working with mobile partners by bob upham
DESCRIPTION
Working with Mobile Partners by Bob UphamTRANSCRIPT
Working with Mobile Partners
Working with Mobile Partners Introduction
Bob Upham BD Mobile Partnerships, Dolphin Browser 7 years at Yahoo founder (Inc. 500, 2001) twitter: @uphamb [email protected]
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Working with Mobile Partners Landscape
• 2002 - 2005 carriers were king • 2005 - 2011 shift toward OEMs • 2011 - now apps have the leverage
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Working with Mobile Partners Landscape
• 32% of time spent on a smartphone is playing games
• 18% is on facebook • 80% of the time spent is inside an app, 20%
on mobile web stats from Flurry
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Working with Mobile Partners Landscape
• App install ads, launched by facebook late 2012 drove 145mm installs from Google Play and Apple App Store in one year
• Deep linking employed by facebook, twitter and others allows a link to point directly inside an app, rather than to a mobile website
• Google will crawl your app to determine ad targeting • Leading to better ways to monetize • Better apps monetization!
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Working with Mobile Partners The Value of Your App
• User Data • Location Information • Behavior • Niche Content (UGC)
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Working with Mobile Partners Working with Carriers and OEM
• User Privacy • Content Protection and Licensing • Deal Valuation, Distribution • Process and Bureaucracy
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Working with Mobile Partners Questions? Comments? Snide Remarks?
Bob Upham @uphamb [email protected]
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