[ COMMUNICATIONS MIX]

Nguyễn Bích Vân – Lê Huỳnh Phong

What is Cornetto?• Cornetto is a youngsters loving brand with variety special product. Cornetto represents the special sweet journey

from topping to the cool flavor – linked with the journey of love – an emotional journey which is full of up & down and ends with a happy ending.

• Celebrating Valentine this year, Cornetto launches Cornetto Black Forest RED - a special Taylor Swift Limited edition pack (taken straight from the packaging design) that marks the first time ever that the brand has done a collaboration of this magnitude with an international mega star.

Latest Campaign: Cornetto 2014 Nâng Độ Tình Yêu

Why Taylor Swift?Taylor Swift as she is an iconic world class artist who is known as today’s ultimate love story-teller supports her fans to be creative and brave in expressing their feelings and emotions in a positive way, just like Taylor Swift does with her songwriting.Knowing the craze over Taylor Swift amongst fans, Cornetto gives them the chance to get closer to their favorite artist in a fun and unforgettable way; from winning cool Taylor Swift merchandise, free concert tickets to playing for Taylor’s fans before her concert.

- 15-20 YO- Young, modern citizen.- High class teenage, love the cool lifestyle.- Direct TA: Taylor’s fan who still go crazy for their idol

Together enjoy more Cornetto, get closer to

Taylor Swift with friends

- Product: New Cornetto Black Forest Red Taylor Swift limited edition

- Promotion: Buy any Cornetto, get cool prizes & enjoy Taylor Swift

concert

Enjoy the ride, love the end

Sharing the emotion and confession with friends through the Cornettogifts

Try the new Cornetto Taylor Swift Black Forest and accost the RED Tour with the limited Gift.

Awareness: Give the

informations about TS and RED Tour

Annoucement: Get to try the new

Cornetto New limited Edition

Engagement;

Win the coolprize with Cornetto andespecially thelucky ticket tothe RED concert

Amplifying: Realize the dream at RED concert

• Taylor Swift is an awesome artist.

• RED Tour is an amazing tour for not only the fans

but also the Youth

• TS and RED Tour is coming to SEA

Present by Cornetto

• Try new the Cornetto TS Black

Forest limited edition following this special event

• Join the Cornetto RED Promotion to get cool

surprise gift and take seize the opportunity to attend RED concert.

• RED Bus will come and take you to RED Concert

Update the joyful ride to Red tour with Cornetto

• Vnese teen can meet Taylor in

RED Tour presented by

Cornetto.

• Cornetto is cool ice cream brand

- Get the attention of the Youth, especially the Taylor’s fans.

- Build a great brand awareness by the gift.

- Lack of cohesion among the activations .

- The brand big idea is still blur with the TA

Phương Vi

Huỳnh Phong