Download - ZEEF Curated Advertising (MARCOM2014
Information overload
MarCom Presentation 2014
MarCom Presentation 2014
Filter failure & Mistrust● Online mistrust● Algorithms’ filter failure ● Search results are influenced by Search Engine Marketing (SEM)
“It's Not Information Overload. It's Filter Failure” Clay Shirky
MarCom Presentation 2014
Solution: Filter
MarCom Presentation 2014
MarCom Presentation 2014
● Find● Filter● Categorise● Give meaning● Share
Content curation
Content Curation
Add a human filter
MarCom Presentation 2014
Search for Links
MarCom Presentation 2014
Import from Website
MarCom Presentation 2014
MarCom Presentation 2014
ZEEF Widget
MarCom Presentation 2014
Why people curate on ZEEF?● Authority ● Increase online presence● Share your knowledge● Easy, fast and less effort than blogging● Earn commission
MarCom Presentation 2014
ZEEF versus Startpagina
Feature ZEEF.com Startpagina.nl
Multiple curators Yes No
Affiliate model Yes No
Widgets Yes No
MarCom Presentation 2014
