evolution of search | get inspired innovation centre | zeef 20150604
TRANSCRIPT
“Building the world’s largest human curated link directory”
@Fridovandriem #ZEEF Innovation Centre: Get Inspired ABN AMRO
David & Jerry’s guide to the webFounders of Yahoo!
@Fridovandriem #ZEEF Innovation Centre: Get Inspired ABN AMRO
Larry & Sergey algorithm guide to the webFounders of Google
@Fridovandriem #ZEEF Innovation Centre: Get Inspired ABN AMRO
@fridovandriem #ZEEF
Human versus Machine
@Fridovandriem #ZEEF Innovation Centre: Get Inspired ABN AMRO
Source: Eli Pariser presents The Filter Bubble at Canvas8 Filter Bubble
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Online Trust
@Fridovandriem #ZEEF Innovation Centre: Get Inspired ABN AMRO
Human versus AI
@Fridovandriem #ZEEF Innovation Centre: Get Inspired ABN AMRO
Source: Harvard Business Review 2015
Collective overview
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Information overload
@Fridovandriem #ZEEF Innovation Centre: Get Inspired ABN AMRO
Different search queries
@Fridovandriem #ZEEF Innovation Centre: Get Inspired ABN AMRO
Getting information off the Internet is like drinking
from a fire hydrant
Problem
@Fridovandriem #ZEEF Innovation Centre: Get Inspired ABN AMRO
With ZEEF people sift* through the Internet and
handpick the gold for you
Solution
*ZEEF is Dutch for ‘to sift’
@Fridovandriem #ZEEF Innovation Centre: Get Inspired ABN AMRO
● Information overload● Online trust● SEM* SPAM, algorithm
filter failure
Why Now
* Search Engine Marketing
@Fridovandriem #ZEEF Innovation Centre: Get Inspired ABN AMRO
Wiki for Links
Make, filter, rank, categorize, share, and embed your lists of links.
TIP
@Fridovandriem #ZEEF Innovation Centre: Get Inspired ABN AMRO
Dhanie joins ZEEF to:● Create lists● Build authority● Contribute to community
@Fridovandriem #ZEEF Innovation Centre: Get Inspired ABN AMRO
Embed lists on websites
@Fridovandriem #ZEEF Innovation Centre: Get Inspired ABN AMRO
Publishers & Blogs ZEEF.com Affiliate Networks Advertisers
$ 2.5$ 3.75$ 3.75
Traffic
Affiliate commission from advertiser: $10
Direct Promoted links: $10
Business Model
@Fridovandriem #ZEEF Innovation Centre: Get Inspired ABN AMRO
Similar projects
@Fridovandriem #ZEEF Innovation Centre: Get Inspired ABN AMRO
“Building the world’s largest human curated link directory”
@Fridovandriem #ZEEF Innovation Centre: Get Inspired ABN AMRO
@Fridovandriem #ZEEF Innovation Centre: Get Inspired ABN AMRO
Frido van Driemfridovandriem.zeef.com
@Fridovandriem #ZEEF Innovation Centre: Get Inspired ABN AMRO