Download - Working with Mobile Partners by Bob Upham
Working with Mobile Partners
Working with Mobile Partners Introduction
Bob Upham BD Mobile Partnerships, Dolphin Browser 7 years at Yahoo founder (Inc. 500, 2001) twitter: @uphamb [email protected]
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Working with Mobile Partners Landscape
• 2002 - 2005 carriers were king • 2005 - 2011 shift toward OEMs • 2011 - now apps have the leverage
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Working with Mobile Partners Landscape
• 32% of time spent on a smartphone is playing games
• 18% is on facebook • 80% of the time spent is inside an app, 20%
on mobile web stats from Flurry
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Working with Mobile Partners Landscape
• App install ads, launched by facebook late 2012 drove 145mm installs from Google Play and Apple App Store in one year
• Deep linking employed by facebook, twitter and others allows a link to point directly inside an app, rather than to a mobile website
• Google will crawl your app to determine ad targeting • Leading to better ways to monetize • Better apps monetization!
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Working with Mobile Partners The Value of Your App
• User Data • Location Information • Behavior • Niche Content (UGC)
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Working with Mobile Partners Working with Carriers and OEM
• User Privacy • Content Protection and Licensing • Deal Valuation, Distribution • Process and Bureaucracy
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Working with Mobile Partners Questions? Comments? Snide Remarks?
Bob Upham @uphamb [email protected]
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