Download - White is the new grey SEO Webinar
White is The New GreyGael Breton
@gaelbreton
#SERPINAR
Who I Am
• True nerd since 1986
• In SEO for over 4 years
• Started Higher Click 1.5 years ago – Now 15+ employees and counting
• Worked on over 300 campaigns including Macy’s, Nigella Lawson, 99Designs and other big players.
Who I Am
Switched from evil to good shortly before the penguin update…now I’m white hat.
Disclaimer
If your site looks like this, you’re in trouble.
Disclaimer
This webinar is not about this…I care about revenue mostly, not rankings.
Disclaimer
Nor this. You can get qualified organic traffic for much less than you might think.
I’m In a Hostile Environment Here
You’ve got the hype of white hatters making 3 tons of “Content is the new SEO” “All Hail Inbound Marketing”. And you’ve got the rebels that still make money from grey/black hat hating on them.
Challenges
We need to create beautiful content to fight algo layers, get long tail traffic & help conversion.
Challenges SEOs Face Today
We need to be careful of where we and how we get links. (source: microsite masters)
Challenges SEOs Face Today
We need to rethink conversion paths, take the other channel into account and work our synergies.
Challenges SEOs Face Today
Tools Before You Get Started
• Boomerang for Gmail• Bufferapp• InboxQ• Kippt• Link clump• Rapportive• RSS Subscription extension• Scraper• Search by image• Chrome SEO• Toutapp
All these Chrome add ons are epic and I use them daily. DL the PPT on Slideshare if needed.
Content Creation & Ideas
Awesome Writers
Do you think awesome writers bother with these sites?
Awesome Writer Applications
Jobs.problogger.com – $50/job ; Bloggingpro.com/jobs – Free posting ; Direct blogger outreach - Free
Content Ideas
Quora.com
Content Ideas
Alltop.com, get ideas and links from there. It’s not that hard.
Content Ideas
Ubersuggest.com is free and great to find content ideas.
Content Ideas
Analytics.topsy.com (each point is the most popular story)
Content Promotion
Content Promotion
We could do a bit better here in terms of regularity
Content Promotion
Need relevant people to connect with? Followerwonk.com. It’s free.
Content Promotion
Look for the influencers of your target market and make them your friends.
Content Promotion
These are free links on page that have traffic that cares about what you sell.
Content Promotion
Using community sites to push up your content (build karma ;))
Content Promotion
InboxQ is AWESOME to push your content, get followers, get links etc.
Content Promotion
If your content is epic, buy eyeballs. 0.10 cents/visit and if they stumble you’ll get free ones.
Content Promotion
Or cheat on Facebook
Getting Links
Social
Didn’t I say inboxQ was awesome?
Social
Make friends with your target’s influencers, but be genuine.
Social
Do not underestimate the power of G+
Social
Use the people that share your stuff and pitch them guest posts, they’ve shown some love already. Same with people that commented on your blog.
Outreach
Think about all the businesses that would love your endorsement and sell it for a link.
Outreach
Guest posting is becoming harder but still efficient. Great for niche links. bit.ly/pc4gmj
Outreach
Make friends and build community karma, it pays off.
Outreach
Be a do gooder and help out others.
Outreach
15% of the web goes down every month. You can use it for grey or for white.
Outreach
Dead sites bring opportunities right up your face. (credit @pointblankseo)
Outreach
Sometimes investing in good design and UX also has its perks. It’s not all wasted money.
Outreach
Also try reporterconnection.com.
That’s all folksCheck out our quality guest post service on
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