Download - Why advertisers should and would switch from CPI to CPA - Ron Brightman, Performance Revenues
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Why Advertisers Should and WouldSwitch from CPI to CPARon BrightmanCEO, Performance Revenues
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The shift has already happened
• Education
process.
• Demanding KPIs.
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The Marketing Spectrum
CPM CPC CPI CPA
Publisher’s Risk Level
Advertiser’s Risk Level
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The unified install event
Lack of sophisticatio
n
How CPI won over CPA
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The forces against the
shift
Ad Networks
Advertisers
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The Shift to CPA
CPI = CPA x CRCPA = CPI / CRCR = CPI / CPA
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The benefits of CPA
- Pay for what matters- real active/paying users.- No need to pay for the thousands of users who are not the right users.- No need to combat fraud. - No need to constantly monitor and analyze campaigns.- No need to try and control the industry with varied CPI rates and endless restrictions.- No need to keep communicating with the account manager at the ad-network.- No need to limit the budget.
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• lack of education • technological barrier
KPI Hero
The barriers for CPA and the solution