Slides inspired by the ‘Finding a voice’ panel
Case studies from Whizz-Kidz from Rob Dyson @robmdyson, PR Manager @whizzkidz
“Using real-time social media in third sector) charities & not-for-profit”, London, 4 Feb 2010
Establishing ourselves...building & growing platforms
• ADD INTRO
Once we had a presence – people gravitated…
The viral loop: cross-promoting all of our sites
Facebook is now as valid a place for advice as our helpline
Creating conversations in Twitter
…and creating an appetite for our own work…
Spreading conversations across networks
Creating a space for peer to peer advice & debate
Ask a simple question, get a simple answer…
Sharing stories directly on Twitter
Fin’s mum:
“If sharing Fin's story helps raise money and awareness then it is our way of saying thank you…
“And it makes Fin feel special and like a celebrity! He loved seeing his photo on flickr!”
Making friends with helpful people…
And getting a little help from our (influential) friends
