WHAT ARE THE
TRENDS IN MARKETING PRACTICES?
MARKET FRAGMENTATION
CONSUMER EMPOWERMENT
WORLD HAS BECOME A DIFFERENT PLACE FOR MARKETERS!!
CONSUMERS STARTED DISCRIMINATING PRODUCTS..
CONSUMERS TODAY ARE MORE SELECTIVE AND CONCSIOUS IN SPENDING
Marketers must improve and innovate continuously with time!!
Energy efficiency Sustainability Carbon foot print
MORE SOCIAL MEDIA
LESS TRADITIONAL
MEDIA
MARKETERS MUST THINK
HOLISTICALLY
USE CREATIVE WIN-WIN SOLUTIONS
TO BALANCE CONFLICTING DEMANDS