Download - Wristy Business Brand Manual
BRAND IDENTITY MANUAL | 3
BRAND IDENTITY
Overview
Introduction to the Brand Identity
Brand Mark
Different Lock-ups
Brandmark Placements
Size Specifications
Minimum Free Space
Incorrect Usage
Typography
Primary & Secondary Typefaces
Web Use
Incorrect Usage
COLOR PALETTE
Primary & Secdondary Colors
Incorrect Usage
Brand APPLICATION
Stationery Set
Forms
Promotional Materials
Presentation Templates
Brand Touch points
Big Scale Touch Points
Small Scale Touch Points
Merchandise Options
Point of Purchase Options
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6 | WRISTY BUSINESS
Wristy Business aims to become a trusted brand in the business and create theimpression that our designs are world class. We aspire to become a brand that has one of the most unique designs in the market, and to foster creativity by encouraging ourcustomers to submitting their own ideas and designs.
OVERVIEW
Wristy Business creates statement rubber baller bands with designs and ideas that are inspiring and very relatable to the youth. We aim not only to provide our consumers with high quality statement pieces, but to ensure them that they will be given the bestcustomer service as possible.
MISSIONSTATEMENT
VISIONSTATEMENT
BRAND IDENTITY MANUAL | 7
INTRODUCTIONTO THE BRAND
IDENTITY
WHAT ISTHE BRAND?
POSITIONING
BIG IDEA
The Wristy Business branding is designed to appeal mainly to the youth, generally, within the 13-18 age bracket. It’s fun, youthful, and fashionable. The brand sends out a message to its buyers that if you’re fun, youthful and fashionable, then this is a must have for you. At the same time, the brand aims to be inspirational to the youth by making sure that the ideas put into the products are inspirational yet still very relatable to being a teenager.
What the brand has that others don’t can’t be necessarily measured through designs, nor through quality, but what Wristy Business has to offer though that others don’t, is excel-lent service and heart -- what our clients want are always our priority. We hold promos and contests that may cost the us, but we do it because we love our customers.
What we can promise along with a statement piece that your friends will surely envy, is that every design and idea that went into the product is sincerely from the heart.
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BRANDMARKPLACEMENTS
TOP PLACEMENT
Use the vertical lock-up when positioning the logo at the
top center. The vertical lock-up may still be placed on any side as
long as size and space specifications are followed.
Horizontal lock-up can only be placed on the left side. Size and
space specifications must alsobe followed.
BRAND IDENTITY MANUAL | 13
BOTTOM PLACEMENT
The vertical lock-up may be placed on any side as long as size and space specifications are followed.
Use the horizontal lock-up when positioning the logo at thebottom center. Size and space specifications must also befollowed. The horizontal lock-up may not be placed on theright side.
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SIZESPECIFICATIONS
HORIZONTAL LOCK-UPMinimum size of lock-up is 2 inches (can be
used for letterheads, web pages, etc.) Scale the logo proportionally to piece being applied to.
BRAND IDENTITY MANUAL | 15
VERTICAL LOCK-UPMinimum size of lock-up is 1 inch (can be used for letterheads, web pages, etc.) Scale the logo proportionally to piece being applied to.
ON BALLERThe logo will be placed on the product itself. It will occupy 2/3 of the 1 inch baller (0.6667 in). The width of the logo must be approximately 0.65 in.
16 | WRISTY BUSINESS
MINIMUMFREE SPACE
HORIZONTAL LOCK-UPMinimum free space around lock-up should
be half the difference of the logo and the cap height of the text.
x
½ x
½ x
½ x
½ x
BRAND IDENTITY MANUAL | 17
Please observe the clear space around both lock-ups tomaximize visual effectivenes. Nothing should intrude into this specified clear space.
x
2x2x
2x 2xVERTICAL LOCK-UPMinimum free space around lock-up should be twice thedifference of the bottom of the logo and top of the text.
18 | WRISTY BUSINESS
colorspecifications
1-COLOR
Use black (#000000) when
logo is used in light colored
backgrounds.
Use white (#FFFFFF) when logo is used in
dark coloredbackgrounds.
BRAND IDENTITY MANUAL | 19
FULL COLOR
Use cyan, magenta, and yellow as colors of the tails of the logo.
Codes of said colors are in the ColorPalette chapter.
2-COLOR
Use one of thefollowing colors: cyan, magenta, and yellow as colors of the tail of the logo.
Codes of said colors are in the ColorPalette chapter.
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INCORRECTUSAGE
Don’t change the logo’s orientation nor scale it unproportionately.
Don’t add extreneous effects to the logo. This includes but is not limited to: bevel and emboss, lighting effects and drop shadows.
Don’t place the logo on busy photography.
Don’t make alterations, additions orsubstitutions to the words and or colorscontained in the logo.
Don’t make a pattern or texture out of the logo.
Don’t separate the elemnts of the logo.
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PRIMARY &SECONDARYTYPEFACES
NOVECENTO WIDE BOLD NOVECENTO WIDE DEMIBOLD
NOVECENTO WIDE MEDIUMNOVECENTO WIDE NORMAL
NOVECENTO WIDE BOOKNOVECENTO WIDE LIGHT
Primary typeface:Novecento Wide
No lowercase letters.
Used for logo andheadlines ONLY.
Optical kering isrecommended.
Size used in sample is 25 pt with 36 leading.
BRAND IDENTITY MANUAL | 25
Gotham UltraGotham Black Gotham Bold Gotham BookGotham LightGotham ExtraLight
Secondary typeface:Gotham
With uppercase andlowercase letters.
Used for body text,subheadings, etc.
Optical kerning isrecommended.
Size used in sample is 25 pt with 36 leading.
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WEB USE
Verdana BoldVerdana Bold Italic
Verdana RegularVerdana Regular Italic
Web typeface:Verdana
With uppercase andlowercase letters.
Used for body text,captions, etc.
Optical kering is recommended.
Size used in sample is 25 pt with 36 leading.
BRAND IDENTITY MANUAL | 27
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0123456789
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789
Novecento Wide
Gotham
Verdana
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INCORRECTUSAGE
Don’t attempt to change the typeface used for the logo.
Don’t use the primary typeface for body text.
Don’t rotate type or place it on a curve. Do not distort the text in any way.
Don’t attempt to make the monogram part of the text.
Don’t create effects that impair the legibility and/or readability of the text.
Don’t use the acronym “WB” to refer to “Wristy Business.”
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BRAND IDENTITY MANUAL | 29
1
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2 3
WRISTYBUSINESS
Seitan brooklyn raw denim tofu, Austin lomo ethi-cal craft beer. Wolf you probably haven’t heard of them wes anderson, leg-gings echo park sustain-able mlkshk cliche beard american apparel retro. Williamsburg brunch four loko terry richardson dreamcatcher. 8-bit ethi-cal master cleanse carles,
WB
risty
usin
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32 | WRISTY BUSINESS
PRIMARY &SECONDARYCOLORS
CYAN
CMYK 100, 0, 0, 0RGB 0, 174, 239HEX# 00AEEF
MAGENTA
CMYK 0, 100, 0, 0RGB 236, 0, 140HEX# EC008C
YELLOW
CMYK 0, 0, 100, 0RGB 255, 242, 0HEX# FFF200
PRIMARY COLOR
PALETTE
BRAND IDENTITY MANUAL | 33
PURPLE
CMYK 61, 100, 14, 4RGB 128, 0, 128HEX# 800080
LIGHT SEAGREEN
CMYK 74, 4, 39, 0RGB 33, 178, 171HEX# 20B2AA
LAWNGREEN
CMYK 48, 0, 100, 0RGB 125, 252, 0HEX# 7CFC00
ORANGE
CMYK 0, 40, 100, 0RGB 255,166,0HEX# FFA500
SECONDARYCOLOR PALETTE
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INCORRECTUSAGE
Don’t change the logo colors.
Don’t place logo on a background with asimilar color as the logo.
Don’t make use of only 1 color when using the full/2 color form
Don’t highlight any of the letters in the text.
Don’t use other colors which are not included in the color specifications.
Don’t change the color of the text altogether.
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BRAND IDENTITY MANUAL | 39
http://shopwristybusiness.tumblr.com
http://shopwristybusiness.tumblr.com
40 | WRISTY BUSINESS
FORMS
RULES
Please put in your CURRENT
cellphone number (preferably
one that's active). We send
confirmations through text only.
Once we text you the confirmation
message, you must reply within
24 hours at most. if not, your
order will be forfeited.
Please do not make up order
codes for ballers we haven't
released yet.
Name
Cellphone #
Order Code
Number of Pieces
Mode of Delivery
Additional Remarks
For Shipping Only
For Meet-Ups Only
Venue
Address
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Meet-UpFor Shipping (via Xend)
Glorietta (Mon-Sun)McDo Vito Cruz, Taft (Mon-Fri)McDo Katipunan (Tues & Fri)Gateway (Must order 3+ pieces)
SUBMIT
BRAND IDENTITY MANUAL | 41
Mode of Payment:CASH
Customer Number:0123456
Date of Invoice:10-14-2011
TO BE PAID WITHIN 30 DAYS OF INVOICE DATE.
INVOICE
Item
BADASSTIAB
31 Set
Php150.00Php300.00
TOTAL Php750.00
Php450.00Php300.00
Amount Price Subtotal
PROCEED
These forms are online and can be found athttp://shopwristybusiness.tumblr.com
BRAND IDENTITY MANUAL | 47
http://shopwristybusiness.tumblr.com
WHY
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48 | WRISTY BUSINESS
PRESENTATIONTEMPLATES
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DATE OF PRESENTATION DATE OF PRESENTATION
TITLE CATEGORY DATE
54 | WRISTY BUSINESS
SMALL SCALETOUCH POINTS
LOGO STICKERSLOGO LANYARDS
LOGO ERASERSLOGO MUGSLOGO PENS
(VARIATIONS OF LOGO wON EACH PRODUCT)
56 | WRISTY BUSINESS
MERCHANDISEOPTIONS
BADASS CAPLOGO PIN
LOGO NOTEBOOKDREAM WITHOUT FEAR SHIRT
PATTERN TOTE BAG