ymca online presence strategy - websites
DESCRIPTION
This is a companion to our Online Presence strategic plan. The targeted audience was internal staff, and the purpose was to demonstrate the work being done in 2009.TRANSCRIPT
YMCA Online Presence
YMCA of Metropolitan ChicagoApril 2009
Online Presence “Components”
This presentation will focus on…
Website Strategy
This is where we show our passion!
2009
Consolidate Architecture
Keep center URL’s but allow all sites to come under the YMCA umbrella, which also helps
people find us and what we do.
Current Website Structure
CenterName.org
CampName.com
CampName.com
CampName.org
CampName.com
CenterName.org
CenterName.org
CenterName.org
CenterName.orgHumanService.org
HumanService.org
HumanService.org
No Program Landing Pages with Searchable Content
Different hosts, pricing, support, performance…
.orgs, .coms, .nets registered with different companies, owned by different people
Future Website StructureUsing same developers,
hosting, pricing, support…
Grow and Enhance Content
We do a lot of good work and we need to write about it so our friends
can find it, and make use of it.
Current Content
• Directory of locations• Links to most center websites
– Program brochures and schedules
• Limited HS program descriptions• Links to separate camp websites• Corporate materials and press releases
That’s all OK, but we need
to offer much more
information and get people
excited about the Y!
Future Content
Grow e-Commerce
We should make it easy and convenient for our friends to interact with us,
whether they prefer personal, virtual interactions , or both!
Current e-Commerce
[Stand Alone] Camp Registration #1
[Stand Alone] Camp Registration #2
[Stand Alone] Camp Registration #3
[Stand Alone] Camp Registration #4
Tied to Voyager
[Stand Alone] Appointments [Stand Alone]
Room Bookings [Limited] Rentals Through Notes (employee use only, not online)[External] Blogs
Future e-Commerce
ExamplesTo Be Further Refined
Improve Traffic
Our friends can’t find us because we are scattered all over the web, and we
don’t write about our work enough
Website Traffic Today
Unless they are looking for “YMCA”
Google Analytics for 20+ domains
Future Website Traffic
Content from all pages is indexed in one place so we show up “closer to the top” in searches
“Chicago” in URL helps us appear in local searches
We are excited!
We have partnered with Table XI to undertake this challenging stragegy
starting in 2009.
Questions?
Judith [email protected]://www.linkedin.com/in/judithsoldyess
Steve [email protected]://www.linkedin.com/in/steveheye