Download - Your Career Toolbox
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Murdoch University Alumni …..
Your Career Toolbox
Karen ThompsonArea Manager, Perth
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Before you pack your toolbox ....
Remember the three “R”s of Career Success:
Resume
Rolodex
Reputation
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What do you need in your toolbox?
Career Plan Resume Portfolio References / Testimonials Mentor(s) Personal brand
– Brand “You!” Networking
– Personal– Social media
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Career Plan
“One day Alice came to a fork in the road and saw a Cheshire cat in a tree.
‘Which road do I take?’ she asked.
‘Where do you want to go?’ was
his response.
‘I don’t know,’ Alice answered.
‘Then,’ said the cat, ‘it doesn’t matter’. - Lewis Carol
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Career Plan
Have a dream
Have a goal
Have a plan!
Put it into Action
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Career Plan
Brainstorm
– What are your key Drivers?
– Where do you want to be in 5 or 10 years?
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Resume +
Concise and relevant
Career overview / Career objective– Hook the reader!– What can you offer the employer? (Not what you want)
Professional Portfolio– Traditional– Online
References / Testimonials
Mentor(s)
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Personal Brand
BRAND
YOU!
Image Courtesy: www.madisonavenuejournal.com
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Personal Brand
What is a brand?
“The intangible sum of a product’s attributes: its name, packaging, and price, its history, its reputation and the way it’s advertised.”
- David Ogilvy
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Personal Brand
Brands are differentiators
Example:
All cars but they conjure up different images
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Personal Brand
Brand You! Attributes
Name: How do you want to be known?
Packaging: Appearance / Hair / Clothing
History: What’s your story?
Reputation: Integrity, honesty – Build a great reputation and never, ever damage it!
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Networking
Definition:
The act of meeting new people in a business
or social context.
http://en.wiktionary.org/wiki/networking
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Networking
Formal - Conferences, Seminars, Events,
Industry Associations
Informal - People you know and who they know
Online - Social Media
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Networking
Golden rule of networking:
Pay it forward
The more you give, the more you get
Create an item bank. Things you appreciate that you can
recommend and share with others.
Eg: books, articles, podcasts, websites, blogs, etc
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Networking
Personal Networking Tips:
Firstly – just do it! Join industry associations Look for opportunities to learn and meet people Have a business card Have an elevator pitch Smile Ask questions Listen more than you speak Follow up
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Networking
Doing it well online…..
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Networking
Blogging, microblogging, social media LinkedIn
create profile start connecting research people, organisations, jobs
Twitter – create profile, start tweeting and follow: thought leaders & industry specialists people that interest you relevant media Tweeters
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Networking
Things to think about online:
You can ‘shake hands’ via your computer Research – potential employers can research you too! Personal websites – your name as a domain name And ....
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Networking
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Networking
http://www.pigsdontfly.com/
Writes his own blog
Has LinkedIn Profile
Active on Twitter
Networks on and offline
Writes for Marketing Magazine online -
“Graduate Like a Rock Star”
Internship at leading agency
Doing it well online….. Zac Martin
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Networking
Taking the online offline:
Reconnected with a former university contact through LinkedIn who’s now Dean of Careers at a university in New York. Introduced him to a New York based Aquent colleague and who is now sitting on an Alumni Board.
John Hyde Jerry Maggio NYIT Aquent
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Networking
Developed relationships with local connections that has resulted in numerous meetings and recommendations for business.
Aquent Blog – Who ever said fairytales don't come true?
A true social media success story (29th May 2009)
http://blogs.aquent.com/aquentblog/author/karen-thompson/
Image courtesy of: benrybobenry
Taking the online offline:
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Networking
Remember:
Successful networking isn’t just about making
contacts….
…. it’s about building relationships
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Networking
The Power of Networks
Nick Me
TONY
Carolyn
Patria
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The Final Word
Be the best that you can be If the door of opportunity knocks, peek inside Anything is possible The sky is the limit!
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Contact me …
• Web – www.aquent.com/go/karenthompson• Email – [email protected]• LinkedIn - http://www.linkedin.com/in/karenthompsonaquent• Slideshare - http://www.slideshare.net/kaz747• Twitter – Username = @kaz747• Tel – + 61 8 9381 7655