downtown davis sign design guidelines
TRANSCRIPT
Do
wn
tow
n D
av
is S
ign
De
sig
n G
uid
eli
ne
s
Ce
ntr
al
Co
mm
er
cia
l &
Mix
ed
Us
e
Re
vis
ed
20
08
Gu
ide
lin
es
G
en
er
al
Gu
ide
lin
es
Fo
r A
ll
S
ign
s I
n t
he
C
-C a
nd
MU
Dis
tr
ict
s
Ap
pl
ica
bil
ity
& P
ur
po
se
……
…..
S
ign
Ov
er
vie
w …
……
……
……
……
..
Pe
rm
itte
d S
ign
Ar
ea
……
……
……
P
lac
em
en
t …
……
……
……
……
……
..
De
sig
n &
Ma
ter
ials
……
……
……
..
Sig
n M
es
sa
ge
……
……
……
……
……
L
igh
tin
g …
……
……
……
……
……
……
.
2
3
3
4
4
5
5
Pe
rm
itt
ed
Sig
ns
&
Sp
ec
ific
Gu
ide
lin
es
Wa
ll S
ign
s …
……
……
……
……
……
..
Aw
nin
g &
Ca
no
py
Sig
ns
……
…..
P
ro
jec
tin
g S
ign
s …
……
……
……
..
Ha
ng
ing
Sig
ns
……
……
……
……
…..
W
ind
ow
Sig
ns
……
……
……
……
…..
P
laq
ue
Sig
ns
……
……
……
……
……
. R
es
tau
ra
nt
Me
nu
Sig
ns
……
….
Lo
w-P
ro
fil
e &
Mo
nu
me
nt
……
..
Te
na
nt
Dir
ec
tor
y S
ign
s …
……
..
A-F
ra
me
Sig
ns
……
……
……
……
……
P
er
ma
ne
nt
Ba
nn
er
Sig
ns
……
..
Te
mp
or
ar
y S
ign
s …
……
……
……
…
Fr
ate
rn
ity
& S
or
or
ity
Sig
ns
..
Ma
p o
f R
ele
va
nt
Dis
tric
ts …
…
6
6
7
8
8
9
9
9
10
1
0
11
1
1
11
1
2
DO
WN
TO
WN
DA
VIS
SIG
N D
ES
IGN
GU
IDE
LIN
ES
2
Do
wn
tow
n D
av
is S
ign
De
sig
n G
uid
eli
ne
s ♦
Ce
ntr
al
Co
mm
er
cia
l &
Mix
ed
Us
e D
istr
icts
♦ S
ep
tem
be
r 1
9, 2
00
0
Ap
pl
ica
bil
ity
T
he st
anda
rds a
nd g
uide
lines
set f
orth
in
this
man
ual a
pply
to a
ll pr
oper
ties w
ithin
th
e ce
ntra
l com
mer
cial
(CC
) dis
tric
t and
the
mix
ed u
se (M
U) d
istr
ict o
f Dow
ntow
n D
avis
as
indi
cate
d on
the
map
at t
he e
nd o
f thi
s do
cum
ent.
• A
ll ne
w si
gns,
repl
acem
ent s
igns
, and
m
odifi
catio
ns to
exi
stin
g si
gns m
ust c
ompl
y w
ith th
e gu
idel
ines
stat
ed h
erei
n.
•
Sign
s may
not
be
chan
ged
or in
stal
led
until
the
Plan
ning
and
Bui
ldin
g D
epar
tmen
t has
ap
prov
ed th
e de
sign
and
a b
uild
ing
perm
it (if
ap
plic
able
) has
bee
n is
sued
.
• M
any
non-
conf
orm
ing
sign
s will
exi
st w
ithin
th
e co
mm
erci
al c
ore
of D
ownt
own
Dav
is a
fter
the
guid
elin
es st
ated
her
ein
are
impl
emen
ted.
Th
e in
tent
of t
he P
lann
ing
Dep
artm
ent i
s to
impr
ove
the
Dow
ntow
n sh
oppi
ng e
xper
ienc
e fo
r eve
ryon
e. T
here
fore
, vol
unta
ry c
ompl
ianc
e w
ith th
ese
guid
elin
es is
hig
hly
enco
urag
ed fo
r bu
sine
sses
with
exi
stin
g si
gnag
e.
Pu
rp
os
e
The
inte
nt o
f the
sign
des
ign
guid
elin
es is
to
acco
mpl
ish
the
follo
win
g:
• Es
tabl
ish
reas
onab
le a
nd im
prov
ed st
anda
rds
for b
usin
ess i
dent
ifica
tion
• A
ssis
t pro
perty
ow
ners
and
bus
ines
s ow
ners
in
unde
rsta
ndin
g ci
ty e
xpec
tatio
ns
• R
educ
e th
e tim
e an
d fe
es fo
r pro
cess
ing
sign
ap
prov
als
• En
cour
age
crea
tive
and
inno
vativ
e ap
proa
ches
to
sign
age
with
in a
n es
tabl
ishe
d fr
amew
ork
• Pr
omot
e ec
onom
ic v
italit
y in
the
dow
ntow
n
• En
hanc
e ov
eral
l pro
perty
val
ues a
nd th
e vi
sual
en
viro
nmen
t in
the
city
by
disc
oura
ging
sign
s w
hich
con
tribu
te to
the
visu
al c
lutte
r of t
he
stre
etsc
ape
• En
sure
that
com
mer
cial
sign
s are
des
igne
d fo
r th
e pu
rpos
e of
iden
tifyi
ng a
bus
ines
s in
an
attra
ctiv
e an
d fu
nctio
nal m
anne
r, ra
ther
than
to
serv
e pr
imar
ily a
s gen
eral
adv
ertis
ing
for
busi
ness
. •
To e
nsur
e si
gns o
n th
e fa
çade
of b
uild
ings
re
info
rce
the
exis
ting
char
acte
r and
are
in
tegr
ated
into
the
arch
itect
ural
sche
me
of th
e bu
ildin
g.
•
To p
rom
ote
a qu
ality
vis
ual e
nviro
nmen
t by
allo
win
g si
gns t
hat a
re c
ompa
tible
with
thei
r su
rrou
ndin
gs a
nd w
hich
eff
ectiv
ely
com
mun
icat
e th
eir m
essa
ge.
Pe
rm
itt
ed
Sig
ns
T
he
fo
llo
win
g s
ign
typ
es
ar
e
pe
rm
itte
d in
th
e D
ow
nto
wn
D
av
is C
om
me
rc
ial
Co
re
: •
Wa
ll S
ign
s
• A
wn
ing
& C
an
op
y S
ign
s
• P
ro
jec
tin
g S
ign
s
• H
an
gin
g S
ign
s
• W
ind
ow
Sig
ns
•
Pla
qu
e S
ign
s
• R
es
tau
ra
nt
Me
nu
Sig
ns
•
Lo
w P
ro
fil
e &
Mo
nu
me
nt
Sig
ns
•
Te
na
nt
Dir
ec
tor
y S
ign
s
• A
-Fr
am
e S
ign
s
• P
er
ma
ne
nt
Ba
nn
er
Sig
ns
•
Te
mp
or
ar
y S
ign
s
• F
ra
ter
nit
y &
So
ro
rit
y S
ign
s
Do
wn
tow
n D
av
is S
ign
De
sig
n G
uid
eli
ne
s
3
Sig
n D
es
ign
Gu
ide
lin
es
♦ D
ow
nto
wn
Da
vis
♦ C
en
tra
l C
om
me
rc
ial
& M
ixe
d U
se
Dis
tric
ts
♦ D
ec
em
be
r 5
, 20
00
Sig
n O
ve
rv
iew
•
All
sign
s sho
uld
be a
rchi
tect
ural
ly in
tegr
ated
with
th
eir s
urro
undi
ngs i
n te
rms o
f siz
e, sh
ape,
col
or
text
ure,
and
ligh
ting
so th
at th
ey a
re c
ompl
emen
tary
to
the
over
all d
esig
n of
the
build
ings
. •
Sign
s sho
uld
refle
ct th
e ch
arac
ter o
f the
bui
ldin
g an
d its
use
. •
Sign
s sho
uld
resp
ect t
he im
med
iate
con
text
of t
he
build
ing’
s loc
atio
n an
d th
e ov
eral
l cha
ract
er o
f D
ownt
own.
•
Sign
s sho
uld
enha
nce
the
prim
ary
desi
gn e
lem
ents
or
uniq
ue a
rchi
tect
ural
feat
ures
of b
uild
ings
.
* •
Sign
s sho
uld
be d
esig
ned
with
the
purp
ose
of
prom
otin
g re
tail
and
stre
et a
ctiv
ity w
hile
enh
anci
ng
the
pede
stria
n ex
perie
nce.
•
The
size
of s
igns
and
its l
ette
rs sh
ould
be
loca
ted
in
logi
cal "
sign
able
are
as"
whi
ch re
late
to th
e pa
ttern
of
the
faca
de.
• Th
e nu
mbe
r of s
igns
per
bui
ldin
g fa
çade
shou
ld b
e lim
ited
to th
e fe
wes
t nec
essa
ry to
cle
arly
iden
tify
busi
ness
es lo
cate
d w
ithin
. •
Sign
s are
not
per
mitt
ed to
cov
er o
r obs
cure
ar
chite
ctur
al fe
atur
es o
f bui
ldin
gs.
• C
onsi
der t
he la
yout
and
shap
e of
the
arch
itect
ural
fe
atur
es o
f the
bui
ldin
g w
hen
dete
rmin
ing
the
size
an
d lo
catio
n of
a si
gn.
• D
esig
n el
emen
ts su
ch a
s win
dow
pat
tern
s (ve
rtica
l an
d ho
rizon
tal r
ecta
ngle
s, ar
ches
, squ
ares
, etc
.) w
ill
help
det
erm
ine
the
sign
shap
e th
at w
ill su
it th
e bu
ildin
g.
• A
ll si
gns a
re to
be
mai
ntai
ned
prop
erly
such
that
th
ey a
re a
lway
s in
clea
n, w
orki
ng c
ondi
tion
and
the
copy
is n
ot o
bscu
red
or d
amag
ed.
• Si
gns t
hat e
ncro
ach
or p
roje
ct o
ver t
he p
ublic
-rig
ht-
of-w
ay sh
all b
e su
bjec
t to
appr
oval
of a
n en
croa
chm
ent p
erm
it.
• N
ew si
gns p
ropo
sed
for e
xist
ing
build
ings
shal
l pr
ovid
e a
com
patib
le a
ppea
ranc
e w
ith th
e ex
istin
g si
gnag
e of
oth
er te
nant
s. Si
gns s
houl
d at
tem
pt to
un
ify th
e bu
sine
ss w
ith it
s nea
rest
nei
ghbo
ring
tena
nts.
Sig
n P
ro
gr
am
s
• Si
gn p
rogr
ams s
hall
be re
quire
d fo
r new
mul
tiple
-te
nant
bui
ldin
gs a
nd a
re e
ncou
rage
d to
be
deve
lope
d fo
r exi
stin
g bu
ildin
gs.
• Si
gn p
rogr
ams s
erve
to c
reat
e a
coor
dina
ted
proj
ect
them
e of
uni
form
des
ign
elem
ents
such
as c
olor
, le
tterin
g st
yle,
and
pla
cem
ent.
• In
the
even
t tha
t the
requ
irem
ents
in th
e si
gn
ordi
nanc
e an
d/or
sign
des
ign
guid
elin
es c
onfli
ct w
ith
an a
ppro
ved
sign
pro
gram
, the
requ
irem
ents
set f
orth
in
the
sign
pro
gram
shal
l pre
vail.
Pe
rm
itt
ed
Sig
n A
re
a
The
tabl
es b
elow
app
ly to
the
follo
win
g ty
pes
of si
gns:
wal
l, aw
ning
& c
anop
y, w
indo
w,
plaq
ue, t
enan
t dir
ecto
ry, p
erm
anen
t ban
ner,
an
d te
mpo
rary
sign
s. Pe
rmitt
ed si
gn a
rea
for
all o
ther
sign
age
is a
ddre
ssed
in
divi
dual
ly in
the
spec
ific
guid
elin
es’
sect
ion
base
d on
the
type
of s
ign.
Th
e al
low
able
squa
re fo
otag
e of
sign
are
a in
the
Cen
tral
C
omm
erci
al (C
-C) D
istr
ict s
hall
be c
ompu
ted
base
d up
on a
mou
nt o
f fro
ntag
e as
indi
cate
d in
the
follo
win
g ta
ble.
Ce
ntr
al
Co
mm
er
cia
l D
istr
ict
Pr
em
ise
s
Fr
on
tag
e
(Fe
et)
Ma
xim
um
Pe
rm
itte
d
Sig
n A
re
a
(Sq
ua
re
Fe
et)
5
1
5
10
3
0
20
4
2
40
6
4
60
8
6
73
1
00
A
bo
ve
73
1
00
Th
e al
low
able
squa
re fo
otag
e of
sign
are
a in
the
Mix
ed-
Use
(MU
) Dis
tric
t sha
ll be
com
pute
d ba
sed
upon
am
ount
of
fron
tage
as i
ndic
ated
in th
e fo
llow
ing
tabl
e:
Mix
ed
Us
e D
istr
ict
Pr
em
ise
s
Fr
on
tag
e
(Fe
et)
Ma
xim
um
Pe
rm
itte
d
Sig
n A
re
a
(Sq
ua
re
Fe
et)
5
1
5
10
3
0
20
4
2
30
5
0
Ab
ov
e 3
0
50
Do
wn
tow
n D
av
is S
ign
De
sig
n G
uid
eli
ne
s
4
Sig
n D
es
ign
Gu
ide
lin
es
♦ D
ow
nto
wn
Da
vis
♦ C
en
tra
l C
om
me
rc
ial
& M
ixe
d U
se
Dis
tric
ts
♦ D
ec
em
be
r 5
, 20
00
Pl
ac
em
en
t
• Th
e ar
chite
ctur
e of
the
build
ing
ofte
n id
entif
ies
spec
ific
loca
tions
for s
igns
, and
thes
e lo
catio
ns sh
ould
be
use
d.
• Th
e si
ze o
f sig
ns sh
all b
e in
pro
porti
on to
the
size
of
thei
r loc
atio
n.
• R
epet
itiou
s sig
nage
info
rmat
ion
on th
e sa
me
build
ing
fron
tage
shou
ld b
e av
oide
d, re
gard
less
of t
he si
gn
area
squa
re fr
onta
ge a
llow
ed in
the
zoni
ng c
ode.
•
To m
inim
ize
irrev
ersi
ble
dam
age
to m
ason
ry, a
ll m
ount
ing
and
supp
orts
shou
ld b
e in
serte
d in
to m
orta
r jo
ints
and
not
into
the
face
of t
he m
ason
ry. T
his
tech
niqu
e do
es n
ot d
amag
e th
e su
rfac
e an
d al
low
s for
ea
sy re
mov
al.
• Si
gns t
hat a
re re
plac
ed o
n st
ucco
ext
erio
rs c
an re
sult
in u
nattr
activ
e “p
atch
ed”
area
s. Th
ese
pote
ntia
l m
aint
enan
ce p
robl
ems s
hall
be a
ddre
ssed
dur
ing
the
appr
oval
pro
cess
for t
he si
gn re
plac
emen
t.
Mu
lt
i-St
or
ied
B
uil
din
gs
•
Gro
und
floor
tena
nts s
houl
d pl
ace
sign
s at t
he
stor
efro
nt le
vel.
•
Win
dow
sign
s and
per
man
ent b
anne
r sig
ns a
re
perm
itted
on
uppe
r por
tions
(see
gui
delin
es fo
r qu
alify
ing
sign
s).
• Si
gns o
n th
e up
per f
açad
e of
mul
tisto
ried
build
ings
may
be
perm
itted
for g
roun
d flo
or
tena
nts.
• U
pper
stor
y te
nant
sign
s sha
ll be
win
dow
sign
s no
t exc
eedi
ng 1
5% o
f the
win
dow
are
a.
• W
indo
w si
gns f
or u
pper
stor
y te
nant
s are
pe
rmitt
ed if
the
tena
nt h
as a
n en
tranc
e at
the
side
wal
k an
d a
dire
ctor
y si
gn is
loca
ted
at th
e gr
ound
floo
r. D
es
ign
& M
at
er
ial
s
• Ex
terio
r mat
eria
ls, f
inis
hes,
and
colo
rs sh
ould
be
the
sam
e or
sim
ilar t
o th
ose
of th
e bu
ildin
g or
stru
ctur
es o
n si
te.
•
Sign
s sho
uld
be p
rofe
ssio
nally
con
stru
cted
us
ing
high
-qua
lity
mat
eria
ls su
ch a
s met
al,
ston
e, h
ard
woo
d, b
rass
-pla
ted,
and
exp
osed
ne
on.
• In
tern
ally
lit p
last
ic le
tters
or p
last
ic b
ox si
gns
are
proh
ibite
d.
• Th
e co
lors
and
lette
ring
styl
es sh
ould
co
mpl
imen
t the
bui
ldin
g fa
çade
and
har
mon
ize
with
nei
ghbo
ring
busi
ness
es.
• Ex
cess
ivel
y br
ight
col
ors o
r ove
r-sc
aled
lette
rs
shal
l not
be
used
as a
mea
ns to
attr
act a
ttent
ion.
• Ex
pose
d ne
on tu
bing
may
be
used
in c
onju
nctio
n w
ith o
ther
type
s of m
ater
ials
to a
rtist
ical
ly
emph
asiz
e th
e bu
sine
ss n
ame
and/
or lo
go.
•
The
desi
gn a
nd a
lignm
ent o
f sig
ns o
n m
ultip
le u
se
build
ings
shou
ld c
ompl
imen
t eac
h ot
her s
uch
that
a
unifi
ed a
ppea
ranc
e is
ach
ieve
d.
•
Sign
s sha
ll re
spec
t the
zon
ing
dist
rict i
ts d
omin
ant
char
acte
ristic
s. Lo
w p
rofil
e ty
pe si
gns a
re m
ore
appr
opria
te in
the
MU
dis
trict
, whe
reas
wal
l sig
ns
are
mor
e ap
prop
riate
ly lo
cate
d in
the
CC
dis
trict
.
Do
wn
tow
n D
av
is S
ign
De
sig
n G
uid
eli
ne
s
5
Sig
n D
es
ign
Gu
ide
lin
es
♦ D
ow
nto
wn
Da
vis
♦ C
en
tra
l C
om
me
rc
ial
& M
ixe
d U
se
Dis
tric
ts
♦ D
ec
em
be
r 5
, 20
00
Sig
n M
es
sa
ge
•
Prim
ary
sign
s con
tain
onl
y th
e na
me
of th
e bu
sine
ss
and/
or it
s log
o. S
econ
dary
text
iden
tifie
s pro
duct
s and
sh
ould
be
loca
ted
in a
seco
ndar
y lo
catio
n.
* •
Sign
age
that
con
tain
s adv
ertis
ing
is n
ot p
erm
itted
. H
owev
er, s
igns
may
incl
ude
info
rmat
ion
desc
ribin
g th
e pr
oduc
ts so
ld o
r ser
vice
s pro
vide
d.
• Si
gn m
essa
ge m
ust b
e de
sign
ed to
fit p
rope
rly in
to
the
sign
loca
tion.
Mod
ifica
tions
to lo
gos a
nd
corp
orat
e id
entif
iers
may
be
requ
ired
to fi
t at
tract
ivel
y in
the
spac
e pr
ovid
ed.
• Si
gn fo
nts s
hall
be se
lect
ed to
pro
vide
bot
h cl
arity
an
d ar
tistic
inte
grity
.
Sig
n L
igh
tin
g
• A
rran
ge a
ny e
xter
nal s
pot o
r flo
od li
ghtin
g su
ch
that
the
light
sour
ce is
dire
cted
aw
ay fr
om
pass
ersb
y. T
he li
ght s
ourc
e m
ust b
e di
rect
ed
agai
nst t
he si
gn su
ch th
at it
doe
s not
shin
e in
to
adja
cent
pro
perty
or c
ause
gla
re fo
r mot
oris
ts
and
pede
stria
ns.
• B
ack-
lit, h
alo-
lit il
lum
inat
ion,
or r
ever
se
chan
nel l
ette
rs w
ith h
alo
illum
inat
ion
are
high
ly
enco
urag
ed fo
r lig
htin
g pu
rpos
es. S
uch
sign
s co
nvey
a su
btle
and
attr
activ
e ap
pear
ance
and
ar
e ve
ry le
gibl
e un
der m
oder
ate
ambi
ent
light
ing
cond
ition
s. •
All
inte
rnal
ly-il
lum
inat
ed si
gns
cons
truct
ed o
f box
es o
r ind
ivid
ual p
an
chan
nel l
ette
rs d
esig
ned
to il
lum
inat
e th
roug
h th
e fa
ce o
f the
lette
r/sig
n sh
all
requ
ire d
esig
n re
view
.
• Si
gns t
hat u
se b
linki
ng o
r fla
shin
g lig
hts a
re n
ot
perm
itted
. •
Vis
ible
race
way
s and
tran
sfor
mer
s for
indi
vidu
al
lette
rs a
re p
rohi
bite
d. S
ign
inst
alla
tion
deta
ils sh
all
indi
cate
the
loca
tion
of th
e tra
nsfo
rmer
and
oth
er
mec
hani
cal e
quip
men
t. •
Proj
ectin
g lig
ht fi
xtur
es u
sed
for e
xter
nally
ill
umin
ated
sign
s sho
uld
be si
mpl
e an
d un
obtru
sive
in
app
eara
nce.
The
y sh
ould
not
obs
cure
the
grap
hics
of t
he si
gn.
•
Whe
re in
divi
dual
lette
r sig
ns fa
ce n
ear-
by
resi
dent
ial a
reas
, a lo
w le
vel o
f brig
htne
ss sh
all b
e m
aint
aine
d w
ith th
e us
e of
hal
o-lit
lette
rs o
r dow
n lig
htin
g (i.
e., g
oose
neck
fixt
ures
).
Do
wn
tow
n D
av
is S
ign
De
sig
n G
uid
eli
ne
s
6
Sig
n D
es
ign
Gu
ide
lin
es
♦ D
ow
nto
wn
Da
vis
♦ C
en
tra
l C
om
me
rc
ial
& M
ixe
d U
se
Dis
tric
ts
♦ D
ec
em
be
r 5
, 20
00
Wa
ll
Sig
ns
ar
e t
o b
e m
ou
nte
d
flu
sh
an
d f
ixe
d s
ec
ur
ely
to
a
bu
ild
ing
wa
ll, p
ro
jec
tin
g n
o m
or
e
tha
n 1
2 in
ch
es
fr
om
th
e f
ac
e o
f a
b
uil
din
g w
all
, an
d n
ot
ex
ten
din
g
sid
ew
ays
be
yon
d t
he
bu
ild
ing
fa
ce
o
r a
bo
ve
th
e h
igh
es
t li
ne
of
th
e
bu
ild
ing
to
wh
ich
it is
att
ac
he
d.
• W
all s
igns
shou
ld b
e lo
cate
d on
the
uppe
r por
tion
of
the
stor
efro
nt, w
ithin
or j
ust a
bove
the
enfr
amed
st
oref
ront
ope
ning
. The
leng
th o
f the
sign
shou
ld n
ot
exce
ed th
e w
idth
of t
he e
nfra
med
stor
efro
nt.
• W
all s
igns
shal
l be
plac
ed w
ithin
a c
lear
sign
able
ar
ea. S
igna
ble
area
s are
def
ined
as a
n ar
chite
ctur
ally
co
ntin
uous
wal
l sur
face
uni
nter
rupt
ed b
y do
ors,
win
dow
s or a
rchi
tect
ural
det
ail.
•
Wal
l sig
ns sh
all n
ot e
xcee
d 15
% o
f the
bui
ldin
g fa
çade
(the
ext
erio
r wal
ls o
f a b
uild
ing
expo
sed
to
publ
ic v
iew
).
• W
all s
igns
shal
l be
mou
nted
in lo
catio
ns th
at re
spec
t th
e de
sign
of a
bui
ldin
g, in
clud
ing
the
arra
ngem
ent o
f ba
ys a
nd o
peni
ngs.
•
Sign
s sho
uld
not o
bscu
re w
indo
ws,
grill
ewor
k, p
iers
, pi
last
ers,
and
orna
men
tal f
eatu
res.
Typi
cally
, wal
l si
gns s
houl
d be
cen
tere
d on
hor
izon
tal s
urfa
ces (
i.e.,
over
a st
oref
ront
ope
ning
).
• W
all s
igns
shal
l be
desi
gned
to b
e co
mpa
tible
w
ith th
e st
oref
ront
in sc
ale,
pro
porti
ons,
and
colo
r.
•
Sign
s sho
uld
be d
esig
ned
to c
reat
e a
clea
rly
defin
ed e
dge,
pro
vide
shad
ow re
lief,
and
a su
bsta
ntia
l app
eara
nce.
Thi
s eff
ect i
s gen
eral
ly
diff
icul
t to
achi
eve
by p
aint
ing
the
sign
dire
ctly
on
the
build
ing.
For
this
reas
on, p
aint
ed si
gns
are
disc
oura
ged.
A
wn
ing
& C
an
op
y
Sig
ns
ar
e s
ign
s t
ha
t a
re
p
rin
ted
on
, pa
inte
d o
n, o
r
att
ac
he
d t
o a
n a
wn
ing
or
c
an
op
y a
bo
ve
a b
us
ine
ss
do
or
o
r w
ind
ow
. Th
ey
ge
ne
ra
lly
se
rv
e t
o b
rin
g c
olo
r t
o t
he
s
ho
pp
ing
en
vir
on
me
nt
an
d a
re
o
rie
nte
d t
ow
ar
d p
ed
es
tria
ns
f
ro
m t
he
op
po
sit
e s
ide
of
th
e
str
ee
t.
• Si
gn le
tterin
g an
d/or
logo
shal
l com
pris
e no
m
ore
than
30%
of t
he to
tal e
xter
ior s
urfa
ce o
f an
aw
ning
or c
anop
y.
• A
wni
ngs a
nd c
anop
ies m
ust b
e pe
rman
ently
at
tach
ed to
bui
ldin
gs.
• Th
e m
inim
um h
eigh
t of a
wni
ngs s
hall
be 8
feet
fr
om th
e lo
wes
t poi
nt to
the
side
wal
k.
• O
pen-
ende
d aw
ning
s are
pre
ferr
ed.
•
Aw
ning
s and
can
opie
s sha
ll be
mou
nted
on
the
horiz
onta
l fra
min
g el
emen
t sep
arat
ing
the
stor
efro
nt
win
dow
from
the
trans
om (a
cro
sspi
ece
sepa
ratin
g a
door
way
from
a w
indo
w).
• A
wni
ngs s
hall
be d
esig
ned
to p
roje
ct o
ver
indi
vidu
al w
indo
w a
nd d
oor o
peni
ngs a
nd n
ot
proj
ect a
s a si
ngle
con
tinuo
us fe
atur
e ex
tend
ing
over
mas
onry
pie
rs o
r arc
hes.
•
Aw
ning
s sha
ll be
mou
nted
on
the
woo
d or
met
al
fram
ing
with
in a
doo
r or w
indo
w o
peni
ng, n
ot o
n th
e w
all s
urro
undi
ng th
e op
enin
g.
• A
wni
ngs w
ith b
ack-
lit g
raph
ics o
r oth
er k
inds
of
inte
rior i
llum
inat
ion
are
not p
erm
itted
. •
Mat
te fi
nish
can
vas,
glas
s, or
met
al a
re a
ppro
pria
te
mat
eria
ls fo
r aw
ning
s or c
anop
ies.
• A
wni
ngs w
ith a
solid
col
or a
re p
refe
rred
. Stri
ped
awni
ngs m
ay b
e ap
prop
riate
for s
ome
build
ings
w
ithou
t orn
amen
tal f
acad
es. S
tripe
d aw
ning
s with
hi
ghly
con
trast
ing,
brig
ht c
olor
s may
be
visu
ally
bl
arin
g an
d in
appr
opria
te.
Do
wn
tow
n D
av
is S
ign
De
sig
n G
uid
eli
ne
s
7
Sig
n D
es
ign
Gu
ide
lin
es
♦ D
ow
nto
wn
Da
vis
♦ C
en
tra
l C
om
me
rc
ial
& M
ixe
d U
se
Dis
tric
ts
♦ D
ec
em
be
r 5
, 20
00
Pr
oje
ct
ing
Sig
ns
ar
e
af
fix
ed
to
th
e f
ac
e o
f a
bu
ild
ing
or
s
tru
ctu
re
an
d p
ro
jec
t in
a
pe
rp
en
dic
ula
r m
an
ne
r m
or
e t
ha
n
12
inc
he
s f
ro
m t
he
wa
ll s
ur
fa
ce
o
f t
ha
t p
or
tio
n o
f t
he
bu
ild
ing
or
s
tru
ctu
re
to
wh
ich
it is
mo
un
ted
. P
ro
jec
tin
g s
ign
s a
re
str
on
gly
e
nc
ou
ra
ge
d a
nd
sh
ou
ld b
e
ca
re
fu
lly
de
sig
ne
d t
o r
ef
lec
t th
e
ch
ar
ac
ter
of
ea
ch
bu
ild
ing
an
d
bu
sin
es
s a
s w
el
l a
s f
itti
ng
c
om
fo
rta
bly
wit
h o
the
r a
dja
ce
nt
sig
na
ge
.
* •
Proj
ectin
g si
gns s
houl
d no
t be
mou
nted
abo
ve th
e se
cond
floo
r win
dow
-sill
in m
ulti-
stor
ied
build
ings
. •
The
desi
gn o
f the
sign
shou
ld c
onsi
der v
isua
lly
inte
rest
ing
elem
ents
such
as s
quar
e or
rect
angu
lar
shap
es w
ith p
aint
ed o
r app
lied
lette
rs, t
wo
or th
ree
dim
ensi
onal
sym
bols
or i
cons
, irr
egul
ar o
utlin
es,
and/
or in
tern
al c
ut-o
uts.
• Pr
ojec
ting
sign
s sha
ll be
smal
l in
scal
e an
d pr
ovid
e a
verti
cal c
lear
ance
of 8
feet
alo
ng p
edes
trian
are
as.
• Pr
ojec
ting
sign
s sha
ll be
orie
nted
to p
edes
trian
s pa
ssin
g on
the
side
wal
k in
fron
t of t
he b
uild
ings
ra
ther
than
to a
utom
obile
s or p
edes
trian
s on
the
far s
ide
of th
e st
reet
. Thi
s can
be
achi
eved
by
prov
idin
g a
min
imum
cle
aran
ce o
f 12
inch
es
betw
een
the
build
ing
face
and
sign
and
m
aint
aini
ng a
pro
ject
ion
of 3
6 in
ches
. •
Proj
ectin
g si
gns s
houl
d fit
with
in a
n im
agin
ary
rect
angl
e w
ith a
max
imum
are
a of
6 sq
uare
feet
.
•
Mou
ntin
g ha
rdw
are
shou
ld b
e an
attr
activ
e an
d in
tegr
al p
art o
f the
sign
des
ign.
Sim
ple
roun
d pi
pe b
rack
ets w
ith p
lugg
ed e
nds o
r add
ed
deco
rativ
e en
d el
emen
ts a
re g
ener
ally
ap
prop
riate
for s
igns
. How
ever
, met
al b
rack
ets
of a
mor
e de
cora
tive
and
com
plex
shap
e ar
e en
cour
aged
whe
re a
ppro
pria
te to
add
to th
e ch
arac
ter o
f the
bui
ldin
g.
Ma
rq
ue
e S
ign
s
• M
arqu
ee si
gns a
re p
roje
ctin
g si
gns a
ttach
ed to
or
supp
orte
d by
a p
erm
anen
t can
opy
ofte
n m
ade
of
met
al a
nd g
lass
. Mar
quee
sign
s are
to b
e in
stal
led
only
on
build
ings
occ
upie
d by
thea
ters
, cin
emas
, pe
rfor
min
g ar
ts fa
cilit
ies,
or p
arki
ng st
ruct
ures
. •
The
sign
cop
y of
mar
quee
sign
s sha
ll be
lim
ited
to
incl
ude
only
the
faci
lity’
s nam
e an
d ch
ange
able
co
py re
late
d to
cur
rent
and
futu
re a
ttrac
tions
. •
The
faci
lity
nam
e po
rtion
of t
he si
gn sh
all n
ot
exce
ed 4
0 pe
rcen
t of t
he to
tal s
ign
area
and
the
chan
geab
le c
opy
porti
ons o
f the
sign
shal
l not
ex
ceed
80
perc
ent o
f the
tota
l sig
n ar
ea.
Do
wn
tow
n D
av
is S
ign
De
sig
n G
uid
eli
ne
s
8
Sig
n D
es
ign
Gu
ide
lin
es
♦ D
ow
nto
wn
Da
vis
♦ C
en
tra
l C
om
me
rc
ial
& M
ixe
d U
se
Dis
tric
ts
♦ D
ec
em
be
r 5
, 20
00
Ha
ng
ing
Sig
ns
ar
e s
imil
ar
to
P
ro
jec
tin
g S
ign
s e
xc
ep
t th
at
the
y a
re
su
sp
en
de
d b
elo
w a
ma
rq
ue
e o
r
un
de
r a
ca
no
py.
Ha
ng
ing
sig
ns
ar
e
ge
ne
ra
lly
sm
all
er
th
an
Pr
oje
cti
ng
S
ign
s d
ue
to
th
eir
lo
we
r m
ou
nti
ng
h
eig
ht.
•
Han
ging
sign
s sha
ll be
use
d on
ly a
t gro
und
floor
lo
catio
ns e
xcep
t for
upp
er fl
oor b
usin
esse
s with
co
vere
d en
try p
orch
es a
nd b
alco
nies
.
• H
angi
ng si
gns s
hall
be tr
eate
d si
mila
r to
but s
mal
ler
than
pro
ject
ing
sign
s. •
Han
ging
sign
s, ex
clud
ing
supp
ortin
g ro
ds, c
hain
s or
sim
ilar h
ange
rs, s
hall
fit w
ithin
an
imag
inar
y re
ctan
gle
with
a m
axim
um a
rea
of 4
squa
re fe
et.
• Si
gns s
hall
be o
rient
ed to
war
d th
e pe
dest
rian
and
impa
rt a
sens
e of
cre
ativ
ity in
its d
esig
n.
*
Win
do
w S
ign
s a
re
sig
ns
th
at
ar
e p
ain
ted
, po
ste
d,
dis
pla
yed
, or
etc
he
d o
n a
n
inte
rio
r t
ra
ns
luc
en
t o
r
tra
ns
pa
re
nt
su
rf
ac
e, i
nc
lud
ing
w
ind
ow
s o
r d
oo
rs
. Th
is t
ype
of
s
ign
ag
e g
en
er
all
y c
on
tain
s
on
ly t
ex
t b
ut
in s
om
e
cir
cu
ms
tan
ce
s c
an
ex
pr
es
s a
s
pe
cia
l b
us
ine
ss
pe
rs
on
ali
ty
thr
ou
gh
gr
ap
hic
lo
go
s o
r
ima
ge
s c
om
bin
ed
wit
h c
olo
r.
• W
indo
w si
gns s
hall
not e
xcee
d 15
% o
f the
w
indo
w a
rea
so th
at v
isib
ility
into
and
out
of
the
win
dow
is n
ot o
bscu
red.
•
Sign
cop
y sh
all n
ot e
xcee
d 8
inch
es in
hei
ght.
• W
indo
w si
gn c
opy
shal
l be
appl
ied
dire
ctly
to
glaz
ed a
rea.
* •
Win
dow
sign
s sho
uld
be c
reat
ed fr
om h
igh-
qual
ity m
ater
ials
such
as p
aint
, gol
d-le
af, o
r ne
on. A
ppro
pria
te te
chni
ques
for w
indo
w si
gns
incl
ude
sand
blas
ting
or e
tche
d gl
ass.
• W
indo
w si
gns s
houl
d be
app
lied
dire
ctly
to th
e in
terio
r fac
e of
the
glaz
ing
or h
ung
insi
de th
e w
indo
w th
ereb
y co
ncea
ling
all m
ount
ing
hard
war
e an
d eq
uipm
ent.
• W
ell-d
esig
ned
win
dow
gra
phic
s sha
ll be
use
d in
the
cons
truct
ion
of th
e si
gn to
attr
act a
ttent
ion
but s
till
allo
w p
edes
trian
s to
view
stor
e in
terio
rs.
Do
wn
tow
n D
av
is S
ign
De
sig
n G
uid
eli
ne
s
9
Sig
n D
es
ign
Gu
ide
lin
es
♦ D
ow
nto
wn
Da
vis
♦ C
en
tra
l C
om
me
rc
ial
& M
ixe
d U
se
Dis
tric
ts
♦ D
ec
em
be
r 5
, 20
00
Pl
aq
ue
Sig
ns
ar
e s
ma
ll
ve
rs
ion
s o
f W
all
Sig
ns
th
at
ar
e
att
ac
he
d t
o s
ur
fa
ce
s a
dja
ce
nt
to s
ho
p f
ro
nt
en
trie
s.
• Pl
aque
sign
s are
to b
e lo
cate
d on
ly o
n w
all s
urfa
ces
adja
cent
to te
nant
ent
ries.
• Pl
aque
sign
s are
to fi
t with
in a
n im
agin
ary
rect
angl
e w
ith a
max
imum
are
a of
2 sq
uare
feet
.
*
• Li
mit
plaq
ue si
gn p
roje
ctio
ns fr
om w
all s
urfa
ces t
o a
max
imum
of 2
inch
es.
• Si
gns a
re to
incl
ude
the
busi
ness
nam
e an
d a
busi
ness
lo
go.
• Pl
aque
sign
s are
enc
oura
ged
to in
clud
e un
ique
de
sign
s or o
ther
vis
ually
stim
ulat
ing
deco
ratio
ns a
nd
may
be
irreg
ular
in o
utlin
e sh
ape.
*
Re
st
au
ra
nt
Me
nu
S
ign
s a
re
sig
ns
th
at
inc
or
po
ra
te a
me
nu
co
nta
inin
g
a l
isti
ng
of
pr
od
uc
ts a
nd
p
ric
es
of
fe
re
d b
y th
e b
us
ine
ss
. S
uc
h s
ign
s f
ac
ilit
ate
th
e
cu
sto
me
r in
lo
ca
tin
g a
r
es
tau
ra
nt
in w
hic
h t
o
pa
tro
niz
e. T
he
re
fo
re
, p
ro
min
en
tly
dis
pla
yed
me
nu
s
wit
h p
ric
es
an
d o
the
r im
po
rta
nt
inf
or
ma
tio
n c
an
he
lp t
he
c
us
tom
er
in m
ak
ing
th
is
de
cis
ion
. •
Res
taur
ant m
enu
sign
s sho
uld
be lo
cate
d in
a
perm
anen
tly m
ount
ed d
ispl
ay b
ox o
n th
e su
rfac
e of
the
build
ing
adja
cent
to th
e en
try.
Tapi
ng a
men
u to
a b
ox is
not
an
appr
opria
te
men
u si
gn.
• Fo
r spe
cial
circ
umst
ance
s in
whi
ch re
stau
rant
s oc
cupy
a c
onsi
dera
ble
amou
nt o
f win
dow
sp
ace,
men
us a
re to
be
deco
rativ
ely
disp
laye
d in
th
e w
indo
w a
djac
ent t
o th
e en
try.
• R
esta
uran
t men
u si
gns s
hall
be p
rovi
ded
for a
ll re
stau
rant
s with
tabl
e se
rvic
e.
• H
igh
qual
ity m
ater
ials
and
arti
stic
des
igns
shal
l be
use
d in
the
cons
truct
ion
of m
enu
sign
s.
• R
esta
uran
t men
u si
gns a
re n
ot in
clud
ed in
the
calc
ulat
ion
of m
axim
um si
gn a
rea.
•
The
allo
wab
le a
rea
for r
esta
uran
t men
u si
gns s
hall
be a
max
imum
of 6
squa
re fe
et.
• R
esta
uran
t men
u si
gns s
hall
be a
ppro
pria
te in
size
, lo
catio
n, a
nd d
esig
n to
the
char
acte
r and
ar
chite
ctur
al d
etai
l of t
he b
uild
ing
as w
ell a
s to
the
char
acte
r of t
he re
stau
rant
. L
ow
Pr
of
ile
or
M
on
um
en
t S
ign
s a
re
fr
ee
-s
tan
din
g s
ign
s w
ith
a l
ow
er
h
eig
ht
co
nf
igu
ra
tio
n. S
uc
h s
ign
s
ar
e u
su
all
y u
se
d f
or
bu
ild
ing
c
om
ple
xe
s t
ha
t a
re
se
pa
ra
ted
f
ro
m a
dja
ce
nt
str
ee
ts b
y s
ub
sta
nti
al
se
tba
ck
s.
• Lo
w p
rofil
e or
mon
umen
t sig
ns d
o no
t ove
rhan
g pu
blic
pro
perty
and
are
supp
orte
d by
two
colu
mns
, up
right
s, or
hav
e a
solid
foot
ing
in o
r upo
n th
e gr
ound
. •
Low
pro
file
sign
s sho
uld
be c
onst
ruct
ed o
ut o
f m
ater
ials
that
com
plim
ent t
he b
uild
ing
stru
ctur
e an
d its
use
.
Do
wn
tow
n D
av
is S
ign
De
sig
n G
uid
eli
ne
s
10
Sig
n D
es
ign
Gu
ide
lin
es
♦ D
ow
nto
wn
Da
vis
♦ C
en
tra
l C
om
me
rc
ial
& M
ixe
d U
se
Dis
tric
ts
♦ D
ec
em
be
r 5
, 20
00
• A
rchi
tect
ural
line
s whi
ch c
ompl
imen
t tha
t of t
he
build
ing
shal
l be
inco
rpor
ated
, esp
ecia
lly w
ith re
spec
t to
the
top
of th
e si
gn.
• Th
e de
sign
of t
he si
gn st
ruct
ure
and
the
text
shou
ld
expr
ess h
igh
qual
ity c
onst
ruct
ion.
•
Low
pro
file
or m
onum
ent s
igns
shal
l be
com
pose
d of
in
divi
dual
lette
ring
that
is c
onsi
sten
t with
the
imag
e of
the
busi
ness
and
the
surr
ound
ing
arch
itect
ural
st
yle.
• Le
tter h
eigh
ts sh
ould
not
exc
eed
12 in
ches
. •
Low
pro
file
sign
s mus
t be
illum
inat
ed e
ither
by
exte
rnal
fixt
ures
des
igne
d to
com
plem
ent t
he
appe
aran
ce o
f the
sign
or i
nter
nally
illu
min
ated
such
th
at o
nly
text
and
logo
s illu
min
ate.
Opa
que
back
grou
nds a
re re
quire
d an
d sh
all b
e of
a n
on-
refle
ctiv
e m
ater
ial.
• Si
gn te
xt sh
ould
be
limite
d to
the
build
ing
or p
roje
ct
nam
e, lo
gos,
and
the
busi
ness
add
ress
. •
The
max
imum
sign
hei
ght,
incl
udin
g th
e si
gn b
ase,
is
not t
o ex
ceed
6 fe
et in
the
mix
ed-u
se (M
U) d
istri
ct
and
8 fe
et in
the
cent
ral c
omm
erci
al (C
C) d
istri
ct.
• Lo
w p
rofil
e or
mon
umen
t sig
ns sh
ould
onl
y be
use
d w
hen
othe
r alte
rnat
ive
type
s of s
igna
ge w
ould
not
pr
ovid
e ad
equa
te id
entif
icat
ion.
T
en
an
t D
ire
ct
or
y
Sig
ns ar
e u
se
d t
o id
en
tif
y m
ult
i-te
na
nt
bu
ild
ing
s a
nd
bu
sin
es
se
s
tha
t d
o n
ot
ha
ve
dir
ec
t f
ro
nta
ge
o
n a
pu
bli
c s
tre
et.
Te
na
nt
dir
ec
tor
y s
ign
s s
ha
ll b
e
co
ns
tru
cte
d a
nd
or
ien
ted
to
th
e p
ed
es
tria
n.
• Te
nant
Dire
ctor
y si
gns s
hall
be m
ount
ed fl
at
agai
nst a
solid
wal
l or i
ncor
pora
ted
into
a
free
stan
ding
sign
loca
ted
on th
e pr
oper
ty o
n w
hich
the
tena
nts a
re lo
cate
d.
• Th
e si
gn c
opy
may
incl
ude
the
follo
win
g:
build
ing
or p
roje
ct n
ame,
pro
ject
logo
, add
ress
, bu
sine
ss te
nant
nam
es, a
nd su
ite n
umbe
rs o
r le
tters
.
• Th
e le
tter s
ize
of th
e bu
ildin
g na
me,
pro
ject
na
me,
or l
ogo
shal
l not
exc
eed
4 in
ches
in
heig
ht. A
ll ot
her c
opy
shal
l not
exc
eed
2 in
ches
in
hei
ght.
• Te
nant
Dire
ctor
y si
gns s
houl
d be
con
stru
cted
ou
t of m
ater
ials
that
com
plim
ent b
oth
the
build
ing
stru
ctur
e an
d its
use
. A
-Fr
am
e S
ign
s a
re
d
es
ign
ed
to
sta
nd
on
th
eir
ow
n
eit
he
r o
n p
ub
lic
or
pr
iva
te
pr
op
er
ty. S
uc
h s
ign
s a
re
p
or
tab
le a
nd
ar
e u
su
all
y p
lac
ed
alo
ng
pu
bli
c s
ide
wa
lks
to a
ttr
ac
t p
ed
es
tria
ns
into
s
ho
pp
ing
ar
ea
s.
• A
-Fra
me
sign
s are
per
mitt
ed in
the
C-C
(Cen
tral
C
omm
erci
al) d
istr
ict o
nly.
•
A-f
ram
e si
gns m
ust b
e co
nstru
cted
usi
ng o
ne o
f the
fo
llow
ing
dura
ble
mat
eria
ls: w
oode
n or
met
al si
gns
susp
ende
d fo
rm a
wire
fram
e, w
oode
n A
-Fra
me
sign
s with
ope
n ba
ses,
or sh
aped
silh
ouet
te si
gns
mad
e of
ply
woo
d, m
etal
, or s
imila
r woo
d-lik
e m
ater
ial t
hat c
an w
ithst
and
vario
us w
eath
er
cond
ition
s.
• G
lass
, bre
akab
le m
ater
ials
, pap
er, l
amin
ated
pap
er,
viny
l, pl
astic
, PV
C p
ipe
fram
es, o
r illu
min
atio
n ar
e no
t per
mitt
ed m
ater
ials
for A
-Fra
me
Sign
s. •
A-F
ram
e si
gn d
esig
ns sh
all b
e un
clut
tere
d, w
ith a
m
inim
um o
f tex
t. Lo
gos a
nd g
raph
ics a
re
enco
urag
ed.
•
A-F
ram
e si
gns m
ust n
ot b
e pe
rman
ently
aff
ixed
to
any
obje
ct, s
truct
ure,
or t
he g
roun
d.
• Th
e m
axim
um si
gn a
rea
per A
-Fra
me
sign
is 8
sq
uare
feet
. Sig
n ar
ea is
cal
cula
ted
on o
ne si
de o
nly.
•
A-F
ram
e si
gns m
ay c
onta
in o
ne a
rea
not l
arge
r tha
n on
e sq
uare
foot
in si
ze, w
ith sm
all t
ext.
The
rem
aind
er o
f the
sign
lette
ring
shal
l be
betw
een
2-4
inch
es h
igh.
•
The
max
imum
size
for r
ecta
ngul
ar A
-Fra
me
sign
s is
4 fe
et in
hei
ght a
nd 2
feet
in w
idth
. Rec
tang
ular
si
gns a
re re
quire
d to
hav
e an
ope
n ba
se, e
ither
th
roug
h w
oode
n cu
t-out
s or l
egs.
• Th
e m
axim
um si
ze fo
r sha
ped
silh
ouet
te A
-Fra
me
sign
s is 5
feet
in h
eigh
t and
3 fe
et in
wid
th,
prov
ided
the
max
imum
sign
are
a is
not
exc
eede
d.
Do
wn
tow
n D
av
is S
ign
De
sig
n G
uid
eli
ne
s
11
Sig
n D
es
ign
Gu
ide
lin
es
♦ D
ow
nto
wn
Da
vis
♦ C
en
tra
l C
om
me
rc
ial
& M
ixe
d U
se
Dis
tric
ts
♦ D
ec
em
be
r 5
, 20
00
Pe
rm
an
en
t B
an
ne
r
Sig
ns
of
ten
he
lp t
o a
dd
inte
re
st
an
d c
olo
r t
o b
lan
k f
ac
ad
es
an
d
sp
ec
ial
bu
ild
ing
s. T
he
y a
re
to
be
v
er
tic
all
y o
rie
nte
d, a
nd
c
om
pa
tib
le w
ith
th
e o
ve
ra
ll
ch
ar
ac
ter
an
d c
olo
r o
f t
he
b
uil
din
g.
• W
hen
perm
itted
, per
man
ent b
anne
r sig
ns sh
all l
ook
like
arch
itect
ural
ele
men
ts o
f the
bui
ldin
g an
d sh
all
hang
from
pro
ject
ing
met
al b
rack
ets o
f a si
ze a
nd
desi
gn a
ppro
pria
te to
the
bann
er a
nd th
e ar
chite
ctur
al
char
acte
r of t
he b
uild
ing.
• B
anne
r sig
ns sh
all b
e m
ount
ed p
erpe
ndic
ular
to
the
face
of t
he fa
cade
at b
oth
the
top
and
botto
m.
• Fr
eest
andi
ng b
anne
rs a
re n
ot p
erm
itted
. Ban
ner
sign
s may
con
tain
a b
usin
ess n
ame
and
logo
but
th
ey a
re n
ot to
con
tain
any
oth
er w
ritte
n m
essa
ge.
• B
anne
r pro
ject
ions
from
the
face
of b
uild
ings
sh
all b
e lim
ited
to 3
6 in
ches
at a
side
wal
k.
Te
mp
or
ar
y S
ign
s c
an
ta
ke
th
e f
or
m o
f b
an
ne
rs
, w
ind
ow
gr
ap
hic
s, o
r a
s c
ar
ds
in
teg
ra
ted
wit
h a
win
do
w
dis
pla
y. T
em
po
ra
ry
sig
ns
ma
y c
on
tain
wr
itte
n m
es
sa
ge
s a
nd
s
ho
uld
us
e a
sim
ple
fo
nt
tha
t is
e
as
y to
re
ad
. •
Tem
pora
ry si
gns s
hall
not c
over
mor
e th
an 1
0%
of th
e to
tal w
indo
w a
nd d
oor s
ign
area
vis
ible
fr
om th
e ex
terio
r. •
Tem
pora
ry si
gns a
re to
be
allo
wed
on
the
inte
rior o
f the
bus
ines
s est
ablis
hmen
t onl
y.
• Te
mpo
rary
sign
s are
per
mitt
ed to
con
tain
no
mor
e th
an 5
squa
re fe
et o
f tex
t and
shal
l not
ex
ceed
10
squa
re fe
et in
size
. •
Tem
pora
ry si
gns s
houl
d be
mad
e of
dur
able
m
ater
ials
and
shal
l not
inco
rpor
ate
fluor
esce
nt
or in
tens
ely
brig
ht c
olor
s.
• Te
mpo
rary
sign
s sho
uld
be c
aref
ully
des
igne
d an
d co
nstru
cted
, as t
hey
refle
ct o
n th
e qu
ality
of
the
busi
ness
. •
Tem
pora
ry si
gns a
re to
be
disp
laye
d fo
r no
mor
e th
an th
irty
days
in a
cal
enda
r yea
r.
Fr
at
er
nit
y &
So
ro
rit
y
Sig
ns
ar
e s
ign
s t
ha
t id
en
tif
y a
h
ou
se
or
dw
ell
ing
as
a f
ra
ter
nit
y o
r s
or
or
ity.
•
Frat
erni
ty a
nd so
rorit
y si
gns s
houl
d co
nsis
t of a
w
all m
ount
ed si
gn u
sing
indi
vidu
al le
tters
. •
The
lette
rs m
ust b
e co
nstru
cted
usi
ng h
igh-
qual
ity
mat
eria
ls su
ch a
s met
al, s
tone
, woo
d, o
r gol
d le
af.
• Fr
ater
nity
and
soro
rity
sign
s sha
ll no
t exc
eed
a to
tal
of 6
squa
re fe
et.
• Th
e lo
catio
n of
frat
erni
ty a
nd so
rorit
y si
gns s
hall
be
in a
logi
cal s
igna
ble
area
and
con
sist
ent w
ith th
e ar
chite
ctur
e of
the
build
ing
to w
hich
it is
atta
ched
.
*Pho
tos c
ourte
sy o
f Sig
ns o
f the
Tim
es
http
://w
ww
.sign
web
.com
/
Do
wn
tow
n D
av
is S
ign
De
sig
n G
uid
eli
ne
s
12
Sig
n D
es
ign
Gu
ide
lin
es
♦ D
ow
nto
wn
Da
vis
♦ C
en
tra
l C
om
me
rc
ial
& M
ixe
d U
se
Dis
tric
ts
♦ D
ec
em
be
r 5
, 20
00
C
EN
TR
AL
CO
MM
ER
CIA
L &
MIX
ED
US
E D
IST
RIC
TS
OF
DO
WN
TO
WN
DA
VIS
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