PowerPoint 1985, Inditex Zara
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Introduction
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Inditex Group - Zara
Zara 70%
The Inditex Group is comprised of over one hundred companies associated with the business of textile design, manufacturing, distribution and Retail.
Thanks to its achievements and the uniqueness of its management model based on innovation and flexibility, Inditex is one of the largest fashion distribution groups.
Our fashion philosophy - creativity and quality design together with a rapid response to market demands - has resulted in fast international expansion and excellent response to our sales concepts.



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Business ModelsMagretta 2002(The terms “business model” and “strategy” are amongst the most sloppily used in business. People use them interchangeably to refer to everything – so they mean nothing.)



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Benetton

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Short life spans
Buy on the spot – 75% merchandise changes over 3~4 weeks
Visit store often – new styles shown up all the time
Clothes are not highly durable – to be worn 10 times
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Complicate to handle online Returns (low return rate in stores)
Zara 17/ , 4/
Introduction
PDA“the offer”
PDA.
“Offers” - <24 hrs by HQ bf. order deadline, new & replenishment available
“Orders” – twice a week by stores, new & replenishment request
All done by PDA
Comparison of website (cont)
Zara, Benetton and Gap all use website to show his product by fascinating content
Zara designs different style of website according to season
Benetton and Gap show more categories of product
Only Gap uses website to sell his product
Introduction







Caterpillar
IBM