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[ COMMUNICATIONS MIX]
Nguyễn Bích Vân – Lê Huỳnh Phong
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What is Cornetto?• Cornetto is a youngsters loving brand with variety special product. Cornetto represents the special sweet journey
from topping to the cool flavor – linked with the journey of love – an emotional journey which is full of up & down and ends with a happy ending.
• Celebrating Valentine this year, Cornetto launches Cornetto Black Forest RED - a special Taylor Swift Limited edition pack (taken straight from the packaging design) that marks the first time ever that the brand has done a collaboration of this magnitude with an international mega star.
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Latest Campaign: Cornetto 2014 Nâng Độ Tình Yêu
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Why Taylor Swift?Taylor Swift as she is an iconic world class artist who is known as today’s ultimate love story-teller supports her fans to be creative and brave in expressing their feelings and emotions in a positive way, just like Taylor Swift does with her songwriting.Knowing the craze over Taylor Swift amongst fans, Cornetto gives them the chance to get closer to their favorite artist in a fun and unforgettable way; from winning cool Taylor Swift merchandise, free concert tickets to playing for Taylor’s fans before her concert.
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- 15-20 YO- Young, modern citizen.- High class teenage, love the cool lifestyle.- Direct TA: Taylor’s fan who still go crazy for their idol
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Together enjoy more Cornetto, get closer to
Taylor Swift with friends
- Product: New Cornetto Black Forest Red Taylor Swift limited edition
- Promotion: Buy any Cornetto, get cool prizes & enjoy Taylor Swift
concert
Enjoy the ride, love the end
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Sharing the emotion and confession with friends through the Cornettogifts
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Try the new Cornetto Taylor Swift Black Forest and accost the RED Tour with the limited Gift.
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Awareness: Give the
informations about TS and RED Tour
Annoucement: Get to try the new
Cornetto New limited Edition
Engagement;
Win the coolprize with Cornetto andespecially thelucky ticket tothe RED concert
Amplifying: Realize the dream at RED concert
• Taylor Swift is an awesome artist.
• RED Tour is an amazing tour for not only the fans
but also the Youth
• TS and RED Tour is coming to SEA
Present by Cornetto
• Try new the Cornetto TS Black
Forest limited edition following this special event
• Join the Cornetto RED Promotion to get cool
surprise gift and take seize the opportunity to attend RED concert.
• RED Bus will come and take you to RED Concert
Update the joyful ride to Red tour with Cornetto
• Vnese teen can meet Taylor in
RED Tour presented by
Cornetto.
• Cornetto is cool ice cream brand
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- Get the attention of the Youth, especially the Taylor’s fans.
- Build a great brand awareness by the gift.
- Lack of cohesion among the activations .
- The brand big idea is still blur with the TA
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Phương Vi
Huỳnh Phong