drupal govcon 2020 | drupal govcon - content everywhere · 2018. 4. 19. · others are...
TRANSCRIPT
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mind or blowing your budget
This is a sample that contains some of the themes I would discuss. But it is not the actual presentation. That would combine the first half of this presentation with parts of another that discusses writing modular content and one that presents Drupal card stacks. This one provides a sense of my presentation style. I’ve given this particular talk dozens of times for government & nonprofit audiences.
NOTE TO DRUPAL GOVCON
// Not my actual proposed presentation
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#01 THEORY
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DIGITAL MEDIA
UNIVERSECon
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OV. ER. WHE LM. ING.
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TRADITIONAL PRODUCTS
REPORTSUSER GUIDES/MANUALS0102
FACT SHEETSCASE STUDIES0304
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MICROSOFT WORD MAKES ME SADERG
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FORMATTING CAN SHOW MEANING
But they’re not equivalent //
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THE WEB IS THE FIRST MEDIUM TO MAKE IT POSSIBLE TO SEPARATE CONTENT FROM PRESENTATION.
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Not one single person. Ever.
Zero Downloads33%
That’s about once per CBO employee.
<250 Downloads14%
That’s <1% of World Bank employees.
<100 Downloads
40%
There are 19,000 economists in the U.S.>250 Downloads
13%
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ATTENTION IS VALUABLE
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ONCE UPON A TIME
This was the only way to get authoritative information.
L O
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1 ZETTABYTE
1,000,000,000,000,000 MEGABYTES// The Internet in 2016
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The real design problem [for the Internet] is not to provide more information to people but to allocate the time they have available for receiving information so that they will get only the information that is most important and relevant to the decisions they will make.
AT.
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HERBERT SIMONThe science of the Artificial
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requires differentiation
HIGHLY-DIFFERENTIATED CONTENT
EXCEPTIONAL USER EXPERIENCE
Content succeeds when it’s unlike what
others are creating—think Game of Thrones
vs. a police procedural.
If your content isn’t differentiated, then the
user experience must be. The product must
be better in some way that users care about.
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NEW PROCESSERG
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#02 PRACTICE
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STARTCase Studies
Explainers
Social Media
types of CAMPAIGN CONTENT
Video
Longform
Blog Posts
Five longer, embeddable,
card-based versions and
four short, photo-based.
Three card-based,
embeddable, and
reusable explainer stacks.
Series of short posts, each
with an associated “card”
that shows a single fact.
One silent-movie style
introductory video, reused
across many pages.
One long, scrolling,
research product in a
narrative style.
Two case studies written
in narrative style and two
1st-person travelogues.
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sample social media posts
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#01 SOCIAL
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Social Media Cards //
Uploaded as images
attached to social
media posts.
Can use each card in
multiple posts.
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two kinds of reusable case studies
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#02 CASE STUDIES
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LONG// Case Studies
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SHORT// Case Studies
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two types of explainers
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#03 EXPLAINERS
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social media cards and photos from case studies.
// Modular content is multi-use by design
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TEXT-BASED EXPLAINER WITH SUPPLEMENTARY MULTIMEDIA.
// Public Relations Worldwide
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STACKERER
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LIGHTLY-ANIMATED EXPLAINER.
// From Successful ADs Report
two types of blog posts
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#04 BLOG POSTS
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Written as narrative newspaper-style features, supplemented with photos.
CASE STUDIES
// Style One
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Written as first-person journal-style “what I learned on my trip” essays.
TRAVELOGUES
// Style Two
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// Modular content is multi-use by design
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Blog posts can embed explainers and video.