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Young Lions Competition 2015 - Media Team India
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The Challenge • Inspire major businesses and HNWI
to Raise £10 million by the end of 2016
• Fear of losing a child is greatest in a parent
• Successful individuals seek accomplishment and recognition from Society, and want to give back to society
Insight
Route An accomplished actor and a parent shares his fears of losing his children
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#FIGHTCLUB2030 Launch
I will not let my children be victims of Malaria. So I start #FIGHTCLUB2030 - Brad Pitt To Inspire major businesses and HNWI to fund Malaria No More Look out for wealthy individuals with a clear interest (personal or business) in ending a global killer disease,
I will not let my children be victims of Malaria. So I start #FIGHTCLUB2030 - Brad Pitt To Inspire major businesses and HNWI to fund Malaria No More
Credibility Celebrity Parent Philanthropist High Net Worth Individual
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Nominates Larry Page for the #FIGHTCLUB2030
Global platform support from Google
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We are part of FIGHTCLUB2030
Google actively supports #FIGHTCLUB2030
#FIGHTCLUB2030: A global initiative to eradicate Malaria
fightclub2030
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How to rope in other business partners
A Global Media Agency – GroupM : Has Clients across the world
P&G: Part of every sale of consumer products diverted to
#FIGHTCLUB2030
Pfizer: Already campaigned : Mobilize Against Malaria from 2007-2012. AN opportunity to
take a step ahead with #FIGHTCLUB2030
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TV • Brand Recall with the 2016 release of
The FIGHTCLUB 2 • Campaign #FIGHTCLUB2030 to be in
sustenance phase in 2016 • Optional donation to the campaign
while booking tickets online
Movie • Tie up with NBC: Reveals all the
nominations and the business partnerships of #FIGHTCLUB2030
• Setting the Agenda for the campaign
• Long Term goal for #FIGHTCLUB2030
As the campaign continues…...
#FIGHTCLUB2030
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Results • Major partners signed up for a 1 - 5 year guaranteed support • Fund raising from Brad Pitt’s high net worth individuals network • Global Outreach & Awareness about #FIGHTCLUB2030 • Resonance with the Movie Fight Club releasing in 2016
Spends:
0 ROI: 10 million
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Summary Challenge Innovative Media Campaign to inspire major businesses and HNWI to Raise 10 million by end of 2016
Insight
• Fear of losing a child is greatest in a parent
• Successful individuals seek accomplishment and recognition from Society, and want to give back to society
Idea and Execution • Popular Actor & Parent Brad Pitt shares fear of losing his children
becomes the face of #FIGHTCLUB2030 (Malaria No More UK Campaign); and inspires other HNWI to play a key role in the biggest humanitarian victory of the 21st century
Results • Major partners signed up for a 1 - 5 year guaranteed support
• Fund raising from Brad Pitt’s high net worth individuals network