WHAT ARE THE

TRENDS IN MARKETING PRACTICES?

GLOBALISATION

DEREGULATION

MARKET FRAGMENTATION

CONSUMER EMPOWERMENT

WORLD HAS BECOME A DIFFERENT PLACE FOR MARKETERS!!

RE-ENGINEERING

FOCUSING

OUTSOURCING

MONITORING

CONSUMERS STARTED DISCRIMINATING PRODUCTS..

CONSUMERS TODAY ARE MORE SELECTIVE AND CONCSIOUS IN SPENDING

Marketers must improve and innovate continuously with time!!

Energy efficiency Sustainability Carbon foot print

MORE SOCIAL MEDIA

LESS TRADITIONAL

MEDIA

MARKETERS MUST THINK

HOLISTICALLY

USE CREATIVE WIN-WIN SOLUTIONS

TO BALANCE CONFLICTING DEMANDS

THANK YOU