Young Lions Competition 2015 - Media Team India

The Challenge • Inspire major businesses and HNWI

to Raise £10 million by the end of 2016

• Fear of losing a child is greatest in a parent

• Successful individuals seek accomplishment and recognition from Society, and want to give back to society

Insight

Route An accomplished actor and a parent shares his fears of losing his children

#FIGHTCLUB2030 Launch

I will not let my children be victims of Malaria. So I start #FIGHTCLUB2030 - Brad Pitt To Inspire major businesses and HNWI to fund Malaria No More Look out for wealthy individuals with a clear interest (personal or business) in ending a global killer disease,

I will not let my children be victims of Malaria. So I start #FIGHTCLUB2030 - Brad Pitt To Inspire major businesses and HNWI to fund Malaria No More

Credibility Celebrity Parent Philanthropist High Net Worth Individual

Nominates Larry Page for the #FIGHTCLUB2030

Global platform support from Google

We are part of FIGHTCLUB2030

Google actively supports #FIGHTCLUB2030

#FIGHTCLUB2030: A global initiative to eradicate Malaria

fightclub2030

How to rope in other business partners

A Global Media Agency – GroupM : Has Clients across the world

P&G: Part of every sale of consumer products diverted to

#FIGHTCLUB2030

Pfizer: Already campaigned : Mobilize Against Malaria from 2007-2012. AN opportunity to

take a step ahead with #FIGHTCLUB2030

TV • Brand Recall with the 2016 release of

The FIGHTCLUB 2 • Campaign #FIGHTCLUB2030 to be in

sustenance phase in 2016 • Optional donation to the campaign

while booking tickets online

Movie • Tie up with NBC: Reveals all the

nominations and the business partnerships of #FIGHTCLUB2030

• Setting the Agenda for the campaign

• Long Term goal for #FIGHTCLUB2030

As the campaign continues…...

#FIGHTCLUB2030

Results • Major partners signed up for a 1 - 5 year guaranteed support • Fund raising from Brad Pitt’s high net worth individuals network • Global Outreach & Awareness about #FIGHTCLUB2030 • Resonance with the Movie Fight Club releasing in 2016

Spends:

0 ROI: 10 million

Summary Challenge Innovative Media Campaign to inspire major businesses and HNWI to Raise 10 million by end of 2016

Insight

• Fear of losing a child is greatest in a parent

• Successful individuals seek accomplishment and recognition from Society, and want to give back to society

Idea and Execution • Popular Actor & Parent Brad Pitt shares fear of losing his children

becomes the face of #FIGHTCLUB2030 (Malaria No More UK Campaign); and inspires other HNWI to play a key role in the biggest humanitarian victory of the 21st century

Results • Major partners signed up for a 1 - 5 year guaranteed support

• Fund raising from Brad Pitt’s high net worth individuals network