WTF IS UP WITH VIEWABILITY?

Jeff Burkett Senior Director, Sales Operations and Product Strategy

@burk504

VENDORS ONLY CARE ABOUT

THE BUY-SIDE*

MEASURABILITY is just as important as VIEWABILITY?

The Devil is in the details

Definitions:

“Viewable”

Definitions: “100% Viewable”

Definitions:

Billing

VIEWABILITY TRICKS • Ads at top of page

• Ads at top of page

• Targetable sections

VIEWABILITY TRICKS

• Ads at top of page

• Targetable sections

• Sticky ads

VIEWABILITY TRICKS

Viewability = Design + USER BEHAVIOR

Programmatic • Viewability is not known until after purchase

• Direct Deals – Viewable makes sense

Is a viewable impression more valuable?

YES!

You Can Charge More

• No waste

• Dark Viewability

• Targeting

•  Measurability is just as important as

Viewability

•  Viewability = Design + User Behavior

•  Viewable impressions are More Valuable

TAKEAWAYS

THANK YOU

Jeff Burkett Senior Director, Sales Operations and Product Strategy

@burk504