norvicson advertising credentials
TRANSCRIPT
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Today, a brand custodian's needs do not end
with advertising in the media. But the success
and failure depends on how the brand performs
at the end consumer / bazaar level.
NORVICSON…WE ARE NOT JUST AN AD AGENCY
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In order to Reach out To a
DIVERSE AUDIENCE…
ADVERTISING ALONE IS
AN INADEQUATE VEHICLE
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NORVICSON
MASSMEDIA
EXHIBITIONS
IN SHOP/VISUALMECHANDISING
BRANDENHANCEMENTS
PRIDEPOINTS
LOYALTYPROGRAMMES
INTERNALEXTERNAL
COMMUNICATION
OUR USP
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A Brand and Marketing
Communications Practice…
who is in pace with
CHANGE.
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What Do You Mean?
Please Illustrate
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Norvicson understands today's needs of a Brand across 360 degrees. Meaning not only ATL but in-depth BTL across India at the grass roots bazaar levels.
Norvicson was associated with Castrol for over 40 years, working almost as an in-house agency, developing communication across the media spectrum at the ATL & BTL levels. The agency created award winning communication for the entire Castrol brand portfolio from 2-wheeler oils and 4- wheeler oil DEOs to tractor oils, brake oils, coolants & greases as well as corporate campaigns including those for the launch of the high-tech Silvassa plant, the 50 years commemoration, motorsports, posters, merchandising, shop design, POS, calendars, year planners & product packaging design and many more.
CASE NO 1CASTROL - INDIA
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The communication was two-pronged
PRESS National mainline dailies widely used for the premium segment of
2-wheeler, 4-wheeler & diesel engine oils
Rural press for other segments like tractor oils, coolants etc
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RADIO Used extensively all-India (Vividh Bharati & Primary channels) to enhance mass awareness of its entire range of its range of products Norvicson was the highest spender on All-India radio (30% more the Hindustan Lever at the time) and the pioneers who developed a Castrol Top 10 Programme [Castrol Ek Sey Dus' which ran continuously every Sunday evening for three years on the primary channel, eliciting lakhs of responses. Winners who guessed the previous weeks top song received a Castrol t-shirt & cap. The agency was solely responsible for media buying across media in tandem with the brand management team.
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TWO WHEELER - OILS
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MOTOR SPORT MAGAZINE AD
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FOUR WHEELER - OILS
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FOUR WHEELER
- OILS
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DIESEL ENGINE OILS - CRB PLUS
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TRACTOR ENGINE OILS
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JEEP ENGINE OILS
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TAXI OIL
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PRODUCT
RANGE
AD
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CORPORATE AD – 4 WHEELER
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CORPORATE AD
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CORPORATE AD
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CORPORATE AD – INDEPENDENCE DAY
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BRAKE FLUID ADS
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BRAKE FLUID ADS
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COOLANTS
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GREASES
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WALL PAINTINGS
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MARINE ADS
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INDUSTRIAL AD - LAUNCH CAMPAIGN
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INDUSTRIAL ADS
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INDUSTRIAL ADS
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POSTERS
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POSTERS
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POSTERS
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POSTERS
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POSTERS
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POSTERS
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POP
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YEAR PLANERS
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Umaima Khorakiwala, from the illustrious Khorakiwala family, had a childhood dream of creating a Pret fashion label and brought it to fruition with the self-styled brand Umaima. Norvicson was entrusted with conceptualising and developing the brand identity, labels, packaging, tags, price catalogues, etc.along with the communication for the launch. Sayali Bhagat, an upcoming model and Miss India runner-up, was chosen to be the face of the brand in the communication. An exclusive coffee table book kick-started the campaign supported by brand peripherals like posters and other in-house shop promotional material,
Norvicson was also entrusted with evolving the pricing pricing strategy and handling the retailer meets with top retailers in Mumbai like as part of the initial roll out plan. This also included making presentations to brand merchandisers in Mumbai to promote Umaima.
CASE NO 2UMAIMA
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Stationery
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Coffee Table Book
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Planning and buying an all India print campaign which
gave results by making the brand a strong no.2 next
to Bagpiper after a 7 year hiatus.
Above all the plan resulted in an overall savings of
32.1% on the negotiated rates.
CASE 3OFFICERS CHOICE WHISKEY
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CASE 3HSBC PERSONAL LOANS
Producing, fabricating, packaging of 14
complex merchandising items right from
branded pens, clocks, umbrellas to bulky
kiosks totaling to over 100,000 pieces and
delivering them across 14 different locations
across India.
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So What?
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Very simply we not only create and
produce but make delivery happen at
specific locations on time to meet the
promotion’s deadlines.
Which is Accountable and Measurable.
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Who Are We?
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Norvicson Advertising
• A High octane Board of Talent
• 42 Years of handling diverse clients
• Experience across all product categories and mediums from conceptualisation to creation to final executions at end-consumer level.
• Costing to clients is done on a project / job basis
• Fully accredited to INS & AIR
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Advertising +
Marketing
Creative &Languages (Translation
& Co-ordination
Event Management
BTL Support Services
Print & Production Services
Media Buying(Planning & Ops.)
Concierge Services
The Power Of
Brand Creative &
Design
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Castrol India Ltd. British Oxygen Company (BOC) Essar Oil Ltd. HSBCKukri Sports - UK Star AllianceMeadows Aurangabad - Hotel TATA Green Automotive Battery The Mind Spa IBS ForexThe British Institute
Current Clients
Eureka Forbes Bombay GymkhanaFourways Travels Futura PolyestersAveva Paul B – PainterKuoni Swiss AirlinesBarnes School Rust & Colonial Collection Furniture StoreLiving Guard Bombay Bullion Association
Our Clients
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Partnering with the Clients
Towards Future Growth
NORVICSON STRATEGY
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• We have demonstrated that we can cope
both in quality, speed and efficiency with
larger multinational agencies
• Geared to act as partners with our clients
( i.e. an extension of their
marketing dept.)
• Over the years working with MNC’s we have
acquired extensive knowledge of brand
marketing and communication
AT NORVICSON
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• That product quality combined with effective
advertising are the cornerstones of a brand’s
successs
• Single mindedness & consistency should
never be compromised
WE BELIEVE
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Capable of advertising communication that
has built a brand like Castrol with carefully
nurtured synergistic consistency in…
•The look•The words it triggers•The feelings and emotions it evokes in the
prospects mind
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RAPA Award 1996 for Castrol
RAPA Award 1997 for Castrol
RAPA Award 1998 for Castrol
A & M Silver Award for Castrol
RAPA Award 2003 for Zuari Cement
RAPA Award 2004 for Zuari Cement
OUR AWARDS. OUR ACCOLADES
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A D V E R T I S I N G
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Press Ads
Bombay Gymkhana
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B R A N D E N H A N C E M E N T S
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BOC - Poster
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BOC - Dangler
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BOC
Brochure
Calendar
Year Planner
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TATA NYK - Brochure
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SWISS AIRLINES
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TATA NYK - Calendar
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Bombay Gymkhana
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Founder’s Day
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Founder’s Day Merchandising
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Founder’s Day Merchandising
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Lawrence & Mayo
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I N T E R N A L I N I T I A T I V E S
&
I N C E N T I V E S
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Secret Ballot Process in Each SBU
EIA HQ’ in ‘secret dossiers’
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Green Your Offices Contest Silver Jubilee Celebrations Initiative
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I N C E N T I V E S
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KeepingHappy RelationshipsWith Customers
Launch the direct sales champs’ annual incentive
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The UltimateHonour
Present the Club to new-comers as their stepping stone to being recognised - their first step to glory
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P R I D E P O I N T S
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‘silver journey’ ...and a look at the philosophy on which the company was built and thrives
A specially rendered song to celebrate the company mission over 25 Years, performed live at the Annual Managers’ Conference
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Best Employers Asia’s& India’s KnowledgeChamps
OtherNoteworthy Accolades
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E V E N T S & P R O M O T I O N S
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Bombay Gymkhana Celebrated Platinum Jubilee of First Ever Test Match in India
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KUONI TRAVELS
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PledgeInvitation Card
KUONI TRAVELS
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Pull Up Banners
Do Not Disturb Card
Identity Card
KUONI TRAVELS
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M E R C H A N D I S I N G & E X H I B I T I O N S
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STAR ALLIANCE
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Carry Bag Side Sling Bag
Coffee Mug
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Windcheater
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SWISS AIRLINES
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Carry Bag
Table Calendar
Laptop Bag
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ESSAR OIL
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HSBC
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Cap
T-Shirt Carry Bag
Wrist Band
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Wall Clock
Duffle Bag
Vertical GlowsignHanging Box
Hexagon Board
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TATA GREEN BATTERIES
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T-Shirt
Cap
Pen Stand
Key ChainSunshade Umbrella Tent
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BOMBAY GYMKHANA
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T-Shirts
Umbrella
BG Souvenir CoastersCoffee Mug
Key Chains
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Tie Design
FlagT-Shirt
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KUKRI SPORTSUK
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Boot Bag
Sling Bag
Laptop Bagwith Insert
Large Kit Bag
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Classic Rack Sack Bag
Jym Bag
Kit Bag
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BARNES SCHOOL, DEVLALI
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Coffee Mug
Cap
School Girls Pouch
School Boys Pouch
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T-Shirts
Wrist BandKey ChainMagnetic Sticker
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K1 Bag
Haversack Bag
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ATP
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Cap & T-Shirts
Classic Bag
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MORE STUFF
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Collar T-Shirts
Round Neck T-Shirts
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Pens
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EXHIBITIONSTALL DESIGN
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Incredible India - Dubai
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Bank of Baroda
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BOC
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ASIAN 5
NATIONS
Rugby Trophy
Exclusively
Designed &
Produced
by
Norvicson
Advertising
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CREATION OF A DUST MITE FOR EUREKA FORBES
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C O N T A C T P R O G R A M M E S
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Boiling LeafletFor Patients
For Doctors
Disease Leaflets
Boiling Tips Leaflet
Expertise Leaflet
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Carry BagCalendar 2008
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Factories, Buildings get dilapidated over Time
Marketing Heads, Brand Managers retire over Time Technology gets obsolete over TimeWhat survives Time
is The Brand.
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Many Thanks For
Your Attention And
Time