zara - sec2
DESCRIPTION
Presentación TM, sección 2, Zara.TRANSCRIPT
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TRADEMARKETING
J o s é P i n o c h e t - F e l i p e I s l a - R u b é n E s p i n o z a - J a i m e I r a r r á z a v a l - F r a n c i s c o A l f e r o
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ORIGEN ESPAÑOL1965 La Coruña
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INDITEX S.A.Zara Home
Maccino Dutti
ORIGEN ESPAÑOL1965 La Coruña
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ELEGANTE - BUEN SERVICIO - PRECIOS BAJOS
ORIGEN ESPAÑOL1965 La Coruña
INDITEX S.A.Zara Home
Maccino Dutti
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ELEGANTE - BUEN SERVICIO - PRECIOS BAJOS
ORIGEN ESPAÑOL1965 La Coruña
INDITEX S.A.Zara Home
Maccino Dutti
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ELEGANTE - BUEN SERVICIO - PRECIOS BAJOS
ORIGEN ESPAÑOL1965 La Coruña
PLANETA 76p 1422 TIENDAS
INDITEX S.A.Zara Home
Maccino Dutti
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ELEGANTE - BUEN SERVICIO - PRECIOS BAJOS
ORIGEN ESPAÑOL1965 La Coruña
PLANETA 76p 1422 TIENDAS
ESPAÑA 329 TIENDAS
INDITEX S.A.Zara Home
Maccino Dutti
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ELEGANTE - BUEN SERVICIO - PRECIOS BAJOS
ORIGEN ESPAÑOL1965 La Coruña
PLANETA 76p 1422 TIENDAS
ESPAÑA 329 TIENDAS
SUDAMERICA 63 TIENDAS
INDITEX S.A.Zara Home
Maccino Dutti
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ELEGANTE - BUEN SERVICIO - PRECIOS BAJOS
ORIGEN ESPAÑOL1965 La Coruña
PLANETA 76p 1422 TIENDAS
ESPAÑA 329 TIENDAS
SUDAMERICA 63 TIENDAS
CHILE 7 TIENDAS
INDITEX S.A.Zara Home
Maccino Dutti
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20MILLONES
EUROSANUALES
ELEGANTE - BUEN SERVICIO - PRECIOS BAJOS
ORIGEN ESPAÑOL1965 La Coruña
PLANETA 76p 1422 TIENDAS
ESPAÑA 329 TIENDAS
SUDAMERICA 63 TIENDAS
CHILE 7 TIENDAS
INDITEX S.A.Zara Home
Maccino Dutti
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ORGANIZACIÓNJefe de local
Supervisor de departamento
Cajeros
Vendedores /Reponedores
Guardias
*
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MODELO DE NEGOCIOS
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AHORA O NUNCA
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AHORA O NUNCA
Escasez y oportunidad
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AHORA O NUNCA
200 diseñadoresEscasez y oportunidad
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AHORA O NUNCA
colección 2 veces por semana
200 diseñadoresEscasez y oportunidad
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AHORA O NUNCA
colección 2 veces por semana
200 diseñadoresEscasez y oportunidad
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Z
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COMUNICACIÓN[ [
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BOCA A BOCA
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no existe fidelización
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PLANOGRAMA
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CIRCULACIÓN DE LA TIENDA
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YPrendas de vestir hombres y mujeres
CATEGORÍASECCIONES
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YPrendas de vestir hombres y mujeres
CATEGORÍA
MEN
SECCIONES
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YPrendas de vestir hombres y mujeres
CATEGORÍA
MEN
WOMAN
SECCIONES
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YPrendas de vestir hombres y mujeres
CATEGORÍA
MEN
WOMAN
KIDS
SECCIONES
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YPrendas de vestir hombres y mujeres
Accesorios
CATEGORÍA
MEN
WOMAN
KIDS
SECCIONES
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YPrendas de vestir hombres y mujeres
AccesoriosRopa Formal
CATEGORÍA
MEN
WOMAN
KIDS
SECCIONES
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YPrendas de vestir hombres y mujeres
Accesorios
CalzadosRopa Formal
CATEGORÍA
MEN
WOMAN
KIDS
SECCIONES
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YPrendas de vestir hombres y mujeres
Accesorios
CalzadosRopa Formal
Ropa Informal
CATEGORÍA
MEN
WOMAN
KIDS
SECCIONES
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ENTREVISTA
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ENTREVISTA
Sofía Valdivia
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ENTREVISTA
Sofía Valdivia22 años
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ENTREVISTA
Sofía Valdivia22 años
“me compro ropa con la plata de mis padres”
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ENTREVISTA
Sofía Valdivia22 años
“me compro ropa con la plata de mis padres”EXCLUSIVIDAD, ESTILO Y SI ES CARO IGUAL LO PAGO
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ENTREVISTA
Sofía Valdivia22 años
“me compro ropa con la plata de mis padres”
Kosiuko UmbraleRopa de FacebookDrugstore
EXCLUSIVIDAD, ESTILO Y SI ES CARO IGUAL LO PAGO
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gracias