2009, Amnesty International had an operating surplus of over $1m

• In 2010 Amnesty International had the following expenditures: o International campaigning and research: 29% o Human rights campaigning in Australia: 30% o Building supporter base: 21% o Fundraising: 11% o Merchandise: 1%


October 20 -‐ 21, 2012

o Governance and democracy: 3% o Administration: 4%

Fundraising Information

• In 2010 Amnesty International reached new milestones with key fundraising initiatives, human rights campaigning and awareness raising activities. Total revenue was up $2m from 2009 to total $23,773,852

• In 2010 income was generated in the following ways: o Human Rights Defender pledges: 73% ($17,455,690 up $2m from 2009) o Mail appeals: 4% (907, 730 down $1m from 2009) o Fundraising events: 1% ($307, 086 down $30,000 from 2009) o Bequests: 7% ($1.6m down $1.5m from 2009) o Membership fees: 2% (549,041 down $50,000 from 2009) o Merchandise: 1% ($288,878 down $70,000 from 2009) o Interest and other: 1%

Recent Projects

• Secured the release of Jabbar Savalan, an Azerbaijani student who spent 11 months in prison for calling for Egypt-‐inspired government protests on Facebook

• In 2010 Amnesty International supported two women’s rights activists from Papau New Guinea as they addressed the UN regarding the deplorable level of violence against women in their country. As a result their government committed to introducing laws to address domestic violence and funding safe houses

• In November, 2011 Amnesty International helped secure the rights of 553 Syrian detainees who participated non-‐violently in the spring protest rallies in Syria

• Amnesty International maintains in-‐depth accounts of human rights conditions in countries worldwide and is currently focused specifically on the Middle East Uprisings and protesting unfair military trials in Bahrain that prosecute dissenters

Famous Supporters

• Avril Lavigne • Christina Aguilera • Coldplay • Keira Knightley • Green Day • R.E.M. • Rosario Dawson • Seth Green


February 11-‐12, 2012

Boys & Girls Clubs of America http://www.bgca.org/

Background • Founded in 1860 by three Connecticut women, Mary Goodwin, Alice Goodwin and Elizabeth

Hammersley. The original purpose of the Club was to help at-‐risk youth to improve their lives. The Club today still aims to help kids with character, leadership, education and life skills

• Now headquartered in Atlanta, there are 3, 954 Chartered Clubs all across America with 50,000 trained staff, 199,000 volunteers and 27,000 board volunteers

• Clubs are open every day after school when kids are most likely to be unsupervised • In 2010 alone, 4.1 million participated in Boys and Girls Clubs • Boys and Girls Clubs also have outreach programs for people of all ages, such as computer classes

and career direction Mission Statement To enable all young people, especially those who need us most, to reach their full potential as productive, caring, responsible citizens. Core Beliefs A Boys & Girls Club Provides: A safe place to learn and grow... Ongoing relationships with caring, adult professionals... Life-‐enhancing programs and character development experiences... Hope and opportunity. Budget Information

• In 2010, the BGCA received $187, 296, 918 in income from donations and investments • They spent 87.4% of this income on on-‐site assistance to Clubs and leadership training and youth

programs; the rest of the budget went to fundraising and management Fundraising Information

• The It Just Takes One fundraising project solicits funds from individuals to raise money • The BGCA also has groups such as the Jeremiah Milbank Society, donors who give over $10,000 and

often renew their memberships yearly • The federal government also grants money; in 2010 they received $42 million • In addition, the BGCA runs public service announcements on television to support fundraising efforts

Recent Projects

• Have national programs under three broad themes: Academic Success, Good Character and Citizenship, and Healthy Lifestyles

• In partnership with the Walmart Foundation, the Bright Spots for Reading Initiative encouraged leisure reading for 11-‐15 year olds

• In 2010 the BGCA’s Keystoning program that focuses on character and leadership for young teens, engaged 30,000 teens in community service and education to prepare them for graduation

• The BGCA’s Triple Play program to encourage physical activity has had over 1 million teens participate since 2005

• BGCA partnered with the UPS Foundation to teach safe driving skills to teens at 22 BGCA locations •

Famous Supporters • Jennifer Lopez • Denzel Washington • Jay-‐Z • Brad Pitt

• George Clooney • LeBron James • Ellen DeGeneres • Ne-‐Yo


February 11-‐12, 2012

Humane Society

Background • Founded in 1954 to address cruelties of national scope and resolve animal welfare problems by

applying strategies beyond the ability of local organizations • Organization was founded by Journalist Fred Myers and friends • Based in Washington, DC; staff exceeds 500 employees • HSUS maintains field representatives in 35 states • HSUS operates animal sanctuaries in five states and assists local organizations and operates the

Human Society Veterinary Medical Association, which provides free veterinary services for animals in impoverished communities

Mission Statement We work to reduce suffering and to create meaningful social change for animals by advocating for sensible public policies, investigating cruelty and working to enforce existing laws, educating the public about animal issues, joining with corporations on behalf of animal-‐friendly policies, and conducting hands-‐on programs that make ours a more humane world. We are a leading disaster relief agency for animals, and we provide direct care for thousands of animals at our sanctuaries and rescue facilities, wildlife rehabilitation centers, and mobile veterinary clinics.

We celebrate pets, as well as wildlife and habitat protection. We are the nation's most important advocate for local humane societies, providing shelter standards and evaluations, training programs, a national advertising campaign to promote pet adoption, direct support, and national conferences. We operate a Humane Wildlife Services program in the D.C. metro area to provide homeowners and businesses with humane and effective solutions to conflicts with our wild neighbors. We promote scientific innovation by driving the development of humane alternatives to replace harmful animal experiments. The HSUS publishes All Animals, a membership magazine, and Animal Sheltering, a bi-‐monthly magazine for animal sheltering professionals.

We confront national and global cruelties through major campaigns targeting the barbaric practices of dogfighting and cockfighting; abusive puppy mills where dogs are treated not like family but like production machines; the worst cruelties of factory farming in modern agribusiness such as confinement of animals in crates and cages; inhumane and unsporting hunting practices such as "canned hunts" of captive exotic animals; the suffering of animals in experimentation, including chimpanzees and pets; the slaughter of American horses for export to foreign countries where horsemeat is considered a delicacy; and the clubbing of baby seals and other animals for the commercial fur trade. Our track record of effectiveness has led to meaningful victories for animals in Congress, state legislatures, courtrooms and corporate boardrooms.

Budget Information • It is the largest animal advocacy organization in the world • In 2009, HSUS reported assets of over $160 million • A nonprofit, charitable organization, HSUS is funded almost entirely by membership dues,

contributions, foundation grants, and bequests. It receives a small amount of federal money in support of particular programs.

• In 2010, expenses comprised 77.9% of its budget, which is much higher than the recommended 65%. This means the organization has a lot of fixed costs (shelters, medical equipment, employees, etc.) that make it expensive to run

Fundraising Information

• In 2009, HSUS was ranked at 168/400 in the Chronicle of Philanthropy’s survey of America’s largest charities


February 11-‐12, 2012

• In 2010, Worth Magazine named the HSUS as one of the 10 most fiscally responsible charities • In 2011, a study by GuideStar’s Philantropedia ranked HSUS the number one high-‐impact nonprofit

making a positive impact in the field of animal protection Recent Projects

• Raising awareness and funds to support the passage of the American Horse Slaughter Prevention Act, which will prevent the slaughtering of approximately 100,000 horses every year.

• The Human Society Legislative Fund recently circulated a petition (signed by more than 32,000 people) to the White House asking President Obama to crack down on puppy mills. The Department of Agriculture responded, announcing plans to improve oversight of commercial dog breeders by issuing rules to regulate those breeders who sell over the internet.

• The HSUS assisted federal wildlife police with an investigation, Operation Cyberwild, that led to the arrest of a dozen people in California and Nevada for illegal online trafficking of wildlife and wildlife parts. HSUS volunteers helped identify illegal online sales of dozens of wildlife items, such as a rug made from an endangered tiger and a footstool made from elephant skin

• Animal Planet’s “Confessions: Animal Hoarding” show features the HSUS’s rescue of about 150 dogs, many of them injured or ill, from an overcrowded property in California. The owner voluntarily surrendered all of the dogs. After setting up an emergency shelter where the dogs were cared for, they were transferred to area shelters to be put up for adoption

Famous Supporters

• Carrie Underwood • Ellen DeGeneres • Hayden Panettiere • Ke$ha

• Kristen Bell • Moby • Portia de Rossi • Russell Simmons


February 11-‐12, 2012

Speech Template

Title: ________________________________________________________________________________________

Written By: ________________________________________________________________________________

Introduction I. Warm-‐up/Audience Connection:

II. Value Statement:

III. Thesis Statement: We argue…

IV. Preview Statement: To support this argument we will first…

Body I. Main Point 1: First…

a. VASES

b. VASES


February 11-‐12, 2012

II. Main Point 2: Second…

a. VASES

b. VASES

III. Main Point 3: Finally…

a. VASES

b. VASES Conclusion

I. Restate thesis statement: In conclusion…

II. Recap Main Points:

III. Restate Value Statement:

IV. Zinger:


February 11-‐12, 2012

How to Use VASES

Visuals Analogies Stories Experts Statistics Appeal emotion emotion reason reason

Strength Make unknown experience known

Illustrate a point in

great detail

Provide credible testimony and support

Show generality or severity

Weakness Difficult to write; can get too long

Unrepre-‐sentative; can get too

long

Isolated; expert can have bias or distort

Needs translation;

un-‐relatable

Notes Compare imaginary things to literal and vice versa (never compare imaginary

to imaginary,

etc.)

Always include ALL 4 parts of plot (set-‐up, rising action, climax,

resolution)

Use a variety of experts (peer,

professional and

cultural) to achieve different goals

Always translate or compare a number or the result of a study

to something audience will

understand Examples Setup:

RA: Climax: Res:

Peer: Prof: Cultural:

**Remember to ALWAYS balance your VASES (if you use an emotional VASES like an analogy or story to support your main point, also use a rational VASES like expert testimony or a statistic). Every main point needs at least TWO balanced VASES.

duke tip leadership & advocacy packet 2012-2013

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