John Spence

For those who are prepared…

…chaos brings opportunity

Global Economy?

National Economy?

Economic trends in the restaurant industry…

1.6%1.5%

1.8%

1.5%

0.2%

04 05 06 07 08 09

What is the key to survival and success?

Continuous Innovation

Extreme Customer Focus

Incredible Brand Strength

A Culture of Innovation

Continuous Incremental

Improvements

High-Performance Teamwork

FDA

Kaizen

改善

D M C C M D

Focus Discipline Action

Extreme Customer Focus

Things have changed…

Last Year

This Year

Expectations are very high

MOTVOC

Teamwork

Moments of Truth

Voice of the Customer

Teamwork

Incredible Brand Strength

We strive to be excellent through exceeding our guests’ expectations by providing a dining experience that is Sensual, Spiritual and Savory.

The Credo

Always strive to be excellent by exemplifying the Bushido and treating all team members and guests with care, understanding, respect and fairness.

Absolute Hospitality

Our corporate culture is about passionate people who are focused and committed to Absolute Hospitality so we may become the very best in our industry. Absolute Hospitality means taking care of each other first, then our guests, then our vendors, and lastly our shareholders. We believe through Absolute Hospitality, we can continue to achieve professional success as well as personal success.

By the way…

• Continuous Improvement• Extreme Customer Focus• Incredible Brand Strength– C C C

Questions?