Download - What Are We Actually Doing This Week?
![Page 1: What Are We Actually Doing This Week?](https://reader036.vdocuments.mx/reader036/viewer/2022062222/56816134550346895dd08c9f/html5/thumbnails/1.jpg)
![Page 2: What Are We Actually Doing This Week?](https://reader036.vdocuments.mx/reader036/viewer/2022062222/56816134550346895dd08c9f/html5/thumbnails/2.jpg)
![Page 3: What Are We Actually Doing This Week?](https://reader036.vdocuments.mx/reader036/viewer/2022062222/56816134550346895dd08c9f/html5/thumbnails/3.jpg)
What Are We Actually Doing This Week?
![Page 4: What Are We Actually Doing This Week?](https://reader036.vdocuments.mx/reader036/viewer/2022062222/56816134550346895dd08c9f/html5/thumbnails/4.jpg)
Deepen the local Hawaiian experience for visitors.
![Page 5: What Are We Actually Doing This Week?](https://reader036.vdocuments.mx/reader036/viewer/2022062222/56816134550346895dd08c9f/html5/thumbnails/5.jpg)
![Page 6: What Are We Actually Doing This Week?](https://reader036.vdocuments.mx/reader036/viewer/2022062222/56816134550346895dd08c9f/html5/thumbnails/6.jpg)
![Page 7: What Are We Actually Doing This Week?](https://reader036.vdocuments.mx/reader036/viewer/2022062222/56816134550346895dd08c9f/html5/thumbnails/7.jpg)
![Page 8: What Are We Actually Doing This Week?](https://reader036.vdocuments.mx/reader036/viewer/2022062222/56816134550346895dd08c9f/html5/thumbnails/8.jpg)
empathize: what?
![Page 9: What Are We Actually Doing This Week?](https://reader036.vdocuments.mx/reader036/viewer/2022062222/56816134550346895dd08c9f/html5/thumbnails/9.jpg)
When you feel what the other person is feeling.
When you can mirror their expression, their opinions, and their hopes.
empathize: what?
![Page 10: What Are We Actually Doing This Week?](https://reader036.vdocuments.mx/reader036/viewer/2022062222/56816134550346895dd08c9f/html5/thumbnails/10.jpg)
![Page 11: What Are We Actually Doing This Week?](https://reader036.vdocuments.mx/reader036/viewer/2022062222/56816134550346895dd08c9f/html5/thumbnails/11.jpg)
11
empathize: why?
![Page 12: What Are We Actually Doing This Week?](https://reader036.vdocuments.mx/reader036/viewer/2022062222/56816134550346895dd08c9f/html5/thumbnails/12.jpg)
Look for needs that are meaningful to THEM, not to you.
![Page 13: What Are We Actually Doing This Week?](https://reader036.vdocuments.mx/reader036/viewer/2022062222/56816134550346895dd08c9f/html5/thumbnails/13.jpg)
to discover people’s expressed and latent needs so that you can meet them through your design solutions.
empathize: why?
![Page 14: What Are We Actually Doing This Week?](https://reader036.vdocuments.mx/reader036/viewer/2022062222/56816134550346895dd08c9f/html5/thumbnails/14.jpg)
14
![Page 15: What Are We Actually Doing This Week?](https://reader036.vdocuments.mx/reader036/viewer/2022062222/56816134550346895dd08c9f/html5/thumbnails/15.jpg)
empathize: how?
without judgmentwith a beginner’s eyeswith curiosityoptimisticallyrespectfully
![Page 16: What Are We Actually Doing This Week?](https://reader036.vdocuments.mx/reader036/viewer/2022062222/56816134550346895dd08c9f/html5/thumbnails/16.jpg)
immerse
observe
engage
empathize: how?
![Page 17: What Are We Actually Doing This Week?](https://reader036.vdocuments.mx/reader036/viewer/2022062222/56816134550346895dd08c9f/html5/thumbnails/17.jpg)
immerse yourself in the situations and experiences your
user has
![Page 18: What Are We Actually Doing This Week?](https://reader036.vdocuments.mx/reader036/viewer/2022062222/56816134550346895dd08c9f/html5/thumbnails/18.jpg)
immerse
observe
engage
empathize: how?
![Page 19: What Are We Actually Doing This Week?](https://reader036.vdocuments.mx/reader036/viewer/2022062222/56816134550346895dd08c9f/html5/thumbnails/19.jpg)
19
observe what your user is doing,how s/he is doing it,
and what prompted the behavior
![Page 20: What Are We Actually Doing This Week?](https://reader036.vdocuments.mx/reader036/viewer/2022062222/56816134550346895dd08c9f/html5/thumbnails/20.jpg)
![Page 21: What Are We Actually Doing This Week?](https://reader036.vdocuments.mx/reader036/viewer/2022062222/56816134550346895dd08c9f/html5/thumbnails/21.jpg)
immerse
observe
engage
empathize: how?
![Page 22: What Are We Actually Doing This Week?](https://reader036.vdocuments.mx/reader036/viewer/2022062222/56816134550346895dd08c9f/html5/thumbnails/22.jpg)
what is this person (or persons) doing?Notice what is happening both with the person and the context he/she is functioning within.
how are they doing it? pretend you are describing the picture to someone not looking at it.
why are they doing it this way? take a guess. start to form a story. then ask.
what :: how :: why
![Page 23: What Are We Actually Doing This Week?](https://reader036.vdocuments.mx/reader036/viewer/2022062222/56816134550346895dd08c9f/html5/thumbnails/23.jpg)
1. seek stories
2. talk about feelings
3. ask “why”
empathize: how?
![Page 24: What Are We Actually Doing This Week?](https://reader036.vdocuments.mx/reader036/viewer/2022062222/56816134550346895dd08c9f/html5/thumbnails/24.jpg)
1. Thinking you are a user and can design from your experience
2. Asking your user to design for you
empathize is NOT:
![Page 25: What Are We Actually Doing This Week?](https://reader036.vdocuments.mx/reader036/viewer/2022062222/56816134550346895dd08c9f/html5/thumbnails/25.jpg)
1. seek stories
2. talk about feelings
3. ask “why”
4. capture your findings
empathize: how?
![Page 26: What Are We Actually Doing This Week?](https://reader036.vdocuments.mx/reader036/viewer/2022062222/56816134550346895dd08c9f/html5/thumbnails/26.jpg)