your career toolbox
DESCRIPTION
"Your Career Toolbox" looks at both the tangible and intangible tools you need for career success, regardless of where you are on your personal career journey. It discusses career planning, personal branding, networking and social media. It also looks briefly at resumes, portfolios, mentoring and references/testimonials. This presentation was delivered to Alumni from Murdoch University 7 October 2009.TRANSCRIPT
Murdoch University Alumni …..
Your Career Toolbox
Karen ThompsonArea Manager, Perth
Before you pack your toolbox ....
Remember the three “R”s of Career Success:
Resume
Rolodex
Reputation
What do you need in your toolbox?
Career Plan Resume Portfolio References / Testimonials Mentor(s) Personal brand
– Brand “You!” Networking
– Personal– Social media
Career Plan
“One day Alice came to a fork in the road and saw a Cheshire cat in a tree.
‘Which road do I take?’ she asked.
‘Where do you want to go?’ was
his response.
‘I don’t know,’ Alice answered.
‘Then,’ said the cat, ‘it doesn’t matter’. - Lewis Carol
Career Plan
Have a dream
Have a goal
Have a plan!
Put it into Action
Career Plan
Brainstorm
– What are your key Drivers?
– Where do you want to be in 5 or 10 years?
Resume +
Concise and relevant
Career overview / Career objective– Hook the reader!– What can you offer the employer? (Not what you want)
Professional Portfolio– Traditional– Online
References / Testimonials
Mentor(s)
Personal Brand
BRAND
YOU!
Image Courtesy: www.madisonavenuejournal.com
Personal Brand
What is a brand?
“The intangible sum of a product’s attributes: its name, packaging, and price, its history, its reputation and the way it’s advertised.”
- David Ogilvy
Personal Brand
Brands are differentiators
Example:
All cars but they conjure up different images
Personal Brand
Brand You! Attributes
Name: How do you want to be known?
Packaging: Appearance / Hair / Clothing
History: What’s your story?
Reputation: Integrity, honesty – Build a great reputation and never, ever damage it!
Networking
Definition:
The act of meeting new people in a business
or social context.
http://en.wiktionary.org/wiki/networking
Networking
Formal - Conferences, Seminars, Events,
Industry Associations
Informal - People you know and who they know
Online - Social Media
Networking
Golden rule of networking:
Pay it forward
The more you give, the more you get
Create an item bank. Things you appreciate that you can
recommend and share with others.
Eg: books, articles, podcasts, websites, blogs, etc
Networking
Personal Networking Tips:
Firstly – just do it! Join industry associations Look for opportunities to learn and meet people Have a business card Have an elevator pitch Smile Ask questions Listen more than you speak Follow up
Networking
Doing it well online…..
Networking
Blogging, microblogging, social media LinkedIn
create profile start connecting research people, organisations, jobs
Twitter – create profile, start tweeting and follow: thought leaders & industry specialists people that interest you relevant media Tweeters
Networking
Things to think about online:
You can ‘shake hands’ via your computer Research – potential employers can research you too! Personal websites – your name as a domain name And ....
Networking
Networking
http://www.pigsdontfly.com/
Writes his own blog
Has LinkedIn Profile
Active on Twitter
Networks on and offline
Writes for Marketing Magazine online -
“Graduate Like a Rock Star”
Internship at leading agency
Doing it well online….. Zac Martin
Networking
Taking the online offline:
Reconnected with a former university contact through LinkedIn who’s now Dean of Careers at a university in New York. Introduced him to a New York based Aquent colleague and who is now sitting on an Alumni Board.
John Hyde Jerry Maggio NYIT Aquent
Networking
Developed relationships with local connections that has resulted in numerous meetings and recommendations for business.
Aquent Blog – Who ever said fairytales don't come true?
A true social media success story (29th May 2009)
http://blogs.aquent.com/aquentblog/author/karen-thompson/
Image courtesy of: benrybobenry
Taking the online offline:
Networking
Remember:
Successful networking isn’t just about making
contacts….
…. it’s about building relationships
Networking
The Power of Networks
Nick Me
TONY
Carolyn
Patria
The Final Word
Be the best that you can be If the door of opportunity knocks, peek inside Anything is possible The sky is the limit!
Contact me …
• Web – www.aquent.com/go/karenthompson• Email – [email protected]• LinkedIn - http://www.linkedin.com/in/karenthompsonaquent• Slideshare - http://www.slideshare.net/kaz747• Twitter – Username = @kaz747• Tel – + 61 8 9381 7655