Case study: Whizz-Kidz on Twitter

 

Making those tentative first steps...

 

The viral loop: Intergrate & cross reference with other social media -

 

Link tweets to Flickr, Youtube, Facebook,   drive traffic + fans:

 

Parents connecting to say "thanks"!

 

..and 'Kidz' all grown up and getting re-engaged

 

 

W-K Ambassadors tweeting about their progress

 

Fundraisers celebrating & getting excited?!

 

Volunteers - telling their stories :)

 

Engage: give thanks...

 

Engage: inspire & wish well...

 

twitcpic'ing - live engagement

 

monitoring - and responding

 

Magic FM become unofficial Marathon 'partner' because we tweeted them with pics and banter :)

 

Getting others to share (& tweet) your activityInfluencingbloggers - by tweetingour stories& capturingimagination

PR Blogger’s UK journalists on Twitter

http://tinyurl.com/twitterjournos E.g. BBCTom van Aardt – http://twitter.com/tomVS            Richard Sambrook – http://twitter.com/sambrookTania Teixeira – http://twitter.com/taniateix          Jon Fildes – http://twitter.com/jonfildesDeclan Curry – http://twitter.com/declancurry      Dave Lee – http://twitter.com/davelee                   Rory Cellan-Jones – http://twitter.com/ruskin147 Darren Waters - http://twitter.com/djwaters1

The GuardianNeil McIntosh - http://twitter.com/nmcintosh          Charles Arthur – http://twitter.com/charlesarthurDave Hill – http://twitter.com/DaveHill                    Stephen Brook – http://twitter.com/SDBrookCath Elliott – http://twitter.com/CathElliott              Bobbie Johnson – http://twitter.com/bobbiejohnson

Financial TimesTim Bradshaw – http://twitter.com/tim                  Chris Nuttall – http://twitter.com/ftchrisKevin Allison – http://twitter.com/kevinallisonft      Peter Whitehead – http://twitter.com/peterwhiteheadKate Mackenzie – http://twitter.com/kmac            Richard Waters – http://twitter.com/richardwaters

Twitter testing: gauging opinion    to be truthful its very imaginative! good thinking by the whizz-kidz team *APPLAUSE*     twitter.com/jamandcheese      Nice one. Will certainly get the attention of your target audience!     twitter.com/rachelbeer       RT @whizzkidz We've launched our new (sexed-up) poster     campaign to promote the New York Marathon. http://bit.ly/SsivZ.     What do you think?     twitter.com/macmillancancer       Great poster http://bit.ly/SsivZ. Could you do one for the ladies?     Childsi, Child's i Foundation       I like the NY marathon campaign. should get some interest.     twitter.com/Emclaug       ha ha, although I actually meant the *idea* and how you'd done it more than the image itself - honest!     twitter.com/jon_bedford       good, but it doesn't need the line of copy underneath new york marathon: just makes it look cluttered. and     why is she kneeling?     twitter.com/Muzzwald     ooh nice, I like! twitter.com/jon_bedford

234 views on Flickr (within 3 days) - spread via Twitter

Engaging communities: Congratulate & big-up...even 'competitors'..

 

Engage: Retweet unto others...

 

Be interesting, don't just talk about yourself

 

Be irreverent / silly sometimes ;)

 

Social media ‘netiquette’

Try: •answer questions •ask questions •post interesting related-links (not always just about us) ••invite people to attend events and join campaigns •change updates regularly •be helpful and signpost to different parts of the org, and website •Blog / talk like a real person – not an automaton • • Try nots: •delete messages you don’t like •just link to press releases on the website •criticise or dismiss anyone •leave the profile stagnant •be stuffy!

We're all still learning... :)