Download - YMCA Online Presence Strategy - Websites
![Page 1: YMCA Online Presence Strategy - Websites](https://reader035.vdocuments.mx/reader035/viewer/2022062514/558e90821a28abea2d8b47cf/html5/thumbnails/1.jpg)
YMCA Online Presence
YMCA of Metropolitan ChicagoApril 2009
![Page 2: YMCA Online Presence Strategy - Websites](https://reader035.vdocuments.mx/reader035/viewer/2022062514/558e90821a28abea2d8b47cf/html5/thumbnails/2.jpg)
Online Presence “Components”
![Page 3: YMCA Online Presence Strategy - Websites](https://reader035.vdocuments.mx/reader035/viewer/2022062514/558e90821a28abea2d8b47cf/html5/thumbnails/3.jpg)
This presentation will focus on…
![Page 4: YMCA Online Presence Strategy - Websites](https://reader035.vdocuments.mx/reader035/viewer/2022062514/558e90821a28abea2d8b47cf/html5/thumbnails/4.jpg)
Website Strategy
This is where we show our passion!
2009
![Page 5: YMCA Online Presence Strategy - Websites](https://reader035.vdocuments.mx/reader035/viewer/2022062514/558e90821a28abea2d8b47cf/html5/thumbnails/5.jpg)
Consolidate Architecture
Keep center URL’s but allow all sites to come under the YMCA umbrella, which also helps
people find us and what we do.
![Page 6: YMCA Online Presence Strategy - Websites](https://reader035.vdocuments.mx/reader035/viewer/2022062514/558e90821a28abea2d8b47cf/html5/thumbnails/6.jpg)
Current Website Structure
CenterName.org
CampName.com
CampName.com
CampName.org
CampName.com
CenterName.org
CenterName.org
CenterName.org
CenterName.orgHumanService.org
HumanService.org
HumanService.org
No Program Landing Pages with Searchable Content
Different hosts, pricing, support, performance…
.orgs, .coms, .nets registered with different companies, owned by different people
![Page 7: YMCA Online Presence Strategy - Websites](https://reader035.vdocuments.mx/reader035/viewer/2022062514/558e90821a28abea2d8b47cf/html5/thumbnails/7.jpg)
Future Website StructureUsing same developers,
hosting, pricing, support…
![Page 8: YMCA Online Presence Strategy - Websites](https://reader035.vdocuments.mx/reader035/viewer/2022062514/558e90821a28abea2d8b47cf/html5/thumbnails/8.jpg)
Grow and Enhance Content
We do a lot of good work and we need to write about it so our friends
can find it, and make use of it.
![Page 9: YMCA Online Presence Strategy - Websites](https://reader035.vdocuments.mx/reader035/viewer/2022062514/558e90821a28abea2d8b47cf/html5/thumbnails/9.jpg)
Current Content
• Directory of locations• Links to most center websites
– Program brochures and schedules
• Limited HS program descriptions• Links to separate camp websites• Corporate materials and press releases
That’s all OK, but we need
to offer much more
information and get people
excited about the Y!
![Page 10: YMCA Online Presence Strategy - Websites](https://reader035.vdocuments.mx/reader035/viewer/2022062514/558e90821a28abea2d8b47cf/html5/thumbnails/10.jpg)
Future Content
![Page 11: YMCA Online Presence Strategy - Websites](https://reader035.vdocuments.mx/reader035/viewer/2022062514/558e90821a28abea2d8b47cf/html5/thumbnails/11.jpg)
Grow e-Commerce
We should make it easy and convenient for our friends to interact with us,
whether they prefer personal, virtual interactions , or both!
![Page 12: YMCA Online Presence Strategy - Websites](https://reader035.vdocuments.mx/reader035/viewer/2022062514/558e90821a28abea2d8b47cf/html5/thumbnails/12.jpg)
Current e-Commerce
[Stand Alone] Camp Registration #1
[Stand Alone] Camp Registration #2
[Stand Alone] Camp Registration #3
[Stand Alone] Camp Registration #4
Tied to Voyager
[Stand Alone] Appointments [Stand Alone]
Room Bookings [Limited] Rentals Through Notes (employee use only, not online)[External] Blogs
![Page 13: YMCA Online Presence Strategy - Websites](https://reader035.vdocuments.mx/reader035/viewer/2022062514/558e90821a28abea2d8b47cf/html5/thumbnails/13.jpg)
Future e-Commerce
ExamplesTo Be Further Refined
![Page 14: YMCA Online Presence Strategy - Websites](https://reader035.vdocuments.mx/reader035/viewer/2022062514/558e90821a28abea2d8b47cf/html5/thumbnails/14.jpg)
Improve Traffic
Our friends can’t find us because we are scattered all over the web, and we
don’t write about our work enough
![Page 15: YMCA Online Presence Strategy - Websites](https://reader035.vdocuments.mx/reader035/viewer/2022062514/558e90821a28abea2d8b47cf/html5/thumbnails/15.jpg)
Website Traffic Today
Unless they are looking for “YMCA”
Google Analytics for 20+ domains
![Page 16: YMCA Online Presence Strategy - Websites](https://reader035.vdocuments.mx/reader035/viewer/2022062514/558e90821a28abea2d8b47cf/html5/thumbnails/16.jpg)
Future Website Traffic
Content from all pages is indexed in one place so we show up “closer to the top” in searches
“Chicago” in URL helps us appear in local searches
![Page 17: YMCA Online Presence Strategy - Websites](https://reader035.vdocuments.mx/reader035/viewer/2022062514/558e90821a28abea2d8b47cf/html5/thumbnails/17.jpg)
We are excited!
We have partnered with Table XI to undertake this challenging stragegy
starting in 2009.
![Page 18: YMCA Online Presence Strategy - Websites](https://reader035.vdocuments.mx/reader035/viewer/2022062514/558e90821a28abea2d8b47cf/html5/thumbnails/18.jpg)
Questions?
Judith [email protected]://www.linkedin.com/in/judithsoldyess
Steve [email protected]://www.linkedin.com/in/steveheye