dtb! advertising credentials

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connect with dtb! | dtb.com.au

we create ideas that sell!

we create smart solutions that

attract more customers,

more often

so let’s get down to business!

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dtb! Advertising is a full service

marketing agency. Individually, our team

of experts provide an incredible diversity

of experience. Together the dtb! Team

will deliver to you the complete solution.

Our passion drives us to do whatever it

takes to get you where you need to be!

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a world of experience

under one roof!

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At dtb! we work to understand your business, your product, your people and your processes to best enable us to add value at every

opportunity. We see our role as coming to you with ideas. Ideas which have been carefully researched and developed to best address your

needs. Our goal is to witness our work achieve impact for our clients. We strive to create ideas that sell, which comes from strong sales

experience. We’re not an agency of marketing types which has contempt for sales processes and front line sales people. We understand

sales, we speak the language and we love the hunt.

Our ability to establish long, successful and rewarding relationships with tourism, retail, development, government and professional services

that highlight our capacity to: invest time to understand their wants and needs; present new ideas at weekly work in progress meetings;

consult with key business personnel to gauge sales enquiries and conversions to determine what is and is not working; deliver cost effective

solutions; meet demanding timelines; possess fl exibility and a strong bias for action when things change and; the maturity to manage the

needs of different personalities.

We are always trying new things that are cost effective, drive traffi c and deliver measurable results.

Getting down to your business

We create ideas that sell!

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Brand development, management and strategic planning

Market research, focus groups, community and stakeholder

engagement

Fully integrated advertising and public relations campaigns across all

media - TV, Radio, Magazine, Press, Outdoor and Print

Media planning and buying

Art direction and graphic design in corporate literature, stationery,

brochure and catalogue design and production

Electronic media including web creation and hosting, online

advertising, DVDs/CDs and video

Direct mail and below-the-line promotional activity

Sales promotions

Public relations

Targeted copywriting and editing

Events management

Project management

Customer relationship management programs including database

creation and management, electronic newsletters and Ezines

Our services

With a passion for proactive, strategic and practical marketing

advice and a common sense approach to business development,

dtb! services clients throughout Queensland and beyond in a

demanding and highly competitive environment.

Our full service capabilities enable us to offer a comprehensive

suite of integrated marketing services from strategic analysis,

total project management, through to creative development and

onto the delivery of exceptional results.

While we thrive in researching, strategically planning,

implementing and evaluating comprehensive and multidiscipline

communication plans, our results-focused approach also enables

us to produce the maximum impact from the simplest project.

Our passion drives us to do whatever it takes to get you where

you need to be.

We have experience in government, property, tourism, retail,

medical and business sectors and offer inspired solutions across:

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Web Design and Internet Marketing

Visual impact and ease of navigation

are the fi rst steps in our website design

process. At dtb! Advertising we create sites

that attract, appeal to and excite visitors.

Information is formatted to ensure key

messages are quickly found and provide

a clear, strong call to action. Maximising

site visitation through Search Engine

Optimisation (SEO) and enabling clients

to self edit or update their site through

an easy to follow Content Management

System (CMS) are core components of our

web designs. Ongoing training is provided

to ensure clients get the most benefi t from

their website and internet marketing.

Marketing and Brand Planning

Branding is the foundation of our

business. Branding determines the

positioning, strength and alignment of all

our advertising and marketing activities.

At dtb! Advertising we work to create

and refresh brands to enable products,

services, businesses or places to promote

who they are, what they represent and

what they have to offer to best appeal

to their target audiences. By developing

marketing and brand plans we strive to

position brands that remain distinctive from

their competition, motivate and inspire

their audiences and are enduring in their

philosophy and essence.

Market Research and Community

Engagement

Research campaigns are strategically

developed to create open honest

dialogue, engage maximum respondent

numbers and deliver information that can

be easily applied to the transformation

of our clients’ products, services and

destinations. At dtb! Advertising we work

across many industries, partnering clients

to achieve a better understanding of the

needs of their target audiences through

face-to-face interviews, focus groups

and electronic surveys. Objectives,

methodology and management are

carefully developed and planned with

the aim of capturing key insights from

which market, brand and communication

strategies are developed and executed.

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Advertising Strategies and Planning

At dtb! Advertising we work to create and

circulate messages in the most effi cient

manner to target audiences. Advertising

strategies or media planning support

message circulation by appealing to key

audiences through television, print, signage,

press, in-store displays, internet banner ads,

direct mail or other means of advertising.

Media and space are carefully researched

and selected to best communicate key

messages to target audiences to achieve

agreed marketing objectives, whilst delivering

an effi cient return on investment. We work

directly with media outlets or national media

buyers (Starcom or OMD) to deliver the best

available schedules and rates.

Graphic Design and Art Direction

Combined with research, strategy and

concepts, superior graphic design managed

through expert and experienced art direction

creates powerful messages to support clients

grow their brands, reputations and revenue.

At dtb! Advertising our designers focus

their efforts on: supporting and reinforcing

brand value propositions; optimising brand

recall; conveying key brand messages in a

memorable way that stops traffi c. Possessing

national and international experience,

and having worked on a number of highly

recognised national and international brands

and marketing campaigns, our designers

create ideas that sell!

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Our people

Your personal team on hand!

JOAN MOLLOY

Director

LIZZIE OAKLEY

Marketing Coordinator

ANGELA MOLLOY

Account Manager

SANDRA FOSTER

Office Manager

BIANCA DOHNE

Designer

SIMONE CUMMINS

Designer

FREELANCE

Designers

BRONWYN ROBINSON


CLAIRE OLIVER


MICHAEL MOLLOY

Managing Director

KEVIN BLANC

Creative Director

KIM PINK

Communications Manager

ESTHER WITTEN


JOSH KILPATRICK

Designer

SHAWN ABRAMS

Designer

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Us

From the adjacent team of professionals,

dtb! will dedicate a specialised group to

partner with your business.

Whilst not large in numbers, we are big

enough and equipped with the skills, passion

and bias for action to deliver the highest

levels of conceptual thinking, understanding

and hands-on strategic and creative talent.

Together we will work closely with you

to ensure that all key deliverables and

milestones are managed, and the proper

expertise is provided with priority to

maintaining the highest levels of quality.

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Our working arrangements

Years of experience and an unwavering passion for

results ensure the dtb! team are fully aware of the need

to extend its services outside traditional working hours.

We have the ability to effectively prioritise projects and

manage time to ensure that even at short notice there

will be a dtb! team member in action.

Key Personnel

From the dtb! team selected to satisfy all of your

marketing and communication needs, the following

personnel will be key in the delivery of successful

creative services.

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Michael Molloy – Managing Director

Professional History

After graduating from the University of New South Wales, Michael worked for several blue chip and publicly listed companies including Commonwealth Bank of Australia, Linfox Transport, Uncle Bens of Australia and Lion Nathan Australia.

Within these companies Michael worked across many disciplines, namely fi nance, sales, marketing and general management. During this time he held several senior management positions which included:

General Manager – Pepsi Cola Bottlers Queensland

General Manager – Lion Premium Beer Company

Managing Director – Swan Brewery

Michael has a hands on role in all dtb! services. In particular his experience and ability to objectively lead discussion have seen Michael take a leading role in dtb!’s extensive creative and stakeholder engagement projects. Conceptual thinking and strategic planning projects also utilise some of Michael’s most prominent talents.

Key Role

Michael will lead the thought process across all areas of research and management, strategy, consultation and engagement, branding and creative to ensure all elements are fully aligned to your brand identity and objectives.

Joan Molloy – Director


Prior to dtb! Joan lived in New York City for more than 10 years, working for The Travel Corporation group of companies; including Trafalgar Tours, Insight International, Contiki Holidays and AAT Kings Australia as Senior Vice-President Marketing, USA.

Joan participated on the following tourist boards in both California and New York: Australian Tourist Commission, British Tourist Authority, Italian Tourist Board and the Irish Tourist Board. In Australia Joan has participated on MTIAB (Maroochy Tourism Industry Advisory Board) and as a past Director on the Tourism Sunshine Coast Board.

Preceding her move to the States Joan spent time in the Australian travel industry in Sydney and Melbourne holding several senior management positions that included:

Qantas Airlines: Retail Travel Director, Group Travel Manager and State Manager

Continental Airlines: National Sales and Operations Manager

Key Role

Joan is passionate about client relationships and will lead the day-to-day partnership, ensuring all timelines, budgets, media planning and reporting requirements are met.

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Kim Pink – Communications Manager


Kim has years of national and international experience in both Public Relations and copywriting. Backed by a degree in Business Communication and Public Relations and a passion for writing, her list of clients includes National Geographic Magazine (United Kingdom), McDonalds Queensland, Greenway (UK property developer) and Thiess Pty Ltd.

Kim uses her skills in media management, copywriting, community consultation and crisis management to strategically enhance the reputation and recognition of her clients.

Since joining dtb! Kim has delivered a wide range of targeted copywriting and strategic PR campaigns. Years of interviewing experience and the ability to objectively analyse and prioritise information also make her a valuable member of any community and stakeholder engagement team.

Key Role

Kim will use her industry experience and writing talent to ensure the creative and stakeholder engagement projects culminate in the delivery of a valuable and informative communications.

Elizabeth Oakley - Marketing Co-ordinator


While completing undergraduate and post graduate university studies in tourism, marketing and public relations at the University of the Sunshine Coast (USC), Lizzie assisted in project managing and marketing for The Mooloolaba Seafood Festival, assessing and promoting The Caloundra Music Festival, and project managing Tourism Sunshine Coast’s Hinterland Visitor Survey. In addition to these projects, Lizzie worked full-time in a co-ordinating role for a resort facility management company.

Key Role

Lizzie’s proven ability in coordinating and implementing marketing, promotional and advertising campaigns enables her to quickly understand dtb!’s clients’ objectives and then add value to their businesses.

Angela Molloy – Account Manager


Angela is a leading brand and marketing strategist having managed several of Australia’s leading fast moving consumer goods (FMCG) brands throughout Australia.

Upon graduating from Griffi th University, Queensland Angela worked for some of Australia’s best known companies, including Uncle Bens of Australia, Uncle Tobys, Parmalat Foods and Unilever. Here Angela managed cereal, snackfood, dairy and petfoods brands and held a number of commercial and marketing positions, including:

Commercial Packaging Graphics Designer – Uncle Ben’s of Australia

Brand Manager Snackfoods – Uncle Toby’s

Brand Manager – Parmalat Foods

Senior Brand Manager Street’s Ice-Cream – Unilever

Media Planner – Unilever Group

Key Role

Angela understands the steps required for effective brand management, from how they are best developed, planned and executed to enhance sales, profi ts and clients’ reputations. Her role ensures the most effi cient work fl ow to meet clients’ needs on time and on budget.

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Kevin Blanc - Creative Director


Kevin draws on more than 18 years Branding experience, bridging strategy and design, dynamically engaging with the design team to fulfi ll the creative vision for each brand. He has worked in several global regions including London, the Middle East and Australia, for a diverse range of client Brands including Pepsi, Mars, VISA, Best Foods, Australian Magnesium and Suncorp Metway.

Key Role

Kevin is integral to the direction of the full range of creative services provided by dtb! Advertising. Inspired by new technology and innovation in design, Kevin’s commitment and enthusiasm are integral to his approach to design and relationships with our clients.

Josh Kilpatrick - Designer


An energetic and sophisticated designer who is always seeking a fresh design challenge, discovering new trends and expanding his passion for design. Josh completed his BA in Computer-based Art & Design and then quickly immersed himself into providing freelance design for a range of local companies. Since joining dtb! Josh has worked across a range of innovative campaigns, specialising in print and web based design.

Key Role

Josh instinctively recognises and respects the invaluable role of a brand and uses his unique creative talent to drive creative work that builds on a brands integrity when applying it to a full range of mediums.

Bianca Dohne - Designer


Not even waiting to fi nish her BA in Design from the University of the Sunshine Coast Bianca created her fi rst professional work as a freelancer in 2004. Once armed with her degree, in 2006 Bianca brought her skills in logo design, typography, photography and software to Tubeseek.com as their in-house designer. In 2007 an internship with Pilot 1/0 in Hamburg, Germany developed her skills with Flash and Photoshop in a highly-professional environment.

Key Role

Bianca’s strong understanding of Adobe and Apple design software allows her to harness her innate creativity in ways that are both compelling to the audience, and deliver client satisfaction down to the last pixel!

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Our work

Experience that speaks for itself

Since 1991 dtb! has been honing its expertise by delivering marketing solutions across a diverse

range of industries.

Our experience with large corporations and government bodies in particular has cultivated our

ability to manage multiple stakeholders.

We pride ourselves on valuing knowledge and streamlining all input into a product that seamlessly

unites contributors’ expectations with the end users’ needs.

But don’t listen to us. We’ll let our experience speak for itself.

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Client: Investa Property Group

dtb! has provided marketing strategy, copywriting, concepts, design, printing and advertising services to Bellfl ower since its launch in 2006.

We have supported the evolution of Bellfl ower through press, radio and direct mail advertising and the production of all print materials including: brochures, corporate profi les, folders and direct mail activities to a growing database. Other projects have included: Co-ordination of sales process; local community public relations, events and sponsorships; creation of street names and maps; development of building plans and covenants; the production of signage and display materials and; the development of website, electronic newsletters and internet strategies.

> > >MARKETING AND BRANDING STRATEGY

MEDIA STRATEGY

PUBLIC RELATIONS

STREET NAMING

SALES MANAGEMENT

PRESS, RADIO AND DIRECT MAIL ADVERTISING

WEBSITE AND INTERNET MARKETING

PHOTOSHOOTS

SIGNAGE

DESIGN AND LAYOUT OF BROCHURES,

DIRECT MAIL, PRESS ADVERTISEMENTS

LOT SIGNAGE

Objective

Achieve project budgeted land sales

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> INVESTA LAND IS A HOLISTIC BUSINESS COMPRISING ALL ASPECTS OF RESIDENTIAL, COMMERCIAL AND INDUSTRIAL LAND DEVELOPMENT, ACROSS OVER 12,500 RESIDENTIAL LOTS, OVER 37,000 M2 OF POTENTIAL

OFFICE SPACE AND OVER 840 HECTARES OF INDUSTRIAL LAND. INVESTA LAND’S DEVELOPMENT PORTFOLIO IS WELL POSITIONED IN GROWTH CORRIDORS THROUGHOUT QUEENSLAND, NEW SOUTH WALES, VICTORIA

AND WESTERN AUSTRALIA. THROUGH A PASSIONATE AND EXPERIENCED SENIOR MANAGEMENT TEAM, INVESTA LAND IS DEDICATED TO FORMING STRONG PARTNERSHIPS WITH A RANGE OF STAKEHOLDERS INCLUDING

GOVERNMENT, BUSINESS AND JOINT VENTURE PARTNERS.

Project

Bellflower, Investa - Chery campaign

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*Terms & conditions apply. For more information contact the Bellfl ower Sales Offi ce on 1800 550 240. Prices correct as at 20/05/11.

Buy a block of land before June 30, 2011 and get a CHERY ON TOP!*

Until June 30, 2011 you’ll receive a BONUS Chery J1 with your Bellfl ower land purchase.* Land selling from just $205,000 and a variety of house and land packages from $395,500. Call Rhonda on 1800 550 240 or visit the sales offi ce - 7 Bellfl ower Rd, Sippy Downs, Sunshine Coast.

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Client: The Juniper Group

Objective

Marketing, branding and advertising to drive sales, revenue and reputation.

A long term client of dtb! who we’ve worked with to develop their brand and corporate identity, launching programs and marketing strategies for their projects across the Gold Coast, Sunshine Coast and Far North Queensland.

Marketing materials including branding, brochures, signage, billboards, direct mail programs, press advertisements, websites, electronic newsletters, DVD’s, television and radio commercials have been created to support sales results nationally and internationally on the following projects:

The Sebel, Maroochydore

Oceans, Mooloolaba

Signature 87, Mooloolaba

Sea Temple Resort & Spa, Port Douglas

Sea Temple Resort & Spa, Palm Cove

Sea Temple Golf Homes, Port Douglas

Coconut Grove, Port Douglas

Soul, Surfers Paradise

> > >BRAND STYLE GUIDE

EVENT PLANNING

MEDIA STRATEGY & PLACEMENT

PHOTOGRAPHY

DIRECTION

DESIGN & LAYOUT

PRINTING

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Project

Juniper Corporate

> THE JUNIPER GROUP IS ONE OF AUSTRALIA’S LEADING PROPERTY DEVELOPMENT COMPANIES: ACHIEVING SUCCESS THROUGH ITS CORE BUSINESS OF CONCEPTUALISING, DEVELOPING AND MARKETING INTERNATIONAL

CALIBRE PROJECTS IN SOME OF THE WORLD’S MOST SOUGHT-AFTER LOCATIONS. ESTABLISHED IN 1992, THE GROUP IMMEDIATELY MADE ITS MARK THROUGH THE DESIGN AND CONSTRUCTION OF A SERIES OF

PREMIUM RESORT AND RETAIL DEVELOPMENTS ON THE ESPLANADE AT MOOLOOLABA PRECINCT: CHANGING THE FACE AND STYLE OF QUEENSLAND’S SUNSHINE COAST. NOW, WITH AN IMPRESSIVE TRACK RECORD

OF PERFORMANCE AND RAPID RESPONSE TO CHANGING MARKET AND CLIENT NEEDS, JUNIPER IS RECOGNISED AS AN INDUSTRY-LEADING DEVELOPER WITH AN ENVIABLE REPUTATION FOR DELIVERING EXCEPTIONAL

QUALITY. THE GROUP’S $1 BILLION PLUS PORTFOLIO TODAY SPANS THE SPECTRUM FROM WORLD CLASS RESORTS AND RESIDENTIAL PROPERTIES TO STRATEGIC LANDHOLDINGS AND COMMERCIAL DEVELOPMENTS, AND

STRETCHES FROM PORT DOUGLAS TO THE GOLD COAST.

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> > >LOGO CREATION & POSITIONING

COPYWRITING

DVD

TVC

PHOTOGRAPHY DIRECTION

SALES OFFICE DESIGN & SIGNAGE

FLOOR PLANS

MEDIA PLACEMENT

DESIGN & LAYOUT OF COLLATERAL

PRESS ADVERTISEMENTS

WEBSITE

DIRECT MAIL

Objective

Develop marketing strategy and full campaign launch.

Through earlier developments on Mooloolaba Esplanade, namely Landmark, Zanzibar and Sirocco, Juniper were the catalyst for transforming Mooloolaba from a sleepy beach side town into a world-class destination.

Completed in 2005 Oceans, Mooloolaba Esplanade represented the next generation of beach side luxury apartments combining an irreplaceable beach front location with opulent apartments of unrivalled spaciousness and world-class technology.

dtb! developed the positioning ‘Oceans apart from anything else’ as part of a comprehensive local and national campaign.

With a brand positioning, target market and media approach identifi ed, dtb! partnered Juniper in the preparation of all marketing, sales and media materials. This included - photographic and fi lm shoots, fl oor plans, brochures, TVC’s, DVD’s, sales offi ce design and signage, copywriting, website, direct mail, press advertisements and TV/press/publication media placement nationally.

The result was to support a strong sales performance of 47 apartments, over 10 levels, plus retail space at ground level.

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> ‘ARCHITECTURE NEEDS TO ACCOUNT FOR BOTH THE PHYSICAL AND SPIRITUAL – AND, ESPECIALLY IN COASTAL AREAS, PEOPLES’ INHERENT FASCINATION WITH WATER.’ DURING THE PAST TWO DECADES, TWO

FUNDAMENTAL FEATURES OF THE COMPANY’S CULTURE HAVE SEEN THE JUNIPER GROUP ACHIEVE A MULTI-MILLION DOLLAR TURNOVER: RELENTLESS COMMITMENT TO DESIGN AND BOUNDLESS RESPECT FOR THE

MAGNETISM OF IRREPLACEABLY BEAUTIFUL TROPICAL LOCATIONS. TODAY, DISTINCTIVELY AUSTRALIAN STYLE ELEMENTS ARE ADMIRED WORLDWIDE AND THE JUNIPER GROUP PLACES GREAT FOCUS ON CREATING AND

CONSTRUCTING IN A WAY THAT CELEBRATES BOTH AUSTRALIAN VOGUE AND A STANDARD OF LUXURY EXPECTED BY THE MOST CULTIVATED TRAVELLER.

Project

Oceans, Mooloolaba

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Objective

Marketing, branding and advertising to achieve budgeted sales.

dtb! was appointed by The Juniper Group to lead the sales and marketing of the second of their Sea Temple Resort & Spa developments at Port Douglas.

Key elements of this 2-3 year marketing and sales program included: 100-page marketing brochure; photography shoots; website creation; television and press advertisements; direct mail programs; public relations; target market specifi c advertising; event co-ordination; sales offi ce layout and signage; sales presentations and; billboards.

Following our success here dtb! was enrolled to promote the marketing and sales of Coconut Grove, Port Douglas and Sea Temple Golf Homes, Port Douglas.

> > >MARKETING AND SALES STRATEGY

BRAND IDENTIFICATION

MARKETING BROCHURES

PHOTOGRAPHY STRATEGY AND DIRECTION

TELEVISION AND PRESS ADVERTISEMENTS

DIRECT MAIL CAMPAIGNS

SALES OFFICE DESIGN AND SIGNAGE

SALES PRESENTATIONS

WEBSITE

ELECTRONIC NEWSLETTER

COPYWRITING

PUBLIC RELATIONS

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> JOINT MANAGING DIRECTORS OF THE JUNIPER GROUP, GRAEME AND SHAUN JUNIPER, SHARE THE BELIEF THAT THE BEAUTY OF THE NATURAL WORLD CAN BE MATCHED WITH INSPIRATIONAL ARCHITECTURE TO

DELIVER EXPERIENCES WHICH ENRICH LIFE AND CREATE PLEASURE IN ALL ITS VARIETY. FOR THEM, THIS IS REALISED TO ITS FULLEST THROUGH THE AFFINITY BETWEEN THE HUMAN SPIRIT AND THE SEA, CELEBRATED

IN INTERNATIONAL CALIBRE DEVELOPMENTS AT IRREPLACEABLE BEACHFRONT LOCATIONS.

Project

Sea Temple Resort & Spa, Port Douglas

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LLLL I F E O N T H E W A T E R ’ S E D G E

LLClient: Avara Property Group

Objective

Develop marketing strategy and full campaign launch to achieve budgeted sales.

In the immediate lead up to the busy Xmas/summer 2009/10 sales period dtb! were appointed by Avara Property Group to redevelop an existing marketing strategy for Edgewater Lake Kawana, as the current campaign had stalled.

Working with the developer and sales agent key messages and target audiences were better understood and a campaign determined to appeal to both investors and owner occupiers. Marketing collateral, sales offi ces signage, website, sales kits, fl oorplans, media strategy, public relations strategy, television/radio/press and internet banner ads were all developed. Weekly work in progress meetings were held to ensure all initiatives were actioned by relevant parties against agreed time-frames. Media was consistently reviewed, especially against enquiry and sales results, to ensure spend was being targeted against most effective medium. As at November 2010, Edgewater Lake Kawana is over 80% sold with construction set to commence in January 2011.

> > >MARKETING STRATEGY

MEDIA STRATEGY AND PLACEMENT

WEBSITE

NATIONAL PRESS ADVERTS

BROCHURES

SALES OFFICE SIGNAGE

BILLBOARD SIGNAGE

COPYWRITING

PUBLIC RELATIONS

TELEVISION / RADIO / INTERNET ADS

DVD

SALES PRESENTATION KITS

FLOOR PLANS

EVENT PLANNING

27


Client: Avara Property Group

>

Project

Edgewater Lake Kawana, Northlakes Apartments

AVARA PROPERTY GROUP, IS A PRIVATELY OWNED QUEENSLAND BASED PROPERTY DEVELOPMENT GROUP WITH A PROVEN TRACK RECORD FOR DELIVERING QUALITY, INNOVATIVE PROJECTS ACROSS THE RESIDENTIAL,

COMMERCIAL AND INDUSTRIAL SECTORS OF THE PROPERTY MARKET. TOGETHER WITH THEIR PARENT COMPANY, THE AVARA PROPERTY GROUP HAS OVER 50 YEARS OF INDUSTRY EXPERIENCE, UNDERPINNING THE

STABILITY, STRENGTH AND PERFORMANCE OF THE COMPANY WHICH HAS EVOLVED OVER THE YEARS WITH VALUES BASED ON INTEGRITY, COMMITMENT TO QUALITY AND EXCELLENCE IN DESIGN.

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TOTAL PROJECT SOLUTION = HIGH IMPACT PORTFOLIO

dtb! executed a complete project management solution to deliver the 2007/08 publications

portfolio. Working closely with all industry/member stakeholders, dtb! created an all-encompassing

publications strategy aimed specifi cally at increasing tourism visitation and yield.

After implementing the strategy that included advertising sales, design, copywriting, print and

distribution, dtb! was awarded a 5-year contract to deliver 2008/2009, 2009/2010, 2010/2011 and

2011/2012 publications portfolio which includes more than 20 publications in fi ve language versions.

In a step toward becoming an Australian and international leader in destination marketing

publications, from June to August 2010, Gold Coast Tourism executed its fi rst publication research

campaign in a working partnership with dtb!. The overriding goal of the research program was to

ensure the brochures would not only meet consumer needs in the current market but also pre-empt

future trends and satisfy readers’ changing expectations, achieving this with an increased return on

investment (ROI).

The research program delivered close to 400 surveys with dtb! performing face-to-face interviews

across the Sunshine Coast, Gold Coast, Brisbane, Sydney and Melbourne as well as electronic

surveys to capture input from several international offi ces. Research fi ndings will have an undeniable

impact on the future success of the Gold Coast Tourism brochures. A research-based portfolio

of publications will actively meet the needs of readers, increasing use of the portfolio, driving

consumer activity, integrating print and online channels and ultimately improving visitor numbers

and expenditure.

Client: Gold Coast Tourism

> > >PUBLICATIONS STRATEGY

BROCHURE DESIGN AND PRODUCTION

ADVERTISING SALES

SALES PRESENTATION KITS

MARKET RESEARCH

ANNUAL REPORTS

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GOLD COAST TOURISM IS A MEMBER BASED ORGANISATION COMMITTED TO MARKETING THE GOLD COAST REGION TO BOTH THE DOMESTIC AND INTERNATIONAL MARKETS. WORKING WITH A DIVERSE RANGE OF

INDUSTRY INCLUDING HOSPITALITY, ACCOMMODATION, TOURS AND ATTRACTIONS, TRANSPORT AND RETAIL ENSURES THAT GOLD COAST TOURISM IS AT ALL TIMES BOTH LEADING AND DIRECTING THIS UNIQUE

DESTINATION. GOLD COAST TOURISM’S MISSION IS - TAKING AUSTRALIA’S GOLD COAST TO THE WORLD.

>

Project

2007/2008, 2008/2009, 2009/2010, 2010/2011, 2011/2012 Publications

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Client: Tourism Noosa

> > > PUBLICATIONS

ANNUAL REPORTS

PRESS

PHOTOGRAPHY

DVD CREATION

iPHONE APP

DIGITAL STRATEGY

ONLINE BANNER CREATION

WEBSITE DESIGN

Tourism Noosa – dtb! partnership began in 2006 and together we continue to deliver innovative product solutions to play a critical role in the economic prosperity and development that directly drives investment for the region. In 2010 we undertook a comprehensive brand rollout of By Noosa.

In February 2011 we launched to 6.5 million people across Australia through Fairfax media the Noosa iPhone Application of By Noosa – a truly unique industry fi rst that supports operators with real solutions to increase room occupancy, restaurant yield, retail visitation, attractions, education and take up, etc.

We continue to support Noosa across the following projects:

Noosa the Guide publication – 15th Edition in 2011

Noosa the Map

Annual Reports

Fiesta By Noosa – 3 month celebration event campaign June, July and August 2011 (previously one month per year)

Backpackers Guide

Sustainability Publications

Consumer Event Planners

Industry Launches

DVD Creation | Photography

Press Advertisement development and despatch

Marketing Tool Kit | Advertising sales management

iPhone and iPad innovative Apps

Digital strategy | Website design and development of Microsites

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VISITNOOSA .COM.AU

VISITNOOSA.COM.AU01

iTOURISMBYNOOSA2010/2011 MARKETING OPPORTUNITIES

Client: Tourism Noosa

> THE TOURISM NOOSA BRAND HAS EVOLVED OVER MANY YEARS TO BE ONE OF THE DOMINANT PLAYERS IN THE DOMESTIC TOURISM LANDSCAPE AND IS INTEGRATED THROUGHOUT EVERY ELEMENT OF THE ORGANISATION’S

ACTIVITIES, INCLUDING ADVERTISING, MEDIA AND PUBLIC RELATIONS, INFORMATION PROVISION AND DIGITAL STRATEGY. NOOSA RECEIVES OVER 1.7 MILLION VISITORS EACH YEAR, INCLUDING OVERNIGHT AND DAY TRIP

VISITORS, WHO SPEND MORE THAN $800M PER ANNUM. THE MAJORITY OF OUR VISITORS ARE DOMESTIC, WITH AROUND 15% OF OUR MARKET COMPRISING HIGH YIELD INTERNATIONAL VISITORS.

Project

2006/2007, 2007/2008, 2008/2009, 2009/2010, 2010/2011, 2011/2012 Publications

BYTHE GUIDE

NOOSAQueensland’s Sunshine Coast

AUSTRALIA

15th edition

NOOSAREGION MAPIncluding Coolum and Eumundi

32

dtb! worked with the former team at Maroochy; Caloundra and Noosa and since the formation of Sunshine Destination representing tourism for Visit Sunshine Coast in 2010 we have continued the journey.

Since 2010 and the newly formed tourism management team we have supported the region with high impact campaigns that have resulted in increased visitation and yield for the operators.

The campaign and management of the campaigns have been delivered in key markets across Brisbane; Gold Coast and Toowoomba. A holistic strategy across various media platforms including press; print; television; radio and digital.

We continue to work on delivering print publications to attract international markets and have developed collateral for our neighbours in NZ to visit the Sunshine Coast.

Client: Sunshine Coast Destination

> > >PUBLICATIONS

PRESS

SIGNAGE

DIGITAL STRATEGY

WEB BANNERS

GOOGLE ADWORDS

TV ADVERTISING

RADIO

33


Client: Sunshine Coast Destination

> dtb! CONTINUE TO PROVIDE VALUE WITH OFFERING SOLUTIONS ACROSS DIGITAL PLATFORMS INCLUDING GOOGLE ADWORD CAMPAIGNS; FACEBOOK ADVERTISING AND ONLINE ACROSS TARGETED WEBSITES FOR

FAMILY; SOCIAL FUN SEEKERS AND OTHER MARKETS.

Project

2011/2012 Publications and Press

Sunshine Coast Water LifeWhere the sun meets the water

The Sunshine Coast boasts over 100 kilometres of world class beaches,

with rivers winding their way down from the rain forested hinterland into

streams, canals and lakes. With so many experiences to try you could not

pick a more natural or refreshing destination to enjoy the water. It’s no

wonder the Sunshine Coast is where the sun meets the water.

Events - Celebration of water

In partnership with Musto Etchells Australasian Winter Championship 2011Mooloolaba, Sunshine Coast, Queensland

29TH MAY KINGS OF THE COAST KINGS & MOFFAT BEACH, CALOUNDRAKings of the Coast is the ultimate ocean swimming challenge consisting of a 3.8 kilometre ironman distance swim. Kings of the Coast is set to become the pinnacle of ocean swimming in Queensland.

www.weekendwarriorevents.com.au

3RD - 12TH JUNESAIL MOOLOOLABA MOOLOOLABABeginning at 11am, over 200 competitors in 17 boat classes from small dinghies to large keel boats will compete on the waters off Mooloolaba Beach.www.sailmooloolaba.yachting.org.au

7TH JUNERADIO CONTROLLED YACHTING MOOLOOLAH RIVER

The Kawana Radio Controlled Yacht Club will race on the Mooloolah River just outside The Wharf Tavern, Mooloolaba.www.sailmooloolaba.yachting.org.au

8TH JUNEMOOLOOLABA YACHT CLUB FUN SAIL

MOOLOOLABAFrom 12pm the Mooloolaba Yacht Club Fun Sail will provide visiting sailors with the chance to join a leisurely afternoon sail with the local club.

www.sailmooloolaba.yachting.org.au

9TH JUNEYOUTH MATCH RACE CHALLENGEMOOLOOLAH RIVER

From 1pm in Mooloolaba, local youth sailors battle each other in a match racing, boat on boat competition on Mooloolah River.www.sailmooloolaba.yachting.org.au

9TH - 12TH JUNEMUSTO ETCHELLS AUSTRALASIAN WINTER CHAMPIONSHIP MOOLOOLABAWorld-class sailing with Olympic, World Champion and America’s Cup sailors competing in the three-day international competition in a fleet of about 55 boats held close to the shores of Mooloolaba Beach.www.mooetchells.yachting.org.au

For more information go tovisitsunshinecoast.com.au/waterlife

www.mooetchells.yachting.org.au

Adventure Sports Kitesurf Australia

*Airport transfers are an optional extra. Excludes school holidays and subject to

availability. Conditions apply.BOOKING CODE: GOLFNZ

AUD $164* PERPERSON

FROM

Ph +61 7 5444 4733 Web pacifi cbeach.com.au

PER DAY PACKAGE5 NIGHT/ 4 COURSE

PACIFIC BEACH RESORT/PREMIER GOLFMooloolaba5 nights accommodation in our oceanview apartments, 4 days golf at well known golf resort courses, motorised carts, reserved tee times, return golf transfers, storage of golf clubs and 10% off total bill at our onsite Italian restaurant. Tailored packages for more days and/or golf available.

For more information visitvisitsunshinecoast.com.au

Sunshine CoastStep off the green and into the blue

HYATT REGENCY COOLUMCoolumWinter golf package including accommodation for two PLUS unlimited golf, shared cart and range balls from AUD $340 per night!

*Subject to availability, conditions apply. Valid 1 May to 31 August 2011. 2 night minimum stay.BOOKING CODE: CLM006

AUD $340* PER NIGHT

FROM

Ph +61 7 5446 1234Web coolum.regency.hyatt.com

SAVE AT LEAST $180

ABOVE PAR GOLF TOURSSave 15% on our 5 night - 4 game packageStay 5 nights in a 2 bedroom unit at 4.5 star Pandanus Mooloolaba including golf with motorised carts at the Hyatt Regency Coolum, Noosa Springs, Pelican Waters Golf Course and Twin Waters Golf Course. OTHER ACCOMMODATION AND COURSES AVAILABLE.

*4 sharing in a 2 bedroom apartment. Valid low season. Transfers or car hire at an

additional cost. Minimum 2 golfers, 5 nights.BOOKING CODE: APG/NZG

AUD $689* PERPERSON

JUST

Ph +61 7 5522 9055 Web abovepargolf.com.au

MAGNOLIA LANE APARTMENTSTwin WatersSwing into winter, stay right on the green. Five nights accommodation plus two rounds of golf per person.

*Offer valid for accommodation between 1/5/11 and the 30/9/11. Minimum 2 people, subject to availability.BOOKING CODE: SW5N

AUD $495* PERPERSON

FROM

Ph +61 7 5448 8777Web magnolialane.com.au

SAVE UP TO $300

FAIRSHORE NOOSANoosaFairshore’s first class 4 1/2 star apartments fronting onto the sands of Noosa’s main beach. Stay 5 nights or more and enjoy 18 holes for 2 at the premier Noosa Springs course on us.

*Low season and new bookings only. Golf round subject to availability.BOOKING CODE: FNZG411

AUD $240*SAVE

Ph 444 2298 AKL (0800 422 784 outside AKL) Web fairshorenoosa.com.au

COOLUM AT THE BEACHCoolumStay 5 nights pay for only 4 in a self-contained 2 bedroom apartment in Coolum’s newest beachside resort PLUS 18 holes with cart at Hyatt Regency Coolum.

*Valid for 4 people in low season. Excludes Australian school holidays. Tee offs Thursday & Sunday.BOOKING CODE: NZGLF

AUD $1100* SAVE $130

JUST

Ph +61 7 5412 2050Web coolumatthebeach.com.au

ALL INCLUSIVE

OCEANS MOOLOOLABAMooloolaba3 nights, 5 star, 2 rounds - stay 3 nights in a 2 bedroom suite with ocean views, daily service plus 18 holes of golf at Hyatt Coolum and Twin Waters Courses with cart for 2 people.

*Valid for stays until 30/11/11. Subject to availability, excludes QLD school holidays.

BOOKING CODE: NZGM11

AUD $959* PERPERSON

JUST

Ph +61 7 5444 5777 Web oceansmooloolaba.com.au

SAVE $285

WINDWARD APARTMENTSMooloolabaStay 5 or 7 nights and receive daily golf, transport from the airport and a free BBQ on your last night (BYO drinks).

*Off peak season rates, minimum 4 people. Subject to vehicles/apartments being available.

BOOKING CODE: NZGMWW

AUD $130* PERPERSON

JUST

Ph +61 7 5444 1800 Web windwardapartments.com.au

PER NIGHT

CROWNE PLAZA PELICAN WATERS GOLF RESORT & SPAPelican WatersGolf getaway including accommodation in a studio room, full buffet breakfast and UNLIMITED GOLF at Pelican Waters Golf Club.

*Twin share, subject to availability. Not valid with any other offer. Valid until 31/8/11.

BOOKING CODE: GGNZG

AUD $127* PERPERSON

JUST

Ph +61 7 5437 4666Web crowneplazapelicanwaters.com.au

SAVE$182

CLUBB COOLUM BEACH RESORTCoolumStay 4 nights and play 3 rounds of golf at championship courses Hyatt Regency, Twin Waters and Noosa Springs. Includes green fees, cart and 1 night dining in our restaurant, Paradise by the Sea.

*Terms and conditions apply. Excludes holiday periods. 4 people in 2 bedroom apartment. Valid until 31/8/11.BOOKING CODE: CLUBB NZ

AUD $495* PERPERSON

JUST

Ph +61 7 5446 3888Web clubbcoolum.com.au

BEACH CLUB RESORT MOOLOOLABAMooloolabaPlay on the beautiful Sunshine Coast. Stay 7 nights and play at 4 local courses. Golf gift pack included.

*Valid until 31/7/11. Subject to availability.BOOKING CODE: NZGMMAY

AUD $940* PERCOUPLE

FROM

Ph 0800 682 181Web beachclub.com.au

SAVE$361

ATLANTIS MARCOOLAMarcoolaGolfers Paradise - 5 nights accommodation, golf at Twin Waters, Hyatt Coolum & Noosa Springs, 4 day SUV hire, breakfast daily, tennis and surfboard use and an icy cold case of beer!

*Min 4 guests. Valid low season only, subject to availability, not used in conjunction with other offers. BOOKING CODE: ATL1

AUD $720* PERPERSON

Ph +61 7 5450 9800Web atlantismarcoola.com.au

SAVE $120

FROM

NOOSA SPRINGS GOLF & SPA RESORTNoosaUnlimited golf getaway. 2-4 nights accommodation, unlimited daily golf and daily breakfast for only AUD $165 per person per day.

AUD $165* PERPERSON

JUST

Ph +61 7 5440 3333 Web noosasprings.com.au

PER DAY

Subject to availability, excluding peak times. Quad share. Twin share rates also available.

New bookings only. Not valid for conference or group bookings. Valid until 21/12/11.

BOOKING CODE: NSNZ

For more information go tovisitsunshinecoast.com.au

Sunshine CoastWarm to the idea of a winter escape

Warm up to the Sunshine Coast this winter with a naturally refreshing getaway. With temperate year-round weather, the Sunshine Coast is

the perfect place to enjoy a range of activities and experiences to escape the winter chill. Cosy up in front of a fire place at one of the many

B&Bs and cottages dotted along the scenic Hinterland, indulge in a luxury spa experience to warm the senses or fire up your culinary skills

at a cooking class. With award-winning restaurants, world-class events and breathtaking scenery, the Sunshine Coast is the ideal holiday

destination to wave goodbye to the winter blues. With some amazing winter deals on, there is no excuse to be left out in the cold!

TREE HOUSES OF MONTVILLEMontvilleBreathe in fresh mountain air and rejuvenate

in a relaxing rainforest escape. Hinterland

Haven with spas and woodfires, perfect for a

Winter Getaway. Save up to $315.

*Rate is per couple. Subject to availability. Valid until 31/08/11.

Offer not available long weekends and public holidays.

Booking code: TREWW.

$350*Ph 1800 444 350Web www.treehouses.com.au

FROM STAY 3, PAY 2

MOOLOOLABA SPIT ACCOMMODATION GROUP Mooloolaba

Four properties to choose from - Stay 5 nights

for the price of 4 with bottle of wine on check

in. Located right beside the beach or river.

*Subject to availability across all four beachside

properties until 30/09/11.

Booking code: MSAG-MAY.

$250*Ph 07 5444 1642 or 07 5478 3899Web www.mooloolabaspit.com.au

SAVE UP TO

MELAWONDI SPRING RETREATImbilWinter Weekend Escape. Pay midweek rates

for weekend stays (Friday, Saturday or Sunday

nights) and enjoy the perfect romantic winter

destination.

*Minimum 2 night stay on weekends. Valid from 1 June

- 31 August 2011. Subject to availability and not valid

with any other offer. Booking code: WIN11.

$250*Ph 0408 736 223Web www.melawondispringretreat.com.au

FROM PERNIGHT

QUEENSLAND AIR MUSEUMCaloundra

Free Child Admission with paying adult, to

Queensland Air Museum.

*Not valid 2nd & 3rd July 2011. Advert must be

presented on admission or quote booking code:

WIRRAWAY. Terms & conditions apply.

$6*Ph 07 5492 5930Web www.qam.com.au

SAVE

RIMINI BY THE RIVERNoosa4.5* Stylish, modern and clean self contained,

centrally located, one and two bedroom

apartments. Stay 4 nights and pay for 3

includes a late check out at noon.

*Valid on direct bookings only for accommodation to

31/07/2011.

Booking code: WINTER GETAWAY 4 FOR 3.

$465*Ph 07 5473 0000Web www.rimini.com.au

FROM

*Valid 01/06/11 - 31/08/11, excluding school holidays &

long weekends. Subject to availability.

Booking code: REF.

$350*Ph 07 5443 9707Web www.refl ections-apartments.com

ONLY SAVE $100

SURF CLUB APARTMENTS MarcoolaStay 7 nights in any apartment and receive

20% off the normal rate.

*Minimum 7 night stay. Subject to availabilty. Valid for

travel 01/06/11 - 31/08/11.

Booking code: WINTER 20%.

$294*Ph 07 5448 9877Web www.surfclubapartments.com.au

SAVE UP TO

COOLUM AT THE BEACHCoolumWinter Wallet Warmers.

Stretch your budget & holiday further this

winter! Stay 7 nights & pay for only 5 or stay 10

and pay for only 8. Unbeatable value!

*2 bed apartment. Valid until 31/08/11. Subject to

availability school holidays.

Booking code: WWW.

$290*Ph 07 5412 2050Web www.coolumatthebeach.com.au

SAVE

BEACHSIDE RESORT Kawana Waters

Stay 3 nights, pay 2 winter long weekend.

Self contained Resort apartments, 1, 2 or 3

bedrooms. Pool, spa, sauna, tennis court &

games area. Quiet location on the beach.

*Valid all winter weekends or weekdays.

Booking code: BRWG.

$320*Ph 1800 040 088Web www.beachsideresort.com.au

FROM SAVE 33%

LAGOON POCKET B&BLagoon Pocket

Your dog can stay free when you stay 2 nights

or more at this 4 Star B&B in the Mary Valley.

*Must quote SM2205. Subject to availabilty. On sale

to 15/08/11.

Booking code: SM2205.

$140*Ph 07 5483 2112Web www.lagoonpocket.com

FROM PERNIGHT

RAINBOW BEACH HIRE-A-CAMPRainbow Beach

Campfire Cosy. Hire an already set up camp

including tent, stretchers, chairs, table, stove,

BBQ, gas bottles, esky, battery light, water

containers, camp shower, crockery & cutlery.

*Price based on 4 people for 2 nights, 1 tent, including

pitch, pack & camping fees. Not valid for travel 10-13th

June 11. Booking code: MNSM.

$300*Ph 07 5486 8633Web www.rainbow-beach-hire-a-camp.com.au

ONLY

NOVOTEL TWIN WATERS RESORTTwin WatersFrom $113 per garden view resort room per

night (average over three nights). Enjoy a

relaxing break at this beachside location

offering a range of free activities including

catamarans, kayaks and water trampoline.

*Valid until 30/06/11. Minimum 3 night stay, subject to

availability, rate is average over three nights.

Ph 1800 072 277Web www.novoteltwinwatersresort.com.au

FOR 2 NIGHTS

SAVE$100

REFLECTIONS HOLIDAY APARTMENTSMaroochydore

Treat yourself to 2 nights away in a 1 bedroom

apartment with private rooftop featuring hot

spa, bbq & fabulous river views.

PERCHILD

$169*SAVE STAY 3, PAY 2

34

dtb!’s partnership with the Sunshine Coast Council began in 2005 with the development of the discovermaroochy branding - ‘The heart of Queensland’s Sunshine Coast’. Most recently dtb! has worked on the following initiatives, aiming to drive economic development, encourage business infrastructure, and increase tourism visitation and yield.

Needs based website born from stakeholder research

discovermaroochy.com.au – dtb! executed the most comprehensive stakeholder research campaign involving both consumer surveys and industry stakeholder workshops across the Sunshine Coast region. Research fi ndings were then used to develop and implement a detailed strategy, delivering an outstanding website that meets the needs of industry stakeholders and consumers alike.

Award winning submissions

National Economic Development Awards – dtb! designed and wrote three successful submissions for the 2007 awards in the categories of Publications, Internet and Overall Destination Marketing.

Research and consultation based strategy now in action

Natural Advantage – dtb! partnered Council to develop a campaign promoting the Sunshine Coast as a premium location for entrepreneurial and export-focused businesses that would benefi t from the region’s unique natural assets and extraordinary potential. Key government, council

and industry leaders across the consulted ane enrolled to attract smart and innovative investors to the region. From its launch on November 17, 2009 which was supported by a comprehensive collateral suite including: Business Case; Marketing Plan; Marketing Brochure; 8-minute / 2-Minute DVD’s and media releases, the program continues to gain momentum. Case studies and interviews with numerous businesses across the Sunshine Coast are currently underway which will form part of an ongoing marketing and communications strategy.

Project management that unites for impact

Sippy Downs Business and Technology Sub-Precinct – this collaboration between Sunshine Coast Regional Council, the University of the Sunshine Coast and Property Developers: Investa Property Group, Aria Property and S&L Developments aims to create a new sub-precinct that will provide enough commercial and residential infrastructure to accommodate 15,000 people over the next 10 years. dtb! partnered these key stakeholders to unite needs and expectations into a unifying brand identity, ultimately creating a Marketing and Communications Strategy that will launch the Sippy Downs Business and Technology Sub-Precinct to the public. After intensive stakeholders workshops and research into knowledge-based precincts nationally and globally, dtb! is currently in the fi nal stages of creating a brand identity. The Marketing and Communications Strategy will include a complete suite of printed and electronic marketing material in addition to a Public Relations campaign.

Stakeholder workshops that make discoveries

Connecting the Coast - project is facilitating connectivity to high speed broadband by connecting government, business, educational institutions, health-care providers and the community together to secure over $11m in funding for much-needed broadband infrastructure on the Sunshine Coast.

dtb! provided research from community stakeholders to support start-up ventures, and attract new businesses to the region with world-class wireless and fi bre solutions that will Connect the Coast. Underway are various and extensive community initiatives.

Collateral that informs and infl uences opinion

Formerly the Caloundra Shire Council – produced the region’s Local Growth Management Strategy collateral that included the development of television commercials and a fi ve minute DVD to educate and inform the community of the planned growth and infrastructure for the Caloundra region through to 2015.

Publications that drive economic growth

Economic Development Strategy – dtb! delivered the complete design, layout and production of this strategic draft plan following numerous stakeholder consultations in a very short turnaround time. The strategy document aimed to increase community awareness and ownership through consultation, ultimately driving regional economic growth across the region.


PROJECT BRANDING

MARKET RESEARCH

COMMUNITY WORKSHOPS

WEBSITES

TELEVISION / PRESS / RADIO/ TV ADS

NEWSLETTERS

PHOTOSHOOTS

SIGNAGE

EVENT MANAGEMENT

DVD

PUBLIC RELATIONS

COPYWRITING

AWARD SUBMISSIONS

Client: Sunshine Coast Council

35


THE FORMER COUNCILS OF NOOSA SHIRE, MAROOCHY SHIRE AND CALOUNDRA CITY AMALGAMATED TO FORM THE SUNSHINE COAST COUNCIL. THE QUEENSLAND STATE GOVERNMENT DECIDED TO AMALGAMATE THE THREE

FORMER SUNSHINE COAST COUNCILS AS PART OF ITS STATE-WIDE LOCAL GOVERNMENT REFORM PROGRAM ANNOUNCED IN APRIL 2007. THE STATE GOVERNMENT COMMITTED TO ALLOWING LOCAL COUNCILS TO LEAD THE

CHANGE PROCESS. ON THE COAST, THIS PROCESS WAS LED BY THE SUNSHINE COAST COUNCIL LOCAL TRANSITION COMMITTEE (LTC).

>

Project

Natural Advantage

AUSTRALIA’S

SUNSHINE COAST, QUEENSLAND

ADVANTAGE TO BUSINESS

DELIVERING A NATURAL

Australia’s Sunshine Coast is a premium regional location which boasts a strong and growing

economy, competitive business conditions, accessibility and connectivity to major national and

international markets and an unrivalled lifestyle.

An increasing migration of businesses and professional services to the Sunshine Coast brings passion,

experience, innovative ideas, new networks and a dynamic business environment.

UNRIVALLED QUALITY OF LIFE

Diverse natural landscapes, abundant

recreation facilities and a subtropical climate

create a lifestyle that attracts and retains

top talent from national and international

markets.

LOW RISK LOCATION

Australia offers stable government, strong

intellectual property protection, and a rule

of law that is conducive to doing business.

INCREASING POPULATION

A growing population, forecast to be

home to 470,000 people by 2026, offers an

increasing pool of potential employees.

VIBRANT ECONOMY

The Sunshine Coast economy has doubled

since 2001 and now totals $10 billion. This

represents a faster rate of growth than

Queensland, Australia’s top performing

growth state.

SUSTAINABLE ECONOMIC

DEVELOPMENT

The UNESCO accredited Noosa Biosphere,

the first biosphere in Queensland, delivers a

framework to guide and reinforce projects

aimed at enhancing people’s livelihoods and

delivering greater economic sustainability

for the Sunshine Coast.

OUTSTANDING WORKFORCE

Excellent education facilities, a skilled

workforce of more than 140,000 and an

unparalleled lifestyle combine to attract and

retain top talent.

LOW BUSINESS COSTS

Lower labour costs, payroll taxes and

workcover premiums than many other

regions in Australia allow the Sunshine

Coast to offer a more cost efficient business

environment.

ROOM TO GROW

Current and future land availability for

commercial and industrial projects offers

businesses the opportunity to grow.

LOCATION AND

TRANSPORTATION

It’s location approximately 60 minutes north

of the state capital affords the Sunshine

Coast strong connections through modern

road, rail, air and sea infrastructure.

INFRASTRUCTURE FOR SUCCESS

Stable water, wastewater and power facilities

are available, together with advanced

wireless, broadband and a high speed Data

Centre offering competitive prices.

SUPPORT YOU NEED

The Queensland Government and the

Sunshine Coast Council understand what

businesses need to succeed and are working

in partnership to deliver the best possible

services. A range of professional services

are available to ensure businesses and

individuals can relocate to this premium

regional location with ease and efficiency.

36


PROJECT BRANDING

MARKET RESEARCH

COMMUNITY WORKSHOPS

WEBSITES

TELEVISION / PRESS / RADIO/ TV ADS

NEWSLETTERS

PHOTOSHOOTS

SIGNAGE

EVENT MANAGEMENT

DVD

PUBLIC RELATIONS

COPYWRITING

AWARD SUBMISSIONS

Project

Seasons of the Sun - Brochure, Banners, Website and Ezine

37


THE FORMER COUNCILS OF NOOSA SHIRE, MAROOCHY SHIRE AND CALOUNDRA CITY AMALGAMATED TO FORM THE SUNSHINE COAST COUNCIL. THE QUEENSLAND STATE GOVERNMENT DECIDED TO AMALGAMATE THE THREE

FORMER SUNSHINE COAST COUNCILS AS PART OF ITS STATE-WIDE LOCAL GOVERNMENT REFORM PROGRAM ANNOUNCED IN APRIL 2007. THE STATE GOVERNMENT COMMITTED TO ALLOWING LOCAL COUNCILS TO LEAD THE

CHANGE PROCESS. ON THE COAST, THIS PROCESS WAS LED BY THE SUNSHINE COAST COUNCIL LOCAL TRANSITION COMMITTEE (LTC).

>

Project

Discover Maroochy - Map Brochure, Website

38

dtb! was appointed by Schultz Toomey O’Brien to undertake a full marketing, brand and media review of their business to drive increased fi le opening, specifi cally in personal injury law and family law, across both their Sunshine Coast and Brisbane offi ce locations.

To achieve our client’s objectives a branding review delivered a stronger identifi cation, colour palette and positioning statement which infl uenced how we best went to market. A full media review included the introduction of television, internet and direct mail advertising together with more effi cient and effective press advertising. We also actioned the launch of their North Lakes, Brisbane offi ce which included local community public relations, signage and direct mail initiatives.

The results have seen a signifi cant increase in fi le openings across both Schultz Toomey O’Brien Lawyers Sunshine Coast and Brisbane offi ces.


BRANDING

MARKETING COLLATERAL

MEDIA STRATEGY

WEBSITE

OFFICE SIGNAGE

NEWSLETTERS

TELEVISION / PRESS / RADIO / INTERNET ADS

BILLBOARD SIGNAGE

PHOTOSHOOTS

PUBLIC RELATIONS

COPYWRITING

Client: Schultz Toomey O’Brien Lawyers

39


DURING THE LAST 30 YEARS SCHULTZ TOOMEY O’BRIEN HAS GROWN INTO THE LARGEST FIRM ON THE SUNSHINE COAST WITH SPECIALIST LAWYERS PRACTISING IN MOST MAJOR AREAS OF LAW. THEIR PHILOSOPHY

IS TO HAVE HIGHLY TRAINED LAWYERS EACH PRACTISING IN A NARROW AREA OF LAW TO ENSURE THAT THEIR CLIENTS RECEIVE CUTTING EDGE ADVICE FROM A TRUE EXPERT IN THAT FIELD. AS A PROUD PART OF

THE SUNSHINE COAST COMMUNITY FOR MORE THAN TWO DECADES, SCHULTZ TOOMEY O’BRIEN CONTINUES TO EMPLOY UNRIVALLED LOCAL KNOWLEDGE AND LEGAL EXPERTISE TO BENEFIT THEIR CLIENTS, WHILE

ACTIVELY SUPPORTING COMMUNITY EVENTS AND CHARITIES.

>

Project

Corporate Collateral, Website, TV/Press/Radio/Internet, Media Strategy

40

dtb! has partnered Gourmet Garden to drive increased consumer awareness and trial of their products nationally and internationally through public relations, design, advertising, event and printing projects.

Initiatives we’ve created have included: packaging design and consumer offers to drive increased purchase; in store supermarket point of sale and displays to increase brand and product awareness; event specifi c pack designs; press advertisements for national and international publications; sales presenters which included DVD’s; design and print management of fl eet of sales vehicles; cross promotional programs with other suppliers and; assorted newsletters and promotional material for various events.

> > >NATIONAL / INTERNATIONAL PRESS

PRODUCT PACKAGING

VEHICLE SIGNAGE

WEBSITE

DVD

SALES PRESENTATIONS

CONSUMER PROMOTIONS

RECIPE CARD DESIGN & PRODUCTION

NEWSLETTERS

Client: Gourmet Garden

41


IN 1999 GOURMET GARDEN INITIALLY LAUNCHED A RANGE OF 12 HERBS AND SPICES INTO THE FRESH PRODUCE SECTION OF AUSTRALIA’S LEADING SUPERMARKETS WOOLWORTHS, COLES AND BILO. THE COMPANY

IS CURRENTLY EXPORTING TO THE UNITED STATES, CANADA, THE UNITED KINGDOM, EUROPE, NEW ZEALAND AND ASIA WITH GREAT SUCCESS, WITH FURTHER EXPANSION INTO INTERNATIONAL MARKETS CURRENTLY

BEING PLANNED. GOURMET GARDEN IS COMMITTED TO PROVIDING FRESH HEALTHY SOLUTIONS TO ALLOW PEOPLE TO ENJOY NATURE’S GREAT TASTES AND NUTRITIONAL OFFERINGS.

>

Project

Gourmet Garden Packaging Design, Signage, Press, Internet

42

dtb! began the partnership in 2009 to provide the complete solution for publication delivery.

uvex wanted to work an agency that could deliver across: product photography with and without talent; design; multimedia; press advertisements; copywriting services; print production and management.

dtb! delivered the Australasian publication on time and on budget.

> > POS COLLATERAL

TRADE SHOW BANNERS

CATALOGUE

PRESS

BROCHURE

Client: uvex Safety Australia

MO

/03.

10/C

/D/0

078.

1 ·

Members of the uvex group

Uvex Safety Australia Pty Ltd (“uvex”) has used best endeavours to ensure that all information contained in this catalogue is correct at the time and place of publication. uvex reserves the right, without notice, to withdraw, alter or replace any products referred to, or information set out, in this catalogue at any time. uvex, to the extent permitted by law, shall have no liability whatsoever as a result of any use or reliance by any person on anything contained in or omitted from this catalogue. All content in this catalogue, including texts and visual representations, is subject to copyright laws. No content in this catalogue is to be reproduced in any way without written permission from uvex. Some of the uvex products in this catalogue are only available in Australia and New Zealand.

Dear Customers,

In keeping with our slogan “Experience Innovation”, we are delighted to unveil our very first full product catalogue, which contains an extensive array of products and services across our ranges.

As an innovative provider of brand systems and expert manufacturer, the uvex safety group is the only international supplier of industrial safety wear to be able to offer a complete range of products from head to toe, all from a brand you can trust. Discover the entire spectrum of our manufacturing and consulting expertise in one catalogue. This catalogue offers you a product solution for almost every application and gives you expert advice on many areas of industrial safety thanks to the comprehensive information on standards and different technologies.

We are delighted to be able to constantly support you with our products and expertise in industrial safety and work with you in achieving our goal to make the workplace even safer. Our mission statement, protecting people, is not just our job, it’s what makes us tick.

Thank you for placing your trust in uvex.

Yours sincerely,

The UVEX SAFETY GROUP GmbH & Co. KG management team

Frank Seuling (CEO)Stefan BrückPeter Buschmann Stefan Wehner

AUSTRALIAUVEX Safety Australia Pty. LTD.

Unit 3 Riverside Centre 24-28 River Road West Parramatta NSW 2150AUSTRALIA

Tel: +61 2 9891 1700Fax: +61 2 9891 1788

Email: [email protected]

ASIA · PACIFIC Guangzhou UVEX Trading Co. Ltd.

No. 3, Building ShenLan Industrial ZoneShiBei Avenue Dashi PanyuGuangzhouCHINA 511430

Tel.: +86 20 34792338Fax: +86 20 34791098


UVEX SAFETY SINGAPORE PTE. LTD.

25, International Business Park#03-112/113, German CenterSingapore 609916SINGAPORE

Tel.: +65 6562 8138Fax: +65 6562 8139


Melbourne:Tel: +61 3 9811 9982Fax: +61 3 9811 9924

Brisbane:Tel: +61 7 3394 8414Fax: +61 7 3847 9081

Adelaide:Tel: +61 8 8376 0732Fax: +61 8 8376 1526

Perth:Tel: +61 8 9209 1444Fax: +61 8 9209 1555

NEW ZEALANDUVEX Safety New Zealand LTD.

PO Box 65-194Mairangi Bay Auckland NEW ZEALAND

Tel.: +64 9476 1015Fax: +64 9476 1016


AUSTRALIA AND NEW ZEALAND

43


WE CONTINUE TO PARTNER UVEX WITH TRADE SHOW STANDS; POINT OF SALES MATERIAL; BANNERS; PRESS ADVERTISEMENTS; SUPPLIER BROCHURES AND MORE.>

Project

Catalogue

Anna Meares - Olympic Gold Medallist

44

TVCs and DVD Showreel

> UNDERWOOD JEWELLERS

NU-STEEL HOMES

> KRACKA

AVARA EDGEWATER

> MONACO

SEA TEMPLE

45


> SUNSHINE COAST COUNCIL

TOURISM NOOSA

> GOURMET GARDEN

SUNSHINE COAST DESTINATION

> OCEANS MOOLOOLABA

SCHULTZ TOOMEY O’BRIEN

46

Our quality standards

Our business is the creation of innovative, premium

quality marketing material. Even the fi nest marketing

material could not be provided without seamless

management. Our project management process

combines meticulous attention to detail and a keen

understanding of how to get the best out of our clients.

Project Management and Methodology

dtb! is an ISO 9001 certifi ed company.

ISO 9001 is an international quality certifi cation that

defi nes minimum requirements for a company’s Quality

Management System.

A company’s Quality Management System is made

up of the policies, procedures and other internal

requirements that ensure customer needs are met with

consistency to ensure constant customer satisfaction.

To receive an ISO 9001 certifi cation a company

must put the required Quality Management System

processes and controls in place, monitor performance

of its processes and demonstrate continual

improvement.

This is how we get down to business! in a quality way.

47


1. Knowing the subject and

understanding the audience

Our design team begins every design project

by immersing itself in the subject matter. With

a complete understanding of the information to

be delivered, the goal and competitor activity,

the team is ready to deliver truly unique design

that both captures the audience’s attention and

meets your goals.

2. Conceptualisation

dtb! routinely challenges our clients’ thinking,

creating design briefs for every individual job.

We work closely with key stakeholders to refi ne

the brief until all parties are satisfi ed.

While each member of your dedicated dtb!

team will participate in this process we will

provide one single point of contact, ensuring

communication is effective and consistent.

3. Draft Delivery

During the creation of design and text

drafts, the fi ling of all fi les and information is

meticulously standardised to ensure storage

and search effi ciency. All images are tagged

with metadata and numerous versions or drafts

retained.

The delivery of a combination of draft designs

and text is essential to visualising the end

product and ensuring all elements of the brief

and overall goals will be met. We value feedback

and work closely with clients to ensure they

benefi t from the team’s combined experience to

deliver maximum impact marketing.

We discuss your feedback in depth to ensure

our understanding of amendments is clear. We

then ensure the end product is delivered exactly

to our agreed specifi cations.

4. Copywriting and Editing

A punchy heading can pull a reader in. Targeted

writing can change opinion. Great copywriting

inspires action. dtb!’s copywriting and editing

expertise will allow you to communicate with

their diverse audiences in a way that gets

results.

Years of training and experience has seen dtb!’s

copywriting professionals add credibility and

impact to a diverse range of written material.

From press advertisements that get noticed and

website copy that gets found by readers and

search engines alike, to media releases that get

published and reports that bring key fi ndings

into the spotlight – we get it and get on with it.

Project management and methodology

48

5. Objective Proofi ng

One spelling error can strip the most inspired

marketing collateral of credibility. While

continuous checks are performed by both Joan

and Michael throughout the course of each

project, all work is passed through a four stage

check process before fi nal production.

All design projects are double checked by a

second designer who is objective to the project,

while all text is proofed by the nominated

Account Manager. Only if material passes pre-

existing checklists, including strict adherence to

your brand and style guidelines can it be passed

through for a fi nal check.

Finally, a print proof is generated for each

project. The proof is checked and signed by

both the Account Manager and your nominated

representative before fi nal production.

6. Print Production Management

The dtb! team works hard to maintain an

invaluable knowledge of cutting edge printing

technology and techniques while cultivating

strong working relationships with top quality

professional printers. Our knowledge allows

us to recommend the best possible print

solutions – from paper stock and ink choices to

print processes. Our relationships allow us to

meet challenging deadlines while maintaining

premium quality output. We monitor print

performance every step of the way.

7. Reporting and Records

We recommend conducting weekly Work

In Progress (WIP) meetings to ensure key

deliverables are being met in a timely fashion.

Your dtb! Account Manager will assign project

tasks and monitor progress throughout the

week, generating a formal written report. The

report is then emailed you prior to our meeting

for review. Any concerns are discussed during

the meeting ensuring project goals are met and

plans can be adapted to new circumstances.

8. Summary

The creation of a strategic, research-based

plan identifi es the optimum mix of advertising

for the most cost effective investment. Let us

analyse the sea of advertising options, creating

a custom made plan that delivers your message

to your target market without experimenting

with your valuable advertising dollars.

Project management and methodology

49


STEP 1Receive client brief

STEP 4Complete creative brief

STEP 3Send business proposal

to client for approval

STEP 2Quote and cost project

STEP 9Draft artwork produced

STEP 12Preparation of finished artwork

STEP 11Approval of artwork

STEP 10Revisions to artwork completed

STEP 19Prepare and send client invoice

Step 18Delivery of printed materials

STEP 17Client to view and approve

print proofs as required

STEP 8Brief design team

STEP 5Send brief to client for approval

STEP 6Receive written client approval

STEP 7Book studio time

STEP 13Client signs off on finished artwork

STEP 14External production commences

STEP 15Submit artwork for production

STEP 16Check production proof &

conduct press check

Below is a fl owchart of our process checklist which we utilise to track progress with all client projects from inception to completion.

50

Strategy

Concept and Development

Design and Layout

Copywriting

Client Co-ordination

Project Management

ITEM

180

180

120

150

120

120

$ (EX GST)

$ GST

$ TOTAL

18.00

18.00

12.00

15.00

12.00

12.00

198.00

198.00

132.00

165.00

132.00

132.00

Our cost structure

Prior to the commencement of any project we always

submit a specifi c, detailed business proposal for your

review and approval. We understand the disappointment

of missed timelines, hence our tenacious elimination of

client frustrations from the beginning to the end of any

project we undertake.

Our commitment to all of our clients is to provide business

proposals with fi xed prices, timelines, weekly work-in-

progress (WIP) reports, and the review of outcomes

to measure the effectiveness of marketing initiatives

undertaken.

Our hourly rates are as follows. Most dtb! time will be

spent in design and client coordination at $120 per hour.

External costs such as: printing of collateral and

photography will be included in the initial business

proposal for approval prior to commencement of each job.

dtb! Advertising – Schedule of Hourly Rates

51


Work in Progress Report

Business Proposal

DATE XX May 2011 EMAIL

TO FROM Joan Molloy and Angela Molloy

PAGES XX JOB NO dtb12345

RE Brand Architecture – Redesign Brief

Hi , Firstly, thank you very much for getting in touch with dtb! Advertising and allowing us the opportunity to present our Business Proposal for your rebranding and redesign work. Receiving your brief on the Brand Architecture Redesign was exciting, with clearly a significant amount of thought and research undertaken to prepare this comprehensive document. Your passion for your business was evident as outlined in your business objectives. dtb! have a mutual interest with you through our involvement with the Tour de Kawana (TDK) Cystic Fibrosis Charity Cycle event, as we have designed all event collateral for a number of years.

This is clearly an exciting time for your business. To enable you to clearly and easily evaluate our proposal we have provided our response under four main headings that are detailed below, namely: Our Understanding; Why dtb!; Your Investment and Our Commitment each of which we believe will allow you to clearly and easily evaluate our submission.

1. OUR UNDERSTANDING

Following a review of your brief and website, we understand that you were initially established in 2001, however has undergone a change in ownership in July 2008. Currently the existing logo and branding does not represent who or what your business is going forward. You feel that the existing design shape and colour is commonplace, especially as the use of colours amongst the competitive set is almost standard practise.

Consumer Research has identified the your Brand Platform and tagline, “Think Fast. Think Faster …”. The brand platform is reflective of how you ‘do business’ - fast, innovative, high tech, quality seamless – is your experience. However with the absence of a clear link between the visual representation of the brand these words are perhaps perceived as just another tagline.

The future for your business is exciting with a clear Vision, Mission Statement, Goal and Objectives in place. Growth targets of 20% per annum will provide tangible goals for the entire team.

Your current branding, positioning, marketing and promotional materials are not seen as effectively supporting your needs moving forward and hence a rebranding exercise will be undertaken, including:

Stakeholders’ workshop New logo name to express who you are and will be in the future Redesign new logo and tagline Establish logo design templates for the style guide for the following elements:

o Business Signs o Stationery o Business Cards o Email Marketing o Trade Advertising o Web Site

52

our environmental commitment

53


Commitment to environmentally sustainable

practices

dtb! is committed to creating a sustainable working

environment.

The dtb! team employs waste reduction measures

throughout everyday offi ce procedures. These

include:

Recycling paper, cardboard, glass and plastic

bottles

Recycling ink cartridges

Re-using design equipment i.e. presentation

boards

Encouraging staff to read documents

electronically to reduce print waste, while any

hard copy documents are printed once and

passed on as a communal copy

Use of environmentally friendly offi ce and

cleaning supplies where possible.

Our environmental awareness also extends to

recommending our clients use environmentally

friendly print products and processes. We routinely

recommend the use of recycled and/or sustainable

paper products. We also educate clients on the

impact waterless printing and ‘chain of custody’

forestrys can have on both the environment and

the quality of their publication.

dtb! works with a network of accredited printers

that offer innovative waterless and ‘chain of

custody’ printing solutions. An offset printing

process that eliminates the traditional use of a

water dampening system, waterless printing has

the following environmental benefi ts:

Up to 10% reduction in paper waste

Total elimination of contaminated water waste

Waterless Printing also allows for the use of

alternative, more environmentally friendly inks such

as vegetable or soy-based inks that are free of

petroleum distillate.

We inform our clients that waterless printing not

only saves water and reduces waste but can also

deliver better quality prints by:

Allowing for the use of a greater variety of paper

Improved registration

Increased clarity

Bolder and more consistent colours

This advanced and environmentally responsible

solution was utilised in the production of

publications for the Noosa Bioshpere, Gold Coast

Tourism Publications, Sunshine Coast Regional

Council, Tourism Noosa and all Northern Network

Alliance print solutions.

dtb! Advertising participated in the Queensland

Government Department of Environment and

Resource Management’s signature partnership

ecoBiz program which assists businesses identify

effi ciencies in waste, water and energy.

54

Final words

We believe nothing is impossible. We are passionate about what we

do, which drives us to do whatever it takes to get you to where you

need to be. We get it and get on with it.

Skills, passion and bias for action to deliver the complete solution.

A focus on results, a meticulous attention to detail to add value.

That’s our bottom line.

55


A dedicated team with the capacity to grow

A working relationship with the team you deal with on a day-to-day basis

The capabilities and resources to service the account

Media, marketing and public relations knowledge and resources

Print design and management

Preparation of all marketing collateral

Up-to-date knowledge of market and competitor activity

A dedicated long-term partner

Competitive cost structure

A team that is fun and easy to work with!

What you can expect from dtb!

Let’s get down to business!

Michael Molloy | Managing Director

Joan Molloy | Director

La Balsa Business Centre, Level 245 Brisbane Road, Mooloolaba QLD 4557PO Box 1321, Mooloolaba QLD 4557

Gold CoastPO Box 637, Surfers Paradise QLD 4217

T. 07 5458 5600 F. 07 5444 4698 dtb.com.au

we create ideas that sell!

let’s get down to business!

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